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JCC Association of North America Annual Report 2014


JCCs of North America

A message from our Chair My first year serving as chairman of JCC Association has been one that has seen great change for the organization and great possibilities. It has been an exciting time, marked by a magnificent Biennial in San Diego, where we launched our new brand, celebrated our Torahs for Our Troops program, and encountered the best and brightest of the JCC Movement. So much that we have been focusing on over the past several years came to fruition in 2014. We published The Complete Guide to JCC Day Camp, ably demonstrating that when it comes to helping campers “do Jewish,� day camps can play a tremendous role. Our new Talent Management program launched as a pilot at nine JCCs, and we have seen them take on a new, creative approach to the way they think about hiring, retaining and promoting their staff. A real highlight for me was our JCC leadership solidarity trip to Israel in the fall. After the 50 days of war with Hamas this summer, it was inspiring to see the ways Israelis are coping. We witnessed firsthand what role their community centers played in keeping life as normal as possible. And most importantly, we saw how JCCs had supported and continue to support our Jewish homeland. Perhaps the biggest change we saw this year is that Allan Finkelstein, president and CEO of JCC Association, announced his retirement. Allan has given so much to this Movement in his 40-plus years in the field and 20 years at JCC Association. We thank him for all that he has brought to the Movement and to this organization. We will truly miss him. The board of directors conducted a search for a new CEO of the agency during 2014 and announced that Dr. Stephen Hazan Arnoff will lead us going forward. It is an exciting time and we look forward to all the possibilities that lie ahead.


Stephen P. Seiden Chairman of the Board of Directors JCC Association

Annual Report 2014


Everything is better Our new brand did just that, by reaching deep into our Vision and Statement of Principles and pulling out its essence, finding what resonates for millennials, a generation averse to joining, while staying true to the core of JCCs, and the thousands who use and support them every day. The J brand proudly states that the JCC is a place where Jewish living transcends differences, creating a positive atmosphere where anything can happen. This was the overriding message at the JCCs of North America Biennial, where more than 600 lay, professional and Jewish communal thought leaders gathered in San Diego. We heard throughout, especially from our JTalks speakers, that those who use the JCC of every generation aspire to something more, whether it’s a better workout, educational opportunities for their children, or the chance to expand their own Jewish narrative.


JCCs of North America

To aspire is to live up™. That is what JCCs help their participants do each time they walk through the door. In 2014, JCC Association, too, aimed to live up, setting continental priorities for camp and early childhood, where we reach more young people than any other Jewish formal and informal educational platform in North America. Sixty-two JCCs now offer our Sheva valuesbased framework, providing both Jewish engagement for families with young children, and learning communities for those who lead and run the programs. JCC day camps truly came into their own this year, and shone in a way we always imagined. For the first time, they were included when the Foundation for Jewish Camp joined the Harold Grinspoon Foundation’s leadership assembly. JCC camps provided the largest delegation, with more than 120 JCC camp professionals and lay leaders attending.

when you just add To help JCCs achieve excellence, we put our effort into developing tools to retain staff who have both potential and ability to lead JCCs into the future. Talent Management is poised to become our newest signature program, and like Benchmarking before it, which gave JCCs real data by which to measure themselves, it will provide JCCs with methodology and best practices to recruit, train and manage the best possible staff. Israel was very much in our hearts this year, and high on our list as a priority. Boarding Pass trips brought LGBTQ, womenonly and senior groups, among others to the Jewish homeland. More than 325 shlichim, or emissaries, continued to infuse JCCs and their day and overnight camps with a personal touch. Staff seminars allowed us to reach the people most responsible for making Israel come alive for JCC participants—

and this year these included dedicated Taglit-Birthright trips for JCC professionals and camp staff, and a continental trip for early childhood educators, among others. This year, we saw one of our biggest changes. After two decades of leading JCC Association, Allan Finkelstein, president and CEO of the organization, announced he would step down. Allan always envisioned the network of JCCs as part of something larger, and as an assertive player in the North American Jewish conversation. He pushed us to be our very best and leaves us better for it: innovative, adept, assured. He pushed us to become a Movement. And we have. And like our new brand, like our Js, he allowed us to imagine all the ways we can live up.

Annual Report 2014



JCCs of North America

Forging a Movement, over 20 years Saying so long to Allan Finkelstein When Allan Finkelstein was hired to lead JCC Association in 1994, he asked Ann Kaufman, then chairing the organization’s board of directors, to sum up his job in one sentence. “She said that I was to serve JCCs, and to lead the Movement.” And for more than 20 years, Finkelstein has. During his tenure as president and chief executive officer, he fostered a creative, supportive environment that encouraged bold thinking at JCC Association, and creativity among JCCs. Under his guidance, the leadership organization for more than 350 JCCs, YMYWHAs and camps, created signature programs that helped improve the services that JCCs provide, raised the level of professionalism, and always focused on the Jewish. In that time, he has watched the Jewish communal world shift and change focus, as demographic trends, funding formulas and Jewish identity itself altered. Despite that, he says that JCCs, while being flexible enough to accommodate change, have been a constant in North American Jewish life. “Our mission has not changed. It has always been about the strength of Jewish life,” he says. “Judaism is the value added. “Thirty years ago, you joined the JCC because that’s what you did. Today, we are way more ‘Jewish’ than we ever were, because we are here for the Jewish community.” The way that JCC Association has done so is through focusing on core businesses of the JCC: camp, early childhood and

wellness. And to bolster those, programs such as Sheva, Discover CATCH, TAG: Daily Living Through a Jewish Lens™, JCC Maccabi ArtsFest™, Boarding Pass, Lenny KrayzelburgJCC Swim Academy and others were developed to raise the quality and professionalism of what each JCC could provide. He supported the initiation of a continental brand in 2004, and a recent rebranding that launched in 2014. Benchmarking provided that JCCs needed to measure themselves against the field and their own aspirations and goals. And he never stopped seeing them as part of something bigger. “The movement, he totally believes in that word,” says Kaufman. “He knew that we had to understand JCCs’ needs.” Finkelstein came to JCC Association after 20 successful years in the field. He spent them running JCCs in Buffalo, N.Y., Columbus, Ohio and Los Angeles, Calif. He attended college at the University of Minnesota to earn a Masters in Social Work on a BBYO scholarship, and owed two years of working in the Jewish communal world in return. It was perhaps starting there that has led him to be so passionate about fostering a love of the JCC world, and nurturing careers right from the start. Seth Merrin saw this when he was looking for some way to revitalize Jewish youth movements. Someone introduced him to Finkelstein and “within a month we had put together a program and started working on it,” says Merrin. Annual Report 2014


Focusing on those who work with teens in JCCs, who are often at the bottom of the pay scale, they developed the Merrin Teen Fellowship to build a strong network of teen service workers. More than 135 professionals have been through the 18-month program, which includes professional support, development and a two-week Israel seminar. But it was Finkelstein’s willingness to jump on a good idea and follow through that impressed Merrin. “He is very action oriented, detail oriented and committed,” says Merrin. “He’s met with every Merrin cohort and made himself available, and he’s elevated their status, by bringing them to the Biennial. He’s been very hands-on.” That desire to unleash others’ creativity and potential has always guided Finkelstein. This underscores not only his approach to those in the field, but also how he mentored and supported his own staff, according to Robin Ballin, JCC Association’s senior vice president and chief marketing officer. “He empowered staff to do things that were out of the box,” says Ballin, who Finkelstein hired almost 18 years ago. “He always encouraged us to stay on top of trends and move quickly with new ideas.” That mentoring beyond the office doors, was a critical part of Finkelstein’s personal connection to those in the field. As Carol Folkerth, the executive director of the Jewish Community Center of Greater Columbus in Ohio, puts it: “He kind of mentored me into the field and in the field.” Finkelstein hired Folkerth in 1984 when he was executive director of that same JCC. She was hired as the adult service director, and she remembers her first day, as Finkelstein loomed over her and said in his deep voice, “‘Carol, I hired you to make the Jewish center Jewish.’ I have never forgotten that. And I take that charge from him very seriously.” And she does so because, “Allan really inspires people to think that they can do more and that they can aspire to those executive positions. I would have never thought about it—ever.” Barak Hermann, president of the JCC of Greater Baltimore, tells a similar story of Finkelstein’s encouragement. “He’s always made himself available to me in very much a mentoring


JCCs of North America

Allan with Morton L. Mandel

way. Anytime I’ve made a decision about moving from one JCC to the next, he takes those calls. He could be on the beach on vacation. I could be on the phone at midnight and he’s made himself available for those big, life-changing decisions.” Buddy Sapolsky has known Finkelstein for more than 40 years. They began their JCC careers around the same time. As the past president of the JCC of Greater Baltimore, Sapolsky says, the Baltimore JCC was one of JCC Association’s “best customers,” hosting the JCC Maccabi Games™ four times in 10 years, taking part in Benchmarking and enlisting for new services and training programs as soon as they were available. And Finkelstein has definitely left his mark, he says. He believed strongly that JCCs were “more than just gyms,” and by spearheading the development of The Vision and Statement of Principles, he focused the idea that this collection of Jewish social and cultural organizations was indeed a movement. “It’s definitely a movement, one with lots of moving parts,” Sapolsky says of Finkelstein’s emphasis on the collective. “Allan has been a real icon in the Jewish communal field for a long time and I think his leadership will be missed,” he says.

“‘…I hired you to make the Jewish center Jewish.’ I have never forgotten that. And I take that charge from [Allan Finkelstein] very seriously.” –Carol Folkerth

Havdallah at JCCs of North America Biennial Convention in San Diego

Annual Report 2014


JEWISH open to all, proudly guided by Jewish values

Element J is part of all that we do, what we add to everything that makes JCCs stand out. And one of the ways we bring Jewish into the J is through our connection to Israel, the eternal birthright of the Jewish people. Whether we bring shlichim, or emissaries into our JCCs, or guide people on trips through the Jewish homeland, we find new ways to make the Jewish homeland feel close and relevant to everyone who walks through the door. 10

JCCs of North America


62 JCCs


early childhood directors

8,700+ children

A framework for learning Our signature Sheva program provides a Jewish learning framework guided by seven core elements that engages families with young children and their educators in Jewish learning. In 2014, 62 JCCs offered Sheva in their early childhood programs. Helping JCCs to position themselves as the child education center of excellence in their communities, Sheva also focuses on the professionalism and ongoing learning of staff and the importance of engaging the whole family in Jewish learning. During the past year there were 30 Sheva site visits to JCCs across the continent, providing continuing support for their programs. A first Sheva learning conference for teachers hosted by the JCC of Central New Jersey with Kaplen JCC on the Palisades, from Tenafly, N.J. and JCC MetroWest in West Orange, N.J., brought together 170 teachers and early childhood directors, who explored the ways they could bring Jewish learning into their program—and their own lives. A seminar for 19 new directors of JCC early childhood programs from 13 states, focused on creating excellence in

a new generation of Jewish educational leaders. As we face more retirements in the next few years, this work supporting new leadership among our educators will become more critical to the success of such programs. Our affiliate, The Aaron Family JCC in Dallas, was highlighted as a school of excellence for the National Jewish Early Childhood Network at the National Association for the Education of Young Children Conference. Directors and teachers from around the country visited the school, highlighting Sheva and Discover CATCH, to learn and engage. And collaboration became a key ingredient as BUILDing Jewish ECE took off. This initiative highlights collaboration between JCC Association, the Union for Reform Judaism, Boulder JCC and the Robert E. Loup JCC in Denver, and the Rose Community Foundation, to strengthen family engagement, increase enrollment and deepen connections to the Jewish community. As we head into 2015, we will be looking at ways to reach further into our communities, as we seek to better serve those with special needs through inclusion programs.

Annual Report 2014



Teen athletes participate in JCC Cares during the Games in Boca Raton, Florida.

The spirit of the JCC Maccabi Games™ is in its values This year we brought the JCC Maccabi Games to the Adolph & Rose Levis JCC in Boca Raton, Florida, the Betty & Milton Katz JCC in Cherry Hill, N.J. and the Jewish Community Center of Metropolitan Detroit, which also hosted ArtsFest™. More than 3,500 teen athletes and artists came together to celebrate competition and creativity over the weeklong experience. Hands-on tikkun olam is what provides meaning for teens during JCC Cares, the service component of each JCC Maccabi Games and ArtsFest. Our 2014 hosts found ways to illuminate Jewish values in the projects they chose. Whether they were cleaning up the beach, learning from an elderly Holocaust survivor, putting together toys packages for kids with cancer,



Midot medals awarded

Jewish teens participated in hands-on tikkun olam projects as part of JCC Cares

or running a carnival for children with special needs, teens learned first-hand the values of tzedakah, or justice, and chesed, loving kindness. And a year after launching our Midot medals, we saw this blossom in unexpected ways. We awarded 850 medals to single out those who exemplified such values as tikkun olam (repairing the world), kavod (respect), rina (joy); ga’ava (pride); lev tov (big hearted); and amiut yehudit (Jewish peoplehood). Whether these were awarded to a team that found a way to let a sick teammate participate, or to a single athlete who helped make the Games special for special needs participants, the Midot medals cut to the heart of what JCC Maccabi is all about.

Robby Reetz, 14, wasn’t doing a lot of playing at the JCC Maccabi Games in Boca Raton, FL. He had just finished his final round of chemo. But from the bench, he cheered his team to the semifinals. They found themselves in a tie game with possession of the ball and seconds on the clock. Someone passed Robby the ball, and he landed the game winning shot, propelling his team to the final game, where they won. But the team took home more than gold when Robby was awarded a midot medal for lev tov (big hearted), rina (joy), and ga’ava (pride). 12

JCCs of North America

Alumni of Kivunim gather in JCC Association’s office in November.

Leading through a Jewish lens In November, JCC Association hosted its first alumni seminar for the first and second cohorts of Kivunim, a program for orienting first-time executive directors to their new roles. This follow-up program offered a chance for executives who have been through the program, and who are now in their second and third years of leading a JCC, to renew their relationships with one another, reflect upon their experiences, and share the wisdom they’ve gained with their colleagues. The seminar also allowed them to continue their Jewish learning, benefit from consultations, and provide feedback about their personal and professional development. Kivunim, which means “directions,” targets first-time executives, within their first year of responsibility, whether they have moved up through the ranks of a JCC or come from outside the Movement. Over the past three years, 30 executives have participated in Kivunim. Part of the Jack, Joseph and Morton Mandel Center for Jewish Education, Kivunim has two broad goals: To assist new executives in understanding the centrality of the JCC’s Jewish mission and to help them face the challenges of leading a JCC for the first time. Kivunim builds a collegial network, fostering familiarity with the programs and resources of JCC Association, and developing a shared language of Jewish living and learning.



JCCs with first-year executives have participated in our Kivunim program for new JCC executive directors over the past three years Annual Report 2014


HEART part tikkun olam, part that warm welcome at the door

From the minute they open their doors each morning, JCCs become the heart of their community. Whether caring for our littlest ones, educating teens as future philanthropists, hosting seniors for lunch or providing volunteers at the local soup kitchen, that giving spirit and warm embrace are what define the J and make it so special. 14

JCCs of North America

“It was because of [your Passover] kits that I was able to host a seder in Iraq... . I can’t thank you enough for your support!” —Jeremy Stein

On Veterans Day Chaplains take center stage at JFNA’s GA.

A warm welcome for those who serve…. Six JCCs were selected to participate in JWB Jewish Chaplains Council’s Project Welcome Home, an effort to reach out to Jewish veterans of campaigns in Iraq and Afghanistan and their families and to help ease their way into the Jewish community. Professionals from the JCC of Northern Virginia of Fairfax; Barshop JCC of San Antonio, Texas; Kahn JCC of Columbia, South Carolina, Addison-Penzak JCC of Los Gatos, California; JCC Chicago; and Robert E. Loup JCC of Denver, Colorado, attended a two-day workshop at JCC Association. They represent a range of communities, but all have a military presence nearby. Offering free membership, they have participated in intensive training regarding veteran needs, and will look for ways to create programs geared toward veterans and their families, as well as those that highlight the specific experiences of veterans. Project Welcome Home is the first faith-based program to work with the Elizabeth Dole Foundation in a coalition of public, private, non-profit and faith-based groups addressing the unmet needs of veterans and their caregivers. In early April, the Dole Foundation released results from a RAND Corporation study that found military caregivers struggling to shoulder enormous responsibility caring for wounded service members. The coalition hopes to address these needs, and has cited Project Welcome Home as providing a template for other organizations wishing to do so.

….and supporting active duty And JWB Jewish Chaplain’s Council, a program of JCC Association, wrapped up one of its most meaningful programs. Torahs for Our Troops completed a final scroll, sending it off to Okinawa, where it enriches the lives of the Jewish men and women, helping them create community. And our new JWB Jewish Chaplains Council siddur, with an introduction by President Barack Obama, was a unique collaborative effort between the three major Jewish denominations, and the first new prayer book for Jewish troops since World War II. By providing the texts at the root of Jewish learning and life, JWB allows Jewish service women and men to connect to our tradition no matter how far from home their duties may take them.

JWB Jewish Chaplains Council

Annual Report 2014


STANDARDS we are aspiring people, always moving towards better

We want the best—for ourselves, our families, our friends and our communities. JCCs help each participant live up to their dreams, expectations and goals to become their very best selves. And as JCCs assist an aspiring people who reach for the stars, we helped them make it so. Throughout 2014, JCC Association provided ongoing professional development, leadership support and mentoring through new signature programs, webinars, workshops, training and, of course, JCCs of North America Biennial. All this combines into powerful support, helping JCCs nurture and guide talented staff and lay leaders to become the very best they can be. And in turn, our JCCs have become known as places that always aim higher. 16 JCCs of North America

“I was concerned about resistance to [Talent Management], but I’ve learned that our staff at all levels is open to significant change.” — Michael Feinstein, CEO of JCC of Greater Washington

Building a better staff Shifting from traditional performance evaluations to focus on a comprehensive examination of staffing needs, developing employees’ talents and deepening the understanding of what makes for a successful JCC staff member is at the core of JCC Association’s newest signature program: Talent Management. Launched in October, the pilot program will reach 230-plus staff in the first phase and includes Tucson JCC; Addison-Penzak JCC, Los Gatos, Calif.; Barbara & Ray Alpert JCC, Long Beach Calif.; Calgary JCC; Jewish Community Alliance of Jacksonville; Indianapolis JCC; JCC of Greater Washington in Rockville, Md.; Sid Jacobson JCC, Roslyn, N.Y.; and Evelyn Rubenstein JCC of Houston. Through sessions at JCC Association’s offices and follow-up site visits, they learned what made for competencies and skill areas; discovered the 20 characteristics that fall into those areas; and how to assess an employee and identify high potentials—those whose professional trajectory in the JCC Movement should be nurtured and encouraged. Like Benchmarking before it, Talent Management gives JCCs tools to address a pressing need. As the program continues to roll out beyond this 12-month pilot, JCCs will learn ways to make their operations more transparent and intentional when thinking about staff, their talents, and the roles they fill. All aboard when it comes to leading Whether you have spent your entire career in JCC work, or are hired from the outside, when you sit behind that executive director desk for the first time, the scope of the job can be daunting. To assist new executives, we created the Guide for Onboarding First-Time JCC Executive Directors. This valuable guide tackles such topics as financial resources, program development, Jewish presence and strategic thinking—all through a JCC-specific lens. The guide was shared with 35 new JCC executive directors and will be used going forward.

You can do Jewish at day camp, too While overnight camps have long been recognized as places that incubate and nurture strong Jewish identity, this year the Jewish communal world truly understood that day camps excel in this important role, too. We published The Complete Guide to JCC Day Camp, which provides direction, guidelines and best practices so that camps can capitalize on what they do best—cultivating ruach, or spirit, while creating a lifetime of memories for their campers that will influence who they are long after the last campfire flames have been extinguished. This important new resource creates a roadmap to JCC day camp excellence. CATCH creates healthy outcomes We establish eating habits and fitness routines early in life, and what better ways to create positive ones than through JCCs, which serve the largest number of preschool age children in the country. Through Discover CATCH, a fitness and nutritional program incorporating Jewish learning, we provide the support needed as they head into their life’s adventure. More than 25 JCCs trained in Discover CATCH in 2014, doubling the number now participating in this program aimed at teaching heart-healthy living from a very young age. The Mandel JCC in Boynton Beach has taken that program into the community, training educators in underserved communities so that the children and families served by them benefit. And it’s all as part of their mission to serve a wider community.

Annual Report 2014


FLEXIBILITY transformed by the community and transforming for the community Our first Taglit-Birthright trip for JCC professionals took staff charged with bringing Israel into the J to the Jewish homeland.


Every day, JCCs transform their communities; at the same time, they respond to the changes around them, meeting needs, shifting course and finding new ways to connect. JCCs of North America

“This solidarity trip reminded me of my early motivations, giving me a renewed sense of purpose.” — Susan Engel, director of lectures, 92Y, NYC The war did not prevent three JCC Maccabi Israel™, teen travel programs, from experiencing the depth and breadth of Israeli life. The Jewish Federation of Sarasota-Manatee, Michael-Ann Russell School of Madrichim in Miami, and the CIT program from Emma Kaufmann Camps in Pittsburgh brought a total of 117 teens to Israel, where they had the chance to travel the country, encounter Israeli youth while staying safe and happy. These teens saw a different Israel than others have in previous years, learning about Israeli solidarity as they traveled the country. They brought home moving stories about seeing a people united in the face of great difficulty.

The rollout of our new brand was big news for JCCs looking for fresh language and imagery. A board committee and an advisory team of 22, representing 19 JCCs and camps, spent two years in research and development. Truly a collaborative effort, the brand has since been adopted in whole or part, by almost 60 JCCs across the continent and continues to pick up momentum. Through its four pillars—heart, Jewish, flexibility and standards —the brand recognized those areas for which JCCs are best known and in which they excel. These tools help JCCs find new, exciting ways to make the brand their own, finding a flexible, friendly voice that speaks to a new generation, while continuing to welcome those who already love the J. Connecting in tough times This year proved to be a challenging one for JCCs seeking to connect to Israel as they struggled to stay ahead of the news, even while sending visitors to Israel through JCC Association programs. Operation Protective Edge, the 50-day war Israel waged against the terrorist group, Hamas, as it lobbed missiles from Gaza, provided a backdrop to the summer. And it showed us the enormous solidarity JCCs share when Israel is under threat.

The outpouring of concern continued into the fall when a special JCC Movement Solidarity trip visited to learn more about the war and its aftermath. JCC Association Chair Stephen P. Seiden and President and CEO Allan Finkelstein led this moving trip that allowed professionals and lay people to see firsthand the challenges of daily life under the stress of constant attack. Turning tragedy into a learning opportunity The JCC of Greater Kansas City found out in April that nothing can prepare you when hate beats a path to your door. In April, F. Glenn Miller shot and killed two people in the JCC’s parking lot and a third at a nearby Jewish senior residence. Spouting “Heil Hitler,” this man, intent on killing Jews, murdered people of differing faiths who had embraced the J as their community center. What the JCC in Kansas City did next was extraordinary, using its Zahav-winning V’ahavta program to create a sense of community solidarity in the aftermath. Recognizing that our TAG: Daily Living Through a Jewish Lens™ curricular initiative had a role to play, JCC Association set about furthering the use of this unique program, which addresses ways to teach values of tolerance, diversity and justice to school-age children. This past year, 111 people participated in TAG trainings, representing 57 JCCs and 66 camps. The accompanying TAG-tivities, easy-to-use activities aimed at teens and children in camp settings, have been adapted for such settings as afterschool programming and even JCC staff meetings. Annual Report 2014


“The highlight was watching people experience Israel and be open about who they were and be proudly Jewish and proudly gay.” — Aliza Orent

Travel brings us closer Our JCC Israel Center successfully ran six Boarding Pass trips throughout the year, bringing 115 people to our Jewish homeland. This signature travel program allows JCCs to tailor trips to their community interests. A first continental LGBTQ trip culminated in a joyous expression of Jewish and sexual identity at the Tel Aviv Pride march. A unique trip for seniors brought 37 older adults age 65-90 to Israel; while other JCCs organized visits built around other interests: a JCC Cares program, a women’s group and other all-adult visits. We launched Jewish Europe Boarding Pass trips in partnership with JCC Global. This collaboration provides niche trips offering an opportunity to enjoy Europe’s beauty, explore historical sites and visit Jewish landmarks on journeys that begin in Poland, Prague, Budapest, Berlin or Spain. And they all end up in the one place every Jew can call home—Israel! Learning about Israel wasn’t exclusive to JCC members and participants—staff gained from visiting, too. Staff seminars in


JCCs of North America

Israel allowed for professional development, shared learning with those in similar positions, and enhanced understanding of Israel’s place in the Jewish and JCC narrative. We ran our first continental Taglit-Birthright trip for JCC professionals, and a first Taglit-Birthright trip for camp staff, who will bring the wonders of Israel back to their campers this summer. Seminars in Israel included a continental one for early childhood educators, one for Hebrew Union College graduate students studying Jewish non-profit management, and a staff seminar for those working at the Evelyn Rubenstein JCC in Houston. JCC Association’s 2012-14 Israel Engagement Committee wrapped up its work by producing a comprehensive sourcebook, Israel & Your JCC. Funded by Harriet and George Blank, this richly illustrated book provides the reasoning behind bringing Israel into the J and practical guidelines for doing so. Complete with lush photographs and hands-on activities, the book was released at the JCCs of North America Biennial in March and sent to every JCC shortly after.

Endowment-Funded Program Support Merrin Center for Teen Services

JCC Association is grateful to Anne Heyman k”z and Seth Merrin whose generosity established the Merrin Center for Teen Services, which is dedicated to enhancing the skills of JCC personnel working with Jewish teens to better serve this critical sector of the Jewish community.

Support of the JCC Israel Center Judith k”z and Mark D. Litt

Jewish Education Programming

JCC Association Scholars Fund Syril k”z and Leonard Rubin k”z

Lenny Rubin Israel Education Fund

In honor of Lenny Rubin k”z, for support of Israel education for JCC Association staff. We thank the generous donors who contributed to this fund in 2014: Kate Obstgarten Private Foundation Laura Rubin

Geri and Lester Pollack

Endowed Scholarships

The future requires well-trained professionals. JCC Association recognizes donors who endowed the Graduate Education Scholarship program. Robert L. Adler Memorial Scholarship Fund Alumni Scholarship Fund Ella and Gerrard Berman Scholarship Fund Elayne and Julian Bernat Scholarship Fund Harold Dinerman Memorial Scholarship Fund Shirley and Royal H. Durst Scholarship Fund Joan and Jesse Feldman Scholarship Fund Frances and Samuel Finkelstein Memorial Scholarship Fund Frenkel Memorial Scholarship Fund Israel Goldberg Memorial Scholarship Fund Goodstein-Kleitman Memorial Scholarship Fund

Edwin Hochstader Scholarship Fund Joan and Irwin Jacobs Scholarship Fund Irene and Edward H. Kaplan Scholarship Fund Philip R. Kaplan Memorial Scholarship Fund Bea D. Katcher Scholarship Fund Charles R. Katz Memorial Scholarship Fund Mary and Solomon Litt Scholarship Fund Minnie and Louis Nathanson Memorial Scholarship Fund Pesses-Sachs Scholarship Fund Evelyn S. and Shaol L. Pozez Scholarship Fund Henry S. and Anne S. Reich Scholarship Fund

Annual Report 2014


JCC Association 2014 Annual Fund

We gratefully acknowledge the following donors for their generous contributions to the 2014 Annual Fund.

$18,000 and Above

Irene and Edward Kaplan Jeannie and Brian Kriftcher Millie and Lawrence Magid Barbara and Morton Mandel Geri and Lester Pollack Barbara and J. Victor Samuels Sharon and Stephen Seiden and the Russell Berrie Foundation Paula L. Sidman Sharon and David Wax


Harriet and George Blank Joanne and Donald W. Brodsky Karen and David Everett Allan and Bonnie Finkelstein Cheryl Fishbein and Phillip Schatten Ruth and Michael Fletcher Ann P. and Stephen M. Kaufman Lisa and Thomas Mandel Stephanie and Eric Nislow Evelyn and Jerome Makowsky


Meryl K. and David Ainsman Jack Baum Kara and Paul Bierman Lisa F. and Ron Brill Steven and Janet Cadranel Rosalyn and Howard T. Jacobson

Carol Weintraub Fogel and Ronald P. Fogel Laurie and Richard Frankoff Robin Frederick and Michael Gold Jane Gellman Cathy and Michael Gildenhorn Paul and Alison Gillis Barbara and Edwin Goldberg Joyce and Neil B. Goldstein Felicia and Michael Gottdenker Barbara B. and Stuart Hochwert Jerri-Ann and Gary Jacobs Michael Kaminsky and Jennifer Goodnow Arlene and Robert Kogod Joshua Langenthal and Diane Halberg Ronald L. Leibow Judith Lieberman and Lester Lieberman k”z Adrienne and Rick Matros Amy and Alan Meltzer Sharon R. and Marc Merklin Betsy Mordecai Heyman David and Barbara Peltz Amy Rosenberg Jane Tzinberg Rubin Linda and Barry Russin Annette and Michael Saxon Susan R. and Martin Schenker Norman Seiden and Barbara Seiden k”z

Shirley and Allan Solomon Andrea and Alan P. Solow Ken A. Steinberg Susan and Richard Strait Joan and Peter Swartz Francine Zorn Trachtenberg and Stephen Trachtenberg Jennifer and Jeffrey Tuvlin Eileen and Steven Wishnia Jessica and Eric M. Zachs


Lynn and Daniel M. Bernstein Neal Cohen Jane B. and John Colman Dori Denelle Janet B. and Doron Elam Marilyn Fox Claire Frankel Sandra and Arnold P. Gold Barak Hermann Kades Financial Laurie and Robert D. Kimsal Evelyn and Jerome Makowsky Martin E. Messinger Rick Nelson Marvin J. Pertzik Stuart and Barbara Raynor Tracey and Jordan Shenker Irene and Philip Shiekman Johanna and Arnie Sohinki Marjorie and Mark Sokoll

Muriel and Myron Strober United Way of New York City Mary Rita and Norman Weissman Jerry Wische The John and Leatrice Wolf Philanthropic Fund


Arthur Allen Nicholas Berliner Marjorie and Morley Blankstein Carol and Jeffrey Folkerth Susan Fox Lauren and Alan Goldberg Gretchen and Gordon Gross Joann and Herbert Nevyas Adele and Andrew Newman Patricia and Steven R. Reiner Ruth and Ira Salzman Jacob Schreiber Sharon and Mark F. Shapiro Sharon and Edwin Toporek


Judith Lieberman in memory of Lester Lieberman k”z The Irma T. Hirschl Trust

The National Federation/Agency Alliance is a partnership that provides a significant amount of funding to 10 national agencies including $1,012,000 to JCC Association of North America in FY 2014/2015. The national agencies that make up the Alliance engage in critical work to build capacity and support the work of the federations and their local affiliates. They also help advance the federation system’s goals on a national and international stage. While mindful of its role in evaluating and monitoring the national agencies, the Alliance works to promote deeper relationships and create synergy between the national agencies and the federations.


JCCs of North America

Program and Project Support Grants for Special Projects Jerri-Ann and Gary Jacobs Paula L. Sidman

Mandel Center for Excellence in Leadership and Management

JCC Association is grateful to the Mandel Foundation for the grant created to sustain the Mandel Center for Excellence in Leadership and Management.

Mandel Center for Jewish Education

JCC Association is grateful to the Mandel Foundation for its grant created to sustain the Mandel Center for Jewish Education. JCC Association acknowledges The AVI CHAI Foundation for its support of training programs within the Mandel Center for Jewish Education: Lekhu Lakhem IV: Brings JCC Association’s proven Jewish educational leadership to the wider Jewish overnight camp community in collaboration with the Foundation for Jewish Camp. Chizuk: Recruits, trains and places Jewish educators in Lekhu Lakhem camps to support the camp’s Jewish mission.

The Sheva Center

JCC Association supports the largest number of Jewish early childhood centers, often a family’s first and most significant gateway to Jewish communal life. The new Sheva Center raises the level of excellence in early childhood education. The Covenant Foundation The Crown Family

Discover CATCH (Coordinated Approach to Child Health)

Addresses the growing problem of childhood obesity through preschool-based nutrition lessons, age-appropriate physical activity and ethical teachings. Blue Cross and Blue Shield of Florida Fdn., Inc. Blue Cross and Blue Shield of Texas The Jared Foundation Inc.

Graduate Scholarship Program

Shirley & William Grossman Scholarship Fund Perlman Family Foundation, Inc. Louis & Anita Perlman Family Foundation Barbara and J. Victor Samuels Elizabeth A. Schiro and Stephen L. Bayer

Israel Programming Continental Shaliach Sponsorship of the continental position allows JCC Association to provide support and training for shlichim (Israel emissaries) working at our JCCs to build Jewish community through an Israeli lens. Harriet and George Blank Lisa F. and Ron Brill Steven and Janet Cadranel Carol Weintraub Fogel and Ronald P. Fogel Laurie and Richard Frankoff Jane Gellman Joyce and Neil B. Goldstein Rosalyn and Howard T. Jacobson Jeannie and Brian Kriftcher Millie and Lawrence Magid Sharon R. and Marc Merklin Stephanie and Eric Nislow Amy Rosenberg Cheryl Fishbein and Phillip Schatten Sharon and Stephen P. Seiden Ken A. Steinberg Susan and Richard Strait Sharon and David Wax Israel Enhancement Seminar Millie and Lawrence Magid and the Norman and Bettina Roberts Foundation


Encourages community gardens at JCCs and food donations to emergency food providers. The Robert Sillins Family Foundation, Inc.

JCC Maccabi Games and ArtsFest



The largest gathering of Jewish teens in North America, JCC Maccabi has helped teen athletes and artists strengthen their Jewish identity as they hone their skills, engage in JCC Cares community service, be part of a global Jewish community and integrate Jewish values into their everyday life. The Feldman Family Foundation Ruth and Michael Fletcher Glassman Family Charitable Fund Jody and Robert Mansbach The Myra Reinhard Family Foundation The Soref-Breslauer Texas Foundation Sharon and David Wax TM

Merrin Center for Teen Services

The Matilda Blendes Fund Support to bring Merrin Fellows to Israel as a part of their fellowship learning. Anne Heyman k”z and Seth Merrin

JCC Camp Programs

The JCC Movement has the largest network of Jewish camps in North America. Day and overnight camps are a pipeline for Jewish learning and living. Perlman Family Foundation, Inc.

Israel & Your JCC, funded by Harriet and George Blank Annual Report 2014


Program and Project Support (continued) Torahs for Our Troops These donors have enabled us to create small Torahs that are deployed around the world to military bases, enabling Jewish men and women to celebrate Jewish holidays no matter where they are stationed. Congregation Emanu-El of the City of NY Susan and Steven Fanaroff and the Louis & Helen Fanaroff Foundation Robin Frederick and Michael Gold Kamaras Family Pamela Reider Gary Jacobs of San Diego conveys the final Torah for Our Troops to JWB Director Harold L. Robinson on the USS Midway at the 2014 JCCs of North America Biennial.

JWB Jewish Chaplains Council

A signature program of JCC Association, JWB has been proudly fulfilling its mission to meet the religious, educational, and spiritual needs of Jewish military personnel and veterans in an inclusive and pluralistic manner. Friends of JWB The leadership group of generous donors that have made a commitment to support the Jewish Chaplains Council. Steven Breslauer and the Breslauer Family Fund Joanne and Donald W. Brodsky Mark and Barbara Brookner Nancy and Irving Chase David Eisner Allan and Sandy Fainbarg Cheryl Fishbein and Phillip Schatten 24

JCCs of North America

Donald and Martha Freedman Irwin Hochberg Howard S. and Deborah Jonas Foundation Ann P. and Stephen M. Kaufman Joshua H. Landes Steven Lenger David Lieberman Adrienne Matros David and Lanie Gordon Mincberg Daniel and Karol Musher Esther and Gary Polland Barbara and J. Victor Samuels Sharon and Stephen Seiden and the Russell Berrie Foundation Dan and Patti Steiner David Steinmann Myron Steves and Rowena Young Fred and Erica Taylor

JWB Siddur Project JWB published a new prayer book (siddur) for use by military personnel. This unique and inclusive siddur is approved and fully endorsed by the three major Jewish denominations and includes a letter from President Obama. Joshua Landes in honor of Rabbi Aaron Landes, Rear Admiral CHC USN (RET) k”z Project Welcome Home Launched in spring 2014, JCC communities are piloting this program to create engagement and outreach to veterans and their families and to serve as models for other JCC communities. Philip Chosky Charitable and Educational Foundation

JWB Jewish Chaplains Council We gratefully acknowledge the following donors for their generous contributions to the JWB Jewish Chaplains Council.

$18,000 and Above

Barbara and Morton Mandel The Crown Family


B’nai Israel Congregation Buffalo Grove Auxiliary 89 JWV Covenant B’nai B’rith Unit #2215 Helen Cyker Tamar and Abe Eisenstat Federation of Jewish Women’s Orgs. of Maryland Louis Gross Jewish War Veterans of USA Fort Worth Post 755 Jewish War Veterans of the United States Post #142 METNY Pittsburgh Conference Jewish Women’s Organizations The Robert Sillins Family Foundation, Inc. Temple Israel of the City of New York Jennifer Turner


Howard Applebaum Ilana and Ari Berenson Kenneth J. Bloom Congregation Beth El Barnet Fishbein Gavlin Family Foundation Jewish War Veterans of USA Manny Pevan Post 65 Daniel and Karol Musher Vicki and Lewis Snow Harriet and Nathan Wasserstrum


Lillian Lieberman

Preferred Vendors

The following companies and organizations provide preferential continental account status and services to affiliated JCCs and/or financial support to JCC Association programs: 501c Agencies Trust Accrinet Corporation Advecor, Inc. Bank of America Merchant Services Big Ass Solutions Bloomers Island CampMinder CampSite Carab Enterprises Care Purchasing Service (CPS) Club One ClubCom Connor Sport Court International Crown Trophy Cybex International Elivate Fitness Energy Management Advisors LLC EnerNOC, Inc. Fabiano Designs Flaghouse Fun Express (Oriental Trading) Guidebook Helix Company Impact Shopping Interactive Fitness Jacobs Ladder LLC Landscape Structures Leslie’s Pool Supplies Life Fitness Matrix Fitness Med-Fit Systems (Nautilus) Mondo USA, Inc. National Center for Safety Initiatives Octane Fitness Perform Better

Pinto Barn Power Systems Precor, Inc. Premier Payments Retention Management Skeeter Snacks Spectrum Aquatics SPRI (a division of Gaiam) Staples Star Trac (Core Health and Fitness) TechnoGym The Inbal Jerusalem Hotel The Redwoods Group Tabata BootCamp Thor Performance Products Triumph Group Management TRX Training Yoga Yeladim Youth Venture Marketing Zumba Fitness

Corporate Sponsors

We thank and acknowledge Loeb & Loeb LLC for providing pro bono legal services regarding intellectual property for JCC Association.

2014 Biennial Sponsors 501(c) Agencies Trust 9 Square in the Air Alexander Muss High School in Israel Applications Research Corporation Banners in 48 Hours Bloomers! Edutainment Campers Pharmacy Carpenter Bus Sales (a CPS vendor) Christensen Computer Company Colortime Crafts and Markers CPS

Cybex International Daxko FlagHouse Fun Express, a subsidiary of Oriental Trading Company Furniture Concepts Harold Grinspoon Foundation Interactive Fitness Jewish National Fund Jewish Review of Books JMR Productions Jules and Associates, Inc. Kaplan Early Learning Company Kidding Around Yoga Leslie’s Pool Supplies Level Seven Lisa Slovis Metalsmithing Matrix Fitness National Center for Safety Initiatives Nature Explore NetVentures Octane Fitness Perform Better Pfizer, Inc. Power Systems. Inc. Precor Incorporated Shalom College Ltd Sharsheret: Your Jewish Community Facing Breast Cancer Sherwin Williams (a CPS vendor) Sifriyat Pijama B’America Sklar Studios Spectrum Aquatics SPRI Star Trac Summit Lockers The Coca-Cola Company The Forward The Redwoods Group TMI Salt Pure Corp TRX Training Unique Systems

2014 JCC Maccabi Games and ArtsFest Sponsors Alpha Epsilon Pi Zeta Beta Tau Just Born, Inc. JCC Maccabi Sports Camp Israel Lacrosse Honest Tea Bylada Foods, Inc. Staples KIND Snacks Crown Trophy Banners in 48 Hours

Program Partners American Council on Exercise Avoda Arts CATCH Club Industry Foundation for Jewish Camp Grinspoon Foundation The Hadassah-Brandeis Institute Interfaith Family, Inc. Israel Experience Jewish Agency for Israel Jewish Outreach Institute Jewish Publication Society Jewish Women’s Archive Maccabi Canada Maccabi USA Maccabi World Union Ma’yan Pfizer PresenTense: JCC Accelerate Redwoods Group Routes SCW Fitness Education SPRI Taglit-Birthright Israel TLV1 Radio

Annual Report 2014


2014 JCC Association Revenues & Expenses* Revenues





4% 5%


5% 5% 17%

20% 42% 21%

10% 21%

18% 19%

Affiliate Dues $5,495,000

Finance & Administration $2,777,000**

Annual Giving & Foundation Grants $2,777,000

Jewish Education & Israel Operations $2,466,000

Program Fees $2,568,000

Community Consultation Services $2,398,000

National Federation/Agency Alliance and Individual Federations $1,087,000

Program Enrichment Services $2,303,000

Corporate Sponsorships/Other $579,000

Professional Leadership $667,000

Draw from Investments for Operations $507,000

Services to the Military $650,000

Marketing & Communications $1,330,000

Financial Resource Development $594,000 *Preliminary financial information. Subject to change upon audit. **Includes one-time expense.


JCCs of North America

JCC Association Officers and Board 2014-2016 Officers Chair Stephen P. Seiden, Livingston, NJ

Secretary Harriet Blank, New Hope, NJ

Vice Chairs Donald W. Brodsky, Houston, TX Joyce Goldstein, Essex Fells, NJ Gary Jacobs, San Diego, CA Linda Russin, Rockland County, NY J. Victor Samuels, Houston, TX Francine Zorn Trachtenberg, Washington, DC David Wax, San Diego, CA

Associate Secretaries Eric Nislow, Baltimore, MD Philip Schatten, New York, NY President & CEO Dr. Stephen Hazan Arnoff

Honorary Chairs Edward H. Kaplan, Washington, DC Ann P. Kaufman, Houston, TX Jerome B. Makowsky, Memphis, TN Morton L. Mandel, Cleveland, OH Lester Pollack, New York, NY Daniel Rose, New York, NY Paula L. Sidman, Boston, MA Alan P. Solow, Chicago, IL

President Emeritus Allan Finkelstein

2014-2016 Board of Directors Arthur Allen, Dallas, TX Jack Baum, Dallas, TX Rabbi Alvin K. Berkun, Pittsburgh, PA Daniel M. Bernstein, Irvine, CA Kara Bierman, Memphis, TN Harriet Blank, New Hope, NJ Lisa F. Brill, Atlanta, GA Donald W. Brodsky, Houston, TX Alex Budnitsky, Brooklyn, NY Steven Cadranel, Atlanta, GA Andrew L. Eisenberg, Boston, MA Cheryl Fishbein, New York, NY Ruth Fletcher, Los Gatos, CA Carol Weintraub Fogel, West Bloomfield, MI Carol Folkerth, Columbus, OH Susan Fox, Brooklyn, NY Richard Frankoff, Las Vegas, NV Robin Frederick, Stamford, CT Jane Gellman, Milwaukee, WI Michael Gildenhorn, Bethesda, MD Paul Gillis, Denver, CO Edwin Goldberg, Louisville, KY Joyce Goldstein, Essex Fells, NJ Felicia Gottdenker, Bethesda, MD

Barak Hermann, Baltimore, MD Betsy Mordecai Heyman, Denver, CO Stuart Hochwert, Chicago, IL Gary Jacobs, San Diego, CA Howard T. Jacobson, Overland Park, KS Michael Kaminsky, Los Angeles, CA Edward H. Kaplan, Washington, DC Ann P. Kaufman, Houston, TX Stephen M. Kaufman, Houston, TX Brian Kriftcher, Stamford, CT Ira I. Kronenberg, Passaic, NJ Josh Langenthal, Berkeley, CA Ronald L. Leibow, Los Angeles, CA Judith Lieberman, West Orange, NJ Gail Luxenberg, Atlanta, GA Lawrence Magid, Searingtown, NY Jerome B. Makowsky, Memphis, TN Morton L. Mandel, Cleveland, OH Thom Mandel, Akron, OH Adrienne Matros, Irvine, CA Marc B. Merklin, Akron, OH Rick Nelson, Toronto, ON Eric Nislow, Baltimore, MD David Peltz, Toronto, ON Geri Pollack, New York, NY

Lester Pollack, New York, NY Stuart Raynor, Denver, CO Stephen R. Reiner, New York, NY Daniel Rose, New York, NY Amy Rosenberg, Boca Raton, FL Jane Tzinberg Rubin, St. Louis, MO Linda Russin, New City, NY J. Victor Samuels, Houston, TX Annette Saxon, Baltimore, MD Philip Schatten, New York, NY Jacob Schreiber, Overland Park, KS Stephen P. Seiden, Livingston, NJ Mark F. Shapiro, Milwaukee, WI Paula L. Sidman, Boston, MA Joe Sniderman, Columbus, OH Mark Sokoll, Boston, MA Shirley Solomon, Boca Raton, FL Alan P. Solow, Chicago, IL Ken Steinberg, Memphis, TN Susan Strait, Milwaukee, WI Joan Swartz, Austin, TX Francine Zorn Trachtenberg, Washington, DC Jeff Tuvlin, Louisville, KY Frank Waldorf, Chestnut Hill, MA

David Wax, San Diego, CA Steven Wishnia, Memphis, TN Eric M. Zachs, West Hartford, CT Honorary Board Members Irwin L. Elson, Detroit, MI Gilbert S. Fox, Nashville, TN Marilyn Fox, St. Louis, MO Sandra Gold, Englewood, NJ Gordon R. Gross, Buffalo, NY Mark D. Litt, Larchmont, NY Betty Melaver, Savannah, GA Gerald S. Ostrow, Pittsburgh, PA Marvin Pertzik, St. Paul, MN Irwin Jay Robinson, New York, NY Harriet L. Rosenthal, MetroWest, NJ Norman Seiden, Palisades, NJ Philip Shiekman, Philadelphia, PA Jerome Spitzer, New York, NY Myron Strober, Palm Beach, FL

Photo Credits cover: ©Cyndy Phillips, Attribution-ShareAlike 3.0 Unported License | Rosen JCC, Orlando, FL page 2: ©Donna Harlev, Attribution-ShareAlike 3.0 Unported License | Bernard and Ruth Siegel JCC, Wilmington, DE page 4 (l to r): ©Polina Fridman, Attribution-ShareAlike 3.0 Unported License; Biennial photo; ©Mitch Calvert, Attribution-ShareAlike 3.0 Unported License | Rose & Max Rady JCC, Winnipeg, MB; ©Donna Harlev page 5 (l to r): ©Dan Baer, Attribution-ShareAlike 3.0 Unported License | Camp, Inc., Boulder, CO; ©Mark Susson; ©Donna Harlev page 10: ©Renee Harris, Attribution-ShareAlike 3.0 Unported License | Evelyn Rubenstein JCC, Houston, TX page 11: ©Cyndy Phillips page 14: ©Lina Zerbarini, Attribution-ShareAlike 3.0 Unported License | Sid Jacobson JCC, East Hills, NY pages 16, 30, 31: ©Polina Fridman pages 17, 21, 26, 31: ©Donna Harlev

Annual Report 2014


JCC Association Staff and Services Administration Dr. Stephen Hazan Arnoff President and Chief Executive Officer (212) 786-5096 | Allan Finkelstein President Emeritus (212) 786-5082 | Yael Lubofsky Coordinator of Board Relations (212) 786-5084 | Community Services The Jack, Joseph and Morton Mandel Center for Excellence in Leadership and Management COMMUNITY CONSULTANTS Jordan Shenker Senior Vice-President Community Services (212) 786-5085 | Dori Denelle1 Vice-President Community Consultant, Emerging Leaders, Governance (651) 452-2219 | Janet S. Elam2 Vice-President Community Consultant (512) 241-1118 | Zoe Schein Executive assistant for The Jack, Joseph and Morton Mandel Center for Excellence in Leadership and Management and Community Services (212) 786-5109 | STRATEGIC PERFORMANCE David E. Posner Vice President, Community Consultant | Director, Strategic Performance Tel: (212) 786-5124 Andrew C. Paller Director of Benchmarking | Strategic Performance (212) 710-6432 | Michael Rowland Marketing Consultant (212) 786-5153 | Yuliya Mazur New Resource Communications Manager, The Jack, Joseph and Morton Mandel Center for Excellence in Leadership and Management (212) 786-5140 | PROFESSIONAL LEADERSHIP Alan Goldberg Vice President Professional Leadership and Community Consultation (212) 786-5122 |


Joy Brand-Richardson Associate Vice President | Director of Training and Professional Development (212) 786-5114 |

Sahm Forbes Development and Social Media Associate and Planning (212) 786-5126 |

Marketing and Communications Robin Ballin Senior Vice-President and Chief Marketing Officer (212) 786-5112 |

Nicole Risener Program Associate, Professional and Lay Leadership (212) 786-5093 |

JCC Israel Center3 Leah Garber Vice-President, JCC Israel Center 011-972-2-625-1265

Joanne Harmon Creative Director (212) 786-5101 |

Finance and Administration Services Bob Kimsal Senior Vice-President and Chief Financial Officer (212) 786-5141 |

Sara Sless Assistant Director, JCC Israel Center | Director, Israel Seminars 011-972-2-625-1265 |

ACCOUNTING Dina Rudolph Controller (212) 786-5132 | Irina Abramov Accounting Assistant (212) 786-5133 | HUMAN RESOURCES Irina Khomina Manager, Human Resources (212) 786-5131 |

Ido Medan David Program Director, JCC Maccabi Israel 011-972-2-625-1265 |


Shira Lupiansky Hasson Boarding Pass Associate, Israel Seminars 011-972-2-625-1265 Faryn Bierman Office Administrator, JCC Israel Center 011-972-2-625-1265 | Lilach Shalom Accountant, JCC Israel Center 011-972-2-625-1265 |

Elaine Vasquez Accounting and Benefits Associate, Front Desk (212) 786-5136 |

Nicole Risener U.S. Program Associate | Israel Programs (212) 786-5093 |

INFORMATION TECHNOLOGY Andy Zhang Manager, Information Technology (212) 786-5103 |

JWB Jewish Chaplains Council Rabbi Harold Robinson Director, JWB Jewish Chaplains Council | Director, Armed Forces and Veterans Services (212) 786-5119 |

Bernardo Arocho Associate, Information Technology | Network Administrator (212) 786-5094 | PRODUCTION Franklin James Supervisor, Production and Facilities (212) 786-5118 | Donald Credle Production Assistant and Front Desk (212) 786-5113 | D’wayne Haywood Shipping and Receiving (212) 786-5107 | Financial Resource Development Arlene Swartz Interim Development Director (212) 786-5135 | Barbara Lerman-Golomb Grants Coordinator (212) 710-6436 | Jason Freeman Director of Individual Giving (212) 786-5120 |

JCCs of North America

Rabbi Abbi Sharofsky Deputy Director, JWB Jewish Chaplains Council (212) 786-5137 | Janine Acevedo Program Associate, JWB Jewish Chaplains Council (212) 786-5090 | The Jack, Joseph and Morton Mandel Center for Jewish Education Dr. David Ackerman Senior Vice-President | Director, The Jack, Joseph and Morton Mandel Center for Jewish Education (212) 786-5110 | Matthew Abrams Gerber Assistant Vice-President, Jack, Joseph and Morton Mandel Center for Jewish Education (212) 710-6434 Lea Sarris Program Associate, Jack, Joseph and Morton Mandel Center for Jewish Education (212) 786-5088 |

Marla Cohen Communications Manager, JCC Circle Editor (212) 786-5092 | Jeremy Kortes Senior Graphic & Multimedia Designer (212) 786-5143 | Lisa Kaplan Graphic Designer (212) 786-5087 | Chris Strom Director, New Media and Social Networking (212) 786-5117 | Samantha Tananbaum Digital Marketing Manager (212) 786-5144

Randy Ellen Lutterman Vice President for Arts and Culture (212) 786-5123 | Mackenzie Noda Coordinator of Early Engagement and Wellness Strategies (212) 786-5095 | JCC MACCABI AND THE MERRIN CENTER FOR TEEN SERVICES Jonathan Fass Vice-President, and Director Merrin Center for Teen Engagement (212) 786-5089 | Randy Ellen Lutterman Vice-President and Director, JCC Maccabi ArtsFest (212) 786-5123 | Jordan Zarin Host Community Liaison, JCC Maccabi (212) 786-5145 | Michael Gordon Program Director, JCC Maccabi (212) 786-5116 |

Robert Poleszak Marketing Administrator (212) 786-5154 |

Dena Sokol Associate Program Manager, JCC Maccabi (212) 786-5081 |

Program Services Arnie Sohinki Senior Vice President Program Services (212) 786-5097 |

Lea Sarris Program Associate, Merrin Center for Teen Services (212) 786-5088 |

Nicole Risener Program Associate, Program Services (212) 786-5093 |

CAMPING Jodi Sperling Consultant, Camping (347) 931-7002 |

EARLY CHILDHOOD EDUCATION Mark Horowitz Vice-President | Early Childhood and Family Engagement (212) 786-5098 |

Shara Perlman Assistant Director, Camping (212) 786-5111 |

Alison Pepper Assistant Vice President, Early Childhood and Family Engagement (212) 786-5091 |

1 JCC Association Midwestern Services Office 2478 Pond Circle West St. Paul MN 55120 (651) 452-2219

Mackenzie Noda Coordinator of Early Engagement and Wellness Strategies (212) 786-5095 | HEALTH AND WELLNESS Steve Becker Vice-President, Health and Wellness Services | Discover @ the JCC (212) 786-5105 | Brian Soileau Consultant, Fitness and Membership Manager Corporate Partnerships (212) 786-5128 |

2 JCC Association Southwestern Services Office (512) 241-1118 3

JCC Israel Center Solomon and Mary Litt Building 12 Moshe Hess Street Jerusalem, 9418513, Israel 011.972.2.625.1265 fax 011.972.2.624.7767

JCCs, YM-YWHAs, and Camps of the JCC Movement Canada

Calgary Jewish Community Centre, Calgary, AB JCC of Edmonton, AB JCC of Greater Vancouver, BC B’nai B’rith Camp, Winnipeg, MB Rose & Max Rady JCC, Winnipeg, MB JCC of London, ON Miles Nadal JCC, Toronto, ON Prosserman JCC, Toronto, ON Jewish Community Campuses of Greater Toronto, ON Schwartz/Reisman Centre, Vaughan, ON JCC of Windsor, ON

United States

Levite JCC, Birmingham, AL East Valley JCC, Chandler, AZ Valley of the Sun JCC, Scottsdale, AZ Tucson JCC, Tucson, AZ JCC of the East Bay, Berkeley, CA JCC Development Corporation, Beverly Hills, CA Peninsula JCC, Foster City, CA North Valley JCC, Granada Hills, CA Merage JCC of Orange County, Irvine, CA Camp Yofi, Angelus Oaks, CA Lawrence Family JCC of San Diego County – Jacobs Family Campus, La Jolla, CA Barbara & Ray Alpert JCC, Long Beach, CA Westside JCC, Los Angeles, CA Addison-Penzak JCC of Silicon Valley, Los Gatos, CA The Shalom Institute, Malibu, CA Camp JCA Shalom, Malibu, CA Oshman Family JCC, Palo Alto, CA Camp Mountain Chai, San Diego, CA JCC of San Francisco, San Francisco, CA Camp Tawonga, San Francisco, CA JCC Maccabi Sports Camp, San Francisco, CA Osher Marin JCC, San Rafael, CA Boulder JCC, Boulder, CO Camp, Inc., Boulder, CO Robert E. Loup JCC, Denver, CO JCC Ranch Camp, Elbert, CO Greenwich JCC, Greenwich, CT JCC of Western Connecticut, Southbury, CT JCC of Stamford, CT Mandell JCC, West Hartford, CT Washington District of Columbia Jewish Community Center, Washington, DC Siegel JCC, Wilmington, DE Adolph & Rose Levis JCC, Boca Raton, FL David Posnack JCC, Davie, FL Jewish Community Alliance of Jacksonville, FL Roth JCC of Greater Orlando, Maitland, FL Dave & Mary Alper JCC, Miami, FL Miami Beach JCC, Miami Beach, FL Michael-Ann Russell JCC, North Miami Beach, FL Rosen JCC, Orlando, FL Mandel JCC of the Greater Palm Beaches JCC, Boynton Beach, FL JCC, Palm Beach Gardens, FL Klingenstein Jewish Center of the Jewish Federation of Sarasota-Manatee, Sarasota, FL Tampa JCC​, Tampa, FL Augusta JCC, Augusta, GA Marcus JCC of Atlanta, Dunwoody, GA Camp Barney Medintz, Cleveland, GA Zaban Park, Dunwoody, GA Jewish Educational Alliance, Savannah, GA

JCC Chicago, IL Florence G. Heller JCC, Chicago, IL Hyde Park JCC, Chicago, IL Bernard Horwich JCC, Chicago, IL Ezra Multi-Service Center, Chicago, IL Early Childhood Services – JCC at Woodland Commons, Buffalo Grove, IL Bernard Weinger JCC, Northbrook, IL Pritzker Center for Jewish Education – Mayer Kaplan JCC, Skokie, IL Florence Weiss Perlstein Vacation Center, Lake Delton, WI Camp Chi, Lake Delton, WI JCC of Indianapolis, IN JCC of Greater Kansas City, Overland Park, KS JCC of Louisville, KY New Orleans JCC, New Orleans, LA Goldring-Woldenberg JCC – Metairie, Metairie, LA JCCs of Greater Boston, Newton, MA Leventhal-Sidman JCC, Newton, MA JCC Brookline, Brighton, MA Metrowest JCC, Framingham, MA JCC Maccabi Camp Kingswood, Bridgton, ME Springfield JCC, Springfield, MA Worcester JCC, Worcester, MA JCC of Greater Baltimore, Owings Mills, MD JCC of Greater Baltimore – Park Heights Branch, Baltimore, MD JCC of Greater Washington, Rockville, MD Capital Camps & Retreat Center, Rockville, MD Jewish Community Alliance, Portland, ME JCC of Greater Ann Arbor, Ann Arbor, MI Tamarack Camps, Bloomfield Hills, MI JCC of Metropolitan Detroit, West Bloomfield, MI JCC of the Greater St. Paul Area, St Paul, MN JCC, St Louis, MO Marilyn Fox Building, Chesterfield, MO The Staenberg Family Complex, St Louis, MO Camp Sabra, Rocky Mount, MO Asheville JCC, Asheville, NC Sandra & Leon Levine JCC, Charlotte, NC Charlotte & Dick Levin JCC, Durham, NC Raleigh-Cary JCC, Raleigh, NC Omaha JCC, Omaha, NE Shimon & Sara Birnbaum JCC, Bridgewater, NJ Betty & Milton Katz JCC, Cherry Hill, NJ NJ Y Camps, Fairfield, NJ Nesher, Round Lake & Kislak Adult Camp, Lake Como, PA Nah-Jee-Wah, Cedar Lake, Teen & Mountaintop, Milford, PA JCC Princeton Mercer Bucks & Abrams Camps, Lawrenceville, NJ Milton & Betty Katz JCC, Margate City, NJ JCC of Central NJ, Scotch Plains, NJ Kaplen JCC on the Palisades, Tenafly, NJ JCC MetroWest, West Orange, NJ Leon & Toby Cooperman JCC, West Orange, NJ JCC of Southern Nevada, Las Vegas, NV JCC Southern Nevada East Side, Henderson, NV Sidney Albert Albany JCC, Albany, NY Riverdale YM-YWHA, Bronx, NY Shorefront YM-YWHA of Brighton Manhattan Beach, Brooklyn, NY Edith & Carl Marks JCH of Bensonhurst, Brooklyn, NY Camp B’yachad, Medford, PA Kingsbay YM-YWHA, Brooklyn, NY Sephardic Community Center, Brooklyn, NY Sid Jacobson JCC, East Hills, NY The JCC of Greater Buffalo, NY Benderson Family Building, Getzville, NY Holland Family Building, Buffalo, NY

Samuel Field YM & YWHA, Little Neck, NY Bay Terrace Site, Bayside, NY Central Queens YM-YWHA, Forest Hills, NY Camp Poyntelle, Poyntelle, PA JCC in Manhattan, New York, NY YM & YWHA of Washington Heights & Inwood, New York, NY The Educational Alliance, New York, NY 14th Street Y of The Educational Alliance, New York, NY 92Y, New York, NY Passport NYC, New York, NY Berkshire Hills – Emanuel Camps, New York, NY Surprise Lake Camp, New York, NY Moise Safra Community Center, New York, NY JCC Association, New York, NY JCC of Schenectady, Niskayuna, NY Barry & Florence Friedberg JCC, Oceanside, NY Barry & Florence Friedberg JCC: Long Beach Division, Long Beach, NY Sunrise A ​ ssociation, Oceanside, NY Rosenthal JCC of Northern Westchester, Pleasantville, NY JCC of Mid-Westchester, Scarsdale, NY JCC of Staten Island, Staten Island, NY Avis/South Shore JCC, Staten Island, NY JCC on the Hudson, Tarrytown, NY JCC Rockland, West Nyack, NY Jerry Shaw JCC of Akron, OH Mandel JCC of Cleveland, Beachwood, OH Camp Wise, Chardon, OH Mayerson JCC, Cincinnati, OH Camp Livingston, Cincinnati, OH The JCC of Greater Columbus, OH Marjorie & Oscar Boonshoft – Center for Jewish Culture & Education, Dayton, OH JCC of Toledo, Sylvania, OH JCC of Youngstown, OH Oklahoma City Jewish Federation, Oklahoma City, OK Charles Schusterman JCC, Tulsa, OK B’nai B’rith Camp, Beaverton, OR Mittleman JCC, Portland, OR JCC of Allentown, PA Jewish Federation of Greater Harrisburg, PA Pinemere Camp, Philadelphia, PA JCC of Greater Pittsburgh, PA South Hills Branch, Pittsburgh, PA Squirrel Hill, Pittsburgh, PA Emma Kaufman Camp, Morgantown, WV Scranton JCC, Scranton, PA JCC of Wyoming Valley, Wilkes Barre, PA Kevy & Teddy Kaiserman JCC, Wynnewood, PA York JCC, York, PA Alliance JCC, Providence, RI Charleston JCC, Charleston, ​​ SC Katie & Irwin Kahn JCC, Columbia, SC Memphis JCC, Memphis, TN Gordon JCC, Nashville, TN JCC of Austin, TX Aaron Family JCC of Dallas, TX Evelyn Rubenstein JCC, Houston, TX JCC/West Houston, TX Barshop JCC of San Antonio, San Antonio, TX I.J. & Jeanne Wagner JCC, Salt Lake City, UT JCC of Northern Virginia, Fairfax, VA Weinstein JCC, Richmond, VA The Marilyn & Marvin Simon JCC, Virginia Beach, VA Harry & Rose Samson Family JCC, Milwaukee, WI Camp Interlaken, Eagle River, WI

Annual Report 2014



JCCs of North America

A look ahead Sheva Initiative Recent grants from The Crown Family and the Covenant Foundation have created the Sheva Center. The first of its kind, the center will focus on engaging families, and training early childhood directors. The goal: to set the highest standards for all early child education centers in JCCs. 2.0 The new, our online resource for JCC professionals and lay leaders, is up and running, and faster than ever. It has been rebuilt from the ground up, with a new mobile-friendly design that you can read whether you’re at your desktop or on the go. You’ll be able to find what you want more easily with predictive search. 10 Years of TAG Throughout 2015, we are celebrating 10 years of TAG. Originally designed for use in JCC camps, TAG has expanded throughout JCC programming. This resource library and training program continues to provide interactive experiences by working Jewish lore and values into daily activities. Talent Management We will continue to expand the Talent Management program and test and improve the tools developed, as we enter the second phase of this exciting new approach to hiring, cultivating and retaining the best possible staff at your JCC. Creating a Culture of Safety We’ll be working with JCCs to create safe environments for all their participants in the coming year. Targeting four areas: child sexual abuse prevention; aquatics safety; general safety of slips, trips and falls; and transportation, we’ll help guide JCCs in best practices.

Benchmarking The new governance module will be rolling out this fall to all JCCs participating in Benchmarking. By correlating what members of boards of directors say about the work they do against the JCC’s actual performance, we hope to gain valuable information about their impact on JCC operations and its bottom line. 2016 Biennial Join us in Baltimore in May 2016 as we launch our Centennial celebration. We will be building on our rich history to shape the future of our Jewish communities.

Annual Report 2014


Jewish Community Centers Association of North America 520 Eighth Avenue, 4th fl. New York, NY 10018

Stephen P. Seiden Chair Dr. Stephen Hazan Arnoff President & CEO 520 Eighth Ave, 4th fl., New York, NY 10018 212.532.4949 |

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Annual Report 2014  
Annual Report 2014