13 • Jayna l ack ing 20
S Colab process book
ce s i c de s i g n • co l p ro
col·lab·o·ra·tion noun collaborations, plural
1. The action of working with someone to produce or create something - he wrote on art and architecture in collaboration with John Betjeman
table of contents Metamorphasis bookcover
20 COMMUNITY PARTNERSHIP
6 Linear collaboration poster 12 Translate/communicate poster/animation 16
26 THE GAME
1 | Metamorphasis bookcover
2 | Metamorphasis bookcover
3 | Metamorphasis bookcover
Metamorphasis bookcover This project was a quick in class sprint that I did with Alyssa Phan and Lillian Kansaku. The object of the project was to focus on scale and create a bookcover for the story “The Metamorphasis” by Franz Kafka. We were provided a story summary and limited to the found images, text and various paper choices we were given. We chose to address scale by featuring the cocroach as the primary focus, since it is a central motif in the story. We wanted to push the limits of the paper by making it seem as if the cocroach was coming out at the viewer, like it’s crawling. Freewrite questions 01 What are you bringing to the collaboration? When this freewrite was asked, it was April 2nd, we wereonly an hour in to class, so we had only begun initial brainstorming, not constructing yet. Alyssa had a great concept that we all fell in love with. We didn’t really explore any other options, we just kind of ran with it. Lillian chimed in another good idea so we decided to use both concepts in one. This all happened so quickly, perhaps it would’ve been nice to spend more time gathering thoughts and ideas. So at that begining stage, I actually had not had an opporotunity to bring anything to the collaboration yet. 02 Do you believe you’re playing a particular role in the group? My primary role basically became the crafter/cutter. Once we decided to run with the large cocroach idea that spanned across the spine of the book, we all explored our own ways of how we could render the cocroach. I had a particular vision of how I pictured it, so I began cutting away. Since we could not illustrate, cutting paper was our only choice. Naturally I love to illustrate, so I wanted to push the limits of paper by cutting an interesting negative/positive relationship with the foreground and background. This resulted in our final design, but ultimately our final result featured all of our contributions. 03 What was it like to work on three sketches at once? We all began cutting and creating in our own way and produced different directions to share. I was able to crreate a concept that my group members agreed to once they saw it rendered. That was rewarding. I enjoy how all of our ideas are compiled in this one design.
4 | Metamorphasis bookcover
5 | linear collaboration poster
linear collaboration poster
6 | Linear collaboration poster
in my head.
5 1 INTRODUCE SHAPE 2 INTRODUCE COLOR 3 PATTERN/REPETITION 4 ILLUSTRATION 5 NEAR FINAL POSTER 6 FINAL POSTER
8 | Linear collaboration poster
9 | linear collaboration poster
01 Write about how the linear process went (how did it work, pros, cons) and what drove the decisions for the final poster. Alysa, Patch and I responded really well to this linear process because we all treated our phase of the poster as if it was a final piece. Each of us considered designing our phase as if it were whole and complete as a final poster. Because of that mind set, our final poster looked compositional sound and resolved. So in that sense, our linear process was successful. The only possible â€œconâ€? I can think of would be having to allow yourself to be OK with passing your design to the next designer. But that was rewarding and exciting to put faith in my colleagues and see their beautiful results. 02 Freewrite questions: If you compare this drill to the first one--which results do you think were more successful, which did you enjoy more and how, if any way, are these connected. I enjoyed this linear collaboration over the in class Metamorphasis bookcover. I think that our poster results are much more resolved than our bookcover. This might be because we had more time to complete this mini-project, rather than an in class sprint. Both these techniques are connected because they require group collaboration, compromise and communication.
10 | linear collaboration poster
11 | Translate/communicate poster/animation
12 | Translate/communicate poster/animation
13 | Translate/communicate poster/animation
01 Describe your process in developing the concept for your poster and how the design successfully ‘visualizes data about the space.’ Brayden, Heidi, Alyssa and I were designated to Bexell Hall. Our first impressions of the building set the tone for our poster and animation. When we entered the building, we instantly looked at each other and agreed that it smelled strongly of “old people”. Obviously it’s an old building, it’s been in business since 1922 when it was called the Commerce Hall. Next we decided to explore the history of Bexell since it is very old and is a key player in Oregon State University’s history. We researched archives in the library of Bexell, in hopes of finding a blueprint of its original architecture. Unfortunately they didn’t have one on file for Bexell, but we found other interesting data to include like how much it costed for piping and plumbing, structural work, electrical wiring etc. We also were able to scan an old photo from the 1920’s and use it as our poster’s background. We gave it a blue filter to reference a blueprint. Our animated GIF has a humorous spin on our first impression of Bexell, where I’m depicted making a “stinky” face in reaction to the “old people” smell. 02 Freewrite questions: With a mixture of personality types on this team -- how was this different from the previous collaboration? What strengths and weaknesses of your personality trait did you see at play in this project? It wasn’t any different from past collaborations--at least it didn’t feel like it. I scored as an introvert for my personality type, but I don’t think that It’s affects professional aspects of my life like school and work.
14 | Translate/communicate poster/animation
15 | colab tool
colab tool: â€œThe visulatorâ€?
16 | colab tool
HOW IT WORKS Touch bracelets Hologram projected Change the size of the art board Move & develop the ideas Light = synchronization indicator
Thanks to the Visualator, both client and designer are happy!
17 | colab tool
“What the designer and his client have in common is a license to practice without a license”. - Paul Rand, Good Design is Goodwill. “Good design satisfies both idea and form, the needle and thread”. - Paul Rand, Good Design is Goodwill. “...you don’t have to be Steve Jobs to be good at presenting your work”. - Dealing with Clients. Freewrite question: What effect or result if any, did working in a ‘same gender’ team have on the collaboration? For example: were you more comfortable, less intimidated, did your ideas gel quicker, is your product more ‘girlish’ or ‘boyish’. I think that our final product appearance would not have turned out how it did had it not been an all girl group (we have a cupcake as the projection...). So overall, it looks a little girlish. But I don’t think that our concept would have been any different, we likely would have still come up with “The Visulator” even if there were men in the group.
18 | colab tool
19 | Community partnership
20 | Community partnership
Greenbelt Land Trust
Conservation Map Design
Jayna Lack: Jaynalack@gmail.com
541 752 9609
Client / Project Description Greenbelt Land Trust (GLT) works with communities to protect open space throughout the mid-Willamette Valley. GLT takes pride in the 1800 acres of land it has protected to date and in being the first nationally accredited, regional land trust organization. They emphasize effective use of working landscapes and high levels of community involvement.
For this project, we will design a new conservation map for Greenbelt Land Trust. This map will be presented in serveral different formats and used as an outreach tool by GLT
Project Goals The top three priorities of the new poster are to: 1. Increase awareness of GLT’s individual projects 2. Display the scope of work in which GLT is involved 3. And finally, engage audiences
Target Market This project has a broad target audience including GLT’s funders and Salem legislators. This poster (in its varied formats) will be used as a general outreach tool to spread GLT’s message, so it will need to attract general community members as well.
Required Content / Materials “style guides”/guidelines: fonts and colors Map file Image library Text Content
Project Specifications Large Display Poster: 32: (w) x 40” (h) (Displaying all 17 GLT projects, if possible) Brochure:16”(w) x 18”(h) (Highlighting larger projects and county specific info) Flyer: 8.5”x11 (A smaller version of the large display poster) See style guide for further specifications
Measure of Success This project will be a success if we deliver a final product that can be incorporated into GLT’s outreach materials and tells their story more engagingly than their current map. Another goal is for GLT to be able to easily add to this map as their projects continue to expand.
Time Scale/ Deadline We will have client meetings April 30th and May 7th with a final presentation on May 16th.
21 | Community partnership
where broad conservation goals can be met. While we do not limit our land protection e ort to these opportunity areas, working in these landscapes can increase long-term success over large areas, and promote cooperative identified jointly by Oregon Department of Fish & Wildlife in the Oregon Conservation Priority Synthesis.
Luckiamute Soap Creek
Willame tte lB
OwensFarm Fitton Green
Little Willame tte Lone t Sar Ranch
Jackson-Frazier Bald Hill Park
G REENBELT L AND TRUST TH E M
ISSIO N O F TH E
GRE E N B E LT L A N D TRU ST IS TO
CO N SE RVE AN D P RO TE CT IN P E RP E TU ITY N ATIVE
H AB ITATS,W O RKIN G LAN D S AN D LAN D S O F N ATU RAL B E AU TY,W H ICH P RO VID E A CO N N E CTIO N TO TH E N ATU RAL W O RLD FO R TH E RE SID E N TS O F TH E
MID -W ILLAM
BENTON COUN TY PROJECTS* N O TE :W E ALSO CO N SE RVE O TH E R CO U N TIE S IN O RE G O N ,IN CLU D IN G : OHRSE SH O E L A KE O F LIN N CO U N TY W ITH 175ACRE S, ITTL LE WNewt ILLAM E TTE O F L IN N C O U N TY W ITH 199 ACRE S, on Creek AN D W ILLAM E TTE B LU S O F P O LK C O U N TY W ITH 120ACRE S.
Lupine Mead ows
Rivers Roads County Boundary State/Federal Owned
Bald Hill Farm – 587 acres
Conservation Opportunities Willamette Valley Ecoregion
Map created by Greenbelt Land Trust, September 2009.
Bald Hill Natural Area 41 acres
GREENBELT LAND TRUST
The mission of the Greenbelt Land Trust is to conserve and protect in perpetuity native habitats, working lands and lands of natural beauty, which provide a connection to the natural world for the residents of the Mid-Willamette Valley.
Harkens Lake – 370 acres
SOME OF OUR PROJECTS
Greenbelt Land Trust Conservation Map Lone Star Ranch – 199 acres
Bald Hill Farm – 587 acres
Lupine Meadows – 58 acres
LE G E N D
Bald Hill Farm – 587 acres RIVE R
*OTH E R BE N TO N CO U N TY LO CATIO N S
RO AD S
IN CLU D E :Evergreen, 221 acres; Fitton
CO U N TY BO U N D ARY STATE /FE D E RALO W
CO N SE RVATIO N OP P O RO TU N ITIE S WILLAM
VALLE Y ECO RE G IO N
Bald Hill Natural Area 41 acres
Harkens Lake – 370 acres
We also have perserved Evergreen, 221 acres; Fitton Green Natural Area,143 acres; Forest Dell, 6 acres; Jackson Frazier Wetlands, 4 acres; Kings Valley, 45 acres; Luckiamute Meadows, 145 acres; Newton Creek, 7 acres; Owens Farm, 95 acres; and Soap Creek, 9 acres, Horseshoe Lake,175 acres; Little Willamette, 199 acres and Willamette Bluffs with120 acres. .
Green Natural Area,143 acres; Forest Dell, 6 acres; Jackson Frazier Wetlands, 4 acres; Kings Valley, 45 acres; Luckiamute Meadows, 145 acres; Newton Creek, 7 acres; Owens Farm, 95 acres; and Soap Creek, 9 acres.
1 OLD MAP 2 LAYOUT DRAFTS 3 FURTHERED DRAFTS 4 FINAL DESIGN (SEE LEFT)
Willamette Bluffs - 120 acres
LE G E N D RIV E R ROAD S COU N TY BOU N D ARY STATE /FE D E RAL OW N E D CON SE RV ATION OP P OROTU N ITIE S WILLAM E TTE VALLE Y ECORE G ION
Lupine Meadows – 58 acres For more information visit our website, greenbeltlandtrust.org
22 | Community partnership
Greenbelt Land Trust Conservation Map
WILLAMETTE BLUFFS 120 ACRES
The mission of the Greenbelt Land Trust is to conserve and protect in perpetuity native habitats, working lands and lands of natural beauty, which provide a connection to the natural world for the residents of the MidWillamette Valley.
5 FITTON GREEN NATURAL AREA 143 ACRES
OWENS FARM 95 ACRES
LUCKIAMUTE MEADOWS 145 ACRES
11 LONE STAR RANCH 199 ACRES
BALD HILL FARM 587 ACRES 1
“I love being a farmer because it’s so great”
LUPINE MEADOWS 58 ACRES
-Farmer Lone Star
LITTLE WILLAMETTE 199 ACRES
EVERGREEN 231 ACRES 15
1 Willamette Bluffs – 199 acres
GLT PROTECTED AREA
HARKENS LAKE 370 ACRES
STATE/FEDERAL PROTECTED AREA
WILLAMETTE VALLEY ECOREGION
CONSERVATION OPPORTUNITY AREA
2 Luckiamute Meadows – 145 acres 3 Soap Creek – 9 acres 4 Mcdowell Property - ?? acres 5 Owens Farm – 95 acres 6 Jackson Frazier Wetlands – 4 acres 7 Fitton Green Natural Area – 143 acres 8 Bald Hill Farm – 587 acres 9 Forest Dell – 6 acres 10 Bald Hill Natural Area – 41 acres 11 Lone Star ranch – 199 acres 12 Newton Creek – 7 acres
13 14 15 ??
Lupine Meadows – 58 acres Evergreen – 221 acres Harkens Lake – 370 acres Kings Valley – 45 acres
LINN COUNTY 16 Little Willamette – 199 acres 17 Horseshoe Lake – 175 acres
MARION COUNTY Coming soon!
greenbelt land trust I believe in what Greenbelt Land Trust stands for and I support their cause. I feel a strong connection to Oregon having grown up here, and I want to see its beautiful natural areas protected. Before I even knew what Greenbelt Land Trust was, I had directly benefited from its effects. I’m a frequent visitor of the Bald Hill Natural Area; I often take my friends and family there to show them how beautiful it is here in the Corvallis. After this project, I’m able to fully appreciate who protected this area for people like me to enjoy the natural beauty of the Mid-Willamette Valley. Through this project, I am able to appreciate areas like Bald Hill even more because now I fully realize how much Greenbelt Land Trust has put in to it to protect, preserve and maintain it for the local wildlife and community. citizen designer To be a ‘citizen designer’ one must acknowledge that there is a relationship between designers and society, and as graphic designers we must all realize that our designs shape people’s ideas. With this knowledge comes responsibility. ‘Citizen designers’ design for a reason--they design for meaningful companies, organizations, or purposes. Citizen designers understand this and will dutifully and responsibly design for a cause because we know that design is a powerful tool that can shape society. Basically I believe that ‘citizen designers’ are responsible in that they don’t accept projects that have condescending, malicious or immoral messages.
24 | Community partnership
25 | the game
the game project
26 | the game
HAPPILY EVER NEVER
Jayna Lack, Emily Lyons, Aynsley Eggen, Sara Jackson
Project Overview + Concept Theme
Our objective is to add humor to the game we were given. Adding humor is important to our group because that was the biggest element we took away from our game night. Since we are not able to change or add any rules we knew it could be a challenge to incorporate everything we wanted. Once we figured out our theme it was not as challenging as we though. The theme we came up with, is surviving the apocalypse. Each player wants to cover the most ground with their colonies before the apocalypse happens. In the end, everyone will die because it is the apocalypse but the party with the most of their colony together and the most pieces of their survival kit left has the best chance to survive if the apocalypse actually happened.
Target Audience + Market
Our game is reaching out to people who want to play games with a little more depth like, a detailed story line, possibly realistic, and simply a game that makes them laugh with the people they are playing the game with. Our audience’s style preferences is clean, organized, and thoughtful elements the most you look at the design.
Measure of Success
There are many aspects that will make our game successful in the end. Our whole group got really excited about the theme which makes us each want to participate in the process. Since our board has four triangles coming out of the board, each person was able to create their characters habitat which was a good way to get everyone involved. We have thought out how each rule can really fit with our theme. We actually got inspired for our theme from the two ‘end’ cards, which helped the theme make more sense.
Project Specifics + Concept Board
For the materials of our design we are using vector images, hand- made canvas bags that whole the pieces, marbles as the characters, and chip board for the board. When it came to materials we all started out big and through critics decided to stick with making all the elements vector. The characters will be marbles because they are small enough, a good shape, heavy and we were able to add our designs to the bottom. The game board functions as the packaging too. The shape of the package is not the standard box, but instead will be shaped like a pyramid to help push our theme.
27 | the game
28 | the game
Concept board: sketches + drafts
Initial color inspiration
29 | the game
Phases 01 concept developement Apacalypse/survival spin with our own fun, quirky, silly spin on it 02 DEVELOPEING THE AESTHETICS Colorful, vector art 03 UNITY THROUGHOUT same colors and style throughout artwork and board 04 PRINT AND CRAFT printing brought us several unforseen issues, we had to problem solve continuously but I was proud of the solutions we all came up with. Appropriately named “Happily Ever Never” project roles PROCESS ARCHIVIST: Jayna Responsible for collecting, organizing and maintaining process for your project. PRODUCTION MANAGER: Emily Over see’s project production. Production involves print file management and finalizing files for release to the client and/or printer, preparing templates and instructions. ACCOUNTANT/ MATERIAL RESEARCHER: Aynsley Research fabrication/crafting techniques, materials and papers — that could be used to craft the project -- and obtain estimates for printing/production. LEADER: Sara Over see’s the entire project. The manager maintains the project schedule, keeps the project on track (making sure that the project follows the developed concept and objectives), and is responsible for team communication. Along with the entire team, it is the manager’s responsibility to make sure the job is delivered on time. I think that we all began our roles with a lot of enthusiasm and dedication. As the prject progressed, the roles seemed to become loser as we all began to think broader about the project concept and solutions. I think that we all began to take the roles as a team.
30 | the game
31 | the game
32 | the game
Spring 2013 Process book for GD 325 Graphic Design: Collaborative Process at Oregon State University