Page 1

Portfolio Showcase Jeremiah Todd Baumann 906-370-4478 PO Box 9, Hubbell, MI 49934

Scientific and Technical Communications B.S.

Michigan Technological University, May 2010


May 2010

To: Dr. Mary Ann Brady and the STC Program Committee From: Jeremiah Todd Baumann

Subject: Senior Portfolio and STC Program Recap

Enclosed you will find my final portfolio for the Scientific and Technical Communications program at Michigan Technological University. Included in this portfolio is a showcase of the skills I have enhanced while completing the program. The purpose of this is to show that I am able to analyze an audience rhetorically and provide them with the communication that they require and that would be the most successful for their purpose. The three main categories of Technical Communication, Graphic Communication, and Photography all show my abilities that I have specialized in during my time in the STC program. During my time in the STC program, I held many positions on and off of campus, which allowed me to develop my design and photography skills. Working for the Lode at Michigan Tech allowed me to work on my photography skills and writing skills. As I became promoted to the Online Editor, I was able to work with the website and content management system. Working for University Marketing and Communications and the Alumni Relations office allowed me to focus on my web and print graphic design skills, as I produced many products and can see my progression over the years is pretty extreme. It is experience I couldn’t get anywhere else. I was able to work with many clients and was able to analyze many different audiences to make the correct rhetorical choices in my design. Overall, I have developed my skills as a technical communicator ten fold while in the STC program. When Diane Keranen told me in revisions that I really should be an STC major, I never knew that she was able to see my perfect fit at Michigan Tech. When Ann Brady also commented on that and allowed my transfer into the program, I felt at home. Working with all the great professors in the department was an honor and I cannot thank them enough for the experience to learn under them. Karla Kitalong is one professor that I was able to work with on many occasions and really became a roll model for where I wanted to direct my educational development. I have developed so much professionally and personally since starting this program and am proud to be an STC graduate from Michigan Tech.


Table of Contents Title Page.............................................................. Pg 1 Letter of Transmittal............................................. Pg 2 Philosophy on Communication............................. Pg 3 Technical Communication..................................... Pg 4 Graphic Communication....................................... Pg 11 Photography.......................................................... Pg 17


Philosophy on Graphic Communication

Communication is something that is always changing and forever evolving. When it comes to technical communication, you have to stay on top of the learning curve if not in front of it to be successful. Using the basic rhetorical strategies will always keep you in touch with the purpose of your communication and lead you to a successful transmission.

When it comes to graphic communication, audience analysis is always the key as there are so many options to consider. Obviously designers today are all limited to a budget, which drastically changes how we operate. However, the audience, the client, and the purpose of the piece should never be compromised or lost.


Jeremiah Todd Baumann

906 Champion St. Apt. 3. - Houghton, MI 49931 – 906-370-4478

Date: September 23, 2008 To: Ann Brady and those looking for a position at Michigan Tech From: Jeremiah Baumann Re: What it takes to be a Creative Designer This document contains the breakdown of the requirements of a Creative Designer at an educational institution. Specifically this document pertains to the position of the Creative Designer position in the Michigan Tech Alumni Relations office. This is a part-time position that is very demanding and requires at least 25 hours a week to run smoothly.

Background To be a successful designer, one must be willing to learn the rules of graphic design and then break them. The basic breakdown of the job is to “Provide professional quality graphic design for all print, web, and other communications.” –Brent Burns, Alumni Assistant Director. You need to have a background specifically in design and rhetoric. From these basics of knowledge, you must also learn the technology of the position. Familiarity of both PC and Mac operating systems are very important working with the design and server side of the job. Adobe Creative Suite software is also a required knowledge for this position.

Qualifications Experience in the field is very helpful when it comes to the creative designer position. You should know how to work and communicate with clients of the office and external sources as well as have experience using Adobe Creative Suite to visually represent a purpose or idea. Knowledge of the principles of creative design and the PARC principles are used everyday and should be a second nature to you. You also must be able to provide a successful portfolio that can prove these principles and skills. Besides all of these technical skills, the most important thing is communication. You must be able to read raw data and translate it into a successful design. You have to be able to work with a small group of people to get your message fine-tuned. This entails communicating with people of all ages, ask questions, receive criticism, and place yourself in the mind of the specific client and their needs. Along with those skills, you must be able to take on multiple projects and multi-task.


Technical Communication Being a technical communicator can mean many things. However, this is the point. We are those who read between the lines and adapt messages from one transmission to another.


Jeremiah Todd Baumann

Jeremiah Todd Baumann

P.O. Box 9. - Hubbell, MI 49934 – 906-296-2133

P.O. Box 9. - Hubbell, MI 49934 – 906-296-2133

Work Experience:


Creative Designer (graphic/print) (Oct 2009-Present) Michigan Technological University, University Marketing and Communications • Updated files from annual clients • Worked with multiple University departments • Worked with the internal print shop to prepare client files Creative Designer (web/graphic/print) (May 2008-Present) Michigan Technological University, Alumni Association • Effectively communicate and market upcoming alumni events • Runs PC and Mac to effectively design and distribute • Takes photographs to document events as well as for design aspects • Visualizes and works as bridge between event host and target audience Online Editor/Photographer/Reporter (September 2007 – Present) Michigan Tech Lode (Newspaper) Web Designer/Photographer/Writer • Took on multiple projects at a time • Balanced freelance work with other organizations and jobs • Familiar with AP standards in writing and the art of photography Online Learning Media Production Assistant (January 2008 – July 2008) Michigan Technological University, Educational Technology Services • Recorded classes for online distribution through Blackboard • Maintained the studio for optimal recording • Uploaded video to server for fast and reliable access to students Blackboard Technologies Assistant (November 2007 – June 2008) Michigan Technological University, Educational Technology Services • Educated faculty to the new change over from Web CT to Blackboard • Ran a customer service phone line and e-mail ticketing system • Held office hours and went on location to help users make this change Education: Michigan Technological University (Aug 2006-May 2010) Scientific and Technical Communication B.S.


Student Member (September 2008 – Present) National Association of Photoshop Professionals President/Founder/Webmaster (July 2007 – May 2010) Houghton Alliance of Paranormal Investigators Trombone Section Leader (January 2008 – March 2009) Public Relations Officer (January 2008 – Present) Student Member (August 2006 – May 2009) Michigan Tech Huskies Pep Band


-HTML, XHTML, CSS, JavaScript -Familiar with both PC and Mac -Adobe Creative Suite CS3 and CS4 -Microsoft Office Suite -Photography and photo editing -Video/DVD production and editing -Print/Online standards of design -Creating identity standards

*References available on request. **Portfolio samples available on request

Personal Information

Michigan Technological University Scientific and Technical Communications Bachelor of Science August 2006 - May 2010

Name: Jeremiah Baumann Birth date: June 2nd, 1988 Place of Birth: Minneapolis, Minnesota, USA Address: City: State: Zip:

Work Experience


P.O. Box 9 Hubbell Michigan 49934

Creative Designer (web/graphic/print) (May 2008-Present) Michigan Technological University Alumni Association • • • •

Classes • • • • • • •

Creative Designer (web/graphic/print) (October 2009-Present)

Rhetoric of Everyday Texts Fundamentals of Photography Graphic and Information Design Publications and Information Management Technical And Scientific Communication Presentation Skills & Speech Communication Adobe Photoshop I,II,III & Illustrator I,II

Michigan Technological University Marketing and Communications • •

Worked on multiple client projects from University departments Updated materials for annual client projects

Michigan Tech Lode (September 2007 – Present) Michigan Technological University Newspaper • • • • •


Online Editor (April 2009 – Present) Web Designer/Photographer/Writer Update website and upgrade when necessary Balance freelance work with other organizations and jobs Familiar with AP standards in writing and the art of photography

Creative Designer (web/graphic/print) (May 2009-October 2009) Michigan Technological University Career Services

• Student Member (September 2008 – Present) National Association of Photoshop Professionals

• •

• Founder/Webmaster (July 2007 – May 2010) Houghton Alliance of Paranormal Investigators

Develop marketing materials for current career services offered Plan future events and photograph those events

Online Learning Media Production Assistant (January 2008 – July 2008) Michigan Technological University–Educational Technology Services • •

• Trombone Section Leader (January 2008 – March 2009) Public Relations Officer (January 2008 – Present) Student Member (August 2006 – May 2009) Michigan Tech Huskies Pep Band

Recorded classes for online distribution through Blackboard Maintained the studio for optimal recording

Blackboard Technologies Assistant (November 2007 – June 2008) Michigan Technological University–Educational Technology Services

E-mail: Phone: (906) 296-2133

• • •


Effectively communicate and market upcoming alumni events Runs PC and Mac to effectively design and distribute Takes photographs to document events as well as for design aspects Visualizes and works as bridge between event host and target audience

Educated faculty to the new change over from Web CT to Blackboard Ran a customer service phone line and e-mail ticketing system Held office hours and went on location to help users make this change

Interests/About Me Photography

General Skills • • • • • • • •

Experience working between different groups to produce proper marketing Ability to work alone or in a group setting Proficient on PC and Mac Professional Photography (Commercial, Portrait, Art) Adobe Creative Suite 3 & 4 Responsible and excellent multi-tasking skills Great organizational skills–organized file structure Stays up to date with Design Standards

Creative Design Staying current with technology Learning the newest design techniques Music–listening, creating, performing Taking care of animals/rescuing dogs/cats Continuing my education Teaching others Cooking

Web Design • • • • •

Familiar with HTML and CSS Proficient use of Adobe Dreamweaver Experience in Content Managment Systems Ability to redesign and organize current web sites Familiar with W3 validation structure

Words that describe me Ambitious Creative Multi-tasker

Graphic Design • • • • • •

Proficient use of Adobe InDesign for print materials Created visual identities for departments Design/Redesign of logos and layouts Audience analysis for proper target market Usability testing for success Familiar with Adobe CS3 & CS4 Suite

Responsible Determined Curious Playful–humor Professional Reliable


Series can be located at


JBaumann Consulting LLC • (906) 370-4478

Contract for Photography Services

Photography Services Requested: Type of Photography:______________________________________________ Date of Shoot:____________________________________________________ Event:__________________________________________________________ Location:_________________________________________________________ Hours of service:___________________________________________________ Specific Shots Requested:

You have requested the services of JBaumann Consulting LLC to photograph an assignment. Prior to conducting the needed research to fill your request, we ask you to sign, date, and return this form to us

acknowledging our terms and conditions in advance. This procedure alleviates any surprises when the detailed estimate material arrives. When we receive the proper signatures, a detailed estimate will be generated, the assignment will be booked and the client contacted for the nearest available shoot date.

Client Contact Info:

Interested in Packages:


Hourly rate:



No If yes, how much per hour:_________________



X_________________________________________________________________________________________ Client Signature Date X_________________________________________________________________________________________ JBaumann Consulting Signature Date THIS PACKET MUST BE SIGNED AND COMPLETED BY THE CLIENT AND IN THE POSSESSION OF JBAUMANN CONSULTING LLC PRIOR TO ANY ARRANGEMENTS AND BOOKING. YOU MUST HAVE THIS SIGNED AT LEAST 4 WEEKS BEFORE THE EVENT TO GUARANTEE THE RESERVATION OF YOUR DATE.

X____________________________________________________________________________________________ Client Signature Date X____________________________________________________________________________________________ JBaumann Consulting Signature Date


Jeremiah Baumann   

Mineral Museum Website Renovation    Abstract  While working with usability and studying technologies in the classroom, I was  presented with the Seaman Mineral Museum. With this case, our class was to  conduct research to see how to integrate the museum into the classroom curriculum  for every one of different ages.  Each member in the class chose an aspect to  research and design to help the Mineral Museum become a broad classroom tool.    Purpose  The purpose of my project is to first deconstruct and analyze the current website. I  will run some tests to find out if it is currently running efficiently. The next step is  research to find and create a more appropriate style for the website along with a  new filing system. The last step is to implement and create a better website  specializing around a system that is easier for teachers to utilize the mineral  museum and inform the general public about the benefits of the museum.    Audience  The audience of this reconstruction is anyone who has had any interest in the  Mineral Museum. The purpose is to create a more user‐friendly environment which  makes the website welcoming and informative and generally bring more people into  the museum.    Project Details  The project will take form in report documents being constructed into the visual  website itself. The research and analysis will come first to determine the right media  and process to create the new website. User related questions will come up in the  analysis to determine what design elements will be best for the broad user range.  Location of the majority of users will also take into account the speed and amount of  content on the website.    I will not be rebuilding everything with the website as time won’t allow it, however  the teachers page and probably the home page are the priorities of this re‐design. If  time allows more pages will be created. I originally was going to create a page that  fit identity standards however decided that since the museum is looking to move to  Quincy Mine at some point in the future, I wanted something that could be carried  over to that.    Research/Timeline  Due to my background in web design and audience analysis, there will not be much  research needed to conduct this renovation. I will however research other mineral  museums sites and find a common theme between them to apply to Michigan Tech’s  Mineral Museum page. 


Leading Your Chapter Issue 001 August 2009

Upcoming Chapter Events Alumni Reunion August 6—August 8 Alumni Association 2nd Annual Beach Bums Outing Friday, August 14 Northwest Michigan Chapter 4th Annual Tigers Baseball Outing Sunday, August 16 Detroit Chapter Angels vs. Tigers Baseball Outing Tuesday, August 25 Los Angeles Chapter K-Day Happy Hour Friday, September 11 Washington DC Chapter

Chapter Leaders,

In this issue ...

On behalf of the Michigan Tech Alumni Association, I would like to thank you for your volunteer contributions to your fellow alumni and to Michigan Technological University. We greatly appreciate your efforts and leadership in becoming a Chapter Leader for your local region.

Page 1

Welcome, Newsflash, Upcoming Events

Page 2

Event Highlights, Past Chapter Events

Page 3

Leading Your Chapter, Chapter Leader Spotlight

Page 4 To better assist your Chapter with Volunteer Opportunities communication between your alumni and other Chapters, we have created this biannual newsletter. Each newsletter will contain Michigan Tech news, information on past and upcoming alumni events, HuskyLink updates, helpful tips, and much more. By sharing your ideas, successes, and failures, all Chapter Leaders can learn ways to improve alumni connections in their area, strengthening our network of over 67,000 Michigan Tech alumni. Your dedication makes it possible to stay connected to our alumni, whether they are in Michigan, across the U.S. or half-way around the globe in Norway. Keep up the great work!

Indianapolis Pub Night Thursday, September 17 Indianapolis Chapter

Communicate through Leader Tools:

Chapter Expectations Successful chapters support the University and foster connections among Michigan Tech graduates through various programs. We ask that every chapter strive to maintain a consistent presence within their community by: • Hosting one event per year (pub night, baseball game, etc.) • Supporting special events (official athletic, academic, admissions, etc.) • Communicating effectively with alumni and the Alumni Association Although not required, chapters may also: • Elect officers • Develop a scholarship program • Create a chapter e-newsletter

Create Event

• Create Email • Create Postcard • Request Demographic Reports

LeaderTools To help you achieve your chapter goals, we have developed several useful tools. Through Leader Tools, you can communicate with your chapter by creating an e-mail, postcard, or other mailing. You provide the information, we’ll do the rest! You can also connect alumni by utilizing our event planning, event promotion, and online event registration and payment features. Log into your HuskyLink account and click on Leader Tools. If you have any questions, please contact the Alumni Relations office at or call 877-688-2586. leadertools

Go Huskies!

Louisville Pub Night Friday, September 18 Louisville Chapter Cincinnati Pub Night Saturday, September 19 Cincinnati Chapter

Homecoming 2009 October 9—October 11 Alumni Association Keweenaw Chapter Pasty Picnic in DC Sunday, October 18 Washington DC Chapter Hockey Pre-Game Saturday, October 24 Colorado Springs Chapter 2nd Annual Packer Tailgate Sunday, November 1 Green Bay Chapter

Michigan Tech’s Online Alumni Community

Brent Burns ‘03 Associate Director of Alumni Relations

Battle at the Ballpark Football Tailgate Saturday, October 3 West Michigan Chapter

Michigan Tech News Flash see all news by visiting Michigan Tech Students Meet President Obama in Ghana

Michigan Tech Tops the Nation in Women Earning PhD’s

July 16, 2009— Eight students from the Institute for Interdisciplinary Studies’ Pavlis Institute for Global Technological Leadership at Michigan Technological University are in Ghana this summer working on community development projects. Last weekend, they had the experience of a lifetime. Not only did they get front-row seats to President Barack Obama’s appearance in the capital city of Accra; several of the students got to meet President and Mrs. Obama and shake their hands.

June 15, 2009— Michigan Technological University’s College of Engineering graduates a higher percentage of women with PhDs in engineering than any other engineering school in the nation, the American Society for Engineering Education (ASEE) reports. Forty percent of Michigan Tech’s engineering doctoral degrees were awarded to women, according to the ASEE’s annual report, “Engineering by the Numbers.” The report is based on 2008 data.

*Not Pictured: Alaska & Norway

Chapter Leader Spotlight

Kevin Grzelak ‘89 BS in Electrical Engineering President of West Michigan Chapter Member of Alumni Association Board of Directors Kevin is a long time volunteer for the Michigan Tech Alumni Association. His leadership has helped the West Michigan Chapter maintain a consistent alumni engagement in the Grand Rapids and surrounding areas. Annual chapter events include a Spring Dinner, Golf Outing, Grand Valley Football Tailgate, Whitecaps Baseball Outing, High School Senior Sendoff, and more. The West Michigan Chapter also established a local scholarship fund.

Online Alumni Directory

Update your employer information

Join clubs and groups

Register for events

Personalize your profile email account

Upload photos

Connect with friends

Subscribe to TechAlum

and much more!

Graphic Communication

Graphic design takes many shapes and forms. There are many tools that allow the creative mind to be captured on the page. These designs target their audience and become successful modes of communication. Just please do me a favor...don’t use Microsoft Paint!


ORDER TODAY Diploma Frame


Display Your Success!

Address: Address 2:

With a Michigan Technological University Diploma Frame today

City: State:


Telephone: (___) Year of Graduation

Frame Selection (please check one) Black Metal (Campus Pickup) $45 Classic Wood (Campus Pickup) $55 h atcClassic Wood (3-4 week delivery) $65 w l , ca et dg racti d bu Method p s of an Payment (Please check one) a g on rnin tter e a a v e m li I have enclosed a check payable to the to e. L cial Michigan Tech Alumni Association ave u ow inan h ou at yo ese f y , Charge My Credit Card ts wh e th e. Visa Mastercard Discover den on ag m stu eye man e ga e h g r n t e e a l t f col eep bet d o Name as it appears on card ost nd k you ahea m a p y ike end, n hel sta l p a ’re Credit Card Number ou ou s lls c If y hat y y ski w one Expiration Date m Signature

ORDER BY PHONE: 877-688-2586 or ORDER BY FAX: 906-487-3171


Licenses Per Million Dollars of Research 0.14






National Average


0.50 0.08

0.08 0.07





0.30 0.20 0.10 0.00 Michigan Tech

Carnegie Mellon

Michigan State University

Georgia Tech

University of Michigan


University of Missouri Rolla (MO System)

Wayne State University

Virginia Tech

University of Wisconsin Madison

FY09 Royalty Disbursements by Academic/Research Units


Technology and Economic Development

Keweenaw Research Center

Mechanical Engineering—Engineering Mechanics

Electrical and Computer Engineering

School of Forest Resources and Environmental Sciences


Civil and Environmental Engineering


Nanotechology Enterprise

Royalties Disbursed to Departments FY07–FY09

Gross Royalty FY07–FY09


Royalties Disbursed to Inventors FY07–FY09 180


160 140


In thousands



100 80 60



80 60 40









160 136,187


In thousands

524,324 425,716










10 ı Technology and Economic Development


Economic Development Staff

Jim Baker—Director Ŋ Intellectual property/patents Ŋ Technology commercialization and licensing Ŋ Corporate research contracting Ŋ Spin-off/start-up business development Ŋ Local and statewide economic development Ŋ Seed and gap funding development Ŋ Negotiation of terms for sponsored research contracts, non disclosure

agreements, material transfer agreements, and other related agreements with industrial and other external partners

Mike Carlson—Business Manager Ŋ Provides financial management and reporting of technology-related

accounts and sponsored projects. Ŋ Issues patent reimbursable payments. Ŋ Coordinates financial contacts with both foreign and domestic entities. Ŋ Develops and utilizes systems to measure and report financial and

nonfinancial performance for Research and Sponsored Programs and Technology and Economic Development.

John Diebel—Technology Licensing Associate Ŋ Solicits, reviews, and receives invention disclosures from faculty,

students, and research personnel. Ŋ Describes features of disclosed inventions to patent counsel

and office personnel for patentability assessments. Ŋ Assesses market potential for licensing of inventions or for

sponsored-research funding based on inventions. Ŋ Develops strategies to commercialize technology and protect

intellectual property. Ŋ Participates in negotiations for nondisclosure agreements, license

agreements, material-transfer agreements, and other related IP agreements with industry.

Diane Garrow—Manager, Unrestricted Sponsored Programs and Student Design Contracts Ŋ Oversees student project and gift proposals and related pre-

and post-award contract administration. Ŋ Reviews, interprets, and negotiates terms and conditions for non-

government-sponsored student design projects. Ŋ Reviews and authorizes student project and gift proposals for

conformity and compliance with University policy. Ŋ Reviews student project and gift-funding agreements for conformity

and compliance with University policy.

—continued ı 13


Minnesota Duluth Hockey Pregame • Saturday, november 14, 2009 • dinner @ 5pm • Join Michigan Tech alumni, friends, and fans as the Huskies take on the Bulldogs in WCHA hockey action. Come out, have fun, and win some great Michigan Tech prizes. Dinner starts at 5pm and the puck drops at 7:07pm Event ticket includes game ticket and a dinner ticket for the pizza, pasta, and salad buffet


Grandma’s Sports Garden 425 Lake Ave South Duluth, MN 55802 coSt

$30–Adults $20–Childrent 12 & Under $10–Dinner Ticket Only

To register please visit: or by calling 1-877-688-2586




Photography In many design concepts, instead of finding the “perfect� photo for your piece its easier to just go and take your own!






Portfolio_Version 1  

Portfolio Version 1