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Jessie Blinco s2793863

2568QCA Graphic Design 2 Portfolio Semester 2, 2013


Bachelor of Digital Media, Graphic Design major, second year, wow. As another year of study comes to a close, I find myself reassessing my future direction once more. Which specialisations are really right for me? Do I follow skill or passion? Do I even have a passion? How do I feel about studying another few years? Yet again I have been astonished by the seemingly infinite collection of choices that are available to one having studied such a degree, and yet again I find myself in a state of confusion. So. Much. To do. There was initially serious doubt about being accepted into university, but now there’s serious doubt about ever leaving university. Since submitting the GD1 portfolio; branding really did become a process, website development has become a geeky pleasure, my ‘interest’ in Typography has become awe, and I daydream about Art Theory. It is a wonderful world to have discovered, and it is certainly a world in which I hope to remain.


Miessence Certified Organic

MiBrief Background: Miessence is a locally created and functioning organic skin care company. Originally created by Narelle Chenery in 2001, the Miessence brand was the first of its kind to receive full organic certification across the skin care and cometics range. The company has recently undergone a number of changes, including downsizing of its staff and product lines, streamlining of production processes, and new emphasis on business opportunities for the home representative.

Situation: Alongside organic skin care and cosmetics, Miessence encourages a sense of community by offering compensation plans and educational programs. Customers are able to apply for Representative status in order to build a home-based business, and educational programs lead by health professionals are offered in the form of webinars. Miessence’s main target market is identified as 30+ women who are environmentally and health aware, with high disposable income.

Competitors: Companies such as; • • • • •

Mukti Botani Amica Lamav Pure & Green

have achieved organic certification within their product lines.

The Difference: Firstly, Narelle’s range offers a skin care collection as well as a line of cosmetics and organic health food supplements. None of the competing brands provide such a wide ranging selection of organic products. Secondly, the Miessence compensation plans are not offered in a similar format elsewhere. Finally, Miessence is a world first! Full organic certification - the first of this kind - was achieved across the skin care and cosmetics range. Miessence are market leaders in quality and potency of organic skin care and cosmetics. Design Aims: To strengthen the brand by applying the same styling across Miessence’s products, promotinal materials and website.

Tasks: In order to further separate Miessence from its competitors, a range of design options can be applied. • • • •

Brand - Update logo and text: strengthen leaf symbol and clarify Miessence text. Printed Materials - Consolidation of related promotional materials: supplement powders and liquid. Packaging - Reduction of cosmetics packaging: boxes not required, reduction in materials. Website - Conformity of styling between products and website: similar colours, shapes and text. Streamline text content in business plan area. Clear divisions between product section and business section: Definable areas of website.


Logo

Font: Bangala

Body Copy Font: Corbel

Miessence Green CMYK: 71-39-89-29 RGB: 72-102-57


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Miessence

27 Expansion St Nerang QLD 4211 AUSTRALIA Phone: +61-7-5539-2011 Fax: +61-7-5539-6719 Email: support@miessence.com


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Please consider the environment before printing this email. Check out these pages for more tips on keeping your office space green: http://www.sciencealert.com.au/features/20071608-16209.html http://education.qld.gov.au/facilities/solar/green-tips.html 27 Expansion St, Nerang, QLD 4211, AUSTRALIA

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Phone: +61-7-5539-2011

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Fax: +61-7-5539-6719

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Email: support@miessence.com


Superfood Nutrition Feed your body the nutrients it’s missing!

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BerryRadical Antioxidant Superfood Description

Ingredients certified organic raw unrefined cacao powder

Today's fast-food society and nutrient deficient soils makes it difficult, if not impossible, to obtain the quality and concentrations of daily nutrients necessary to positively impact our lives. Nutritionists tell us we are falling short of our daily nutritional needs. We all want simple daily habits to support and assist us in your desire to live a long, happy, active life! BerryRadical comes to the rescue with a delicious combination of nine of the world's most potent, antioxidant, superfoods. This tasty, high potency formulation gives you the antioxidant of equivalent eight servings of fruit and vegetables in every teaspoon.

dried coffee fruit extract certified organic freeze dried olive juice extract certified organic freeze-dried pomegranate powder certified organic freeze-dried goji berry powder certified organic freeze-dried acai berry powder certified organic freeze-dried blueberry powder certified organic freeze-dried raspberry powder certified organic freeze-dried strawberry powder

Purpose What Are Free Radicals And Why Do We Need Antioxidants? Oxidation occurs when free radicals (highly reactive, high-energy particles) ricochet wildly throughout the body and damage cells. Free radicals can be produced within the body by natural biological processes or introduced from outside via tobacco smoke, toxins, pollutants and sub-optimal eating habits. Free radicals are believed to accelerate the progression of many diseases. Antioxidants found in fruits and vegetables help to neutralise free radicals in our bodies. *1. *2.

What Are ORAC Units And How Many Do We Need?

ORAC, short for Oxygen Radical Absorbance Capacity, is a standardised measurement of the total antioxidant power of a substance. Antioxidant power is the ability to neutralise oxygen free radicals. The more free radicals a substance can absorb, the higher it’s ORAC score. Nutritionists recommend that we consume the 7 servings of fruits and vegetables of per day to significantly impact antioxidant activity in the body and reduce free radical damage.*1. *2. Seven servings of fruits or vegetables provides approximately 3500 ORAC units. One 3.5g teaspoon serving of Berry Radical contains over 4000 ORAC units! One 105g tub contains 123,375 ORAC units. 1. Department of Health and Family Services. The Australian guide to healthy eating. Canberra: DHFS, 1998. 2. Cashel K, Jeffreson S. The core food groups. Endorsed by the National Health and Medical Research Council. Canberra: Australian Government Publishing Service, 1995;83.

How To Use Make a delicious beverage by blending Berry Radical with hot water and your choice of milk. Sweeten to taste. Add to your favourite smoothie recipe to supercharge it!

When To Use One heaped teaspoon serving one or more times per day. BerryRadical can be enjoyed at any time – but especially whenever you need a pick me up.

InLiven Probiotic Superfood

Ingredients bulgaricus

Description

certified organic spirulina

Our digestive system contains a complex bacterial ecosystem.

certified organic rolled oats

Some are good and stimulate the immune system and inhibit pathogens, some are bad like salmonella and E.coli that produce toxins.

certified organic brown rice

In-Liven Superfood, based on more than 20 years of research, contains the complete Lactobacillus family of 13 strains combined with 26 certified organic whole foods naturally fermented for 3 weeks prior to bottling. When consumed, the body is able to instantly assimilate the broad spectrum of nutrients. InLiven uses an especially grown 'superbreed' of very strong Lactobacilli designed to reach your digestional tract intact so they can do you the most good. Unlike some other probiotics, the bacteria used by InLiven is produced from fruits and vegetables and not fast-tracked from faecal matter.

Purpose A healthy intestinal tract should contain at least 85% ‘friendly’ bacteria to prevent over-colonisation of disease-causing microorganisms which result in a large number of ailments from digestive disorders and painful joint inflammation to susceptibility to colds and flu.

causasicus fermenti plantarum

certified organic wheat grain

brevis

certified organic barley grain

helveticus

certified organic linseed

leichmanni

certified organic chick peas

lactis

certified organic mung beans

bifidus

certified organic adzuki beans certified organic red lentils certified organic wheat grass certified organic barley grass certified organic alfalfa grass certified organic red kidney beans

How To Use

certified organic beetroot

Blend with water or juice to make a delicious smoothie or sprinkle on your favourite food.

certified organic sweet potato certified organic string beans

When To Use

certified organic zucchini

1 teaspoon, 1 to 3 times daily.

certified organic cabbage certified organic silver beet certified organic spinach certified organic asparagus certified organic broccoli certified organic malt extract certified organic molasses lactobacillus acidophillus delbrueckii caseii

coagulans


DeepGreen Alkalising Superfood Description Keeping the correct pH balance in our bodies is vital for ongoing good health. Failing to keep that balance can result in loss of minerals that results in reduced bone density associated with osteoporosis. A body which is too acidic has been linked to other conditions including athersclerosis, kidney and gallbladder stones and arthritis. Deep Green Alkalising is the solution. Made from the freeze dried juices from the world's most potent sources of greens, Deep Green Alkalising is 100% raw, vegan and certified organic. Keeping the balance Eating too many proteins and too few deep green leafy vegetables results in the overproduction of sulphuric, nitric and phosphoric acids, which are a natural result of protein metabolism. In order to neutralise this acid ahead of excretion from the kidneys, the body donates alkaline minerals (calcium, magnesium, potassium and sodium). The body may also use fat cells to store the excess acid. Taking one teaspoon of Deep Green Alkalising, with its rich natural sources of bluegreen algae (organic spirulina), green grass juices and leafy green vegetables, helps restores the body's natural balance.

Ingredients organic AFA (Aphanizomenon Flos Aquae) powder organic chlorella (chlorella vulgaris) powder organic wheat grass (triticum aestivum) juice powder organic barley grass (hordeum vulgare) juice powder organic alfalfa grass (medicago sativa) juice powder organic oat grass (avena sativa) juice powder organic kamut grass (triticum turanicum) juice powder organic nettle (urtica dioica) powder organic collard (brassica oleracea acephala) powder organic kale (brassica oleracea acephala) powder organic parsley (petroselinum sativum) powder

Purpose Eat more leafy greens!” we’re told... “Drink grass juices!”, is the cry... “Eat spirulina everyday!”... These are the “super-greens” of nutrition. We know we’re supposed to eat them, but do we know why? To optimise our health, immunity and energy levels, the ideal balance of food intake is 80% alkaline and 20% acidic. Alkaline-forming foods are mainly vegetables and some fruits. Acid-forming foods include just about everything else we eat, (meat, poultry, milk, cheese, bread, pasta, pastries, snack food, soft drinks and packaged foods). If you’re falling short of the recommended 5-7 servings of vegetables every day, Miessence DeepGreen Alkalising Superfood is an easy, quick and simple way to get your daily alkalising greens!

How To Use Mix in water or juice, preferably freshly squeezed fruit or vegetable juices. Can also be blended with a fruit smoothie, sprinkled over foods and used in salad dressings. DeepGreen Alkalising Superfood is organic food, and is therefore non-toxic. It can be taken in larger amounts if intense cleansing and nourishment are desired.

When To Use At least one teaspoon a day, anytime! Morning, noon or night. Just do it. Your body will love you for it.

Fast-Tract Gluten Free Probiotic Liquid Description Especially designed for those who choose to use gluten free products, Fast-Tract is a probiotic liquid that contains the full spectrum of Lactobacilli. Lactobacilli is the 'friendly' bacteria that your body needs to promote good digestive health.

Purpose A healthy intestinal tract should contain at least 85% ‘friendly’ bacteria to prevent overcolonisation of disease-causing microorganisms which result in a large number of ailments from digestive disorders and painful joint inflammation to susceptibility to colds and flu.

How To Use Store in a cool, dry place. Refrigerate after opening.

When To Use 25ml one to three times a day. Use in your favourite gluten-free bread recipe.

Ingredients aqua (purified water) certified organic agave certified organic chick peas biodynamic rice certified organic alfalfa seed certified organic mung beans certified organic linseed certified organic lentils lactobacillus saccharomyces cerevisiae saccharomyces boulardii acidophillus delbrueckii caseii bulgaricus causasicus fermenti plantarum brevis helveticus leichmanni lactis bifidabacterium bifidum


MSG Not For Me Logo Font: Alte Haas Grotesk

Dark Red

CMYK: 13-98-90-3 RGB: 175-44-51

Light Red

CMYK: 0-90-85-0 RGB: 207-66-57

Dark Purple

CMYK: 61-87-27-10 RGB: 116-63-115

Light Purple

CMYK: 14-20-3-0 RGB: 214-201-221


Bibliography ONEGroup Pty Ltd, n.d., Miessence, viewed 10 August 2013, http://www.miessence.com/shop/ en/ Statham, B 2006, The Chemical Mazt: Bookshelf Companion, The Northern Star, Warwick Woolworths 2013, Macro Organic, viewed 6 October 2013, http://www.woolworths.com.au/wps/ wcm/connect/website/woolworths/our+brands/macro/organic+food/macro+organic


Jessie Blinco s2793863 | 2568 QCA Graphic Design 2

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