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DESIGN

GRAPHIC

PORTFOLIO


HELLO!

JD DOCTOLERO

My name is Justine Dieritch Doctolero. I go by JD but whichever floats your boat. I graduated with a Bachelor’s degree in Fine Arts major in Advertising. I am currently a freelance designer working mostly on graphic. Most of my past projects has been on branding, print design, and UI design. The past year have made me fall in love with design more and made me realise that this is where my heart is. Thus, know that these projects are a product of passion, experience and sleepless nights fueled by desire to create honest and beautiful design.

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ABOUT


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Cl i en t: My s el f

I’ve always dreaded because it meant that I had to be in a specific niche with a specific set of tools geared towards only to “specifics” In creating my own brand especially on my logo ideation, I figured that being a designer meant being able to bend or fit in whatever design project calls for.

BRANDING

Figuring myself out as a designer was something


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BRANDING

Few articles and design books after, I’ve learned that it’s not just about fancy logos, personal websites, and thousands of ammased social media followers that make up a good personal brand. With my drive to promote honest design and growing practice in the art of minimalism, I weighed down to the basics. A business card that will connect me to my potential clients and co-collaborators and the work that follow will aim to speak for the brand.


I A IM TO CRE AT E DE S IG N S T H AT S HOW S IT S P U RE S T A N D M O S T HO N E S T F O R M W HICH U S UAL L Y RE SUL T S IN A V E RY M IN IM AL IS T S T Y L E . B U T TO T E L L YO U T HE T R UT H , M Y P ROCE S S IS RU L Y , UN E V E N , A N D CHAOT IC. AN D I T HIN K T HAT ’ S W H AT M AK E M Y DE S IG N S IN T R I GUI N G A N D A L IT T L E B IT O D D. B Y T HE E N D O F T HE DAY , T HE WO RK IS F O R T HE V I E W E R AN D T HE P ROCE S S IS M Y RE AL RE WA R D.


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JD DOCTOLERO


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I’d say my real foundation and passion in design came from this brand. The category for this piece was under “fashion design” and evolved into a full blown branding project. A lifestyle brand that embodies simple aesthetics, functional versatility, and ergonomically evolving products that creates an overall great design.

BRANDING & PRODUCT DESIGN

Co l l eg e Th es i s


JD DOCTOLERO

Brand in g

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Quartr bags and accessories is a brand that aims to materialize the values between functionality and aesthetics. A brand with a range of products perfectly suited and designed for every type of commuter in the city.

Prod uct Des i g n Bags play an important role in a person’s daily life all the time. From the very first “first day” of school where everything you need is there at the reach of an arm to the very first day of a person’s first job. Bags are something that can represent one’s phase in life, prestige, and personality. For a daily city commuter, his backpack talks a lot about his destination so much as well as his personality. Nonetheless with the wide variety of backpacks available in the market today, one can face a difficult situation in finding that bag that suits his needs and his aesthetic taste.


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JD DOCTOLERO


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BRANDING & PRODUCT DESIGN


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Cl i en t: G r een er g y x A s i a Pac i f i c In c .

to provide solar-powered street chargers in key locations such as bus sheds, malls, airports and business districts. The company wanted a brand that showcases an eco-friendly and tech-savy modern approach but in a “cool� yet trustworthy image.

BRANDING

Greenergyx is an ecotechnology company that aims


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JD DOCTOLERO


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JD DOCTOLERO


#0EA159 The client requested green as their main brand colour but wanted something that can be easily integrated digitally and in print with either light or dark backgrounds.


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Acure Wellness is an acupuncture clinic offering world-class acupuncture and anti-aging theraphies. It is the first of its kind to combine medical and cosmetic acupuncture services in the Philippines. The client wanted a brand that showcases personalized, natural and holistic healthcare.

BRANDING

Cl i en t: Dr. Ch r i s ti n a H er n a n d e z


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BRANDING

The typography and colours were choosen in order to depict a simple, professional and minimalist approach that aim to work both on product labels and looks nice on location.


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It is a serviced business center that targets clients that need an office, but don't necessarily want the stress and hassle of creating their own. The branding is essential to the Foxhole experience. The focus of the identity is cool, digital and modernly corporate.

BRANDING & WEB DESIGN

Cl i en t: F o x h o l e Bus i n es s C e n t e r


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BRANDING & WEB DESIGN

Website is the key marketing tool for the brand to reach their target audience. Therefore the branding direction focused more on its digital content.


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Fineline Media Solution’s specializations include design development, print works, media planning and everything else in between in order to reach each client’s maximum number of target audience. The company was founded in 2009 with the focus on client growth. Now with a good amount of accounts, Fineline wanted a rebrand as a public expression of their company’s evolution. As any small business prospers, they wanted to reflect the larger, more sophisticated company it has become.

REBRANDING

Cl i en t: F i n el i n e Medi a S o l ut i o n s In c .


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REBRANDING

The client wanted to veer away to the previous branding direction for being outdated and too vague. The approach this rebrand took was to showcase Fineline as a cool but modernly corporate business that can take on any type of accounts from different industry. Thus, a monochromatic palette and fine lines are used.


JD DOCTOLERO

OLD LOGO

FINELINE M E D I A NEW LOGO

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S O L U T I O N S

I N C .


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REBRANDING


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Quick Brown Fox is a start up media boutique that focuses on the emerging advertising media of the marketing spectrum. This mainly includes outdoor media, experiential media, visual design and brand development. The brand’s logo was strong enough that the client wanted to keep it and requested a refresh that will depict a company that understands the value and power of a design-led business and the need to create a brand to match.

REBRANDING

Cl i en t: F i n el i n e Med i a


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JD DOCTOLERO


38 All my life I’ve always wanted to take control of something in order to make it look better and more beautiful. I believe in honest design. And design made me look at different perspective more.

NEW LOGO

REBRANDING

OLD LOGO


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The Playground is a dance studio and gym facility located in Makati, Philippines. They offer a variety of activites for their members including dance, yoga and strength & conditioning classes. With its friendly environment and passionate staff and teachers, working out feels like being in a playground without the intimidation and pressure of keeping yourself fit and happy. The branding direction is designed to capitalise on the brand's name "The Playground" that would let its potential members see the brand as fun, friendly, and playful place to workout which is a rare image for other local gym brands.

ART DIRECTION

Cl i en t: Th e Pl a y g r o u n d


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JD DOCTOLERO


Light pastel colours are used for the colour palette and handwritten typography to depict a playful image.


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ART DIRECTION


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Shoephoric is an online community solely for shoe junkies in the Philippines from all over the world. Their site currently hold a huge shoes collection database, thousands of members, and online shops created within the Shoephoric community. With the growing number of members, Shoephoric pushed further with a slight logo update, colour palette and an app exclusively for their members.

ART DIRECTION AND UI DESIGN

Cl i en t: S h o ep h o ri c


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ART DIRECTION AND UI DESIGN

Business card design for the founder Ann Jacobe. A more sophisticated but fresh approach that embodies Shoephoric digital image.


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USER INTERFACE DESIGN


JD DOCTOLERO

S hoe pho ri c A p p

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As mobile takes off, businesses gear up their mobile strategy. This was Shoephoric’s strategy towards giving their audience an easier and more accessible community. The app features news, contests, and shops that are seen in their website. The app also features a #Shoephoric community wherein users will be able to directly upload shots of their beloved sneakers while other members comments and like.


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Shoephoric Shops was launched in 2014. A platform that gives a chance for collectors, merchants, and resellers to buy and sell shoes online. A month after the successful launch of the Shoephoric App, Shoephoric started developing Shoephoric Merchant. A mobile version of Shoephoric Shops that can give an easier interface for merchants to sell their products with an inventory, customer database, customer direct messaging, product tracking, and a highly accesible support feature.

USER INTERFACE DESIGN

Cl i en t: S h o ep h o r i c


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USER INTERFACE DESIGN

Since working on the first Shoephoric app, creating the UI design for Shoephoric Merchant became easier after developing a workflow with the backend team. The design were focused more on the business side of shoes and how the merchants can easily interact with their products and customers.


THANK YOU!

For taking the time in your day to browse through my works. You can contact me through jddoctolero@gmail.com or through my mobile +63 998 967 1339 See more of my works at jddoctolero.com

JD Doctolero Graphic Design Portfolio 2016  
JD Doctolero Graphic Design Portfolio 2016  
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