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MEDIA OFFER VARSAW AIRPORT
HONG KONG INTERNATIONAL AIRPORT ADVERTISING Media Kit 2020
CONTENT
1. JCDECAUX WORLDWIDE AND HONG KONG PRESENCE
2. HKIA, THE MOST COMPETITIVE HUB
3. HKIA ADVERTISING MEDIA PRODUCT
2
JCDECAUX WORLDWIDE AND HONG KONG PRESENCE
JCDECAUX WORLDWIDE
+80 Countries
1,061,200
STREET FURNITURE
TRANSPORT ADVERTISING
BILLBOARD ADVERTISING
€3,619M
€1,589M
€1,516M
€514M
Advertising Panels
2018 Revenue 4
Source: JCDecaux Global, 2019
2018 Revenue
2018 Revenue
2018 Revenue
JCDECAUX WORLDWIDE
for the biggest airports
Airports
40
Countries
2 Billion
Air passengers reach per year Source: JCDecaux Global, 2019
5
TNR
LED
HKG DXB FRA JFK BKK LAX SIN LHR CDG DAL PEK
LEADING PARTNER 70
DAR QSA SHO ATA BIO JNB BLL LLW MAH LYN SMA CTU BGY BEW TYL SCQ CBH AQI LEH TLM SWF SDD OVD ALG ELQ ABC AZR MFM EAM EDI VXC SDR DUS EWR AAL PIU LBG ORY MIA LEI APL PXO TUF SHW HAM ABT LTT GLA DNR YNB HOR GRO LIS PCL PTY TAO TIF BOD HOF RGS LIM RNS KIM DOL VLC GRU DFW TUI RIX RAH MAD PIO SLL CAN DWD OGG SHA CAB AZS PVG AUH LGA DMM FAO NOV LUX JHM AZI IQT UEL SXB PIS HSK LIN HEX DIJ ODB BJZ SHJ WAE BVA MSU TMX TLN LHR JOJ BLR HOU TIN SGD VIT TUU BOS MCO LIL MPM GRX BWI PRG GOA PIT JED VNX LAD RUH FNC ZAZ HAS SLM PDL POL MCT BSB CIX VGO LEN BRU MXP IBZ MRS AHB TEB PNA CRL BAH TPP BIQ CFE NAT RJL XRY BHH GIG NCE SHE ALE MJV POP AJF SAN AAN NOC VLL AGP CEQ WAW CHH CJA EJH TLS GNB URY RAE IAH OPO LYS MCV MED MPL CVQ MEG REU BFN CPT AAR MLN DUR BOG GRJ LCG SDQ PLZ ELS GIZ TRU ORN TRN EAG TBP PMI
JCDECAUX TRANSPORT HONG KONG HONG KONG INTERNATIONAL AIRPORT
MACAU INTERNATIONAL AIRPORT
MTR
AIRPORT EXPRESS
PACIFIC PLACE
NGONG PING 360
No.1 Outdoor Advertising Company in Hong Kong for 7 years
Source: JCDecaux Transport, 2019
6
HKIA THE MOST COMPETITIVE HUB 7
HONG KONG INTERNATIONAL AIRPORT
TOP BUSIEST International Airport* in Asia Pacific
3RD BUSIEST International Airport* in the World
71.5M
International air passengers in 2019 Remark: *For international traffic
8
Source: HKIA Official, 2020
HKIA 1 UNIQUE SINGLE TERMINAL REACHING 100% PASSENGERS NSC
MFC
T1 ANNEX 70
68
202
201 71
204
203 69
206
205
208
66
67
207
210
209
212
211
06
36
61
05
Completion 2020
60 63
AEL
07
508
SKYBRIDGE
62
65
09
509
505 506
64
08
510
501 502 503 504
34
32
30
28
26
24
12
10
40
214 216
41
44
215
43
46
217 218
35
42
213
219
33
31
29
23
11
01
SKYPIER
02
47 50
25
East Hall
West Hall
45
48
27
T2
03
49 04
T1 9
HKIA EXPANSION PLAN 2020 WEST HALL
SKYBRIDGE
CONNECTING T1 L6 CENTRAL CONCOURSE TO NSC Target Completion Sep 2020 ▪ Addition of 15 digital panels alongside the walkway ▪ New observation deck providing scenic spots and relaxation spaces
▪ Additional catering outlets
10
SKYBRIDGE RENDERING
EAST HALL
Skybridge
T1 ANNEX Departures T1 Departures Check-in Hall
Mockup for reference only
STRATEGIC GATEWAY FOR GLOBAL AND CHINESE AUDIENCES
Reaching half of the world’s population within 5 hours of flying time
Gateway to the World
120+ airlines flying to 220+ destinations WW 50+ across Mainland China
Reach good mix of local and international passengers
Gateway to and out of China
Remote City Terminals from the existing 15 to 29 by 2025 (+14 Remote City Terminal)
11
Strategic reach of Chinese passengers
Source: HKIA Official, 2019
HKIA AT THE HEART OF THE GREATER BAY AREA
HKIA at a Strategic
Location c
Reaching
66Mil
population within
2 hr-commute
12
Source: HK SAR Tourism Commission, The Telegraph UK - April 2018 | Market Summary China, Hong Kong Tourism Board (May 2018) HK SAR Tourism Commission - May 2018
HKIA ADVERTISING MEDIA PRODUCT
13
Media Offer 2020
3 COMMUNICATION SOLUTIONS TO FIT IN YOUR MEDIA STRATEGY
IMPACT Make an impactful statement with outstanding formats (digital or static). Reach 100% of the audience in one hit at strategic location. Or reach only your desired target with the right media at the right location. 14
BROADCAST
Surround 100% of the audience. Achieve repetition and recall with powerful networks (static or digital).
ENTERTAIN
Engage and entertain your target audience with a holistic brand experience. Enter in direct connection with passengers through interaction, either physical, or through electronic devices.
Media Offer 2020
IMPACT I INDEX OF MEDIA PRODUCTS
Make an impactful statement with outstanding formats (digital or static) Reach 100% of the audience in one hit at strategic location Or reach only your desired target with the right media at the right location
DEPARTURES
ARRIVALS
EXTERIOR
▪ ▪
▪ ▪ ▪
DIGITAL GALLERIA ARCH
▪
TWO-SIDED PORTRAIT EXTERIOR BILLBOARD
▪
TWO-SIDED LANDSCAPE EXTERIOR BILLBOARD
▪
ARRIVALS CUSTOMS LIGHTBOX ON GLASS BALUSTRADE
▪ ▪ ▪
ARRIVAL WALKBRIDGE BANNER
WELCOME BANNERS SPECTACULAR LIGHTBOX WITH STOCK INDEX
▪ ▪ ▪
CHECK-IN COLUMN LIGHTBOXES
▪
PRE-IMMIGRATION POSTER ON GLASS WALL
▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪
SPECTACULAR FREE STANDING LIGHTBOX
DIGITAL CHECK-IN ZONE PRE-IMMIGRATION LIGHTBOX ON GLASS WALL
DIGITAL IMPACT ZONE PRE-IMMIGRATION LIGHTBOX ON GLASS BALUSTRADE
GREETING ZONE DOMINATION SPECTACULAR DIGITAL
DEPARTURES TRI DIGITAL DUTY FREE COLUMN LIGHTBOX LIGHTBOX ON GLASS BALUSTRADE DUTY FREE LIGHTBOX ON WALL DUTY FREE CENTRAL ZONE DOMINATION DEPARTURES DUAL DIGITAL WEST LIGHTBOX ON GLASS BALUSTRADE
15 Click on a product to reach the specification sheet / When on a product specification sheet click on the icon IMPACT to come back to the index
IMPACT | DEPARTURES CHECK-IN BANNERS
LOCATION
Terminal 1, Level 7, Departures Check-in Hall Non-restricted Area
16
IMPACT | SPECTACULAR LIGHTBOX WITH STOCK INDEX
LOCATION
Terminal 1, Level 7, Departures Check-in Hall Non-restricted Area
17
IMPACT | DEPARTURES COLUMN LIGHTBOX
LOCATION
Terminal 1, Level 7, Departures Check-in Hall Non-restricted Area
18
IMPACT | DEPARTURES CHECK-IN ZONE Mockup for reference only
LOCATION
Terminal 1 Annex, Level 7, Departures Check-in Hall Non-restricted Area
19
IMPACT | PRE-IMMIGRATION LIGHTBOX ON GLASS WALL
LOCATION
Terminal 1, Level 7, Departures Check-in Hall Non-restricted Area
20
IMPACT | PRE-IMMIGRATION POSTER ON GLASS WALL
LOCATION
Terminal 1, Level 7, Departures Check-in Hall Non-restricted Area
21
IMPACT | SPECTACULAR FREE STANDING LIGHTBOX
LOCATION
Terminal 1, Level 7, Departures East Hall, After Immigration Area Restricted Area
22
IMPACT | DEPARTURES TRI DIGITAL
LOCATION Terminal 1, Level 7, Departures East Hall, After Immigration Area Restricted Area
23
IMPACT | DUTY FREE COLUMN LIGHTBOX
LOCATION
Terminal 1, Level 6, Departures East Hall, Duty Free Area Restricted Area
24
IMPACT | DUTY FREE LIGHTBOX ON GLASS BALUSTRADE
LOCATION
Terminal 1, Level 7, Departures East Hall, Duty Free Area Restricted Area
25
IMPACT | DUTY FREE LIGHTBOX ON WALL
LOCATION
Terminal 1, Level 6, Departures East Hall, Duty Free Area Restricted Area
26
IMPACT | DUTY FREE CENTRAL ZONE DOMINATION
LOCATION
Terminal 1, Level 6, Departures East Hall, Duty Free Area Restricted Area
27
IMPACT | DEPARTURES DUAL DIGITAL
LOCATION
Terminal 1, Level 6, Central Concourse Restricted Area
28
IMPACT | DEPARTURES WEST HALL LIGHTBOX ON GLASS BALUSTRADE
LOCATION
Terminal 1, Level 6, Departures West Hall, Retail Area Restricted Area
29
IMPACT | ARRIVALS DIGITAL GALLERIA ARCH Mockup for reference only
LOCATION
Terminal 1, Level 5, Arrivals Central Concourse Restricted Area
30
IMPACT | ARRIVAL DIGITAL IMPACT NETWORK
LOCATION
Terminal 1, Level 5, Arrivals Central Concourse Restricted Area
31
IMPACT | ARRIVALS PRE-IMMIGRATION LIGHTBOXES
LOCATION
Terminal 1, Level 5, Arrivals East Hall, Pre-immigration Area Restricted Area
32
IMPACT | ARRIVALS PRE-IMMIGRATION CENTRAL LIGHTBOXES
LOCATION
Terminal 1, Level 5, Arrivals East Hall, Immigration Area Restricted Area
33
IMPACT | ARRIVAL CUSTOMS LIGHTBOX ON GLASS BALUSTRADE
LOCATION
Terminal 1, Level 5, Arrivals Baggage Reclaim Hall, Customs Area Restricted Area
34
IMPACT | ARRIVAL CUSTOMS LIGHTBOX ON GLASS BALUSTRADE
LOCATION
Terminal 1, Level 5, Arrivals Baggage Reclaim Hall, Customs Area Restricted Area
35
IMPACT | ARRIVAL WALKRIDGE BANNERS
LOCATION
Terminal 1, Level 5, Arrivals Greeting Hall Non-restricted Area
36
IMPACT | ARRIVALS GREETING ZONE DOMINATION
LOCATION
Terminal 1, Level 5, Arrivals Greeting Hall Non-restricted Area
37
IMPACT | SPECTACULAR DIGITAL
LOCATION
Terminal 1, Level 5, Arrivals Greeting Hall Non-restricted Area
38
IMPACT | EXTERIOR 2-SIDED PORTRAIT BILLBOARD
LOCATION
Main Departures Airport Road Vehicular & AEL traffic outreach
39
IMPACT | EXTERIOR 2-SIDED LANDSCAPE BILLBOARD
LOCATION
Main Arrivals Airport Road Vehicular & AEL traffic outreach
40
BROADCAST I INDEX OF MEDIA PRODUCTS
Surround 100% of the audience Achieve repetition and recall with powerful networks (static or digital)
DEPARTURES
ARRIVALS
DEPARTURES & ARRIVALS
▪
DEPARTURES FREQUENCY NETWORK 30 panels
▪
ARRIVALS FREQUENCY NETWORK 30 panels
▪
▪
DIGITAL BUSINESS NETWORK 16 screens
▪
ARRIVALS BUFFER HALL DOMINATION 10 panels
▪
DIGITAL DUTY FREE NETWORK 14 screens
▪
BAGGAGE RECLAIM FOCUS NETWORK 20 panels
▪
DIGITAL BOARDING GATE NETWORK 37 screens
▪
DIGITAL BAGGAGE RECLAIM NETWORK 16 screens
▪
DIGITAL GATE TOTEM 17 screens
▪
DIGITAL DESTINATION NETWORK 22 screens
41 Click on a product to reach the specification sheet / When on a product specification sheet click on the icon BROADCAST to come back to the index
DIGITAL 101 POWER NETWORK 101 panels
BROADCAST | DEPARTURES FREQUENCY NETWORK
LOCATION Terminal 1, Level 6, Departures Concourses Midfield Concourse, Level 6 North Satellite Concourse, Level 4 Restricted Areas
42
BROADCAST | DIGITAL BUSINESS NETWORK
LOCATION Terminal 1, Level 7, Departures East Hall & West Hall Terminal 1, Level 6, Departures East Hall, Duty Free Area Restricted Areas
43
BROADCAST | DIGITAL DUTY FREE NETWORK
LOCATION Terminal 1, Level 6, Departures East Hall, Duty Free Area Restricted Area
44
BROADCAST | DIGITAL BOARDING GATE NETWORK
LOCATION Terminal 1, Level 6, Departures Concourses Midfield, Level 6, Departures Concourses Restricted Areas
45
BROADCAST | DIGITAL GATE TOTEM Mockup for reference only
LOCATION Terminal 1, Level 6, Departures Concourses Midfield, Level 6, Departures Concourses Restricted Areas
46
BROADCAST | ARRIVALS FREQUENCY NETWORK
LOCATION Terminal 1, Level 5, Arrivals Concourses Midfield, Level 5, Arrivals Concourses Restricted Areas
47
BROADCAST | BAGGAGE RECLAIM FOCUS NETWORK
LOCATION Terminal 1, Level 5, Arrivals Baggage Reclaim Hall Restricted Area
48
BROADCAST | DIGITAL BAGGAGE RECLAIM NETWORK
LOCATION Terminal 1, Level 5, Arrivals Baggage Reclaim Hall Restricted Area
49
BROADCAST | BUFFER HALL DOMINATION
LOCATION Terminal 1, Level 5, Arrivals Pre-greeting Hall Restricted Area
50
BROADCAST | DIGITAL DESTINATION NETWORK
LOCATION Terminal 1, Level 5, Arrivals Greeting Hall & Central Down Ramp to Main Exits Non-restricted Area Midfield Arrival Concourses Restricted Area
51
BROADCAST | DIGITAL 101 POWER NETWORK
LOCATION Terminal 1 Levels 5/6, Arrivals & Departures Concourses Midfield Concourse Restricted Areas Terminal 1, Level 5, Arrivals Baggage Reclaim Restricted Area Terminal 1, Level 5, Arrivals Greeting Hall & Central Down Ramp to Main Exits Non-restricted Area
52
ENTERTAIN I INDEX OF MEDIA PRODUCTS
Engage and entertain your target audience with a holistic brand experience Enter in direct connection with passengers through interaction, either physical, or through electronic devices
DEPARTURES
ARRIVALS
DEPARTURES & ARRIVALS
▪ ▪ ▪ ▪ ▪ ▪
▪
▪
CHECK-IN EXPERIENTIAL ZONE
GREETING HALL FESTIVE DISPLAY ZONE
DUTY FREE 360° EXPERIENTIAL ZONE EAST HALL EXPERIENTIAL ZONE DEPARTURES FESTIVE DISPLAY ZONE MFC EXPERIENTIAL ZONE HKIA MYFLIGHT APP ADVERTISING
53 Click on a product to reach the specification sheet / When on a product specification sheet click on the icon ENTERTAIN to come back to the index
NSC EXPERIENTIAL ZONE
ENTERTAIN | CHECK-IN EXPERIENTIAL ZONE WITH BANNERS
LOCATION Terminal 1, Level 7, Departures Check-in Hall Non-restricted Area
54
ENTERTAIN | 360Ëš EXPERIENTIAL ZONE
LOCATION Terminal 1, Level 6 Departures East Hall, Duty Free Area Restricted Area
55
ENTERTAIN | EAST HALL EXPERIENTIAL ZONE WITH PILLAR LIGHTBOX
LOCATION Terminal 1, Level 6 Departures East Hall, Duty Free Area Restricted Area
56
ENTERTAIN | 360Ëš EXPERIENTIAL ZONE WITH PILLAR LIGHTBOX
LOCATION Terminal 1, Level 6 Departures East Hall, Duty Free Area Restricted Area
57
ENTERTAIN | EXPERIENTIAL FESTIVE DISPLAY ZONE WITH LIGHTBOXES
LOCATION Terminal 1, Level 6 Departures East Hall, Duty Free Area Restricted Area
58
ENTERTAIN | EXPERIENTIAL FESTIVE DISPLAY ZONE WITH LIGHTBOXES
LOCATION Terminal 1, Level 6 Departures East Hall, Duty Free Area Restricted Area
59
ENTERTAIN | HKG MYFLIGHT APP ADVERTISING PUSH NOTIFICATION
LOCATION Terminal 1, Level 7, Departures Check-in Hall
Campaign integration to HKIA experiential advertising
Non-restricted Area MOBILE CONNECTIVITY O2O campaign activation
CALL TO ACTION
Driving to Duty Free store with sampling reward
60
ENTERTAIN | HKIA MYFLIGHT APP ADVERTISING
LOCATION
HOMEPAGE SPLASH AD
HKIA MyFlight app users outreach
Terminal 1 & Midfield, Level 6, Departures Duty Free, Boarding Concourses Restricted Area
PUSH NOTIFICATION
Campaign integration driving to Estee Lauder experiential zone
CALL TO ACTION
Campaign activation with sampling reward
61
ENTERTAIN | HKG MYFLIGHT APP ADVERTISING
LOCATION
HOMEPAGE SPLASH AD
HKIA MyFlight app users outreach
Terminal 1 & Midfield, Level 6, Departures Concourses Restricted Area
PUSH NOTIFICATION
Campaign integration to the HKIA digital advertising landscape
CALL TO ACTION
Driving to newly opened store with sampling reward
62
ENTERTAIN | HKIA MYFLIGHT APP ADVERTISING
LOCATION
HOMEPAGE SPLASH AD
HKIA MyFlight app users outreach
Terminal 1 & Midfield, Level 6, Departures Duty Free, Boarding Concourses Restricted Area
PUSH NOTIFICATION
Campaign integration driving to Armani experiential zone
CALL TO ACTION
Campaign activation with sampling reward and beauty consultancy
63
ENTERTAIN | MIDFIELD CONCOURSE EXPERIENTIAL ZONE
LOCATION Departures Level 6 Midfield Concourse Restricted Area
64
ENTERTAIN | MIDFIELD CONCOURSE EXPERIENTIAL ZONE
LOCATION Midfield Concourse, Level 6, Departures Area Restricted Area
65
ENTERTAIN | MIDFIELD CONCOURSE EXPERIENTIAL ZONE
LOCATION Midfield Concourse, Level 6, Departures Area Restricted Area
66
ENTERTAIN | NORTH SATELLITE EXPERIENTIAL ZONE
LOCATION North Satellite Concourse, Level 5, Departures/Arrivals, Boarding & Retail Area Restricted Area
67
ENTERTAIN | ARRIVALS FESTIVE DISPLAY WITH BULKHEAD LIGHTBOX
LOCATION Terminal 1, Level 5 Arrivals, Greeting Hall Non-restricted Area
68
ENTERTAIN | DIGITAL NETWORK WITH DYNAMIC CONTENT ADVERTISING
REAL TIME
Using the time feed to feature actual time in different cities
ENTERTAIN | DIGITAL NETWORK WITH DYNAMIC CONTENT ADVERTISING
POP PROXIMITY
Display* the distance to the nearest store and/or duty free shop and drive passengers to point of purchase *Delay for display approx. 10mins
70
ENTERTAIN | DIGITAL NETWORK WITH DYNAMIC CONTENT ADVERTISING
POP PROXIMITY
Display* the distance to the nearest store and/or duty free shop and drive passengers to point of purchase *Delay for display approx. 10mins
71
ENTERTAIN DIGITAL NETWORK WITH DYNAMIC CONTENT ADVERTISING
TIME OF THE DAY
Adjust the ad creative to suggest product at different moment of the day
72
MEDIA OFFER VARSAW AIRPORT
MORE INFORMATION
Percy Cheuk
Sales Director, Airport office: +852 2862 7251 mobile: +852 9283 1328 mail: percy.cheuk@jcdecaux.com
JCDecaux Transport
Media Partners International Limited 20/F, Berkshire House, Taikoo Place 25 Westlands Road, Quarry Bay, Hong Kong inquiry: info@jcdecaux.com.hk fax: +852 2529 5653
