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MEDIA OFFER VARSAW AIRPORT

MACAU INTERNATIONAL AIRPORT ADVERTISING MEDIA OFFER 2020


CONTENT

1. JCDECAUX WORLDWIDE AND MACAU PRESENCE

2. MIA BREAKING GROWTH RECORD

3. MIA ADVERTISING MEDIA OFFER

2


JCDECAUX WORLDWIDE AND MACAU PRESENCE


JCDECAUX WORLDWIDE

+80 Countries

1,061,200

STREET FURNITURE

TRANSPORT ADVERTISING

BILLBOARD ADVERTISING

€3,619M

€1,589M

€1,516M

€514M

Advertising Panels

2018 Revenue 4

Source: JCDecaux Global, 2019

2018 Revenue

2018 Revenue

2018 Revenue


JCDECAUX WORLDWIDE

LEADING PARTNER for the biggest airports

70

Airports

40

Countries

2 Billion

Air passengers reach per year 5

Source: JCDecaux Global, 2019

DAR QSA SHO ATA BIO JNB BLL LLW MAH LYN SMA CTU BGY BEW TYL SCQ CBH AQI LEH TLM SWF SDD OVD ALG ELQ ABC AZR MFM EAM EDI VXC SDR DUS EWR AAL PIU LBG ORY MIA LEI APL PXO TUF SHW HAM ABT LTT GLA DNR YNB HOR GRO LIS PCL PTY TAO TIF BOD HOF RGS LIM RNS KIM DOL VLC GRU DFW TUI RIX RAH MAD PIO SLL CAN DWD OGG SHA CAB AZS PVG AUH LGA DMM FAO NOV LUX JHM AZI IQT UEL SXB PIS HSK LIN HEX DIJ ODB BJZ SHJ WAE BVA MSU TMX TLN LHR JOJ BLR HOU TIN SGD VIT TUU BOS MCO LIL MPM GRX BWI PRG GOA PIT JED VNX LAD RUH FNC ZAZ HAS SLM PDL POL MCT BSB CIX VGO LEN BRU MXP IBZ MRS AHB TEB PNA CRL BAH TPP BIQ CFE NAT RJL XRY BHH GIG NCE SHE ALE MJV POP AJF SAN AAN NOC VLL AGP CEQ WAW CHH CJA EJH TLS GNB URY RAE IAH OPO LYS MCV MED MPL CVQ MEG REU BFN CPT AAR MLN DUR BOG GRJ LCG SDQ PLZ ELS GIZ TRU ORN TRN EAG TBP PMI

TNR

LED

HKG DXB FRA JFK BKK LAX SIN LHR CDG DAL PEK


JCDECAUX TRANSPORT HONG KONG HONG KONG INTERNATIONAL AIRPORT

MACAU INTERNATIONAL AIRPORT

MTR

AIRPORT EXPRESS

PACIFIC PLACE

NGONG PING 360

No.1 Outdoor Advertising Company in Hong Kong for 7 years

6

Source: JCDecaux Global, 2019


MIA BREAKING GROWTH RECORD 7


STRATEGIC GATEWAY FOR MAJOR APAC DESTINATIONS 27 OPERATING AIRLINES

Macau International Airport remains a strategic travelling hub

27

airlines flying to

51

destinations to Mainland China Taiwan Southeast Asia North Asia 8

51 APAC DESTINATIONS BANGKOK

CLARK

HAIKOU

KAOHSIUNG

PHNOM PENH

TAINJIN

BEIJING

DALIAN

HANGZHOU

MANILA

PHUKET

TOKYO-NARITA

BUSAN

DANANG

HEFEI

MOSCOW

SHANGHAI

UTAPAO

CHANG ZHOU

FUKUOKA

INCHEON

NANJING

SIEMREAP

WUHAN

CHENGDU

FUZHOU

JINJIANG

NANNING

SINGAPORE

WUXI

CHIANG MAI

GUIYANG

JOHOR BAHRU

NINGBO

TAIPEI

XIAMEN

CHONGQING

HA NOI

KUALA LUMPUR

OSAKA

TAIYUAN

ZHENGZHOU …


MIA PASSENGER PROFILE

TOP 5

NATIONALITIES Mainland China Taiwan Thailand South Korea Vietnam

9

Source: Macau International Airport’s official website, 2019 Statistics and Census Service, MSAR, 2019 Macau Government Tourism Office, MSAR, 2019

KEY TARGET FOCUS

CHINESE HNWI with leisure and luxury shopping in mind

MACAU TOURIST TOTAL SPENDING 2017 vs 2016 Global Visitors

YOY +16.4% Chinese Visitors

YOY +21.1%


MIA UNIQUE LOCATION

Proximity to World

Center of Tourism and Leisure and over

100 of luxury flagships and stores

10


MACAU LATEST NEWS

MIA PASSENGER TRAFFIC BREAKS 9.6 MILLION INCREASE BY 16% IN 2019

• Macau International Airport (MIA) registered strong performance last year to achieve new records for passenger traffic in 2019. During the year, MIA welcomed 9.6 million arriving and departing passengers and handled over 77,580 aircraft movements, representing an increase of 16% and 18% respectively. • There are 34 airlines operate at MIA connecting Macau to some 59 destinations covering area in Mainland China, China Taiwan, Southeast Asia and Northeast Asia attracted more local and international travelers.

• Among them, the passenger traffic from routes of Mainland China, Southeast Asia and Northeast Asia have accounted for 40% of the total passenger volume of the airport respectively. • In 2019, MIA expanded our air network by adding 13 new international routes, including Wenzhou of China, Shenyang of China, Changsha of China, Jieyang Chaoshan of China, Jinan of China, Yangzhou of China, Nantong of China, Nanchang of China, Jeju of South Korea, Pyongyang of North Korea, Lal-lo of Philippines, Cam Ranh of Vietnam and Mandalay of Myanmar.

Source: https://mp.weixin.qq.com/s/cdQEV41GkCPbAcScBalFrQ

11


MIA ADVERTISING 2020 MEDIA OFFER 13


3 COMMUNICATION SOLUTIONS TO FIT IN YOUR MEDIA STRATEGY

IMPACT Make an impactful statement with outstanding formats (digital or static). Reach 100% of the audience in one hit at strategic location. Or reach only your desired target with the right media at the right location. 14

BROADCAST

Surround 100% of the audience. Achieve repetition and recall with powerful networks (static or digital).

ENTERTAIN

Engage and entertain your target audience with a holistic brand experience. Enter in direct connection with passengers through interaction, either physical, or through electronic devices.


IMPACT I INDEX OF MEDIA PRODUCTS

Make an impactful statement with outstanding formats (digital or static) Reach 100% of the audience in one hit at strategic location

DEPARTURE

ARRIVAL

▪ ▪ ▪ ▪ ▪ ▪

▪ ▪ ▪ ▪ ▪ ▪ ▪

CHECK-IN COLUMN LIGHTBOX CHECK-IN CEILING BANNER PREMIUM DIGITAL SCREEN DUTY FREE COLUMN LIGHTBOX

DUTY FREE CEILING BANNER DUTY FREE SHOPPING NETWORK

BAGGAGE RECLAIM SPECTACULAR LIGHTBOX BAGGAGE RECLAIM COLUMN LIGHTBOX BAGGAGE RECLAIM LIGHTBOX ABOVE CAROUSEL LIGHTBOX ON CAROUSEL

WELCOME SIGNAGE WELCOM DIGITAL NETWORK GREETING HALL SPECTACULAR LIGHTBOX

Or reach only your desired target with the right media at the right location

15

Click on a product to reach the specification sheet / When on a product specification sheet click on the icon IMPACT to come back to the index


IMPACT | DEPARTURE CHECK-IN COLUMN LIGHTBOX

COVERAGE Departure Check-in Hall (Non-restricted Area)

16


IMPACT | DEPARTURE CHECK-IN COLUMN LIGHTBOX

COVERAGE Departure Check-in Hall (Non-restricted Area)

17


IMPACT | DEPARTURE CHECK-IN CEILING BANNER

COVERAGE Departure Check-in Hall (Non-restricted Area)

18


IMPACT | DEPARTURE DUTY FREE COLUMN LIGHBTOX

COVERAGE Departure Retail & Boarding Area (Restricted Area)

19


IMPACT | DEPARTURE DUTY FREE COLUMN LIGHBTOX

COVERAGE Departure Retail & Boarding Area (Restricted Area)

20


IMPACT | DEPARTURE DUTY FREE COLUMN LIGHBTOX

COVERAGE Departure Retail & Boarding Area (Restricted Area)

21


IMPACT | DEPARTURE DUTY FREE CEILING BANNER

COVERAGE Departure Retail & Boarding Area (Restricted Area)

22


IMPACT | DEPARTURE DUTY FREE SHOPPING NETWORK

COVERAGE Departure Retail & Boarding Area (Restricted Area)

23


IMPACT | DEPARTURE DUTY FREE SHOPPING NETWORK

COVERAGE Departure Retail & Boarding Area (Restricted Area)

24


IMPACT | DEPARTURE PREMIUM DIGITAL SCREEN

COVERAGE Departure Retail & Boarding Area (Restricted Area)

25


IMPACT | DEPARTURE PREMIUM DIGITAL SCREEN

COVERAGE Departure Retail & Boarding Area (Restricted Area)

26


IMPACT | DEPARTURE PREMIUM DIGITAL SCREEN

COVERAGE Departure Retail & Boarding Area (Restricted Area)

27


IMPACT | DEPARTURE PREMIUM DIGITAL SCREEN

COVERAGE Departure Retail & Boarding Area (Restricted Area)

28


IMPACT | ARRIVAL BAGGAGE RECLAIM SPECTACULAR LIGHTBOX

COVERAGE Arrival Baggage Reclaim Area (Restricted Area)

29


IMPACT | ARRIVAL BAGGAGE RECLAIM COLUMN LIGHTBOX

COVERAGE Arrival Baggage Reclaim Area (Restricted Area)

30


IMPACT | ARRIVAL LIGHTBOX ON CAROUSEL

COVERAGE Arrival Baggage Reclaim Area (Restricted Area)

31


IMPACT | ARRIVAL BAGGAGE RECLAIM SPECTACULAR LIGHTBOX

COVERAGE Arrival Baggage Reclaim Area (Restricted Area)

32


IMPACT | ARRIVAL BAGGAGE RECLAIM SPECTACULAR LIGHTBOX

COVERAGE Arrival Baggage Reclaim Area (Restricted Area)

33


IMPACT | ARRIVAL BAGGAGE RECLAIM SPECTACULAR LIGHTBOX

COVERAGE Arrival Baggage Reclaim Area (Restricted Area)

34


IMPACT | ARRIVAL BAGGAGE RECLAIM SPECTACULAR LIGHTBOX

COVERAGE Arrival Baggage Reclaim Area (Restricted Area)

35


IMPACT | ARRIVAL BAGGAGE RECLAIM COLUMN LIGHTBOX

COVERAGE Arrival Baggage Reclaim Area (Restricted Area)

36


IMPACT | ARRIVAL WELCOME SIGNAGE

COVERAGE Arrival Greeting Hall (Non-restricted Area)

37


IMPACT | DIGITAL WELCOME NETWORK

COVERAGE Arrival Greeting Hall (Non-restricted Area)

38


IMPACT | DIGITAL WELCOME NETWORK

COVERAGE Arrival Greeting Hall (Non-restricted Area)

39


IMPACT | ARRIVAL GREETING HALL SPECTACULAR LIGHTBOX

COVERAGE Arrival Greeting Hall (Non-restricted Area)

40


IMPACT | ARRIVAL GREETING HALL SPECTACULAR LIGHTBOX

COVERAGE Arrival Greeting Hall (Non-restricted Area)

41


IMPACT | ARRIVAL GREETING HALL SPECTACULAR LIGHTBOX

COVERAGE Arrival Greeting Hall (Non-restricted Area)

42


IMPACT | ARRIVAL GREETING HALL LIGHTBOX

COVERAGE Arrival Greeting Hall (Non-restricted Area)

43


IMPACT | EXTERIOR TAXI COLUMN LIGHTBOX

COVERAGE Arrival Taxi Stand

44


IMPACT | EXTERIOR TAXI COLUMN LIGHTBOX

COVERAGE Arrival Taxi Stand

45


BROADCAST I INDEX OF MEDIA PRODUCTS

Surround 100% of the audience Achieve repetition and recall with powerful networks

46

EXTERIOR

DEPARTURE & ARRIVAL

TV STAND SPONSORSHIP (9 units)

MIA CLOCK SPONSORSHIP (14 units)

BAGGAGE TROLLEY NETWORK (1120 units)

POWERPOLE SPONSORSHIP

EXTERIOR BILLBOARD (3 units)

Click on a product to reach the specification sheet / When on a product specification sheet click on the icon IMPACT to come back to the index


BROADCAST | EXTERIOR BILLBOARD

COVERAGE Main Airport Road from MIA to Cotai Strip

47


BROADCAST | EXTERIOR BILLBOARD

COVERAGE Main Airport Road from MIA to Cotai Strip

48


BROADCAST | EXTERIOR BILLBOARD

COVERAGE Main Airport Road from MIA to Cotai Strip

49


BROADCAST | TV STAND SPONSORSHIP

COVERAGE Departure Retail & Boarding Area (Restricted Area)

50


BROADCAST | TV STAND SPONSORSHIP

COVERAGE Departure Retail & Boarding Area (Restricted Area)

51


BROADCAST | MIA CLOCK SPONSORSHIP

COVERAGE Departure & Arrival Levels (Restricted & Non-restricted Areas)

52


BROADCAST | MIA CLOCK SPONSORSHIP

COVERAGE Departure & Arrival Levels (Restricted & Non-restricted Areas)

53


BROADCAST | POWERPOLE SPONSORSHIP

COVERAGE Departure & Arrival Levels (Restricted & Non-restricted Areas)

54


BROADCAST | BAGGAGE TROLLEY NETWORK

COVERAGE Departure & Arrival Levels (Restricted & Non-restricted Areas)

55


BROADCAST | BAGGAGE TROLLEY NETWORK

COVERAGE Departure & Arrival Levels (Restricted & Non-restricted Areas)

56


ENTERTAIN I INDEX OF MEDIA PRODUCTS

Engage and entertain your target audience with a holistic brand experience

DEPARTURE

ARRIVAL

▪ ▪

CHECK-IN EXPERIENTIAL ZONE

EXPERIENTIAL 3D DISPLAY

DUTY FREE EXPERIENTIAL ZONE

Enter in direct connection with passengers through interaction, either physical, or through electronic devices

57

Click on a product to reach the specification sheet / When on a product specification sheet click on the icon ENTERTAIN to come back to the index


ENTERTAIN | EXPERIENTIAL ZONE PACKAGE

LOCATION Departure Check-in Hall (Non-restricted Area)

Capture passengers’ attention during the peak travel periods with festive content and mobile connectivity 58


ENTERTAIN | DUTY FREE EXPERIENTIAL ZONE

LOCATION Departure Retail & Boarding Area Restricted Area

Premium format with full coverage of the Duty Free area capturing Global shoppers with dwell time 59


ENTERTAIN | DUTY FREE EXPERIENTIAL ZONE

LOCATION Departure Retail & Boarding Area Restricted Area

Premium format with full coverage of the Duty Free area capturing Global shoppers with dwell time 60


ENTERTAIN | EXPERIENTIAL 3D DISPLAY

LOCATION Arrival Baggage Reclaim Area Restricted Area

Set out to offer outstanding entertainment-driven leisure destination experiences in Macau, City of Dreams has brought the Alien to life through a tailor-made 3D Display on the carousel belts at the Arrivals Baggage Reclaim area, taking interactive entertainment to a whole new exciting level! 61


ENTERTAIN | EXPERIENTIAL 3D DISPLAY

LOCATION Arrival Baggage Reclaim Area Restricted Area

Set out to offer outstanding entertainment-driven leisure destination experiences in Macau, Studio City has brought dinosaurs to life through the 1st-ever 3D Displays on the carousel belts at Arrivals Baggage Reclaim Area, taking interactive entertainment to a whole new exciting level! 62


MEDIA OFFER VARSAW AIRPORT

MORE INFORMATION

Kenneth Wong

Sales Director, Airport office: +852 2862 7253 mobile: +852 9723 7607 / +853 6265 1464 mail: Kenneth.wong@jcdecaux.com

JCDecaux Transport

Media Partners International Limited 20/F, Berkshire House, Taikoo Place 25 Westlands Road, Quarry Bay, Hong Kong inquiry: info@jcdecaux.com.hk fax: +852 2529 5653

Profile for JCDecaux Transport

Macau International Airport advertising Media Kit  

Macau International Airport advertising Media Kit