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Objective ž  Make

it more personal, relatable magazine and website.


Goals ž  Increase ž  Build

communication with followers.

awareness for the VIBE brand including products (ex. Music mixer App, book, and bring back VIBE Awards Show.


Strategy and Tactics ž  Execute ž  Improve

a social media refresh

and add social sites where necessary. ž  Link all social platforms ž  Increase meaningful content ž  Put a response team in place to improve engagement with current and new fans


Current Social Media Strategies


Current Social Media Strategies: ž  Twitter, Facebook, Myspace, USTREAM, RSS, YouTube ž  LinkedIn ž  Music mixer for iPhone & iPad Demographics: ž  Male/Female ž  18-34 year olds ž  Minority based ethnicities


COMPLEX Magazine Only has Facebook & Twitter Links to ads


XXL Magazine


Competitors ž  COMPLEX

magazine

and XXL lack what VIBE


VIBE Twitter – Interaction, Listening & Responding with followers – not very active Facebook fan page – 22,000 likes – not very active

VIBE Lifestyle Network (3 mo. old) Twitter – followers: 677, following: 160


Strategies to gain more customers: Listen and respond – since they are not as responsive on their Twitter and Facebook pages, they could have people (interns) respond to Facebook/Twitter comments to keep the conversation going. Strategies for awareness: Ex. Vibe Mixer App for iPhone/ iPad


Goals ž  To

increase fan base ž  Bring back Vibe Awards Show by Summer 2012


VIBE Magazine  

VIBE Magazine

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