Training & Support
Making The POS Work For You
Taking The Plunge
With two retail stores, the managers at Gardener’s Supply Co. in Burlington, VT, needed a technical solution that worked with their set up. They didn’t need just a POS system, they also needed sup-
When Russell’s Garden Center in Wayland, MA,
port and training to ensure they were making the most of the system. They chose J.D. Associates.
started looking at a point-of-sale system, the owners
With that purchase came training sessions at the J.D. Associates offices , as well as on-site visits
were afraid customers wouldn’t accept it. The garden
to ensure employees were ready for launch at the beginning of April. Gardener’s Supply Co. was
center dates back to 1876, and customers liked the
particularly focused on making sure the right information was in the system and that they were
quaint atmosphere of the single-store retailer.
running the right reports to make smart buying decisions, says David Boucher, purchasing
After much research, owner and CEO Tim Skehan
manager for the retail division. Now the company has a much better handle on its product
and his team selected a POS system from J.D.
database and can better track the performance of the many products it offers. “
Associates. As it turns out, customers were more
When you have this pile of inventory that you’ve got to be dealing
than ready to accept the new technology. “Most
with and you’re talking about thousands of SKUs, you can’t
customers were ready,” he notes. “They grocery
manage 8,000 all at once, notes Boucher, explaining life before
shop; a lot said, ‘Yeah, it’s about time.’”
POS. Now? “You go through and run reports – how are fertilizers
Now Skehan is a big fan of the changes the POS
doing? [The POS system] keeps everything separate.”
system has helped bring to Russell’s Garden Center.
J.D. Associates will customize the system so retailers can run
It was all about keeping the small-town feel while
the reports in the way they want to see them for buying, inventory,
improving customer service, providing quicker
customer data and more.
checkouts and keeping inventory up-to-date and
“We did a lot of prep work with them,” says Tim Skehan, owner
accurate. “It helped us refocus,” he says.
and CEO of Russell’s Garden Center in Wayland, MA “[Prep] is probably the key point – and they emphasized it very strongly – a lot of the prep occurs in the initial architecture of the POS
Do You Know…
system and setting it up.” ong lines. Missing inventory. No data to support
He needed a POS that could grow with the busi-
hunches. And, for some, receipts stored in a box.
ness, which includes two retail stores.
These are all possible results stemming from the
Today, Skehan and Boucher quickly list
lack of a computerized point-of-sale system.
the many benefits of their computer-
For many garden center owners, the idea of investing in such a system and embarking on the technology journey that goes with it is simply too overwhelming or intimidating. Why endure the pain of change? Tim Skehan, owner and CEO of
ized POS systems and the positive impacts on their business. As the purchasing manager, finding dead inventory is really important to Boucher. Now he can easily run reports to find under-perform-
That’s why Gardener’s Supply relied on J.D. Associates
What products your best customers buy most often? POS can tell you. Which vendors you spent the most money with last year? POS can tell you. What are the 10 slow-moving products in your inventory? POS can tell you. Which product categories contribute the most gross profit to your bottom line? POS can tell you.
for technical support navigating the new system.“J.D. Associates provided the option for classes and the help-desk tech support,” Boucher adds. When you’re running a retail store Friday afternoon heading into a busy weekend, you need it fixed right then and they were
very helpful.supporting us.”Tim Skehan, owner and CEO of Russell’s Garden Center in Wayland, MA, concurs. “They understood our needs and were able to support us with training because, culturally, we were not computer savvy so they were able to coach us a fair amount with that,” he says.
J.D. Associates has numerous exclusive partnerships with leaders in the high-tech industry, which means members of the J.D.Associates team have to be certified to work on those systems. The partnerships include IBM, NCR, Hewlett-Packard, Microsoft, Retail Pro, Torex and Motorola, among others.
Russell’s Garden Center in Wayland,
ing products, make sure he doesn’t buy
MA, understands the hesitancy. He
more of them and make plans to get
Tim Skehan, owner and CEO of Russell’s Garden Center in Wayland, MA, added J.D.Associates’s partnerships
felt it as well. “We’ve been around
rid of them, as was the case with some
were a main reason they chose to work with the company. “They’ve been very supportive and we continue to
since 1876, and we’d looked for a POS system 10 years previous to this. It’s a significant capital investment, and we were afraid we’d lose that small business
votive candles the company was carrying (but not selling!). Previously, all of the company’s sales figures for candles were clustered togwwether, so Boucher couldn’t see
“For the value and support, we felt J.D. Associates was the best way to go.”
allowed him to get rid of dead inventory and improve
understand where his profit comes from. “You’re able
his profits on that category. “Having the POS to do
to put margin percent on anything you’re looking at –
that kind of analysis was a big help,” he adds.
that’s they key,” he adds. “It helps us refocus.”
Skehan says he also uses reports to find things like
look forward to doing business with them.”
So now Russell’s Garden Center and Gardener’s
appeal. We didn’t want to seem big business-y.”
which candles were or were not selling. But when the
the top-selling item by vendor, or by item, as well as
Supply understand their sales and
David Boucher had different concerns as purchasing
items were named more uniquely for the POS system,
sales year to date. But more important than monitor-
profitability better, identify slow-moving products
manager for the retail division at Gardener’s Supply Co.
reports showed exactly which SKUs weren’t selling. That
ing sales figures, Skehan uses his POS system to
more easily and are better buyers.
“Once you get in, it becomes apparent how strong a tool the POS is.”
“Before the POS, we were really only sales-based. Now, we’re able to run reports, and if a product is not profitable, we go find it and remerchandise it.”
– Tim Skehan, owner and CEO of Russell’s Garden Center in Wayland, MA.
– Tim Skehan, owner and CEO of Russell’s Garden Center in Wayland, MA.
About J.D. Associates: Wonder how you can pick the right POS
to garden retailers of all sizes. There’s
system for your business? No problem.
one for every budget.
Confused as to what computers you
technical support seven days a week to
Lost as to how you would train your em-
its customers, including garden centers
That’s easy. Buying a POS system is not
ranging in size from one location to large, multi-store chains. The team at J.D. Associates has a deep
like buying a
knowledge of the garden center indus-
try and will customize a POS system to
element to add
give garden retailers more advantages
as a SKU. The
when compiling customer data, improving
right POS system comes with a support team that understands technology and the
In fact, J.D. Associates provides
need for a POS system? Don’t worry.
ployees to use a POS system?
Making The POS Work For You!
inventory control and increasing plantspecific descriptions in the database. J.D. Associates also offers progressive solutions like hand-held devices to make out-
garden center business, so they can fit
door purchases easier, as well as
the tool to your unique needs and chal-
taking inventory and reducing customer
lenges. J.D. Associates is that team. And
wait times in long checkout lines.
because of its partnerships with major corporations like IBM, NCR, HewlettPackard, Microsoft, Retail Pro, Torex and Motorola, J.D. Associates can offer multi-
For more about J.D. Associates and the company’s offerings, visit www.jdapos.com.
ple affordable point-of-sale (POS) options
“Knowing what I know now, I want a technician who knows that system soup to nuts...That’s J.D. Associates. The fact that they’re certified tells me they’re trained and that’s important.” – David Boucher, purchasing manager for the retail division, Gardener’s Supply Co., Burlington, VT.
Some of our most popular POS solutions are also the smallest ✓ Eliminate customer wait ✓ Use inside or out ✓ Build customer relationships
✓ Ring More Sales ✓ More Repeat business ✓ Wireless
This pocket-sized point-of-sale solution is proven to give you more customer-facing time. Great customer service and increased profitable sales? Good as gold.
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Published on Jan 27, 2009