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In 1981, Ettore Sottsass founded the design collective Memphis. Memphis was a Milan-based firm of young, innovative furniture and product designers, who wanted to bring something new to the table as opposed to follow the trend of the past 40 years. In their operational years, from 1981 - 1987, they broke almost

every rule in the Modernism handbook. Memphis designs often collaborated with other Italian manufacturers, particularly of new and exciting materials. The introduction of the famous plastic laminate finish was a far cry from the industrial materials heralded by the modernist movement; they were products for fashion,

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Postmodernsim  
Postmodernsim  
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