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Heathrow Airport

Clock Sponsorship

JCDecaux Airport


Clock Sponsorship Heathrow Airport

Heathrow Airport The Business Airport

67M passengers per year


It’s about time Time is paramount for every traveller using an airport, from the time they enter the terminal building to the time they depart. At JCDecaux Airport we have the right time for your brand and our affluent passengers. • At its peak, a plane takes off from Heathrow Airport every 46 seconds. • Our Heathrow passengers spend an average of 3 hours 13 minutes in the Airport checking the time countless times. • Most importantly, a watch is sold at Heathrow Airport every 3 minutes.

Source: BAA 2008


Clock Sponsorship Heathrow Airport

Heathrow Airport A Natural Fit Research into luxury watches highlights the natural fit with the airport audience and their high propensity to buy high end watches.

What you need to know about Heathrow Airport • Heathrow’s watch sales worth £13.5 million per year • Watch gift market worth £8 million per year in Heathrow alone • 10% of Heathrow passengers spend at least £2,000 on a watch • Nearly a third of Heathrow passengers own 3-4 watches • 16% of all Rolex watch owners have flown from Heathrow airport in the last year


“I believe luxury watches are a sign of style”

“My watch is an extension of my personality”

“I have aspired to owning my watch for a long time”

“My watch is a subtle statement of my success”

“My watch to me is a reflection of my status”

Luxury Watches online panel 2005: 520 sample size. Luxury Goods 2003 sample size 3049


Clock Sponsorship Heathrow Airport

Heathrow Airport The Opportunity at Terminal 5 The contemporary architectural design of Heathrow’s Terminal 5, combined with the luxury retail offering, makes T5 the ideal environment to launch the Clock Sponsorship package. Currently 16 clocks have been approved to be incorporated into the information Zonal Beacons. Situated in the main check-in area, the Zonal Beacons provide passengers with critical information updates related to their journey. While a stylish design for the clocks and proposed locations have been approved, we still welcome the opportunity to develop a bespoke concept to accommodate the values of any new partner taking on the sponsorship package.

• • • •

Stage 1: Currently Heathrow Terminal 5 Proposed Location: Check-in area on departures level Installation Sites: 8 Zonal Beacons Number of Clocks: 16 clocks in total


Clock Sponsorship Heathrow Airport

JCDecaux Airport Clocks around

2 1

1. JFK International

2. Basel-Mulhouse-Freiburg

3. Stockho


d the world 3

2

olm-Arlanda

4

4. Dubai International

5

5. Macau International


Contact Janice Fernandes Business Development Director 020 7298 8136 Janice.fernandes@jcdecauxairport.co.uk

Clock Sponsorship  

Clock Sponsorship

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