it more personal, relatable magazine and website.
Goals Increase Build
communication with followers.
awareness for the VIBE brand including products (ex. Music mixer App, book, and bring back VIBE Awards Show.
Strategy and Tactics Execute Improve
a social media refresh
and add social sites where necessary. Link all social platforms Increase meaningful content Put a response team in place to improve engagement with current and new fans
Current Social Media Strategies
Current Social Media Strategies: Twitter, Facebook, Myspace, USTREAM, RSS, YouTube LinkedIn Music mixer for iPhone & iPad Demographics: Male/Female 18-34 year olds Minority based ethnicities
COMPLEX Magazine Only has Facebook & Twitter Links to ads
and XXL lack what VIBE
VIBE Twitter – Interaction, Listening & Responding with followers – not very active Facebook fan page – 22,000 likes – not very active
VIBE Lifestyle Network (3 mo. old) Twitter – followers: 677, following: 160
Strategies to gain more customers: Listen and respond â€“ since they are not as responsive on their Twitter and Facebook pages, they could have people (interns) respond to Facebook/Twitter comments to keep the conversation going. Strategies for awareness: Ex. Vibe Mixer App for iPhone/ iPad
increase fan base Bring back Vibe Awards Show by Summer 2012