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Announcing HDBJ’s People You Need to Know for 2013

“Congratulations!!”

PUBLISHER Western Star Financial, Inc. EDITOR-IN-CHIEF Gretchen Losi STAFF WRITERS Don Brown Dan Harley Jason Lamoreaux Ryan Orr Alyssa Penman Steve Sipe Sam Thatte Bart Wade Caroll Yule CONTRIBUTING WRITERS Gwen Bedics Robert Isbill Kari Martinez Keith Metzler Mike Nutter EDITORIAL BOARD Teri Ortega President Adelanto Chamber of Commerce Janice Moore President Apple Valley Chamber of Commerce Yvonne Woytovich President Hesperia Chamber of Commerce Eric Camarena President High Desert Hispanic Chamber of Commerce Michelle Spears President Victorville Chamber of Commerce EDITORIAL ASSISTANT Margaret Hand Bryana Eve OFFICE MANAGER Sherry Madan HDBJ is published monthly with an additional two Special Features, 40 Under 40 published in October and our Annual Book of Lists. You can also find us on the Web at HDBJ.Biz. All material is copyright by HDBJ with all rights reserved. To obtain permission to reprint or recreate content, contact us at Mail@HDBJ.Biz. For advertising inquiries call 760-244-8596. To subscribe send a $20 check to: Western Star Financial, 14895 Bear Valley Rd., Hesperia, Ca. 92345. Or to pay by credit card, Call 760-244-8596 For editorial inquiries, including story ideas, promoting a business event, or to be considered as part of our writing team, call Editor Gretchen Losi at 760-244-8596 or e-mail, Mail@HDBJ.Biz

Debbie Cannon Company: Academy for Grassroots Organizations Position: Vice President/COO (Chief Oppportunity Officer) Age: 58 Darryl Evey Company: Family Assistance Program Position: Executive Director Age: 46 Education: Bachelors of Science Alan Garret Company: St. Joseph Health, St. Mary Position: President/CEO Age: 48 Education: Certified Public Accountant (CPA) with a Bachelors of Arts degree in Business Administration and Accounting, Califiornia State University, Fullerton. Scott Kubicek Company: Wal-Mart Distribution Center Position: General Manager Age: 41 Education: Bachelors of Science in Human Resource Management Florida State University (1994) Jason Lamoreaux Company: Coldwell Banker Commercial & HomeSource Real Estate Position: President Age: 43 Education: Barstow High School/San Diego State University Career: Real Estate Robert A. Martinez AIA, CASp, CASI Company: Robert A. Martinez AIA Architect & Associates Position: Principal Architect - Owner Age: 48 Education: Architecture and Accessibility Career: Licensed Architect and Certified Access Specialist Johnny & Sheri Rojo Company: Golden Corral Restaurant Position: Owners/Franchisees Age: 48 & 44 Education: Johnny – High School, Sheri, Bachelor’s Degree in Business Administration, Cal State San Bernardino. Career: Restaurant owners Todd Tatum Company: American Housing Group Position: President Age: 50 Education: Bachelor’s degree, Harvard University Career: Real Estate Developer Philanthropy Caroll Yule Company: Shear Realty Position: Broker/Owner Age: 65 Education: Bachelor’s of Science- Degree in Organizational Management, University of La Verne

Newly Opened Businesses in the H.D. Safe-T Smog 10714 I Avenue, Unit B, Hesperia Hesperia Pottery and Fountains 11494 Mariposa Road, Unit A, Hesperia New Steps Flooring 16190 Main Street, Hesperia H-11 Trailers & Welding 17244 Darwin Avenue, Unit F, Hesperia Crown City Forklift 10844 E Avenue, Unit A4-5, Hesperia

You nominated them, the nominations were counted and here they are:

This year’s list of People You Need to Know clearly consists of notable business leaders. What you might not know - is that hidden in this list are also several Military Veterans, Deadheads, Ivy League grads, song writers, personal success stories that will knock your socks off and even one who protected Mother Theresa. You’ll get a chance to hear all their stories at a special executive breakfast each month as we learn all about these dynamic business leaders with a LIVE interview by HDBJ Editor Gretchen Losi. This is why we have introduced “12 People You Need to Know,” as a tool to introduce our region’s most interesting leading professionals and notable names to our community. Each month one of the Class of 2013 will be featured in a print story. Then, on the second Wednesday of each month, come and get to know then at the Green Tree.

A big Congratulations to this year’s HDBJ People You Need To Know! Event Date: Second Wednesday of every month Location: Green Tree 14144 Green Tree Blvd. Time: 7:30 a.m. Ticket Price: $20 includes executive breakfast

Deadline to purchase tickets: 4 p.m. on the Monday before the event.

For reservations call 760-244-8596 or e-mail Mail@HDBJ.biz. Space is limited.

Executive Q&A With... Liz Hewson By: EDITOR GRETCHEN LOSI Name: Liz Hewson Company: Macerich/The Mall of Victor Valley Position: Property Manager Time in position: 4.5 years Age: 31 Liz Hewson is the Property Manager for The Mall of Victor Valley in Victorville, CA. She is also a member of the Apple Valley Rotary Club, a member of the Victorville Chamber of Commerce, having served on multiple committees, and a board member for High Desert Opportunity. Tell us something that we are seeing in our business community that we are not talking about now. With the opening of Macy’s, the local business and retail community is helping us create more excitement for the opening. The Mall of Victor Valley has come a long way in its 26 years of existence. For many years, Southern California’s High Desert has been a fast-growing market thanks to family-friendly housing prices and good employment opportunities. Since it was built in 1987, our well-situated property has been continually serving the needs of this market by always evolving to meet the changing preferences of the community. New stores, fresh amenities and modern design elements help keep this property top of mind for Victorville and the region. All of these reasons made our location desirable for a premier national fashion anchor like Macy’s. We look forward to creating more excitement and energy within the community in the near future. How does the Mall of Victor Valley do in comparison to other like malls in the county? The powerful combination of strong demographics and the center’s collection of top brands, make The Mall of Victor Valley a natural choice for retailers who want to reach the region’s attractive and ready consumers. The center has a loyal shopper as we’ve really gotten to know many of our shoppers through our social media outlets. We are continually working with our leasing team to bring in new brands and experiences that resonate well with our shoppers and complement the existing center. Today the center offers more than 546,000 square feet of shopping space that includes Sears, JCPenney and Macy’s, and truly meets the needs of this appealing market. As well, this center also is home to a Cinemark Theater and compelling in-line stores that include Bath and Body Works, Vans, The Children’s Place, Victoria’s Secret and Barnes and Noble, to name a few. Our leasing team is always in talks and negotiations to bring new retail and entertainment to this center. Tell us some ways the Mall of Victor Valley is succeeding during these tight economic times? With the addition of new and remodeled retailers, The Mall of Victor Valley is continuing to bring in great national brands that further solidify the appeal of the center and the neighboring community. The new JCPenney officially opened in Fall 2012 in its 93,000 square foot, single story, full line

department store. Macy’s is a brand new 103,000 square foot department store. The store will feature Macy’s well-regarded set of national and locally edited merchandise. With Macy’s, The Mall of Victor Valley will be home to three department stores in all – Macy’s, Sears and JCPenney. Last year the center’s Cinemark Theatre completed a renovation of its own. What are some marketing tips you can give other retailers? Connect with your consumer. Brand experience is key for any business. Providing your consumer with a positive “experience” will go a long way. I call it the “WOM” factor. Word Of Mouth is the best form of advertising, it’s genuine. Social media is also an important tool. Facebook and Twitter are instant and interactive. Your message reaches a large captive audience with minimal investment. What has been your biggest hurdle since taking over your position? As a new property manager in 2008, I saw many challenges mostly due to the economy. The property was directly affected when both Mervyn’s and Gottschalks filed bankruptcy and closed shortly after. Luckily our company had purchased Mervyn’s real estate portfolio and was able to backfill the space with Forever 21 in early 2009. Still the loss of both Mervyn’s and Gottschalks was felt by the inline tenants as traffic to the center was affected. How have you overcome it? In 2007, The Mall of Victor Valley completed an interior remodel including the modernization of the food court, family restrooms/new restrooms, and new soft seating. The next step was to complete an exterior remodel as well as add new anchors to our store lineup. Over the next few years, Macerich developed a plan that included a new expanded JCPenney, a new to market Macy’s, an exterior remodel of the entries, new monument and directional signage. What can locals look forward to from the Mall of Victor Valley in 2013? In addition to a new market, Macy’s, the community can look forward to new inline stores such as Crazy 8 and Justice and remodeled stores including Bath and Body Works and Hot Topic. Our Leasing and Management team are continually working towards adding fresh and exciting tenants to our tenant mix that meet the needs and wants of our consumer.

High Desert Business Journal  

April Edition