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47% OF GROOMS

SAPPHIRE

10%

MOISSANITE

14%

MORGANITE

42% 41%

OF BRIDES AND

AMONG THE 11% OF BRIDES

WHO FAVOR PRECIOUS STONES OTHER THAN DIAMOND, •

OF GROOMS WOULD PAY MORE FOR ETHICALLY SOURCED STONES

AMONG LUXURY BRIDES,

Among grooms who considered lab-grown diamonds:

55%

said it’s because the gems are conflict-free

49%

said it’s because the stones are a better value

38%

said it’s because they’re better for the environment • 90% OF COUPLES purchased nonmatching wedding bands

SAPPHIRE (56%) / RUBY (9%) / MORGANITE (6%) / EMERALD (6%)

• 60% OF COUPLES

$6,351 HIS AVERAGE SPEND

ON THE RING (COMPARED WITH $5,095 IN 2011). LUXURY GROOMS SPENT AN AVERAGE OF

$14,897

purchased their bands together at the same retailer

• 66% OF COUPLES

purchased their bands at the same retailer as their engagement ring

• 24% OF COUPLES

52%

purchased a band that matched the engagement ring

OF BRIDES STILL OPT FOR ROUND DIAMONDS, WHILE PRINCESS CUTS ARE SUFFERING THE STEEPEST DECLINES (14% IN 2017 VS. 30% IN 2011). OVAL AND CUSHION CUTS ARE ON THE RISE.

TUNGSTEN IS THE MOST POPULAR METAL FOR GROOMS

29%

• 25% OF GROOMS

considered purchasing lab-grown diamonds for the center stone of an engagement ring (up from 16% in 2015)

HE SAID

“[The retailer] was very patient…allowing her to try on every ring she wanted. His knowledge of each ring and its capabilities for customizing were crucial.”

(CLOCKWISE FROM TOP) 7.41 CT. SAPPHIRE AND DIAMOND RING IN PLATINUM, $59,467, JOSHUA J FINE JEWELRY; 18K ROSE GOLD RING WITH 2 CTS. T.W. LAB-GROWN DIAMONDS, $9,950, 18K WHITE GOLD BAND WITH 0.5 CT. T.W. LAB-GROWN DIAMONDS, $999, LOVEMONSTER BY ALTR CREATED DIAMONDS; BOHÈME LAVA DIAMOND BAND AND RING IN 18K WHITE GOLD, $1,499–$1,899 (WITHOUT CENTER STONE), JUST JULES/MARTIN FLYER; PAVÉ CATHEDRAL SPLIT-SHANK 1.22 CTS. T.W. DIAMOND RING IN PLATINUM, PRICE ON REQUEST, FOREVERMARK BY A. LINK; CAROLINE RING WITH 1.76 CTS. T.W. DIAMONDS IN PLATINUM, $14,800, SINGLE STONE

20%

THE TOP 3 ARE:

AGREE IT’S IMPORTANT THAT THE DIAMOND BE GIA CERTIFIED (VS. 71% OF LUXURY GROOMS)

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