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JC.


{JAMIE CHANG} JA.MIE CHANG | [jey-mee chト]g] NOUN

1. [Born June 17, 1991] a Taiwanese-American female student, design enthusiast, and foodie. Born in New York, New York and raised in Edison, New Jersey, Jamie became involved with design in 2009 as a first year college student at Parsons the New School for Design in New York City, and went on to fall in love with design and strategy throughout the process of completing her degree in Design + Management (BBA).

2. [adapted from Urban Dictionary] a kind person who enjoys music. Jamie is great at making friends and has dark hair. She is a sweet girl with a cheery disposition on life, love, and friendship. She is a wonderful person who takes care of those she loves., has a great sense of humor, and is intelligent. Her presence is valued by everyone, and people always want to be around her. She is beautiful inside and out. (Apparently anyone would kill to meet her.)


{

}

TABLE OF CONTENTS PERCH KNOW THE FACTS JEREMY SCOTT X MAC METROLink SECRETS Soxland International


{PERCH} PERCH is a restaurant inspired by stoop sitting and people watching and developed to challenge the conventional dining experience. A combination of unorthodox seating and architecture incite diners to engage their environment in new ways. Social interaction and observation are encouraged and almost unavoidable at PERCH. The setting invites diners to not only enjoy their food but also to notice the details around them.

This group project was completed in Spring 2011 for Sensory Design at Parsons the New School for Design.


MOODBOARD

PERCH: moodboard

google images


{scenario} PERCH

THE LOCATION:

PERCH is located at the Highline Park at Gansevoort Street and Washington Street. The location was chosen for the existing environment to enhance the customer’s dining experience.

THE CUSTOMER:

The PERCH customer is any person who is intrigued by human interaction with the environment and peers.


PERCH: scenario: personas

images from style blogs


{environment} PERCH

The PERCH environment is carefully designed to immerse diners in their surroundings. The design was inspired by stoop sitting, which allows people to become observe passerbyers, glass doors and retractable roofs, which allow people to experience the weather visually and physically.


PERCH: environment inspiration

google images


{spatial design} PERCH: environment

THE LAYOUT: The spacial layout of PERCH is designed to immerse diners in their surrounding environment. The purpose of an open kitchen is to allow diners to see the interaction between the chefs and the food the diners will later consume. The bar-style seating facing the street is to allow for people watching. The outdoor seating option promotes diners to experience the weather.


LAYOUT | Full view entrance KITCHEN

stoop seating bar seats

bench seats

bar seats

STREET PERCH: environment: spatial design: restaurant layout

patio door


LAYOUT | Bar Juice bar

Built-in compartment for dessert plate

I

II

III

IV

V

VI Built-in compartment for juice cup

Pull out seating PERCH: environment: spatial design: bar layout


PERCH: environment: spatial design: indoor daytime rendering


PERCH: environment: spatial design: bar nighttime rendering


PERCH: environment: spatial design: window daytime rendering


PERCH: environment: spatial design: window nighttime rendering


PERCH: environment: spatial design: outdoor daytime rendering


PERCH: environment: spatial design: outdoor nighttime rendering


{cuisine} PERCH

THE FOOD: The PERCH menu is reflective of modern American cuisine. The menu was created with a focus on the convenience of the food to be consumed as well as creating a novel twist on the concept of ‘fast’ food.

THE TRAY: The trapezoidal (the Greek word, derived from ‘trapeza’ literally means ‘a little table’) PERCH tray features 3 compartments that compliment the menu. Ergonomically designed to sit on the diners’ lap, the finely-crafted tray provides diners with the ultimate eating experience.


P E R C H salad & fruit skewers | 3 caesar with chicken or shrimp greek with olives cobb with bacon tropical berry

savory tartlets | 5 crab and advocado fresh mozzarella and tomatoes smoked salmon and artichoke hearts salami and rocket lettuce grilled eggplant and goat cheese classic balsamic bruschetta

sliders | 8 portobello/gouda cheese/red onion turkey/red pepper aioli kobe beef/goat cheese/truffle oil salmon/sesame mayonnaise vegetarian/garlic lemon aioli

doughnut sampler | 6 DOUGHNUT glazed chocolate cinnamon spice lemon vanilla banoffee

PERCH: cuisine: menus

SAUCES chocolate creamy vanilla cream cheese caramel blueberry

P E R C H late night late night thursday-sunday thursday-sunday 10pm-4am 10pm-4am

juice juice bar bar || 4 4

lemonade lemonade manuka honey tangerine manuka honey tangerine grapefruit peach with aloe grapefruit peach with aloe green tea acai green tea acai blueberry pomegranate and mango blueberry pomegranate and mango

fry fry bar bar || 5 5

SALTY SALTY zucchini zucchini asparagus asparagus onions onions pickles pickles mac&cheese mac&cheese pita pita sweet potato sweet potato taro taro bacon bacon chicken strips chicken strips

SWEET SWEET banana banana fruit pie fruit pie oreos oreos nutella wontons nutella wontons candy bar candy bar toast toast doughnut holes doughnut holes churros churros zeppole zeppole ice cream ice cream

sliders sliders || 8 8

portobello/gouda cheese/red onion portobello/gouda cheese/red onion turkey/red pepper aioli turkey/red pepper aioli kobe beef/goat cheese/truffle kobe beef/goat cheese/truffle salmon/sesame mayonnaise salmon/sesame mayonnaise vegetarian/garlic lemon aioli vegetarian/garlic lemon aioli

google images


Perch Tray

Design

PERCH: cuisine: PERCH traydesigned to sit on your lap. We decided to use s ergonomically ezoid as the front of the tray so that it perfectly accommodates


{branding} PERCH

The PERCH brand represents a unique dining experience. The brand is represented through dinstinctive typeface and color consistently placed on all PERCH products.


THE LOGO:

P E R C H THE TYPEFACE:

Eurostile

THE COLOR:

PERCH: branding: logo & typeface & color


PERCH

THE STATIONARY:

PERCH: branding: collateral


PROTOTYPES | Chef coat

COLLATERAL | Matchbook | Envelope COLLATERAL | Matchbook | Envelope LATERAL | Matchbook | Envelope THE MATCHBOOK:

THE CHEF’S COAT:

P E R CPHE R C H PERCH

P E R CPHE R C H PERCH

PERCH: branding: collateral


{prototypes} PERCH

All prototypes were created at low cost and handcrafted. The PERCH tray took approximately 2 days to create. Careful attention to detail was imperative to maintaining the brand image.


PERCH: prototypes: the match book & the business card


PERCH: prototypes: the cup & the tray


PERCH: prototypes: the menu


PERCH: prototypes: the set


PERCH: prototypes: the set


{KNOW THE FACTS} KNOW THE FACTS is a campaign to raise awareness about the consequences of plastic bag waste. An infographic poster and booklet were created.

HERE IS WHY PLASTIC BAGS ARE NOT FANTASTIC is an infographic booklet portraying statistical information concerning plastic bag waste. The purpose of the booklet is to convey the facts visually to help people of all generations and backgrounds understand how harmful plastic bags are to the enviroment. The following graphics are shown as spreads from the booklet.

This project was completed in Spring 2011 for Design 4 at Parsons the New School for Design. It placed 3rd in a GROWNYC/JOVOTO design competition.


EVERY YEAR... NYC residents

(population: 18,976,457)

use:

20.51 lbs of shopping & grocery bags that’s:

(18,976,457people x 20.51 lbs)

389,207,133 lbs of

s

that’s:

(389,207,133 lbs / 0.472 lbs)

824,591,383

DOUBLE BURGERS

s

HERE IS WHY PLASTIC BAGS ARE NOT FANTASTIC:

a graphic narration with minimal text

KNOW THE FACTS: infographic poster

KNOW THE FACTS: infographic booklet: cover page


Plastic bags are one of the most littered things in today. As one of the most populated cities in the world, New York City needs to take initiative and reduce its use of plastic bags. The purpose of this infographic booklet is to convey the facts in the simplest fashion as a means to call city residents to take action and lessen the use of plastic bags.

JAMIE CHANG KNOW THE FACTS: infographic booklet

NEW YORK CITY: POPULATION 18,976,457.


4 MILLION TONS of garbage created per year

that’s about 1 million elephants KNOW THE FACTS: infographic booklet


that’s about 2,800 US regulation freight trucks

2.8%

of NYC’s waste stream are plastic

about 224,000,000 lbs KNOW THE FACTS: infographic booklet


1

resident

uses (per year):

KNOW THE FACTS: infographic booklet

20.51 lbs

of shopping & grocery bags


that’s:

824,591,383 DOUBLE CHEESEBURGERS

389,207,133 lbs of KNOW THE FACTS: infographic booklet

s total


824,591,383 people can be fed

that’s more than 2x the population of the USA. KNOW THE FACTS: infographic booklet


Just imagine how many plastic bag waste the WORLD creates.

AND THAT’S JUST NEW YORK CITY. KNOW THE FACTS: infographic booklet


THE DIFFERENCE ONE LESS PLASTIC BAG MAKES: KNOW THE FACTS: infographic booklet

1 reusable bag is equivalent to 700 plastic bags


that’s over 11 Statue of Liberties

1 less plastic bag per person can reduce waste by 5 million lbs KNOW THE FACTS: infographic booklet


KNOW THE FACTS; UNDERSTAND THE IMPACT OF YOUR CHOICES.

ONE LESS BAG CAN MAKE A BIG DIFFERENCE. for more information, visit grownyc.org

KNOW THE FACTS: infographic booklet: back cover

KNOW THE FACTS: infographic booklet: product shots


{

}

JEREMY SCOTT x MAC JEREMY SCOTT x MAC is a collaborative collection between the fashion brand JEREMY SCOTT and the cosmetics brand MAC. Over the years, MAC has built a reputation for its unconventional and innovative marketing, breaking away from the safe and obvious. Its philosophy is to create makeup for all ages, sexes, and races. The limited edition collection will help promote JEREMY SCOTT and his characteristically dynamic aesthetic

This group project was completed in Spring 2011 as a Marketing final project.


JEREMY SCOTT x MAC: product statement


THE EYES:

THE LIPS:

THE NAILS:

JEREMY SCOTT x MAC: product renderings


JEREMY SCOTT x MAC: advertisement renderings


{SECRETS} Secrets are ubiquitous; every person holds secrets. From government conspiracies to couples having affairs, secrets permeate every level of society. Secrets have existed throughout time. No matter what the content may be, secrets affect those carrying them. Secrets may be trivial and silly or burdensome and serious. They are powerful by nature and have the potential to become invisible chains, holding those carrying them hostage. Through exploration of the context, scope, and consequences of secrets, I hoped to discover and understand the complexity of secrets and methods of reducing the burdens they create.

This project was a semester long project completed in Spring 2011 for Design Development at Parsons the New School for Design.


SECRETS: mood image

google image


{process} SECRETS

Inspired initially by PostSecret, I became intrigued by secrets, something every person practices, yet, by nature, is a hushed topic. Beginning the conceptual development process, I began by asking questions like: Why do people keep/ reveal secrets? What are the physical and emotional consequences of keeping/ revealing secrets? and ultimately, are secrets inevitable? Throughout the process, I kept a blog for documentation of my progress.


SECRETS: process: blog


{inspiration} SECRETS: process

Being a devout follower of PostSecret, an ongoing community art project by Frank Warren where people mail in their secrets anonymously on one side of a homemade postcard, I was inspired and intrigued by the wide spectrum of secrets people revealed. It was clear that, with no regard to the severity of the secret revealed, every person in participation felt some form of relief through expressing the more than less obvious. In addition, the concept of anonymity seemed to be the biggest driving force behind the project’s success.

As a reader, I observed that I feel many empathethic emotions when I look at the postcards. I can see and feel the microcosms of the creators’ experience and empathize and sympathize with them. Reading through the postcards provided a release for me as well because they showed me that every person undergoes similar experiences and that, like me, everyone


process

source: PostSecret archives

SECRETS: process: inspiration moodboard


{research } SECRETS: process

The first step in my research process was defining the word ‘secret.’ Following, I asked initial questions based on my knowledge. I kept these questions in mind as I delved further into the research. Ultimately, my research led me to classify secrets into three categories: business, social, and personal. I analyzed examples of secret keeping in the categories before ultimately answering my initial questions.

Methods of research and data procurement consisted of personal reflections, online and printed literature, and casual conversations wtih peers. Such methods illustrated the use of primary and secondary resources.


process

SE·CRET adjective

noun

SECRETS: research: definition

`sēkrit

not known or seen or not meant to be known or seen by others not meant to be known as such by others fond of or good at keeping things about oneself unknown (of information or documents) Given the security classification above confidential and below top secret something that is kept or meant to be kept unknown or unseen by others something that is not properly understood; a mystery a valid but not commonly known or recognized method of achieving or maintaining something formerly, the name of a prayer said by the priest in a low voice after the offertory in a Roman Catholic Mass


s

BUSINESS The category of “business� signifies the professional world, not just the corporate world. This includes politics and all organizations.

Secrets in the professional world vary greatly and can effect large numbers of people. From lying about taking off from work to tax evasion to keeping secrets about the unlawfully detaining people, secrets in business can potentially bring about severe consequences. Morality and honesty are values emphasized in business. However, how well are these values honored? How well can secrets be kept amongst a large organization? What are the ultimate consequences of being caught in a web of deception and secrecy?

SECRETS: process: research: business


process

CASE STUDY: WIKILEAKS “WikiLeaks is a non-profit media organization dedicated to bringing important news

and information to the public. We provide an innovative, secure and anonymous way for independent sources around the world to leak information to our journalists. We publish material of ethical, political and historical significance while keeping the identity of our sources anonymous, thus providing a universal way for the revealing of suppressed and censored injustices.� source: WikiLeaks.ch

SECRETS: process: research: business: wikileaks case study

source: WikiLeaks.ch


s

SOCIAL The category of “social� indicates a smaller cluster, or group, of similar people and societies. These groups may be created to establish identity or tradition. Sometimes, these groups demand secrecy both within the group and towards outside parties.

In order to create identities, there must be a separation of different societies (i.e. the rich and the poor, the under-represented and the influential), exclusivity, and creation of some form of hierarchy. Within these hierarchies, there will always be a spectrum leaders and followers. The more powerful members of societies will always know more than the less powerful members. Therefore, secrecy within societies are created. In addition, inevitably, secrets towards the public exist as means of protection. Implications of revealing secrets within societies may result in rejection and expulsion, even death in severe situations. Characteristics of social secrecy can be seen through the traditions of mythical societies such as the Mafia, gangs, and secret societies.

SECRETS: process: research: social


pro

CASE STUDY: THE MAFIA Most underworld secret societies owe part of their structure and ritual to the most

infamous of them all: the Mafia. The Mafia was born on the relatively isolated Italian island of Sicily. Sicilians were tribal people with a pyramidally structured culture: the family, the clan, and the tribe. The clan, a unit of extended family, may have been the most important. Between the time that Napolean and Mussolini were in power, the of the clans of Sicily took control and ruled the land. The Code of Silence governed the lives of all Sicilians. If they were being interrogated by civil officials, they were told to swear they never saw, heard, knew anything. Breaking the Code meant imminent death.

SECRETS: process: research: business: mafia case study


s

PERSONAL The category of “personal� indicates the most common and intimate application of secrets.

Beginning at about age four or five, children begin to keep information to themselves. This is a crucial part of becoming independent because it helps create a boundary between the child and the world. In adulthood, secrets continue to serve this function. Keeping some thoughts and actions private helps maintain privacy and individuality. Adults also may keep secrets to avoid potential negative consequences. However, it is most dangerous one feels he/she cannot tell anyone his/her secret. Secrets are capable of consuming, controlling, and destroying their keepers.

SECRETS: process: research: personal


process

“There are two kinds of secrets; the ones we keep from others and the ones we hide from ourselves.�

-Frank Warren

source: jalacourel SECRETS: process: research: personal


s

THE SCIENCE (HEALTH) Keeping secrets create inner conflict. Should one conceal or reveal? To whom should one

reveal his/her secrets? Such conflict inevitably leads to anxiety and endless worry and can produce sustained stress that may contribute to various health problems, including digestive problems, headaches, back pain and high blood pressure. Secrecy also produces anxiety that can fuel unhealthy behavior. Emotional distress without apparent explanation suggests that one is keeping things from his/ herself and/or others. Angry outbursts over insignificant things, exhaustion for no reason and/ or physical ailments with no medical explanation suggest that one could be suffering from stress related to keeping secrets. Research shows evidence that revealing a secret, which can be anything from telling someone to writing it on a piece of paper that is later burned, is related with both physical and mental health improvements. People hiding traumatic secrets showed more cases of hypertension, influenza, and even cancer, while those who wrote about their secrets showed, through blood tests, enhanced immune systems. In addition, research has shown that writing about trauma actually unclogs the brain. Using an electroencephalogram, an instrument that measures brain waves through electrodes attached to the scalp, researchers have found that the right and left brains communicated more fluidly in subjects who disclosed traumas.

SECRETS: process: research: personal


CASE STUDY: PINOCCHIO “Pinocchio, Pinocchio, That little wooden bloke-io, His nose, it grew an inch or two With every lie he spoke-io.” -Shel Silverstein

SECRETS: process: research: personal: pinocchio case study


{prototypes} SECRETS

THE CONCEPT: To focus on the healing aspect of revealing secrets, I have conceptualized a half-day long (noon to 6pm) event to take place in at the Central Park Lake in Central Park, New York City with a program of activities dedicated to encouraging participants anonymously to unload the unspoken truths that burden them. Events will include a Secrets Tree and Sailing Secrets, both of which are detailed in the developed prototypes.


prototype

prototype

prototype

SECRETS: prototypes: moodboard


SECRETS: prototypes: event posters


SEC R E T S ept

Y DA R TU 6pm A S S oon-

e m b er 1 0, 2

01

1n

SAILING SECRETS

From 2pm to 5pm, attendees will be able to either build their own paper boats or choose all ready made boats. Meant to never be seen, secrets written on these boats will float away and particpants can reveal their deepest, darkest secrets to the park lake. This activity ensures complete anonymity and emphasizes the importance of releasing the burdensome secrets for the healing process.

INFORMATION

Beginning at about age four or five, children begin keeping information to themselves, a step in becoming independent. In adulthood, secrets continue to serve this function. When the secrets one keeps starts to affect relationships with others, the balance of power shifts. The secrets take control. Keeping secrets provokes inner conflicts, inevitably leads to anxiety and endless worry. Living in this state can produce sustained stress that may contribute to various health problems, including digestive problems, headaches, back pain and high blood pressure. The mission of this event is to provide an outlet of release with an emphasis on eliminating the fears of consequences and judgement by ensuring anonymity to all individuals revealing their secrets.

SECRETS: prototypes: event brochure

@ Central Park Lake

SECRETS TREE

The “Secrets Tree� will be open from noon to 6pm. Participants can write down however many secrets they would like (without their names) on a ribbon and tie them onto the tree. During the last half of the event, participants are encouraged to browse the secrets tied onto the tree and can take one or two of their favorite ones.


{METROLink} A quick and efficient way for using public transportation is important to the overall satisfaction of both New York residents and tourists alike. METROLink enables public transit users to track their travel patterns and spending habits via a comprehensive online platform that provides accurate realtime travel and spending information.

This group project was completed in Fall 2011 for Managing Creative Projects and Teams at Parsons the New School for Design.


METROLink: moodboard

google images


{process} METROLink

The project progressed using the“constant feedback system� in which one never go forward without looping back on oneself to see what one has accomplished. The steps of the system are: 1) accept situation 2) analyze 3) define 4) ideate 5) select 6) implement 7) evaluate. Based on this system, we identified a current need, researched, prototyped, branded, marketed & advertised, and implementated METROLink.


SWOT ANALYSIS

TASK COMPLETION

Strengths

Week 1

Week 2

November 7 – 13, 2011

Week 3

November 14 – 20, 2011

Week 4

November 21 – 28, 2011

November 29 – Dec 4, 2011

Research current MTA card

Began creating the website

Continue working on website

Finalize pages of website

Indentify opportunities

Prototype design (branding)

Prototype design (branding)

Bring all information together

New innovations

Further developed concept/features Develop a marketing technique

Develop a marketing technique

Other metro card systems

Other metro card systems

Depict card in action using medium

Depict card in action using medium

Look into bank partnerships

Visual map of User activities

Visual map of User activities

Visual map of User activities

Indentify a consumer needs

Indentify a consumer needs

Create business model/action plan

Create business model/action plan

Begin looking at data mapping

Begin maps + spending prototypes

Create design brief for the service

Create presentation

Component incorporating Yelp + GPS

Discuss group efforts

Weaknesses

o o o o o

All-in-one card Can be used for all Visa purchases Applications and interactive website Real-time information Tracks spending habits

o o o o

Tap-and-go technology May be used as a Debit card Partnerships with banks More accurate GPS technology

o o o

Possibility of getting lost Only used for Visa purchases Credit-based system

o

Other financial companies developing similar features Similar technologies being developed

o

Opportunities

PROCESS N ATIO SITU ) enableending PT E on was to nd sp icient ti a C eff w sa tiv Link AC mo etro ttern e more ut ho d to b g ing g M pa bo pe

RESEARCH

ANALYSE

Tap & Go Technology

(sizing up With the the situ develop ation) technolo gies and ment of more inno GPS-base vative tran with ade d app qua spo a d lin o to tin el designers, te funds and a stro lications, we unc rtation (fin r crea trav them eable also h enab to use ove ng team of develop red that fo their ging ledg We e by on m platform cou r experience rese n . ti arch ers, produc e o ic ld a g be acc ers, etc. st rv ow ati rve ura otiv obse enco ore kn endin the se form the sy ness service would req omplished. The crea the card and digi t m e in f tal p financial The rs to pes o nd m lly s ards avel within ectiv player (e.g uire partnersh tion of the card and ff a w tr ips betw a . ute ho MTA e Ma cy to g ster , m n and e tu e een a card, the com bits in travelin re ac hostile l-tim spare on th ice. specialize State of New York American Express major ha en ey a less rea tran ions , rv in Visa , among othe the multiple ), wh h th sers vide eate opin ar se r institutio the services le u ir we ns c c cr ro that hop e ed to offe commuters. mu MTA m to p ould ice th and r to MTA (de w o ke e en ve ma e syst rs. This rs to v re op wa We n lopin th ute use mo m an nted e eded g co w of a com d allo onl M to nc a lis ine p etroLi dev eptu an part t of latformnk, bo elop al g v exa uid th ari ic , Ca ular ca able to en as a ctly elin w s p rd, e co Co tegori that sp mpa hysica hat w s) n e ad) s s: um Th anne ss. The l card e ning ahe eM da er a cess; plan card was pro b the cr result nd k be u (reviewing ome of the MetroLin ne enefi ltifu oss th was ing back fits ts outc re n look final By c e The an eve. . ed to achi d M tiona and planning what we hop goals for the topic TA l to identify, inal were able on our orig rdingly, we changes in ahead acco any subtle and resolve document, the group. direction of

DE FIN E

EVALUATE

IMPLEM

ENT

(taking action on With the your dec web the applicat site complete and ision) ion, brandi the design card fina ng and a of lized mock phy sica advertiseme , we chose to crea te a video l nt that coul d represe services that nt all we want to offer with of the MetroLink the card.

SELECT (deciding between We chose options) an and clean ideation that had a sim quality abo plicity blue tones ut it with simp and grays. le muted The final font identity was choice Myriad Pro and Geo Sans for our Light.

Threats

IDEATE

your isfying ys for sat tional wa p the ating op definitions) to develo lar (gener n needed ticu , we the and par definitions e, physical card, our ns of the atio ting After crea e of user interfac were multiple ide ntity, app ide lt typ resu cific and The spe branding hnique the card. uses for website, card, vertising tec k c ad MetroLin n, and specifi desig

METROLink: process: task management & research

METROLink

Mobile App

Visual Tracking Map

VISA Card

Multi-Use Card

No Insufficient Funds


{prototypes} METROLink

The entire prokect was completed over a 7 week period. Graphic standards were first established, including the typefaces and color, to represent the prroduct. The prototypes for the logo, application icon, card, and website were developed through a very organic process, based primarily on the constant feedback system week after week.


PROTOYPES

STYLE LOGO

TYPOGRAPHY

drafts

GEOSANSLIGHT geosanslight

final

COLOR PALETTE

MOBILE APPLICATION ICON

MYRIAD PRO

PROTOTYPES

PROTOTYPES

WEBSITE (second draft)

CARD

drafts

METROLink

final

1234 5678 9101 2345 1234

GOOD THRU

Jeffrey Riman

10/17

MTA

METROLink MTA

Stay alert while using your desired form of transportation.

For questions, visit MetroLink.info

TRANSIT SPENDING LOG IN

METROLink: prototypes

METROLink

final

drafts

myriad pro

METROLinkMETROLinkMETROLink METROLinkMETROLinkMETROLink METROLinkMETROLinkMETROLink METROLinkMETROLinkMETROLink METROLinkMETROLinkMETROLink METROLinkMETROLinkMETROLink METROLinkMETROLinkMETROLink METROLinkMETROLinkMETROLink METROLinkMETROLinkMETROLink METROLinkMETROLinkMETROLink METROLinkMETROLinkMETROLink METROLinkMETROLinkMETROLink METROLinkMETROLinkMETROLink METROLinkMETROLink


1.800.321.1234 1.212.654.4567

home about services affiliates mobile YOUR ACCOUNT

1.800.321.1234 1.212.654.4567

home about services affiliates mobile YOUR ACCOUNT

ABOUT WHAT IS METROLINK? A quick and efficient way for using public transportation is important to the overall satisfaction of both New York residents and tourists alike. MetroLink enables public transit users to track their travel patterns and spending habits via a comprehensive online platform that provides accurate real-time travel and spending information.

METROLink

METROLink MTA

1234 5678 9101 2345 1234

GOOD THRU

10/17

MTA

Jeffrey Riman

COMPONENTS

TRANSIT

SPENDING

1) All public transportation uses 2) Visa purchases 3) Tracks transportation patterns 4) Tracks spending habits 5) Interactive website (applications for digital devices) 6) Tracks the accuracy of the MTA system 7) Provides feed to the MTA to make improvements via user insight 8) Recurring automatic payments

LOG IN

Stay alert while using your desired form of transportation.

For questions, visit MetroLink.info

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MTA

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home about services affiliates mobile YOUR ACCOUNT

1.800.321.1234 1.212.654.4567

AFFILIATES

home about services affiliates mobile YOUR ACCOUNT

1.800.321.1234 1.212.654.4567

WHILE METROLINK IS CURRENTLY MOST DEVELOPED ON THE IPAD AND IPHONE FOR MOBILE DEVICES, IT IS ALSO AVAILABLE AS ANDROID AND BLACKBERRY APPLICATIONS. please visit your mobile application store for the free MetroLink application!

all public MTA transportation information can be accessed through MetroLink

link your MetroLink card with a Visa credit card for automatic payment and other spending benefits

based on your destinations, yelp can suggest some nearby businesses you may be interested in

METROLink METROLink

METROLink: prototypes final website prototype


1.800.321.1234 1.212.654.4567

home about services affiliates mobile YOUR ACCOUNT

your account

your account

TRAVEL

TRAVEL

DECEMBER 2ND, 2011 subway

interactive

SPENDING SERVICES contact us FAQs

interactive

LOCATION

TIME SWIPED

TIME TRAIN ARRIVED

23rd st, 8th ave

2:47pm

C- 2:50pm E- 2:54pm

SPENDING

86th st, Lex ave

5:57pm

4- 5:58pm 5- 6:04pm 6- 6:19pm

SERVICES

5:57PM

4- 5:58PM 5- 6:04PM 6- 6:10PM

SETTINGS account devices

1.800.321.1234 1.212.654.4567

home about services affiliates mobile YOUR ACCOUNT

3:02PM

2:47PM

C- 2:50PM E- 2:54PM

6:29PM

contact us FAQs

taxi TIME

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METROLink METROLink METROLink: prototypes final website prototype


{Soxland} Soxland International is a leading full service hosiery company. It currently designs, manufactures, and distributes for companies like Bloomingdale’s, Delia’s, Charter Club, Dillards, Nordstroms, Macy’s, and GH Bass. To contribute to the promtion of environmental responsibility, Soxland has a collection that contains designs that carry strong eco-friendly messages focused on environmental awareness. I created visual displays for the company’s two main showrooms. One representing the Greenology bamboo line and the other representing the spring collection.

This internship was completed Summer 2011 at Soxland International.


Soxland: bamboo showroom visual display


Soxland: spring showroom visual display


JAMIE

CHANG JAMIE.CHANG617@GMAIL.COM 732.910.8512 | JCHANGG.COM


Jamie Chang Portfolio 2012