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MEDIA OFFER VARSAW AIRPORT

HONG KONG INTERNATIONAL AIRPORT ADVERTISING Media Kit 2020


CONTENT

1. JCDECAUX WORLDWIDE AND HONG KONG PRESENCE

2. HKIA, THE MOST COMPETITIVE HUB

3. HKIA ADVERTISING MEDIA PRODUCT

2


JCDECAUX WORLDWIDE AND HONG KONG PRESENCE


JCDECAUX WORLDWIDE

+80 Countries

1,061,200

STREET FURNITURE

TRANSPORT ADVERTISING

BILLBOARD ADVERTISING

€3,619M

€1,589M

€1,516M

€514M

Advertising Panels

2018 Revenue 4

Source: JCDecaux Global, 2019

2018 Revenue

2018 Revenue

2018 Revenue


JCDECAUX WORLDWIDE

for the biggest airports

Airports

40

Countries

2 Billion

Air passengers reach per year Source: JCDecaux Global, 2019

5

TNR

LED

HKG DXB FRA JFK BKK LAX SIN LHR CDG DAL PEK

LEADING PARTNER 70

DAR QSA SHO ATA BIO JNB BLL LLW MAH LYN SMA CTU BGY BEW TYL SCQ CBH AQI LEH TLM SWF SDD OVD ALG ELQ ABC AZR MFM EAM EDI VXC SDR DUS EWR AAL PIU LBG ORY MIA LEI APL PXO TUF SHW HAM ABT LTT GLA DNR YNB HOR GRO LIS PCL PTY TAO TIF BOD HOF RGS LIM RNS KIM DOL VLC GRU DFW TUI RIX RAH MAD PIO SLL CAN DWD OGG SHA CAB AZS PVG AUH LGA DMM FAO NOV LUX JHM AZI IQT UEL SXB PIS HSK LIN HEX DIJ ODB BJZ SHJ WAE BVA MSU TMX TLN LHR JOJ BLR HOU TIN SGD VIT TUU BOS MCO LIL MPM GRX BWI PRG GOA PIT JED VNX LAD RUH FNC ZAZ HAS SLM PDL POL MCT BSB CIX VGO LEN BRU MXP IBZ MRS AHB TEB PNA CRL BAH TPP BIQ CFE NAT RJL XRY BHH GIG NCE SHE ALE MJV POP AJF SAN AAN NOC VLL AGP CEQ WAW CHH CJA EJH TLS GNB URY RAE IAH OPO LYS MCV MED MPL CVQ MEG REU BFN CPT AAR MLN DUR BOG GRJ LCG SDQ PLZ ELS GIZ TRU ORN TRN EAG TBP PMI


JCDECAUX TRANSPORT HONG KONG HONG KONG INTERNATIONAL AIRPORT

MACAU INTERNATIONAL AIRPORT

MTR

AIRPORT EXPRESS

PACIFIC PLACE

NGONG PING 360

No.1 Outdoor Advertising Company in Hong Kong for 7 years

Source: JCDecaux Transport, 2019

6


HKIA THE MOST COMPETITIVE HUB 7


HONG KONG INTERNATIONAL AIRPORT

TOP BUSIEST International Airport* in Asia Pacific

3RD BUSIEST International Airport* in the World

71.5M

International air passengers in 2019 Remark: *For international traffic

8

Source: HKIA Official, 2020


HKIA 1 UNIQUE SINGLE TERMINAL REACHING 100% PASSENGERS NSC

MFC

T1 ANNEX 70

68

202

201 71

204

203 69

206

205

208

66

67

207

210

209

212

211

06

36

61

05

Completion 2020

60 63

AEL

07

508

SKYBRIDGE

62

65

09

509

505 506

64

08

510

501 502 503 504

34

32

30

28

26

24

12

10

40

214 216

41

44

215

43

46

217 218

35

42

213

219

33

31

29

23

11

01

SKYPIER

02

47 50

25

East Hall

West Hall

45

48

27

T2

03

49 04

T1 9


HKIA EXPANSION PLAN 2020 WEST HALL

SKYBRIDGE

CONNECTING T1 L6 CENTRAL CONCOURSE TO NSC Target Completion Sep 2020 ▪ Addition of 15 digital panels alongside the walkway ▪ New observation deck providing scenic spots and relaxation spaces

▪ Additional catering outlets

10

SKYBRIDGE RENDERING

EAST HALL

Skybridge

T1 ANNEX Departures T1 Departures Check-in Hall

Mockup for reference only


STRATEGIC GATEWAY FOR GLOBAL AND CHINESE AUDIENCES

Reaching half of the world’s population within 5 hours of flying time

Gateway to the World

120+ airlines flying to 220+ destinations WW 50+ across Mainland China

Reach good mix of local and international passengers

Gateway to and out of China

Remote City Terminals from the existing 15 to 29 by 2025 (+14 Remote City Terminal)

11

Strategic reach of Chinese passengers

Source: HKIA Official, 2019


HKIA AT THE HEART OF THE GREATER BAY AREA

HKIA at a Strategic

Location c

Reaching

66Mil

population within

2 hr-commute

12

Source: HK SAR Tourism Commission, The Telegraph UK - April 2018 | Market Summary China, Hong Kong Tourism Board (May 2018) HK SAR Tourism Commission - May 2018


HKIA ADVERTISING MEDIA PRODUCT

13


Media Offer 2020

3 COMMUNICATION SOLUTIONS TO FIT IN YOUR MEDIA STRATEGY

IMPACT Make an impactful statement with outstanding formats (digital or static). Reach 100% of the audience in one hit at strategic location. Or reach only your desired target with the right media at the right location. 14

BROADCAST

Surround 100% of the audience. Achieve repetition and recall with powerful networks (static or digital).

ENTERTAIN

Engage and entertain your target audience with a holistic brand experience. Enter in direct connection with passengers through interaction, either physical, or through electronic devices.


Media Offer 2020

IMPACT I INDEX OF MEDIA PRODUCTS

Make an impactful statement with outstanding formats (digital or static) Reach 100% of the audience in one hit at strategic location Or reach only your desired target with the right media at the right location

DEPARTURES

ARRIVALS

EXTERIOR

▪ ▪

▪ ▪ ▪

DIGITAL GALLERIA ARCH

TWO-SIDED PORTRAIT EXTERIOR BILLBOARD

TWO-SIDED LANDSCAPE EXTERIOR BILLBOARD

ARRIVALS CUSTOMS LIGHTBOX ON GLASS BALUSTRADE

▪ ▪ ▪

ARRIVAL WALKBRIDGE BANNER

WELCOME BANNERS SPECTACULAR LIGHTBOX WITH STOCK INDEX

▪ ▪ ▪

CHECK-IN COLUMN LIGHTBOXES

PRE-IMMIGRATION POSTER ON GLASS WALL

▪ ▪ ▪ ▪ ▪ ▪ ▪ ▪

SPECTACULAR FREE STANDING LIGHTBOX

DIGITAL CHECK-IN ZONE PRE-IMMIGRATION LIGHTBOX ON GLASS WALL

DIGITAL IMPACT ZONE PRE-IMMIGRATION LIGHTBOX ON GLASS BALUSTRADE

GREETING ZONE DOMINATION SPECTACULAR DIGITAL

DEPARTURES TRI DIGITAL DUTY FREE COLUMN LIGHTBOX LIGHTBOX ON GLASS BALUSTRADE DUTY FREE LIGHTBOX ON WALL DUTY FREE CENTRAL ZONE DOMINATION DEPARTURES DUAL DIGITAL WEST LIGHTBOX ON GLASS BALUSTRADE

15 Click on a product to reach the specification sheet / When on a product specification sheet click on the icon IMPACT to come back to the index


IMPACT | DEPARTURES CHECK-IN BANNERS

LOCATION

Terminal 1, Level 7, Departures Check-in Hall Non-restricted Area

16


IMPACT | SPECTACULAR LIGHTBOX WITH STOCK INDEX

LOCATION

Terminal 1, Level 7, Departures Check-in Hall Non-restricted Area

17


IMPACT | DEPARTURES COLUMN LIGHTBOX

LOCATION

Terminal 1, Level 7, Departures Check-in Hall Non-restricted Area

18


IMPACT | DEPARTURES CHECK-IN ZONE Mockup for reference only

LOCATION

Terminal 1 Annex, Level 7, Departures Check-in Hall Non-restricted Area

19


IMPACT | PRE-IMMIGRATION LIGHTBOX ON GLASS WALL

LOCATION

Terminal 1, Level 7, Departures Check-in Hall Non-restricted Area

20


IMPACT | PRE-IMMIGRATION POSTER ON GLASS WALL

LOCATION

Terminal 1, Level 7, Departures Check-in Hall Non-restricted Area

21


IMPACT | SPECTACULAR FREE STANDING LIGHTBOX

LOCATION

Terminal 1, Level 7, Departures East Hall, After Immigration Area Restricted Area

22


IMPACT | DEPARTURES TRI DIGITAL

LOCATION Terminal 1, Level 7, Departures East Hall, After Immigration Area Restricted Area

23


IMPACT | DUTY FREE COLUMN LIGHTBOX

LOCATION

Terminal 1, Level 6, Departures East Hall, Duty Free Area Restricted Area

24


IMPACT | DUTY FREE LIGHTBOX ON GLASS BALUSTRADE

LOCATION

Terminal 1, Level 7, Departures East Hall, Duty Free Area Restricted Area

25


IMPACT | DUTY FREE LIGHTBOX ON WALL

LOCATION

Terminal 1, Level 6, Departures East Hall, Duty Free Area Restricted Area

26


IMPACT | DUTY FREE CENTRAL ZONE DOMINATION

LOCATION

Terminal 1, Level 6, Departures East Hall, Duty Free Area Restricted Area

27


IMPACT | DEPARTURES DUAL DIGITAL

LOCATION

Terminal 1, Level 6, Central Concourse Restricted Area

28


IMPACT | DEPARTURES WEST HALL LIGHTBOX ON GLASS BALUSTRADE

LOCATION

Terminal 1, Level 6, Departures West Hall, Retail Area Restricted Area

29


IMPACT | ARRIVALS DIGITAL GALLERIA ARCH Mockup for reference only

LOCATION

Terminal 1, Level 5, Arrivals Central Concourse Restricted Area

30


IMPACT | ARRIVAL DIGITAL IMPACT NETWORK

LOCATION

Terminal 1, Level 5, Arrivals Central Concourse Restricted Area

31


IMPACT | ARRIVALS PRE-IMMIGRATION LIGHTBOXES

LOCATION

Terminal 1, Level 5, Arrivals East Hall, Pre-immigration Area Restricted Area

32


IMPACT | ARRIVALS PRE-IMMIGRATION CENTRAL LIGHTBOXES

LOCATION

Terminal 1, Level 5, Arrivals East Hall, Immigration Area Restricted Area

33


IMPACT | ARRIVAL CUSTOMS LIGHTBOX ON GLASS BALUSTRADE

LOCATION

Terminal 1, Level 5, Arrivals Baggage Reclaim Hall, Customs Area Restricted Area

34


IMPACT | ARRIVAL CUSTOMS LIGHTBOX ON GLASS BALUSTRADE

LOCATION

Terminal 1, Level 5, Arrivals Baggage Reclaim Hall, Customs Area Restricted Area

35


IMPACT | ARRIVAL WALKRIDGE BANNERS

LOCATION

Terminal 1, Level 5, Arrivals Greeting Hall Non-restricted Area

36


IMPACT | ARRIVALS GREETING ZONE DOMINATION

LOCATION

Terminal 1, Level 5, Arrivals Greeting Hall Non-restricted Area

37


IMPACT | SPECTACULAR DIGITAL

LOCATION

Terminal 1, Level 5, Arrivals Greeting Hall Non-restricted Area

38


IMPACT | EXTERIOR 2-SIDED PORTRAIT BILLBOARD

LOCATION

Main Departures Airport Road Vehicular & AEL traffic outreach

39


IMPACT | EXTERIOR 2-SIDED LANDSCAPE BILLBOARD

LOCATION

Main Arrivals Airport Road Vehicular & AEL traffic outreach

40


BROADCAST I INDEX OF MEDIA PRODUCTS

Surround 100% of the audience Achieve repetition and recall with powerful networks (static or digital)

DEPARTURES

ARRIVALS

DEPARTURES & ARRIVALS

DEPARTURES FREQUENCY NETWORK 30 panels

ARRIVALS FREQUENCY NETWORK 30 panels

DIGITAL BUSINESS NETWORK 16 screens

ARRIVALS BUFFER HALL DOMINATION 10 panels

DIGITAL DUTY FREE NETWORK 14 screens

BAGGAGE RECLAIM FOCUS NETWORK 20 panels

DIGITAL BOARDING GATE NETWORK 37 screens

DIGITAL BAGGAGE RECLAIM NETWORK 16 screens

DIGITAL GATE TOTEM 17 screens

DIGITAL DESTINATION NETWORK 22 screens

41 Click on a product to reach the specification sheet / When on a product specification sheet click on the icon BROADCAST to come back to the index

DIGITAL 101 POWER NETWORK 101 panels


BROADCAST | DEPARTURES FREQUENCY NETWORK

LOCATION Terminal 1, Level 6, Departures Concourses Midfield Concourse, Level 6 North Satellite Concourse, Level 4 Restricted Areas

42


BROADCAST | DIGITAL BUSINESS NETWORK

LOCATION Terminal 1, Level 7, Departures East Hall & West Hall Terminal 1, Level 6, Departures East Hall, Duty Free Area Restricted Areas

43


BROADCAST | DIGITAL DUTY FREE NETWORK

LOCATION Terminal 1, Level 6, Departures East Hall, Duty Free Area Restricted Area

44


BROADCAST | DIGITAL BOARDING GATE NETWORK

LOCATION Terminal 1, Level 6, Departures Concourses Midfield, Level 6, Departures Concourses Restricted Areas

45


BROADCAST | DIGITAL GATE TOTEM Mockup for reference only

LOCATION Terminal 1, Level 6, Departures Concourses Midfield, Level 6, Departures Concourses Restricted Areas

46


BROADCAST | ARRIVALS FREQUENCY NETWORK

LOCATION Terminal 1, Level 5, Arrivals Concourses Midfield, Level 5, Arrivals Concourses Restricted Areas

47


BROADCAST | BAGGAGE RECLAIM FOCUS NETWORK

LOCATION Terminal 1, Level 5, Arrivals Baggage Reclaim Hall Restricted Area

48


BROADCAST | DIGITAL BAGGAGE RECLAIM NETWORK

LOCATION Terminal 1, Level 5, Arrivals Baggage Reclaim Hall Restricted Area

49


BROADCAST | BUFFER HALL DOMINATION

LOCATION Terminal 1, Level 5, Arrivals Pre-greeting Hall Restricted Area

50


BROADCAST | DIGITAL DESTINATION NETWORK

LOCATION Terminal 1, Level 5, Arrivals Greeting Hall & Central Down Ramp to Main Exits Non-restricted Area Midfield Arrival Concourses Restricted Area

51


BROADCAST | DIGITAL 101 POWER NETWORK

LOCATION Terminal 1 Levels 5/6, Arrivals & Departures Concourses Midfield Concourse Restricted Areas Terminal 1, Level 5, Arrivals Baggage Reclaim Restricted Area Terminal 1, Level 5, Arrivals Greeting Hall & Central Down Ramp to Main Exits Non-restricted Area

52


ENTERTAIN I INDEX OF MEDIA PRODUCTS

Engage and entertain your target audience with a holistic brand experience Enter in direct connection with passengers through interaction, either physical, or through electronic devices

DEPARTURES

ARRIVALS

DEPARTURES & ARRIVALS

▪ ▪ ▪ ▪ ▪ ▪

CHECK-IN EXPERIENTIAL ZONE

GREETING HALL FESTIVE DISPLAY ZONE

DUTY FREE 360° EXPERIENTIAL ZONE EAST HALL EXPERIENTIAL ZONE DEPARTURES FESTIVE DISPLAY ZONE MFC EXPERIENTIAL ZONE HKIA MYFLIGHT APP ADVERTISING

53 Click on a product to reach the specification sheet / When on a product specification sheet click on the icon ENTERTAIN to come back to the index

NSC EXPERIENTIAL ZONE


ENTERTAIN | CHECK-IN EXPERIENTIAL ZONE WITH BANNERS

LOCATION Terminal 1, Level 7, Departures Check-in Hall Non-restricted Area

54


ENTERTAIN | 360Ëš EXPERIENTIAL ZONE

LOCATION Terminal 1, Level 6 Departures East Hall, Duty Free Area Restricted Area

55


ENTERTAIN | EAST HALL EXPERIENTIAL ZONE WITH PILLAR LIGHTBOX

LOCATION Terminal 1, Level 6 Departures East Hall, Duty Free Area Restricted Area

56


ENTERTAIN | 360Ëš EXPERIENTIAL ZONE WITH PILLAR LIGHTBOX

LOCATION Terminal 1, Level 6 Departures East Hall, Duty Free Area Restricted Area

57


ENTERTAIN | EXPERIENTIAL FESTIVE DISPLAY ZONE WITH LIGHTBOXES

LOCATION Terminal 1, Level 6 Departures East Hall, Duty Free Area Restricted Area

58


ENTERTAIN | EXPERIENTIAL FESTIVE DISPLAY ZONE WITH LIGHTBOXES

LOCATION Terminal 1, Level 6 Departures East Hall, Duty Free Area Restricted Area

59


ENTERTAIN | HKG MYFLIGHT APP ADVERTISING PUSH NOTIFICATION

LOCATION Terminal 1, Level 7, Departures Check-in Hall

Campaign integration to HKIA experiential advertising

Non-restricted Area MOBILE CONNECTIVITY O2O campaign activation

CALL TO ACTION

Driving to Duty Free store with sampling reward

60


ENTERTAIN | HKIA MYFLIGHT APP ADVERTISING

LOCATION

HOMEPAGE SPLASH AD

HKIA MyFlight app users outreach

Terminal 1 & Midfield, Level 6, Departures Duty Free, Boarding Concourses Restricted Area

PUSH NOTIFICATION

Campaign integration driving to Estee Lauder experiential zone

CALL TO ACTION

Campaign activation with sampling reward

61


ENTERTAIN | HKG MYFLIGHT APP ADVERTISING

LOCATION

HOMEPAGE SPLASH AD

HKIA MyFlight app users outreach

Terminal 1 & Midfield, Level 6, Departures Concourses Restricted Area

PUSH NOTIFICATION

Campaign integration to the HKIA digital advertising landscape

CALL TO ACTION

Driving to newly opened store with sampling reward

62


ENTERTAIN | HKIA MYFLIGHT APP ADVERTISING

LOCATION

HOMEPAGE SPLASH AD

HKIA MyFlight app users outreach

Terminal 1 & Midfield, Level 6, Departures Duty Free, Boarding Concourses Restricted Area

PUSH NOTIFICATION

Campaign integration driving to Armani experiential zone

CALL TO ACTION

Campaign activation with sampling reward and beauty consultancy

63


ENTERTAIN | MIDFIELD CONCOURSE EXPERIENTIAL ZONE

LOCATION Departures Level 6 Midfield Concourse Restricted Area

64


ENTERTAIN | MIDFIELD CONCOURSE EXPERIENTIAL ZONE

LOCATION Midfield Concourse, Level 6, Departures Area Restricted Area

65


ENTERTAIN | MIDFIELD CONCOURSE EXPERIENTIAL ZONE

LOCATION Midfield Concourse, Level 6, Departures Area Restricted Area

66


ENTERTAIN | NORTH SATELLITE EXPERIENTIAL ZONE

LOCATION North Satellite Concourse, Level 5, Departures/Arrivals, Boarding & Retail Area Restricted Area

67


ENTERTAIN | ARRIVALS FESTIVE DISPLAY WITH BULKHEAD LIGHTBOX

LOCATION Terminal 1, Level 5 Arrivals, Greeting Hall Non-restricted Area

68


ENTERTAIN | DIGITAL NETWORK WITH DYNAMIC CONTENT ADVERTISING

REAL TIME

Using the time feed to feature actual time in different cities


ENTERTAIN | DIGITAL NETWORK WITH DYNAMIC CONTENT ADVERTISING

POP PROXIMITY

Display* the distance to the nearest store and/or duty free shop and drive passengers to point of purchase *Delay for display approx. 10mins

70


ENTERTAIN | DIGITAL NETWORK WITH DYNAMIC CONTENT ADVERTISING

POP PROXIMITY

Display* the distance to the nearest store and/or duty free shop and drive passengers to point of purchase *Delay for display approx. 10mins

71


ENTERTAIN DIGITAL NETWORK WITH DYNAMIC CONTENT ADVERTISING

TIME OF THE DAY

Adjust the ad creative to suggest product at different moment of the day

72


MEDIA OFFER VARSAW AIRPORT

MORE INFORMATION

Percy Cheuk

Sales Director, Airport office: +852 2862 7251 mobile: +852 9283 1328 mail: percy.cheuk@jcdecaux.com

JCDecaux Transport

Media Partners International Limited 20/F, Berkshire House, Taikoo Place 25 Westlands Road, Quarry Bay, Hong Kong inquiry: info@jcdecaux.com.hk fax: +852 2529 5653

Profile for JCDecaux Transport

Hong Kong International Airport advertising Media Kit  

Hong Kong International Airport advertising Media Kit