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JUAN CARLOS FIERRO GRD 241 - FALL 2012 CLIENT: BeltBuckle.com CHALLENGE: To redesign their logo and their brand around what it is already successful and functioning and to create an advertisement campaign that would help them to achieve their goal of being a more high fashion company and to step up in the market.

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SITUATION:

RESEARCH AND INSIGHTS:

BeltBuckle.com is more than just the most stylish belt buckle store on the web. BeltBuckle.com is a movement - a movement to rid the world of lame buckles and raise awareness of how cool belt buckles can really be. They want to show the world that belt buckles are suitable for a wide range of fashion situations - from playing in a rock band to giving a sales presentation in the board room. They feel and have proven that an attractive belt buckle is the #1 fashion accessory to draw attention and get noticed.

BeltBuckle.com is a relatively new company in the market that sells all types of belts, buckles, cufflinks and accessories. Their objective is to show the world that belt buckles are suitable for a wide range of fashion situations while at the same time they want be a more high fashion company and step up in the market. BeltBuckle.com was built on the belief of creating jobs here in the U.S.A. Their core products are handmade in the U.S.A and built to last by master metal workers, wood workers, and artists.


WORK PROCESS:


WORK PROCESS:

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BeltBuckle...Com

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BeltBuckle...Com

FINAL LOGO


SOURCES: http://www.beltbuckle.com http://www.bucklecity.com http://www.hotbuckles.com http://www.buckleshop.com FONTS & COLORS: • BIG CASLON BLACK WHITE GRAY ORANGE BLUE YELLOW RED GREEN

# 231F20 # FFFFFF # A7A9AC # F39B1F # 39B8EB # F6EC23 # ED1F2E # 6DBE45

SOFTWARE: Adobe Illustrator, Photoshop and Indesign


FINAL WORK PRESENTED


FINAL WORK PRESENTED


FINAL WORK PRESENTED


FINAL WORK PRESENTED


Belt Buckle