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*MTR refers to Kwun Tong Line, Tsuen Wan Line, Island Line, South Island Line, Tung Chung Line,Tseung Kwan O Line and Disneyland Line


No.1 Public Transport in HK Daily average patronage

Over 4 Millions*

*Source: MTR Website Patronage Updates Included Tsuen Wan, Island, South Island, Kwun Tong, Tung Chung, Tseung Kwan O and Disneyland Resort Lines as well as East Rail (excluding Cross boundary), Ma On Shan and West Rail Lines


DIGITAL OUT-OF-HOME

MTR PASSENGERS’ JOURNEY


Even more of a

draw for viewer’s eyeballs

Why is

MTR Digital advertising

so important to you?

Motion ads capture the attention of outdoor audiences even better

DOOH ads are likely to be seen and

more impactful

Digital Creativity

are helping more and more brands work


A real-time audience-relevant contextual update can also cover contents such as:


Passengers can now instantly engage with ads on digital panels via their smart devices and develop ever stronger social media connections with brands.

REAL TIME Update

FLEXIBLE Creative Rotation

ENRICH advertising content


A mass coverage network delivering optimal creative flexibility and dynamic, multi-visual impact.

Network

Motion Graphic

Dynamic Content


in


Optimize media value of your advertisement. Effectively deliver the advertising message to targeted customers.


Network

Speaker

Video and Audio

Dynamic Content

A high impact trackside out-of-home network.

Prime locations with high visibility and awareness. Proven high impression ensures excellent brand and message recall.


in

in


Selected locations with proven high reach & frequency ensures excellent brand and message recall.

in


Selected locations cover community area with high density of population.

in


Network

Motion Graphic

Dynamic Content

A mass coverage network delivering optimal creative flexibility and dynamic content. Prime locations with high visibility and awareness. Strategically located to ensure excellent brand and message recall.


in


IMPACTFUL

ON-TARGET

STRATEGIC LOCATION


A premium high definition LED wall with touch panel located in high traffic station, the interchange of Airport Express Hong Kong & MTR Central Station.

Speaker

Video and Audio

Dynamic Contents

FeatureAds

Camera

Motion Sensor

Customized Program

Touch


Ready-to-made templates to enhance passenger’s engagement:


PHOTO GALLERY

VIDEO GALLERY

PHOTO SHARING

E-COUPON

VOTING

ABOUT US


Mega size Digital Screen with interactivity enhance passenger’s experience and offering incomparable communications solutions for brands.

320”

+ MEGA LED WALL (4K) + PANEL EXTENSION + 55” TOUCH SCREEN + INTERACTIVE FEATURES


Speaker

Motion Graphic

Dynamic Contents

FeatureAds

Dynamic screens empowered by the state-of-the-art digital technology deliver an immersive advertising experience, enables animated ads, rotation of multiple visuals and image-flow execution in a captive environment.


+ PANEL ANIMATION¹ + PANEL EXTENSION² + BALUSTRADE² + SOLUS WALL² + POSTER ON WALL³

¹ Number of panels depends on the location ² Panel Extension, Balustrade and Solus Wall are optional ³ Poster On Wall available in MTR Central Station only


Mix of 108� Digital Motion Screens enable showcasing of various product features and different innovative campaigns via varied creative executions in concourse level.

Speaker

Video and Audio

Dynamic Contents

FeatureAds


+ DIGITAL MOTION¹ + PANEL EXTENSION² + BUNTING² + FLOOR STICKER²

¹ Number of screens depends on the location ² Panel Extension, Bunting and Floor Sticker are optional


Stunning visual impact with zone domination using 103”/ 108”

Digital Motion screens, Platform Screen Door Stickers and adjacent two12-sheets.

Speaker

Video and Audio

Dynamic Contents

FeatureAds


+ DIGITAL MOTION + ADJACENT TRACKSIDE 12-SHEET x 2 + PLATFORM SCREEN DOOR


Speaker

Video and Audio

Dynamic Contents

FeatureAds

Impressive domination with a variety of concourse formats establishes vivid brand image.


+ 5x SCREENS + STICKER EXTENSION² + TICKET MACHINE BACK¹, ² + FLOOR STICKER² + PILLAR WRAP¹, ² + BUNTING²

¹ Number of ticker machine back and pillars depends on the location ² Sticker Extension, Ticket Machine Back, Floor Sticker, Pillar Wrap and Bunting are optional


Speaker

Motion Graphic

Dynamic Contents

FeatureAds

A stunning domination format delivers optimal creative flexibility plus dynamic, multi-visual impact.


+ DIGITAL PANEL¹ + PANEL EXTENSION² + BUNTING² + FLOOR STICKER² + PILLAR WRAP²

¹ Numbers of screens depends on the location ² Panel Extension, Bunting, Floor Sticker and Pillar Wrap are optional


Motion Graphic

FeatureAds

Dynamic Contents

Exclusive media for a single advertiser on a pair of HD LCD panels with Panel extension.

Unrivaled domination impact with 100% SOV to maximize visibility.


+ DIGITAL PANEL + PANEL EXTENSION


Railway Network with Geographical Excellence Links between Hong Kong International Airport and the Heart of the City which captures in-bound and out-bound travellers in one go.

博覽館

AsiaWorld-Expo

機場 Airport

青衣

Tsing Yi

九龍

Kowloon

香港

Hong Kong


GENERAL PASSENGER PROFILE HONG KONG

Travel Lovers with High Spending Power

More than 90%

2 trips

in the past 12 months

Monthly Household Income:

HK$51,500

(*HK Population 2018 median: $28,200)

Average Spending on Travel

$19,500

in the past 12 months

High Spending Power (annual spending)

$75,900

(Luxury Watches)

Monthly Personal Income:

HK$31,000

(*HK Population 2018 median: $17,500)

Source: Airport Express Advertising Study 2018 by Nielsen Media *General Household Survey, HK Census and Statistics Department

$27,800

(Digital Cameras)

$23,100

(Apparel or Accessories)


100% SOT Strategic Location

On-Target

Impactful

Network

Dynamic Content

Camera

Customized Program

Touch FeatureAds Motion Sensor


+ DIGITAL PANEL¹

+ PILLAR WRAP²

¹ Numbers of screens depends on the location ² Pillar wrap is optional


Digital Panel Zone Airport Station 12 panels + 2 interactive panels

Hong Kong Station 14 panels + 2 interactive panels


Hong Kong Station - Arrival & Departure Platform

LancĂ´ me

LancĂ´ me

"We find Airport Express very relevant for effective campaigns and to catch heavy travelers. The highspending passengers are completely in line with our target customers."


Hong Kong Station - Arrival & Departure Platform

MoĂŤ t Hennessy


Airport Station - Arrival Platform

RIMOWA


Airport Station - Arrival Platform

BREITLING

KLOOK

HONG KONG TOURISM BOARD

CITY OF DREAMS

DFS

MESSE FRANKFURT


Airport Station - Arrival Platform

MICHAEL KORS

MICHAEL KORS

“We understand the value of advertising at Airport Express as it provides the perfectly matched profile and captive environment to reach the affluent and frequent travelers at their most receptive state of mind.�


Award-Winning Showcase Interactive Panels: Multi-Touch Function ▼Home Page (Touch)

▼Photo Gallery

▲Multiple function buttons

▼e-Coupon Collection

▲Video Gallery

▲Photo Sharing

▼Augmented Reality

▲Voting


Award-Winning Showcase

Bronze Award Airport Express advertising – Michael Kors Whole Platform Domination with Newly Launched Digital Zone Panel

*About the award: IAI International Advertising Awards (IAI國際廣告獎) is a well-known Chinese advertising award that has been operated over 17 years.


CONTACT US NOW! 

(852) 2111-0111

info@JCDecaux.com.hk

(852) 9793-2220

MTR advertising

JCDecaux-Transport.com.hk

jcdecauxtransport

Profile for JCDecaux Transport

MTR & Airport Express Digital - Media Kit 2020 (with CDMN)  

MTR & Airport Express Digital - Media Kit 2020 (with CDMN)