In 1999, ﬁlmmaker Jeremy Gilley founded Peace One Day, a non-‐proﬁt organisa/on, and in 2001 Peace One Day’s eﬀorts were rewarded when the member states of the United Na/ons unanimously adopted the ﬁrst ever annual day of global ceaseﬁre and non-‐violence on 21 September – Peace Day.
Peace One Day’s objec/ve is to ins/tu/onalise Peace Day 21 September, making it a day that is self-‐sustaining, an annual day of global unity, a day of intercultural coopera/on on a scale that humanity has never known.
Guerrilla marketing is an advertising strategy in which low-cost unconventional means are utilized, often in a localized fashion or large network of individual cells, to convey or promote a product on the idea. The term guerrilla marketing is comes from guerrilla warfare. Guerrilla warfare uses typical tactics to achieve a goal in a competitive and unforgiving environment.
These are some examples of guerilla advertisement. They are all very unique and capture peoples attention. This is interesting because it gives you an idea how up close and personal photographers get to the animals they are taking pictures oďŹ€.
Use the links below: http://youtu.be/TtOQda0aKIc http://youtu.be/W4o0ZVeixYU
This is a brainstorm what our group done to get some ideas flowing for peace one day.
Individuals will write what peace means to them, put the message inside the balloon, and then at precisely 1pm release the balloon into the air. Whoever ﬁnds the balloon follow the instruc/ons of ‘pop me please.’ Take a picture of the message, upload to twiQer or Facebook and other social networks ‘hashtag2AS1.’
This idea does not promote peace however it does no/fy people about peace one day through using a widely used franchise such as Starbucks. Customers can collect peace s/ckers found on the coﬀee cups and put them on their loyalty card, once they have collected a certain amount of s/ckers then can collect a free hot drink. Also, we could put leaﬂets about peace one day around the shops as many people oWen like to read whilst having a coﬀee.
This idea is to create paper chains with messages about peace one day on them and place them around popular areas, this idea could catch peoples eyes as it is unusual, there could also be spaces for people to add their own views on peace to make the idea more interac/ve.
What is our concept?
#2AS1 PEACE ONE DAY, Collec/vely we came up with a slogan ‘together as one’ wriQen in the style ‘2gether as 1’ The numbers within the slogan highlight the date oﬀ peace one day 21st September 2013. To develop this into a concept, which can be adapted throughout the world, we came up with an idea oﬀ releasing white balloons at 1pm. The balloons metaphorically represent the white ﬂag raised during a war or ﬁght of some sort, along with this people will be given the opportunity to wear white clothing on this day. Every person will be en/tled to a balloon, given the opportunity to personalize it by adding a peace encouragement message inside the balloon to the unknown person who ﬁnds it.
This idea is to spray peace related graﬃ/ in the style of Banksy promo/ng peace one day in an eye catching no/ceable way, the graﬃ/ could include the peace one day logo, along with the logo we created and an image that promotes peace one day.
Example of bansky