Desktop Publishing Design Elements
Proximity â€˘ Content-related items should be in close proximity.
Alignment â€˘ builds a strong backbone to anchor your design
Balance â€˘ organizes
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Flow •The reader’s eyes should flow from left to right.
Emphasis â€˘ Use graphics, design, typefaces, & white space that emphasize items of importance.
Contrast • Creates an interesting effect. • Establishes emphasis. • Something small in a large space reduces competition.
Plant is emphasized!
Type Classification • used for headlines, sub heads.
• generally used for body copy or text. • letters have lines or curves at top and bottom.
White Space • A layout tool planned along with the visual elements.* • Enhances readability.* • Most effective if it has clearly defined geometric shape.*
Graphics Use Graphics to: • Support content. Clarity or Confusion??
• Convey intended message. • Appeal to audience’s senses.
CMY Color Cyan Magenta Yellow (CMY) • • • • •
Subtractive Primary Colors Used for Print Clash - opposite colors Harmonize - too similar Contrast - optimum readability
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RGB Color Red Green Blue (RGB) • Additive Primary Colors • Used on screen • The visible spectrum of light breaks down into RED, GREEN, and BLUE.
TIP: Use Pantone Matching System (PMS) codes to achieve true colors.
Repetition â€˘ Builds consistency. â€˘ Emphasizes information.
Grids â€˘ An underlying series of vertical and horizontal lines that are visible to the designer but do not print.* â€˘ Used as a guide to help place text and other design elements.*
Margins • If you have a 1⁄4" margin from the edge of the sheet, you need a 1⁄2" margin between the text in the two panels so it is centered when it is folded.
Consistency â€˘ Overall cohesiveness of content within a document.
Unity • Refers to how the elements appear together as a unit.* • Link related pieces to create visual effect. – Ex: Logos, colors, or slogans.
Design Pitfalls â€˘ Orphan word or words isolated at the end of a column or paragraph. â€˘ Widow word or words isolated at the top of a page.
Desktop Publishing Sins • • • • • •
Excessive fonts Improper margins Misuse of type No clear “Hierarchy of Importance Busy layout No layout flow
Published on Jul 30, 2009