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Fan Get-Er Ebook The No BS – Fan Page Starter Guide Copy Right 2011 – FanGetti.com


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Contents Chapter One – Can I Really Make Money Using Facebook? •

How to Build Your Funnel

• •

Intro

Generating Money through Leads

Chapter Two – Creating The Perfect Fan Page • • •

Intro

The Goal of a Fan Page

How a Good Fan Page Should Look

Chapter Three – Attracting Fans To Your Fan Page •

Tip #1 – Integrate Every Site

• •

Intro

Tip #2 – Find Creative Ways to Interact •

Tip #3 – Create a Funnel

Chapter Four / PPC Advertising on Facebook for Affiliate Marketers •

Intro

How Facebook PPC Works

A Successful Facebook Ad •

Testing Your Ads

Chapter Five / Writing Content for a Facebook Page or Group •

Intro

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Finding Your Comfort Zone

Engaging in Conversation Knowing When to Call it a Day Closing

Can I Really Make Money Using Facebook?

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One of the most common questions by marketers new to the Internet regarding social media is whether they can actually make money through Facebook. It’s a good question, but a little misguided. To start with, the goal of social media should not necessarily be to make money directly, but to build a brand that allows you easier access to your target market. Whereas other marketers are out there chasing blind prospects that have no idea who they are, you can build a reputation as someone with a clear understanding of the niche and a desire to produce amazing content for the people who follow you.

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That’s what Facebook allows you to do, so if you’re interested in turning all that effort into a profit, you must create a more powerful funnel that will take the goodwill and traffic you generate through social media and convert it into email list subscribers and affiliate prospects.

How to Build Your Funnel

If you don’t yet have a website or a blog in place, you’re getting a little ahead of yourself by investing in Facebook or other social media. Your personal profile should be plenty when you’re still getting off to a good start. Think of it this way. Imagine there is a company that plans on producing fragrant soaps and selling them at a kiosk in the mall. Now, imagine they don’t actually setup that kiosk and start advertising.

Sure, people will be interested in their soaps – a lot of people like to smell nice. But, what happens when they want to buy it? Where will they find the soap if not at the kiosk that was a major part of their business plan? If you don’t have a website, a blog, and possibly even an email address to further monetize your traffic, you risk

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wasting the traffic you’re striving to generate and take advantage of from Facebook.

A good funnel should have a clear end goal. If you are an affiliate marketer, it should be the sales page of your prospects. If you are a product vendor, it should be the checkout screen from Clickbank. If you are a consultant, it should be your email list.

Generating Money through Leads

Now, when you get that funnel built and have a clear route for someone on Facebook to follow, that’s when you can start turning the traffic you’re about to generate into real income. That’s when you can start making a profit from Facebook.

Here’s how it works. Instead of posting comments on your Page saying “buy this product”, you can offer a free report or mention your most recent blog post. Most Facebook users are nowhere near a buying frame of mind when they are on Facebook. However, the second they leave the site, they know they’re fair game for

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marketers, including you.

Some gurus will try to tell you that Facebook can make you a fortune on the Internet. It can, but only as a tool in a larger, more active sales funnel. Use all the parts of that funnel wisely and you will be much more successful in your search for a profitable business model.

Creating the Perfect Facebook Fan Page Unless you’ve been living in a cave for the last few years, you probably have heard of Facebook’s Fan Pages and how major corporations have been using them widely to improve their public image and provide an interactive front for their operations.

You may not have realized, however, that these Pages can be used equally as effectively by just about any business or entrepreneur, including you. But, what

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makes a good fan page? How should it be formatted and what can it provide that varies from other fan pages enough to stand out in the marketplace?

The Goal of a Fan Page

The first thing you should know is that the Facebook Fan page is a different beast from the profile you’ve had since you were in college. A profile, while interesting and useful for engaging with people on a personal basis, has many limits. First, you can only have 5,000 friends at any given time. That may seem like a lot, but if you are successful in your endeavors, that number will skyrocket fast.

Groups and Pages don’t have such limits. Second, you can integrate your Page directly into a website with a like button. You can also use Facebook Insights to track actions taken on your Page. This allows you to see when people click on links, or simply just read your page. Tie it all together with direct integration with

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Facebook’s advertising wing and you can easily pay for PPC or PPM ads that will build your Fan count directly to the Page. It’s a pretty sweet deal if you use it properly.

How a Good Fan Page Should Look

But, at the end of the day, a good Page needs to be well produced and provide valuable information if you want it to surpass that magic 5,000 mark and start generating real traffic that can convert to income on your website. Here are some things to keep in mind:

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* Value Added Content Works – Value sells your brand, so focus on ways to generate that value with notes, videos, or links that are useful to your fans.

* Integrate with a Blog – Maintain a blog and integrate the content you develop for your Facebook page directly with that blog whenever possible.

* It’s Not a Sales Page – A good sales page should be further down the funnel. A Facebook Page is an interactive forum where you build your brand and develop trust. Later, you can cash that trust in for sales, not now.

* Provide Discussion Points – Don’t just wait for people to show up and ask questions. Post questions on your feed, create a message board and draw people into conversations.

* Interact with Fans Regularly – Get on their and ask questions, answer questions and leave comments about other people’s content on a regular basis.

* Use Twitter for Speedy Discussions - Twitter is a good supplement to Facebook, Fan Get-Er Ebook The No BS – Fan Page Starter Guide Copy Right 2011 – FanGetti.com


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providing you with an instant way to reach people with short, 140 character tweets. Integrate it with Facebook to hit both audiences at once.

Facebook Fan Pages are a powerful tool that will allow you to generate traffic, build trust, and grow your business efforts immensely without spending a ton of money. Use them wisely and your audience will soon start to help you in ways you never thought of to build your business.

Attracting Fans on Facebook

One of the single hardest aspects of maintaining a presence on Facebook is to find the friends and fans. What’s the point of marketing yourself endlessly if you only have 200 friends and 42 fans on your Profile and Page? Luckily for you, there are a

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number of useful tips and tricks I’ve developed over the years that can not only draw people to your Fan Page and Profile, but ensure they interact with the content you produce.

Tip #1 – Integrate Every Site

If you have a Facebook, Twitter, LinkedIn, and YouTube presence, along with a blog and a regular website, link them all together and start cross promoting. It will save you a lot of work because when you post on one profile, the content from there will appear on another. In fact, if you do it right, you can get away with 2 weekly blog posts and 1-2 daily posts on Twitter for all of your content across every social media site you use.

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This won’t build your audience from scratch – you still must interact with them – but it will get the content out there needed to draw attention.

Tip #2 – Find Creative Ways to Interact

For Facebook to work, you must interact with your followers in a way that they either enjoy or are intrigued by (something creative and new). To do that, whip out your thinking cap and prepare to go beyond simple blog posts or daily updates about your cat. You can produce weekly shows on YouTube, write up content that will draw questions, or even go the route of drumming up controversy to force people into conversations on Facebook. That’s a lot of work, I know, but it will help you immensely in building trust by offering free content. Free reports, eBooks, podcasts, YouTube webinars, and anything else you can think of will work here.

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Tip #3 – Create a Funnel

If you get 1,000 hits a week on your blog, create a funnel that will send them to Facebook. Use the Like Button widget to send people directly to your Facebook Page where they can sign up for more regular updates. Additionally, make it clear that they will receive exclusive updates and content by being your fan on Facebook.

The key here is to make sure you follow through on any promises you make regarding that Facebook Page. If you say you will write a weekly update, make sure you are on there every week writing an update that will drive people to learn more about you and your business. Facebook is a powerful tool, but only when used correctly – and that means actually using it. A lot of entrepreneurs think that if they produce a Facebook Page it will translate into traffic and income immediately just because Facebook represents “the future”. But, like any marketing tool, it takes hard work. Do the work and you’ll see results.

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PPC Advertising on Facebook for Affiliate Marketers

If there’s one thing that affiliate marketers hear conflicting information about, it is PPC advertising. This long time stalwart of Internet marketing has been around since the beginning of the last decade and yet many marketers still cannot agree whether it is an effective way to make money on the Internet.

So, when Facebook grew into the monolith website that it has become (surpassing Google’s monthly traffic count for the first time in October, 2010), it is understandable that new questions about PPC on the premiere social network would soon follow.

How Facebook PPC Works

The PPC advertising in Google is based entirely on keywords and content matching (for the content network). Facebook, however, uses a variety of demographics, defined by the advertiser, to determine where an ad will appear. For example, you

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can choose to target an ad for wedding albums to 20-35 year old women who are engaged or mention the world “engaged” on their profile.

You can choose to market a video game guide to 18-30 year old males who mention World of Warcraft on their profiles. Other demographic factors you control include location, language, workplace, and education among other things. So, instead of researching the keywords that a potential customer searches for, you must research the actual potential customer. It’s a little harder, but only because we’re accustomed to a different frame of mind in approaching our ads.

A Successful Facebook Ad

So, what makes a Facebook PPC ad successful? It starts with understanding the medium. While Google has long been and will likely remain text based, Facebook is very much about multimedia and people. Every profile has a picture and every person

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is represented by an icon or an image. So, ads need to fit that mold. You will not stand out unless you can successfully imitate the standard display of a profile or page link.

Facebook provides an easy to use image uploader for these very purposes, and you can enhance the effect by integrating a selection of keywords that relate to hot Facebook topics, like wall posts, fan counts, or apps.

Another thing to keep in mind is that most Facebook ads are shorter than they are allowed. Why? Because Facebook gives advertisers far more text space than Google – almost twice as much. But, you don’t need those 135 characters. Instead, keep it short and to the point, using only 50-75 characters to describe your ad, plus a short, three or four word headline.

Testing Your Ads

Facebook advertising is a new frontier, but it is a profitable one if you know how to

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use it properly. You won’t make money right away when using Facebook PPC, but if you start small and spend wisely, then split test your ads effectively for weeks or even months, you will definitely start to see results.

Don’t be lulled into a false sense of security just because these are cheaper ads than you are used to, however, and keep in mind that some topics just don’t work as well on Facebook as they do in Google. But, with the right data in hand, you can make a pretty penny on Facebook PPC.

Writing Content for a Facebook Page or Group

The secret to writing good content for a Facebook Page or Group lies in understanding what your fans and group members desire most. It will depend largely on your niche, the audience you’re aiming to attract, and your own level of comfort in discussing something as an expert. Here’s how it breaks down.

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Finding Your Comfort Zone

Before you write a single post for Facebook, you must first determine where your comfort zone lies. What do you feel most comfortable writing about and how much do you know about it. The key here is to generate expertise in a field that you can cash in later to help you grow an email list and sell products on an outside website.

So, if you don’t know a thing about women’s beauty products and don’t particularly care, it will be very hard to maintain a Facebook Page that pretends you do. So, instead of aiming for the big money, aim for something to which you can direct an honest passion. It must be something that you feel strongly about in multiple ways. It must be something you can drive traffic to on a daily basis and not worry about “getting it wrong”. Choose wrong and your fans will know they’re being duped.

Engaging in Conversation

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If you currently run a blog, you probably have a good idea already of how this works. Instead of just writing content that is interesting, you must write content with only enough interesting details to stimulate a conversation. Ask questions, link to outside sources, and drive people to comment on what you’ve posted.

The more you can draw out of people, the more invested they feel in your Page and the more often they will return. I have seen Facebook Pages succeed in the past with kitschy promotions, but they work because they ask the reader questions. Do this through your wall posts and notes and don’t apologize for being interested in what they have to say. And if someone asks you a question or leaves an interesting comment, don’t be afraid to reply to it.

Knowing When to Call it a Day

Remember that if you run a Page or Group, people will receive news feed updates whenever you post to your wall or add a new link. So, if you add new content to your

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Page 10 times a day, you will inevitably inundate them with content that slowly starts to bury their other feed items. Avoid this by watching for overuse.

If you have linked your Facebook Page to Twitter or a blog, remember that those posts will appear automatically throughout the day. If you write content from your mobile phone while on the road, keep track of your updates to avoid getting carried away.

Facebook is a powerful tool with a huge audience (more than 550 million as of fall 2010). If you write regular, useful content that drives interaction and drums up new fans, you can be successful using Facebook. Just remember what we’ve discussed here and it will soon enough work wonders for your business.

Fan Get-Er Ebook The No BS – Fan Page Starter Guide Copy Right 2011 – FanGetti.com

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