Pacific Place Passages advertising - Power Gallery

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MEDIA KIT 2020


About Pacific Place

Full-Scale Development under One Roof ✓

4 Five-Star Hotels

1 Luxury Shopping Mall

3 Grade A Office Towers

2 Premium Residence


About Pacific Place Passages Advertising

Patronage Demographics ✓

Affluent Travelers

Upscale Shoppers

Business Executives

Prestigious Residents

198,000 unique reach* / week

*Nielsen Reach & Frequency


About Pacific Place Passages Advertising

Premium

Performance

Prestige

Quality display

On-target communication

Uncluttered advertising environment

Effective brand positioning

Top-of-mind awareness

Immersive visual impact


Strategic Zone Domination


Zoning Plan Interactive Zone Thematic Zone Experiential Zone Poster On Wall(A) Poster On Wall(B) Double Escalator Impact

Panel No. #5100/04-10 (withExtension) Panel No. #5100/15-17, 30-34 (with Extension) Panel No. #5100/23-29 (with Extension) Overlaying the wall with Panel No. #5100/15-17 Overlaying the wall with Panel No. #5100/23-24 Panel No. #5010/11-38 (Bank #523-524 with Extension)

.

Poster On Wall

(A)

(B)

Poster On Wall


Interactive Zone

Interac tive Zone

Innovative solutions tooptimize engagement in captive environment

Panel No. #5100/04-10 (withExtension)


Interactive Zone

Interac tive Zone

Innovative solutions tooptimize engagement in captive environment

Panel No. #5100/04-10 (withExtension)


Location:

Interactive Zone – Passage A 7x 4-sheet panel #04-10 with sticker extension

Gross Weekly Rate:

HK$147,000

Production Cost:

HK$60,000 (Conversion free of Beacon landing page inclusive)

(for reference only)


Location:

Interactive Zone – Passage A 7x 4-sheet panel #04-10

Gross Weekly Rate:

HK$73,500

Production Cost:

HK$14,000

(for reference only)


Escalator Impact Mock-up for referenceonly

Panel No. #5010/01-10 (Bank #521 with Extension)


Mock-up for referenceonly

Location:

Passage A Escalator Crown Bank #521 with sticker extension

Gross Weekly Rate:

HK$75,000

Production Cost:

HK$50,000

(for reference only)


Location

Passage A Escalator Crown Bank #521

Gross Weekly Rate:

HK$37,500

Production Cost:

HK$5,000

(for reference only)


Thematic Zone

Thematic Zone

Galleria concept to deliver one-of-a-kind experience with prestigious, unique content

Panel No. #5100/15-17, 30-34 (with Extension)


Thematic Zone

Package Entitlements

- Any 1 of 4-sheet in Zone A (Panel #15-17, 30-34) -- Beacon/QR Code to access mobile page with infotainment or promotional offer - Different themes throughout the year

Jul – Aug Shop & Dine @ Pacific Place

Sep - Oct Travel Moments

Nov - Dec Joy to the Place

Panel No. #5100/15-17, 30-34 (with Extension)


Location:

Thematic Zone – Passage A 8x 4-sheet panel #15-17, #30-34 with sticker extension

Gross Weekly Rate:

HK$166,200

Production Cost:

HK$80,000

(for reference only)


Location:

Thematic Zone – Passage A 8x 4-sheet panel #15-17, #30-34

Gross Weekly Rate:

HK$83,100

Production Cost:

HK$16,000

(for reference only)


Location

Experiential Zone – Passage A 7x 4-sheet panel #23-29 with sticker extension

Gross Weekly Rate:

HK$147,000

Production Cost:

HK$70,000

(for reference only)


Location

Experiential Zone – Passage A 7x 4-sheet panel #23-29

Gross Weekly Rate:

HK$73,500

Production Cost:

HK$14,000

(for reference only)


Experiential Zone

Experience @ Pacific Place

Shopping @ Lane Crawford

Concept Development & Media Placement @ Pacific Place

Storyboard & Video Filming @ Pacific Place

Experiential Zone

Deliver “A World of Inspiration” via One-stop Marketing Solution

Panel No. #5100/23-29 (withExtension)


Experiential Zone Tailor-made brand story with visual impact, O2O / experiential initiatives and viral video to amplify ad impact and optimize ROI Concept development

Experiential Zone

Media placement

Viral video production

O2O / experiential initiatives

Package Entitlements

- Any 1 of 4-sheet in Zone A (Panel #23-29) - Escalator Crown Bank #523-524 in Zone A - Beacon/QR Code to access mobile page with infotainment or promotional offer - Video production service (e.g. Joy to The Place @ Lane Crawford)

Panel No. #5100/23-29 (withExtension)


Double Escalator Impact

Double Escalator Impact

Stunning presentation for immersive brandexperience

Panel No. #5010/11-38 (Bank #523-524 with Extension)


Double Escalator Impact

Panel No. #5010/11-24 (Bank #523 with Extension)


Double Escalator Impact

Panel No. #5010/25-38 (Bank #524 with Extension)


Mock-up for referenceonly

Location:

Double Escalator Impact – Passage A Escalator Crown #523 & #524 with sticker extension

Gross Weekly Rate:

HK$220,500

Production Cost:

HK$120,000

(for reference only)


Location

Double Escalator Impact – Passage A Escalator Crown #523 & #524

Gross Weekly Rate:

HK$110,300

Production Cost:

HK$14,000

(for reference only)


Other Advertising Formats


Other Advertising Formats Zone A :

Linking MTR Admiralty Station and Pacific Place Mall

.

Zone B:

Linking Zone A and Thee Pacific Place and Star Street

Poster On Wall


Poster On Wall

Power On Wall(A)

Effective delivery of brand message with impactful presentation

Overlaying the wall with Panel No. #5100/15-17


Poster On Wall

Power On Wall(B)

Striking creative to boost brand recall

Overlaying the wall with Panel No. #5100/23-24


Other Advertising Formats

4-sheet Light Box

Passage A

Impactful Storytelling in Captive Environment

Panel No. #5100/04-10


Other Advertising Formats

Escalator Crown Bank

Passage B

Enticing Message to Quality Audience


2020 Advertising Rate Format Interactive Zone

Thematic Zone

Experiential Zone

Poster On Wall 4-Sheet Panel

Entitlement

Weekly Gross Rate

Passage A – 4-sheet Panel #04-10 with Sticker Extension

HK$147,000 / Week

Passage A – 4-sheet Panel #04-10

HK$73,500 / Week

Passage A – 4-sheet Panel #15-17, 30-34 with Sticker Extension

HK$166,200 / Week

Passage A – 4-sheet Panel #15-17, 30-34

HK$83,100 / Week

Passage A – 4-sheet Panel #23-29 With Sticker Extension

HK$147,000 / Week

Passage A – 4-sheet Panel #23-29

HK$73,500 / Week

POW A in Passage A

HK$98,000 / Week

POW B in Passage A

HK$80,000 / Week

1x Panel in PassageA

HK$8,000 / Week

Double Escalator Impact

Passage A – Escalator Crown Bank#523 & 524 With Sticker Extension

HK$220,500 / Week

Passage A – Escalator Crown Bank#523 & 524

HK$110,300 / Week

Escalator Crown Bank

Passage A – Escalator Crown Bank#521 With Sticker Extension

HK$75,000 / Week

Passage A – Escalator Crown Bank#521

HK$37,500 / week

Escalator Crown Bank#531 in Passage B

HK$18,400 / Week

Escalator Crown Bank#533 & #534 in Passage B

HK$53,700 / Week


Material Specification

Material Specification

Zone A Pacific Place Passage

Ad Format : 4-Sheet Light Box Panel No. : 5100/01 - 34, 37- 41 Display Size : 980mm(W) x 1,500mm(H) Material Size : 1,010mm(W) x 1,530mm(H) Material of Poster : Back-lit Film / Duratran Ad Format : Escalator Crown Bank (Edge-lit) Bank No. : 521,523 and 524 Panel No. : 5010/01 - 38 Display Size : 368mm(W) x 493mm(H) Material Size : 384mm(W) x 510mm(H) Material of Poster : Back-lit Film / Duratran

Zone B Pacific Place Link

Ad Format : Escalator Crown Bank (Edge-lit) Bank No. : 531,533 and 534 Panel No. : 500/5302/01- 6, 12 - 32 Display Size : 500mm(W) x 700mm(H) Material Size : 515mm(W) x 720mm(H) Material of Poster : Back-lit Film / Duratran


Notes for Advertisers 1. Minimum Booking Period The minimum booking period for Pacific Place Advertising is 4 weeks.

2. Rates All rates quoted are fully inclusive of electricity, government rates, taxes and public liability insurance, but exclusive of advertising display material. 3. Availability All offers of space are subject to availability at the time required and to JCDecaux Pearl & Dean’s general terms and conditions. 4. Artwork Approval It is necessary that the artwork / layout / mockup preview (applies on Feature Ad, Poster On Wall, Sticker Extension) of the proposed advertisement be given to JCDecaux Pearl & Dean for approval before the final production of the display material proceeds. 5. Poster Production The method of production for 4-sheet and Escalator Crown posters is photographic transparencies, duratrans or equivalent. For 4-sheet poster, if overall design is monotone, advertising display material should be provided in duplicates for double mounting. To ensure that all advertising materials are produced to the correct specification, it is advised to consult JCDecaux Pearl & Dean as a one-stop solution on printing the posters. 6. Special Notes For Tobacco Advertisers No advertisement will be accepted for visual which is connected or associated in any way with the representation of a cigarette packet, or of cigarettes or of any person smoking a cigarette or of tobaccos or of cigars or of smoking pipes or of tobacco related products and smokers’ requisites including, but without limiting the generality of the foregoing, cigarette lighters, cigarette and tobacco cases and containers, matches and cigarette holders.


Terms & Conditions 1. Definitions (a) The expression “the Company” shall mean “JCDecaux Pearl & Dean Limited” and shall include its successors and assigns. (b) The expression “the Advertiser” shall mean the person, firm or company placing the Order and shall include its successors and assigns. 2. Agencies (a)The Advertiser at all time contracts with the Company for itself as principal and acting entirely for itself. (b)An Advertiser (including an advertising agent/agency) shall be personally liable for payment of all accounts hereunder and warrants that it has full authority for itself in all matters including artwork submission, intellectual property rights, protection of personal data collected, production requirement, agency commissions and incentives where applicable, connected with the placing of orders and theiramendment. 3. Commission (a) Agency commission at the rate of 15 per cent is payable to all recognized advertising agencies and shall be on the value of the Order less any discount allowed. (b) Other additional commission may apply where applicable. 4. Terms The placing of an Order by the Advertiser with the Company shall constitute acceptance by the Advertiser of these Terms and Conditions which shall override and exclude any other terms stipulated, incorporated or referred to by the Advertiser. No modification of these terms shall be effective unless made by express written agreement between the parties. 5.Acceptance No Order placed with the Company shall be deemed to be accepted until completion of the Acknowledgement of Order by the Company.

6. Booking Deadline (a)Booking on Poster Ads formats as 4-Sheet and Escalator Crown Bank should be confirmed at least 2 weeks prior to commencement date. (b)Booking on special formats as Poster on Wall, Lightbox with Sticker Extension or any other special formats should be confirmed at least 3 weeks prior to commencement date. (c)Should the company does not receive any confirmation by the deadline as stated, the Company shall have the right to reject the booking. 7. Delivery All posters for display shall be delivered carriage paid to the Company at its address overleaf, or to such other address or addresses as the Company shall specify, not less than 3 working days prior to the date of commencement of display specified in the Contract. 8. Display The Company shall, subject as provided below, and so far as reasonably possible, display each advertisement throughout the period specified in the Order commencing on or as near as reasonably possible to the specified commencement date. Charges shall accrue due as from the date of commencement of display or the specified commencement date whichever is the later.

9.Late or Non-Delivery In the event of late delivery or non-delivery of posters, charges shall still be payable and shall accrue due as from the specified commencement date. 10.Right of Rejection The Company shall have the absolute right at any time to refuse to display or continue to display any poster which, in its opinion is objectionable, unsuitable, impracticable or likely to give offence, or designs that resemble safety signages. In such event the Contract in whole or in part may be cancelled by the Company forthwith without any responsibility or liability on the part of the Company and to the extent not so cancelled the Contract shall continue in full force and effect.


Terms & Conditions 11. Payment Unless otherwise stipulated by the Company, all charges shall be payable monthly in arrears and shall be paid within 28 days after the invoice date. The Company shall have the right to cancel any continuing Order or Contract forthwith in respect of which part payment is overdue after the expiry of such 28 days. 12. Deposit The Company shall have the absolute right to demand a deposit equivalent to the charge for eight weeks display. The deposit will be refundable on expiry of the full contract period. 13. Interest (a)Interest on all sums due shall accrue after expiry of the 28 days referred to above and shall run at the rate of 2 per cent per calendar month until payment is received after as well as before any judgment therefor. (b)Payment shall be made in Hong Kong dollars (unless otherwise specified) at the office of the Company without any deduction by reason of any alleged counter claim or otherwise howsoever.

16. Fixing Charges for Additional Posting Fixing charges are included in the rates shown except that the following service charges are made if additional posting is required within the minimum booking period. Item HK$ (per poster perchange): 4-sheet

12-sheet

Escalator Crown

50

145

27

17. Irregular Day Posting Should there be arrangement needed on irregular commencement or dismantling days, the following charges will be incurred per job per site for hiring Competent Person: Weekday: HK$1,100 Weekend: HK$1,650 Public Holiday: HK$2,420 Maximum reimbursement for missing/damaged posters(HK$):

14.Loading for ConsecutiveArrangement 30% surcharge applies on the formation of consecutive panels.

15.Dates of Display The Company shall use all reasonable endeavors to display the posters on the display dates specified on the Contract but such dates shall not be of the essence of the Contract and in no circumstances shall the Company be liable to compensate the Advertiser in damages or otherwise for non-display or late display of any posters for whatever reason or for any loss consequential or otherwise arising therefor.

Transparencies that have been displayed for over 6months

Duratran

Transparency

Duratran that has been displayed for over 6months

4-sheet

3,800

5,000

1,800

2,500

12-sheet

1,500

2,000

750

1,000

Escalator Crown

750

-

375

-


Terms & Conditions 18.Damage or Loss The Company shall be under no liability for loss of or damage to posters, designs or advertisements supplied to the Company except insofar as such loss or damage arises due to the fault or negligence of the Company or its employees, and in any event the Company’s liability shall never exceed the original cost to the Advertiser of the destroyed or damaged posters. 19.Force Majeure The due performance of any Order is subject to suspension, variation or cancellation by the Company by reason of war, riot, explosion, fire, flood, strike, lock-out or any cause beyond the Company’s control. 20.Statutory Requirements The Company accepts full responsibility for compliance with statutory requirements so far as concerns the use of any site for the display of advertisements to which a Contract relates, but so far as concerns the subject matter or content of the advertisement itself the Advertiser will indemnify the Company against all liability and will be responsible therefor. 21.Cancellation Booking cannot be cancelled once the Contract is signed. 22.Change of Posters (a)All rates include (subject to Clause 20c) a change of posters once a month if required. All changes required at more frequent intervals than once a month or which are required within a shorter time limit than specified in Clause 19 will be charged for. (b)When an Advertiser is entitled to a change of posters without separate charge and stipulates a date upon which such change should be commenced the Company will complete such change within 10 working days after the stipulated date. (c)Where an Advertiser requires a change of posters in respect of which separate charge is to be made, they must do so in writing to JCDecaux Pearl & Dean Limited and the Company shall complete such change within 5 working days after the stipulateddate.

23.Condition of Posters All rates include the maintenance of the display of Advertiser’s posters in good condition and for this purpose the Advertiser shall supply a sufficient number of posters of the correct size including spares as specified in the rate card but the Company shall only be liable in respect of any damaged or incorrect display of any posters if the defects have not been remedied 6 working days after notification of the same to the Company by the Advertiser. 24. Limit on Liability Without prejudice to Clause 15 hereof, it is acknowledged and accepted by the Advertiser that the Company shall be under no liability whatsoever in respect of any non-display or incorrect display of advertisements or advertising materials or the display of any damaged or irregular advertising materials. In any event, the Advertiser shall waive all claims (if any) for non-display, incorrect display or display of any damaged poster. The Advertiser shall notify the Company immediately if the Advertiser becomes aware of any non-display, incorrect display or display of any damaged poster. Without prejudice to the generality of the aforesaid, if the display in relevant media of any scheduled spot is (whether temporarily or permanently) suspended, interrupted or delayed due to failure of the telecast facilities howsoever caused and for whatever reason (including but not limited to electrical and/ or mechanical failure), the Company may in its sole, absolute and unfettered discretion telecast the same at the next best available time and/or in any other comparable spot, and the decision of the Company shall be final and conclusive. 25.Change of Terms The Company reserves the right at any time by not less than 10 weeks notice in writing served on the Advertiser to alter the rates chargeable hereunder and any of these terms and conditions. Any such alterations shall take effect on the date specified by the Company or 8 weeks after service of written notice on the Advertiser whichever shall be the later. The Advertiser shall be entitled to cancel or terminate without any payment on any Order so altered by notice in writing served on the Company within 2 weeks after service of particulars of the changes on the Advertiser.


Terms & Conditions 26. Indemnities (a)The Advertisers shall indemnify and keep the Company indemnified against all penalties imposed by the Communications Authority arising from the telecast of Material supplied by or transmitted for the Advertiser. (b) The Advertiser warrants and undertakes that: (1)The Advertiser will be responsible for obtaining and paying for all necessary licenses and consents for the reproduction, transmission, showing and ancillary exploitations of any intellectual property works in the materials (including the synchronization right of songs and recording right of musical recordings) or the appearance of any person in the materials. (2)No materials will breach any applicable law or be defamatory of any third party. (3)The Advertiser will indemnify and keep the Company indemnified against all actions, proceedings, costs (including legal costs on a full indemnity basis), damages, expenses, penalty claims, demands and liabilities arising from any breach of the above warranties or other conditions or in any manner whatsoever in consequence of the use, recording or showing of any materials or other matter supplied by or shown for the Advertiser, including all costs incurred in obtaining advice on and dealing with threatened claims or proceedings whether or not actually broughtor instituted. (4)The Advertiser will further indemnify and keep the Company indemnified against all penalties imposed by any regulatory bodies for any breach of any applicable law as a result of the showing of materials supplied by or show for the Advertiser. 27. Trade DescriptionsOrdinance The Advertisers give the following warranties: (a) All new information and advertising materials to be provided to the Company, including but not limited to any trade descriptions as defined in the Trade Descriptions Ordinance (Cap. 362) (“TDO”), are true and accurate in all respects, do not contain material omissions or are not otherwise misleading in any respect and comply with the requirements of all regulations and legislations in Hong Kong, including the TDO.

(b)The Advertisers have reviewed all the information and advertising materials provided to the Company previously, including but not limited to any trade descriptions as defined in the TDO, and confirm that they are still true and accurate in all respects, do not contain material omissions or are not otherwise misleading in any respect and comply with the requirements of all regulations and legislations in Hong Kong, including the TDO. (c)Should the Advertisers become aware that any of the above warranties is inaccurate at any point of time after its provision to the Company, the Advertisers must promptly inform the Company of the same and make any necessary adjustment to such advertising materials in accordance with requirements of the TDO. The Advertisers hereby undertakes to indemnify the Company and keep the Company fully indemnified against all actions, claims, proceedings, costs and damages (including any damages or compensation paid by the Company on the advice of its legal advisers to compromise or settle any claim) and all legal costs or other expenses, including any fines or penalties, arising out of any breach of the above warranties or out of any claim by a third party based on any facts which if substantiated would constitute such a breach. 28.Advertising Contract The advertising Contract, which incorporates these Terms and Conditions, contains the whole agreement between the Company and the Advertiser relating to the transaction contemplated by the Contract. The Contract and the Terms and Conditions supersede and replace all previous agreements, discussions, representations, warranties or statements, whether made orally or in writing, between the parties and relating to the transaction. No amendment, waiver or variation of the Contract or these Terms and Conditions shall be effective, unless it is set out in writing and signed by both parties 29.Company’s Lien The Company shall be entitled to a general lien on all posters in the Company’s possession for all sums, whether liquidated or qualified or not, due from the Advertiser to the Company.


Terms & Conditions 30.Personal Data The Advertiser shall and shall procure its employees, agents or representatives to comply with the provisions of the Personal Data (Privacy) Ordinance (the “Ordinance”) (including any amendments thereon from time to time), and any applicable codes of practice, guidance notes or regulations in the handling of personal data (as defined in the Ordinance from time to time) (“Personal Data”) collected by and provided to the Advertiser, or collected by the Company and its representatives for the purpose of this agreement. The Company shall be under no liability for protection of personal data collected through the advertising campaign under this agreement save to the extent required by law. 31.Notices Any notice given hereunder may be delivered or sent by hand or by post and shall be deemed to be served if sent by hand at the time of delivery and if sent by post to the address of the party to be served specified on the order or such other address as may be notified in writing from time 48 hours after posting. 32.Usage of Photo JCDecaux Pearl & Dean Limited is entitled at any time to incorporate, show, display, make references to and / or use as examples or demonstration any of the advertisements accepted by them for the purpose of their own business presentation, marketing and / or promotion activities and materials. All requisite consent is deemed to be given to JCDecaux in relation to such purpose. 33.Governing Law This agreement shall be governed by and interpreted in accordance with the laws of Hong Kong Special Administrative Region and the Advertiser submits to the jurisdiction of the Hong Kong Courts.


For enquiries, please contact JCDecaux Transport Tel: (852) 2111 0111 Fax: (852) 2110 1407 Email: info@jcdecaux.com.hk Website: www.jcdecaux-transport.com.hk /products/pacific-place-passages