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**MTR refers to Kwun Tong Line, Tsuen Wan Line, Island Line, South Island Line, Tung Chung Line, Tseung Kwan O Line and Disneyland Resort Line


No.1 Public Transport in HK 1 Daily average patronage 2 3.4 Millions

Remarks 1: Source: Transport Department 2: MTR patronage includes Kwun Tong Line, Tsuen Wan Line, Island Line, South Island Line, Tung Chung Line, Tseung Kwan O Line, Disneyland Resort Lines and Airport Express Line (Jan – Jun 2020)


STRONG MASS COVERAGE

Cover 63 MTR and Airport Express Stations, 8 Lines


OUT-OF-HOME ADVERTISING MTR advertising in Hong Kong Reach your audiences at every level of MTR PASSENGER’S JOURNEY


CONNECTING BRANDS WITH PASSENGERS Communicate effectively with a mass audience rapidly and consistently

Why is

MTR advertising

so important to you?

OFFLINE MERGES ONLINE Ad presence is extended to online by integration with mobile technology DRIVING PURCHASE DECISIONS Reach them while your target audiences are close to the point of sale and drive their footfalls to shops ENGAGE WITH PASSENGERS Provide experiential and interactive solutions to create immersive brand experiences


ADVERTISING FORMATS

PosterAds

Zone Domination

FeatureAds

InteractiveAds

Train formats

Experiential Zone


BUYING STRUCTURE

NETWORK To maximize REACH of a campaign

DOMINATION To create IMPACT and 100% OWNERSHIP for a campaign

INTEGRATED SOLUTION To create Integrated O2O & Experiential Solution enhance PASSENGER ENGAGEMENT


POSTERADS

Offer a range of advertising formats to showcase your creative message and suit your different marketing budgets with high flexibility

ADVERTISING FORMATS 

Concourse12-sheet

4-sheet

Escalator Crown

Trackside 12-sheet

6-sheet Bank

Solus Panel


POSTERADS

CONCOURSE 12-SHEET

High Visibility – located at prominent locations Dominance Network provides great visual impact


POSTERADS

TRACKSIDE 12-SHEET

Captive – located on track facing the waiting passengers Provide guaranteed exposure


POSTERADS

 

4-SHEET

Close viewing proximity – good for product elaboration located close to point of sales – serve as last reminder before purchase


POSTERADS

 

6-SHEET

Allow extra creativity together with sticker wrap around Strategic stations located in the core spending areas across town


POSTERADS

ESCALATOR CROWN

Close viewing proximity – capture full attention of passengers High creative flexibility for special executions


POSTERADS

ESCALATOR CROWN BANK

 

Create strong visual impact Provide guaranteed exposure


POSTERADS

SOLUS PANEL

Guaranteed exposure - At head on locations facing the passengers A wide range of sizes available


TRAINPOSTERADS FORMATS

Train Formats Provide a long viewing time and close viewing proximity in a captive environment and achieve exceptionally high impact

ADVERTISING FORMATS 

Full Train Body

Wrap Around Saloon Window

In-train Campaign

Train Door Window Stickers

Stickers Next to Saloon Window

Broadview Banner

In-train card


TRAIN FORMATS

FULL TRAIN BODY

Create great impact and is memorable Particularly ideal for branding and product launch


TRAIN FORMATS

IN-TRAIN CAMPAIGN

Great creative opportunity with a combination of different intrain formats Allows variations in different train carts


TRAIN FORMATS

STICKERS NEXT TO SALOON WINDOW

Allow display of different messages in pairs Good for product elaboration


TRAIN FORMATS

WRAP AROUND SALOON WINDOW

 

Maximize visual impact High creative flexibility


TRAIN FORMATS

TRAIN DOOR WINDOW STICKERS

Cost-effective format with long viewing time and close viewing proximity O2O integration is available for passenger’s engagement


TRAIN FORMATS

BROADVIEW BANNER

Network coverage provides mass reach High visibility - situated above the seats


TRAIN FORMATS

 

IN-TRAIN CARD

With long viewing time and close viewing proximity Provides targeted reach of passengers along Tung Chung Line


FEATUREADS

Offer high visibility and opportunities for large and dominant creative works

ADVERTISING FORMATS 

Poster On Wall

Solus Wall

Random Sticker

Balustrade

Pillars | Floor Vision

Trackside Billboard

ADVERTISING FORMATS  Platform Screen Door


FEATUREADS

 

POSTER ON WALL

Allows room for creative flexibility create a strong visual impact as passengers move through the station


FEATUREADS

RANDOM STICKER

Custom-made shape is available Hit the target audience in an extensive network


FEATUREADS

PILLARS | FLOOR VISION

Offer high visibility, creativity and flexibility Create strong visual impact


FEATUREADS

SOLUS WALL

Guaranteed exposure at prominent location Strong visual impact


FEATUREADS

 

BALUSTRADE

Attention-grabbing Balustrade on escalators leading to station exits close to point of sales


FEATUREADS

STATION BUNTINGS

High creative flexibility – allow display of a series of images in a zone Reinforce advertising messages and create strong visual impact


FEATUREADS

 

GLASS PANES

High creative flexibility Located close to the point of sales, served as last reminder for purchase


FEATUREADS

 

TRACKSIDE BILLBOARD

Attention-grabbing with its huge size Located at high traffic stations – provides guaranteed exposure


FEATUREADS

PLATFROM SCREEN DOOR

Together with the Trackside 12sheet it offers unparallel creativity Achieve maximized awareness and ad recall


ZONE DOMINATION

Zone Domination Create strong visual impact and provide quality ad presentation

ADVERTISING FORMATS 

Power Zone

Hong Kong – Supernova Zone 

Central – Luxury Zone Causeway Bay – Showcase Zone


ZONE DOMINATION

POWER ZONE

A powerful domination with a variety of formats offers highest impact at platform level Provided a targeted reach at selected high traffic station


ZONE DOMINATION

HONG KONG – SUPERNOVA ZONE

  

Prime location Create tremendous visual impact Provide prestige presentation


ZONE DOMINATION

CENTRAL – LUXURY ZONE

Served as last reminder for purchase for the passengers to Landmark Reach premium shopper effectively


ZONE DOMINATION

CAUSEWAY BAY – SHOWCASE ZONE

  

Locate at high traffic station Allow product display in a creative way Create strong visual impact


INTERACTIVEADS

Provide direct and instant interactivity to engage with passengers

ADVERTISING FORMATS 

e12-SHEET

e4-SHEET


INTERACTIVEADS

OFFLINE MERGES ONLINE

Social Media Apps

Website MTR apps


INTERACTIVEADS



e12-sheet

Enhance the interactivity with passengers through mobile


INTERACTIVEADS ZONE DOMINATION



e4-sheet

Enhance the interactivity with passengers through mobile


eSHOP

A powerful territory-wide network provides you virtual retail stores to boost up sales


eSHOP MTR eSHOP NETWORK COVERS

上環 Sheung Wan

20 MTR STATIONS


eSHOP

 

eSHOP

Increase point of sales Induce actual sales transaction at eShop


EXPERIENTIAL ZONE

Offer an exciting, cost effective way to meet your customers face-to-face and engage with passengers


EXPERIENTIAL ZONE

EXPERIENTIAL ZONE

 

Advertisers may choose their targeted station to interact with passengers Effective two-way communication Create strong visual impact


EXPERIENTIAL ZONE

 

EXPERIENTIAL ZONE

Product display for potential customers for trial Interactive game to provide unforgettable experience with the brand


INNOVATION Using special executions / latest technologies, we take a marketing objective from concepts to realities for our MTR projects as to add a new experiential dimension to outdoor communication |Augmented Reality | Virtual Reality | Hologram| |Special Materials | Special Built |3D illusion|


INNOVATION

Augmented reality for virtual fitting


INNOVATION

Way finding & augmented reality for interactive game


INNOVATION

Augmented reality for Interactive game


INNOVATION

Virtual reality for interactive game


INNOVATION

Hologram for interactive game


INNOVATION

Special material - Crystal


INNOVATION

Special material – Real plant


INNOVATION

Special material – Magnet stickers


INNOVATION

Interactive Game with water


INNOVATION

Special built – 3D giant display


INNOVATION

Live ad with 3D illusion


ACHIEVEMENTS IN 2019 Corporate Awards

Best Outdoor Innovation - Silver Best Use of Technology - Bronze

Best Idea - Out-of-Home Innovate Festival - Bronze

Award for Excellence in Innovation in Business Product & Service Industries “The Power of Intelligent OOH” - Gold Award for Innovation in Marketing - Most Innovative Advertising or Marketing Agency of the Year “The Journey to new era of Out-of-home advertising” - Silver Award for Innovation in Technology - Award for the Innovation in Technology Development “The Power of Intelligent OOH” - Silver Award for Innovation in Product Design and Development – Award for Innovation in Business-to-Business Services – “The Power of Intelligent OOH” - Silver


ACHIEVEMENTS IN 2019 Awards for campaign

Best Media Campaign – Out of Home - Silver MTR - Swarovski – Christmas Tree Campaign

IAI International Advertising Award 2019 – Bronze MTR - Studio City – 3D Dinosaur campaign


For more details, please kindly contact our sales representatives.

Profile for JCDecaux Transport

MTR advertising media kit 2020  

MTR advertising media kit 2020