Advertising Tactics: Television Throughout the campaign, we will be using two different television stations paired with our spokeswoman to advertise Tervis’ Family Collection. There will be segments on both of the stations to introduce the new Family Collection and its message. The two stations include ABC’s “Good Morning America” and the “TODAY” show on NBC. “Good Morning America” is a well-known show on ABC that runs on weekdays from 7 to 9 a.m. The talk show features anything from news, weather and special interest stories. It is an ideal place to target our 55-and-older demographic because they are typically early risers and enjoy discovering the talk of the day. As Daytime Emmy Award’s Outstanding Program winner, “Good Morning America” has a target audience that falls into ours. The “TODAY” show is also a daily morning television show that can target our early risers. Known for providing its audience with a view of the world by broadcasting from remote locations, the “TODAY” show is able to bring viewers breaking news as it happens.
the
family
collection by