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About

Visual & Communicate Design

Read me

Welcome to Lunshan Temple Tasty Mandarin Phonetic Symbols Sense Ahead, Change In a Suddent Taiwan Tech Design Exhibition-The Process Gives Birth of the Style Escort: Safety Wayfinding Signage Design Exhibition Echinacea Campaign Natural Farm Something of My Life How to use Siphon Vacuum Coffee Maker Logo Design

068 User Interface Design TasMove Smart Vending Machine (NTUST Campus Version) I'm Your Tourist Guide


004 005

About


苡蓁

I-Chen Huang

Female | Jan. 07, 1989 | Taipei


Read From /

Taipei City, Taiwan

Mobil /

+886912273138

Email /

jessica890107@gmail.com

Behance /

https://www.behance.net/i-chen

Me


Education 2015

2012 2012

2008

M.S. student National Taiwan University of Science & Technology Department of Industrial and Commercial Design – Commercial Design B.S. degree National Taiwan University of Science & Technology Department of Industrial and Commercial Design – Commercial Design

Awards 2015 2013

2012

International Design Award 2015 – Gold IF Student Design Award 2015 – 100 Award Winners International Summer Design Workshop (SDW) – Silver 9th Macau Design Biennial – Graphic Design – Silver 9th Macau Design Biennial – Periodicals – Judges Prizes Reddot Award – Communication – Winner Young Designer Competition (YODEX) – Graphic Design – Gold Most Creative Talent Award of Tainan – Finalist

Internship 2015 2011 2010

UTAS Hitlab, Australia – Designer (January to April) Freeimage Design – Designer (July to August) Xue Xue Institute – Summer Camp Tutor (July)

Exhibition 2013 2012

Escort: Safety Wayfinding Signage Design Exhibition 9th Macau Design Biennial Exhibition, Macau Cheng - Loong Paper Design Exhibition, Taiwan Red Dot Award Exhibition, Berlin, Germany Young Creative Expo, Taiwan Yodex Exhibition, Taiwan


Design Experience 2013

Taipei Government City – Escort: Safety Wayfinding Signage Design Exhibition Tropox – Smart Vending Machine (NTUST Campus Version) – UI design Lunshan Temple – Welcome to Lunshan Temple – Visual Design

2012

Ministry of Education – Echinacea Campaign – Visual Design Taiwan Designers’ week “CUCKOO” – Visual Design Pinyen Creative Inc. – Visual Design

2011

Taiwan Designers’ Week Exhibition – Visual Design Taiwan Tech Design Week – Visual Design TTD Taiwan Tech Design Exhibition – Exhibition Planner

2009

Geisai#2 Taiwan Exhibition – Art Installer

Skills Graphic

Branding

Corporate Identity

Infographic

Packaging


010 011

San Francisco 2006

Virginia 2003

Hawaii 2007

My Travel Map


Berlin 2012

Tok yo 2013

Shanghaish 2012

Taiwan

1989- 2014

Boracay 2012

Tasmania 2014

Guam 2008


Graphic Branding Corporate Identity Infographic Packaging

Visual & Commu Design


unication


014 015


Welcome to Lunshan Temple DESIGNER / I - CHEN HUANG , HSIU - CHUAN TIEN GENRE / INFOGRAPHIC DESIGN DATE / 2012


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CONCEPT /

This tour guide of Longshan Temple is folded like ancient chinese books. It contains the procedure and instruction of worship, the introduce of the gods in Longshan Temple, the other special temples in Taipei, history spots and nice food in Mengjia Business District, the poster of Longshan Temple's architecture art, post cards and lucky charm which brings you luck. It make people easily understand the culture of Longshan Temple.


a.

b. c.

d. e.

a. brochure cover b. pray right and get blessing c. questions for gods d. mengjia path discussion e. temples for centuries with everlasting spirit


018 019


a.

b.

a. amulet of 6 gods b. temple carpenter post card


020 021


a.

b.

c.

d.

a. package of brochure b. brochure c. infograpic of Pray right and get blessing d. souvenir seals


022 023


Tasty Mandarin Phonetic Symbols DESIGNER / I - CHEN HUANG GENRE / TYPOGRAPHY DESIGN DATE / 2015

CONCEPT /

" New Immigrants" are the new groups from abroad who married Taiwanese and settled in Taiwan. To be able to communicate with family and educate children, to learn to speak Chinese becomes the most important task for them. “Tasty Mandarin Phonetic Symbols” will help them to take the first step of "speaking Chinese" the learning of mandarin phonetic symbols, which are the phonetic spelling system used in Taiwan as important as the English letters. All the Chinese pronunciation is consisted of mandarin phonetic symbols, which are the basis of learning Chinese. In order to make it easier for new Immigrants to learn, “Tasty Mandarin Phonetic Symbols” brings Taiwanese daily "snacks" into the symbol system, and a snack represents a phonetic symbol to make learning easier and more impressive through life experience.


024 025 a.

b.

a.

a. brochure b. poster


026 027


先覺,轉瞬 Sense Ahead, Change in a Suddent. DESIGNER / I - CHEN HUANG GENRE / GRAPHIC DESIGN DATE / 2012

CONCEPT /

Sense Ahead, Change in a Sudden is the topic of the graduation exhibition from department of commercial design, National Taiwan University of Science and Technology. The concept comes from the first interaction between viewers and works. In the beginning there may be a little bit of bizarre, but after a second glance, the meaning of works will convey to viewers through their details. At this moment, the viewers will understand the implications of works. Through this topic, the exhibition tries to enhance viewers’ understanding and agreement with works via viewer-work interaction. In the concept of Sense Ahead, Change in a Sudden, visual image is the most important element. The round fragmented into several slice was made to express the various passage received from vision, and abstractly refer to the image of eye.Techniques like superimpose, rotate, glow and so on were utilized to show the visual impact and experience. The graduation exhibition presented what we have learned during 4 years in college. I served as the visual design in the exhibition, hoping the eye-catching visual identity can not only attracted viewer’s attention; furthermore, convey the idea. I hope the viewers would slow down their pace, and ruminate the concept lying behind the details of works.


028 029


b. a. c.

a. poster b. CIS c. details


030 031

Taiwan Tech Design ExhibitionThe Process Gives Birth of the Style VISION DESIGNER / I- CHEN HUANG TEAM / I - CHEN HUANG , YUN - ZHONG CHEN , TING - YU SUN , CHING - CHEN YANG , SI-YU HOU, YI- CHEN HUANG , PEI - HSUAN KUAN , YI - CENG LIN , PO - SHU HO , WAN - QI ZHANG GENRE / GRAPHIC DESIGN, EXHIBITION DESIGN DATE / 2011

CONCEPT /

“The process gives birth of the style” is a final exhibition of National Taiwan University of Science and Technology, Department of Industrial and Commercial Design, with students from freshman to junior participating in. The main idea of this exhibition is “to show the process of design from nothing to something.” In this phase of university, we absorb lot of knowledge and skills from learning, and then turn what we learn into the elements in our design work to make our design become more mature and wonderful.

The title of “the process gives birth of the style” is a reflection of us in this time, just like a mom breeds a newborn life and transfers her nutrient to her baby to make the baby growing stronger. Therefore, the main visual design is accomplished by micro distance photography as to make audiences enjoy the details of this work while watching it. More, the main visual design looks like warm blood flows slowly just like a mom’s blood flows into the baby to breed it.


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a.

a.b.c. CIS

b.

c.


034 035


036 037


038 039


a.

a. Exhibition


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Escort: Safety Wayfinding Signage Design Exhibition PM / Tingyi S. Lin DESIGNER / Huang I-Chen / Kuan Pei Hsuan GENRE / WAYFINDING DESIGN, GRAPHIC DESIGN EXHIBITION DESING DATE / 2013

CONCEPT /

Establishing a Wayfinding Signage system will result in a population’s heightened understanding and awareness of emergency and safety information. The wide public distribution of aesthetic and functional design visuals will inform and train people to immediately recognize signage information and assist them to respond to different emergency situations with reduced confusion, anxiety and stress. “Escort: Safety Wayfinding Signage Design Exhibition” is a partial result from the Shelters and Materials Management Project, World Design Capital Taipei 2016: Adaptive City effort. The VID team is pleased to present this design exhibition, which focuses on the creation of a concise, uniform and aesthetically pleasing and informative visual signage design system. This exhibition focuses on two signage system phases; the Normative and the Featured phases. The Normative phase features existing national public signs, while the Featured phase, an extension of the Normative, presents an independent Wayfinding Signage system. Visitors attending this exhibition are invited to view and to become acquainted through simulation activity with this user-friendly community-based emergency and safety Wayfinding Signage Design system.


042 043


a. c.

b. d.

e.

f.

a.c.d.e. exhibition b. acrylic icons f. The guide manual leads audience to visit and understand the system easily.


044 045

a.

b.

c.

a.b. exhibition c. Safety Wayfinding Signage Design identity system board


046 047

a.

b. c.

d.

e.

a.c. CIS b.d.e. guide book with icon seals.


048 049


050 051 Echinacea Campaign VISION DESIGNER / I- CHEN HUANG TEAM / PROF. TING - YI, LIN / I - CHEN, HUANG / XIU-QUAN, TIAN YUN - ZHONG, CHEN / FENG - ZHAO, JIANG / PEI - WEN, LEE GENRE / COPERATE IDENTITY DESIGN DATE / 2011

CONCEPT /

The visual design of Echinacea Campaign suggests a blossom, or a starting point, a cheerful and creative playground that promotes a bright, healthy, and persevering mind that opposes drug abuse. With the Echinacea image, the Echinacea Movement logotype also connotes brilliant fireworks. The core of the fireworks is a set of coneflower pistils symbolizing reproductive willpower and endless hope for better living. The fireworks-like bloom implies that the great ideas for public charity promotion are as beautiful as petals and are able to extend out to the public, to people’s hearts, and

to ever y corner of the world.Echinacea, also named the “purple coneflower,” has exhibited many healthful properties. The image of Echinacea represents enhanced immunity and detoxification, thus conveying proper physical and mental health and the courageous determination to refuse to abuse drugs. To refrain from harmful extremes, one must establish an independent will, the courage to say no to harmful pursuits, and the strength to feel compassion for others. — written by Tingyi S. Lin


052 053


頒獎典禮邀請卡、入場卷


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056 057


058 059 Natural Farm DESIGNER / Huang I-Chen / Kuan Pei Hsuan ADVISOR / Tingyi S. Lin GENRE / GRAPHIC DESIGN, PACKAGING DESING DATE / 2014


CONCEPT /

The ”Natural Farm” is located in the countryside of Nan'ao, Taiwan. The farm owner cultivates the crops like rice, peanut, carrot and so on with the primitive “natural agricultural method” —using no fertilizer—to be mutual coexistence with the mother earth. The whole process attributes to the natural resources and farmers’ working, so as to offer the most natural, primitive produce. The engraving images of ”Natural Farm” reveal the core value of the farm—“original, plain and simple”.

The packaging images mainly described the handmade generating process of the produce as well as the natural environment, such as: the scenery of farmlands lying under the hills, and the picture of rice growing in natural status without weeding or using insecticides. With these images, we hope to convey the ideal of Natural Farm—live in a symbiotic lifestyle with environment, and generate healthy crops.


060 061


b. a. c.

a. CIS b. package design c. rice series package design


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a. b.

c.

d.

a. rubber-block print b. crisp radish package design c. the process of carving rubber-block print


064 065


How to use Siphon Vacuum Coffee Maker DESIGNER / Huang I-Chen GENRE / INFOGRAPHIC DESING DATE / 2013

CONCEPT /

Do you want to try siphon vacuum coffee maker by yourself? Let me teach you how to do it. Just follow this instruction on this poster, it would be easy to make a cup of delicious coffee. So, what are you waiting for? Try it now!


066 067 Logo Design DESIGNER / Huang I-Chen GENRE / LOGO DESING DATE / 2012 - 2013

a. Sushi shop logo design b. Pinyen Co. logo design c. Sense ahead, change in a sudden logo design d. VID Lab logo design e. Suninwork logo design f. Natural farm logo design g. Crush on u+ logo design h. Escort logo design

a.

b. d. e.

c.

f.

g. h.


User Inte Desi


r erface ign Vending Machine App


070 071


Tasmove DESIGNER / Huang I-Chen, Kuan Pei-Hsuan GENRE / APP DESING DATE / 2014 - 2015

CONCEPT /

Tasmania has rich cultural assets and is famous for its historic attractions, heritage, farming and gourmet etc. This application will promote these cultural attractions to visitors and help them to more easily arrange their itinerary. First, this application provides introductions to every area in Tasmania. For example, the area ‘’Launceston and the North’’ is famous for its heritage estates, rich farmland, and premium cool-climate wines etc. Furthermore, this application will suggest the most popular cultural attractions and will classify them into six categories. This will enable visitors to easily find the attractions in which they are most interested. The app will also provide the user with information such as business hours, location and rating

in order to help them to best access the attraction. Users can press the ‘plus’ button to add the attractions they like. The ‘saved’ function will classify the attractions into six categories, so users can easily find them. The ‘saved’ function will also provide information relevant to each attraction. As they travel, visitors can check the information they have saved. The ‘nearby’ function is used to show and categorize by color the attractions that are near to the user. This will enable users to quickly locate and more easily visit nearby attractions. This application can not only lead users to the attractions most representative of Tasmania, but also help them to more easily arrange their itinerary.


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Smart Vending Machine of NTUST Campus PM / TINGI S. LIN DESIGNER / HUANG I-CHEN, KUAN PEI-HSUAN HSIANG WEN-CHUN, LAI CAI-SIOU, CHANG YU-CHING GENRE / INTERFACE DESIGN DATE / 2013

CONCEPT /

A campus is the epitome of a society. In the project we put the smart vending machine (SVM) in the campus to promote NTUST designers’ works with lovely animated interface, and connect with NTUST teachers and students. The transparent panel with touch interface diversifies the browsing process, extending the SVM function from sampling choosing items to multiple displaying and possibilities. In the main page shows the corresponding mini NTUST campus. Every iconic building and place that students familiar with can be found in the map, including the fountain at the entrance and the shell-shaped conference hall. Short animations that recreate the unique, interesting lives in campus can be watched by pointing the buildings. Students can see themselves on the roof, watching new-year fireworks. Even the club-like conference hall at night, the cool school guard also can be found in the animation. On the top of the main page is the syncing weather that uploads every 30 minutes. With 4 modes of weather - sunny, clear, cloudy and rainy—users can feel the connection inside the mini campus with the real world, experience the same environment condition.


074 075

a.

b.

a. display of 4 weather conditions b. color panels


076 077

a.

b.

a. buttons b. extract process


078 079 I'm Your Tourist guide DESIGNER / HUANG I-CHEN, KUAN PEI-HSUAN CHANG YU-CHING, TIEN HSIU- CHUAN GENRE / APP DESIGN DATE / 2014

CONCEPT /

This is an app for you to inviting firends, selecting restaurants and finding fun. After sign in to the app, user can select a character to identify itself; the second step is deciding a type of transportation like scooter or mobile cars. Then, choose the area you want to go. After the primary settings, user will enter the main page with 2 functions – finding food and finding activity. In this page user can browse the categories and checking out the items by pulling down the flags, adding items into the schedule path. User can also rearrange the schedule order in this page. When finishing editing the schedule, the user can share the schedule path and invite your friends and have fun!


黃 苡蓁 作品集 DESIGNER / I- CHEN HUANG COLLECTION / 2010 - 2015 E-MAIL / jessica890107@gmail.com MOBIL / +886912273138 WEB / https://www.behance.net/i-chen

Copyright © 2014 All rights reserved. I - Chen Huang, Taiwan Taipei Printed in Taiwan


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