MARKET ANALYSIS Johnson County Park & Recreation District Legacy Plan
Table I – Primary Service Area Tapestry Segment Comparison (ESRI estimates)
Boomburbs (04) Up & Coming Families (12) Aspiring Young Families (28) Suburban Splendor (02) Exurbanites (07)
Primary Service Area Cumulative Percent Percent 19.1% 19.1% 8.2% 27.3% 7.2% 34.5% 6.9% 41.4% 6.9% 48.3%
U.S. Households Cumulative Percent Percent 2.4% 2.4% 4.1% 6.5% 2.3% 8.8% 1.7% 10.5% 2.5% 13.0%
Boomburbs (04) – These communities are home to busy, affluent young families and is the fastest growing market in the U.S. It is also home to one of the highest concentrations of young families with children. The median age is 33.8 years and one-fifth of the residents are between 35-44 years of age. Most of the residents are white. For exercise these residents play tennis and golf, lift weights and jog. Up & Coming Families (12) – This segment is Tapestry’s 2nd highest household growth market. A mix of Generation Xers and Baby Boomers this segment is the youngest of Tapestry’s affluent family markets. Residents of these neighborhoods are young, affluent families with younger children. Most of the residents are white; however, diversity is increasing as the segment grows. Aspiring Young Families (28) – Most of the residents in these neighborhoods are young, startup families, married couples with or without children and single parents. Approximately 2/3 of the households are families, 27% are single person and 9% are shared. The median age is 30.4 years and nearly 20% of the residents are in their 20s. Suburban Splendor (02) – These residents are families who live in growing neighborhoods and married couple families with and without children comprise 8 in 10 of these households. The median age is 41.4 years and half of the population is aged 35-64 years. These residents are primarily white. These residents keep fit by working out weekly at a club or exercising on a treadmill or station bike at home. Exurbanites (07) – These residents prefer an affluent lifestyle in open spaces beyond the urban fringe; 40% are empty nesters, another 32% are married couples with children still living at home and ½ of the householders are aged between 45-64 years. Their median age of 45.1 years places them directly between paying for children’s college expenses and caring for elderly parents. Most of the residents are white. They are very physically active; they lift weights, practice yoga and jog to stay fit.
Appendix to the Legacy Plan approved by the Board of Park and Recreation Commissioners on behalf of the citizens of Johnson County, KS.