OUR SUPPORTERS (CONTINUED) WHAT OUR SUPPORTERS HAVE IN COMMON: Whether they are originally from Tampa or not, our supporters are invested in this area. They do more than just live here. They own local businesses, support local shops, enjoy spending time with friends and family, and are goal and achievement oriented. These supporters are drawn to quality. Their household typically has two cars, which is above the Florida average. When heading off to work, they drive alone. They have no need to carpool. If they have children, they attend the Hyde Park Day School and Wimberly’s Pre-School and Kindergarden. They like to read. Supporters enjoy business, news and self-help publications. They are motivated by accomplishments. Anything that has the promise of helping them reach goals or demonstrate their success, hits home with them. They are loyal. Once they find a service, product or cause that they form a relationship with, they’re set. The supporter cherishes strong relationships. They’re comfortable with using Facebook. In fact, it’s increased their business sales. This group is motivated by incentives. They feel a great sense of accomplishment from a successful business partnership or their social relationships. They see life as a place where self-interest works out in everyone’s favor. Since they are focused on achievement, they need to see results —especially when it comes to giving. They are weary of being asked to donate straight out of the gate. They need to form a relationship to the cause first before they commit.
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RESEARCH &PLANNING