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arted t s e s u o h offee C il O t h ig andy Midn M d n a t t f Ma o a e id n ince a s n as e p o n bee s a h d n ffee a o t c is h Wes t r e rs lat a e y w e f and 1997. A y t s u R o t s sold a til w n e u s s u a o w h it s, but w o d a e M Nancy ibo K t a h t o g a it. t h g two years u o b p l Grou a n io t a n r Inte tion a iz n a g r o profit n o n a East is in s t c Kibo je o r nd p u f r o f s lp e ose that h p r u p il O t nigh id M . a they ic r r f a ll A o d y r e h ev it w lp o. e h ib K o o t is t ly t c s dire e o g d n a make and g in in a t s u s selfa is il O t h Kibo Midnig o t g in t u ib ontr ts like c always is c je o r p g lopin e v e d p ips, u h o s r Gr la o h c s ms, a r g o r p y c ffee o c litera t a e r g . This c t e g n li the c d y e ll a rec c é f ter ca is s a s a h shop é. ’ f a C e c r u ‘’So

The Source Café is a co ffee shop in Jinja , Uganda th at is owned by t he Kibo Gro up Internationa l doing the s ame as Midnight Oil does but in Uganda. Midnight Oil is a great pla ce for conversatio n and mee ting groups, som etimes the re are music live p erformance s to entertain cu stomers. Th e coffee they sale is high q uality and some o f the produ cts they offer a re espresso drinks, drinks over ic e, frozen drin ks, salads, soup s, some bak ed goods and sweets.

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Key Facts f ie r B e iv t a Cre : g in is t r e v d a ia d e M l ia Soc r e t it w T d n Facebook a

Raise aware ness: make people awa re of the effort Midnig ht Oil does to help prom ote and labor for the wellbeing of people in West Africa.

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f o r e b m u n e h t e s a e r c n i d % n 5 1 a y e b d s a r e m o Persu t s u c l a i t n e t l i o O p t d h n g i a n d i M y u actual b o t g n i s i t r e v d a t n t a h w with pri w o n k y e h t e s u a c e . coffee b t s o m e h t r e f e r p s t n e d u t s

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dents u t s g n u o y dience is u a t e g r 17 to a t m o r f The g in g en ran m o w d n a n me arding H in y d u t s o live in s t n e d 25 years wh u t s is tly of th s o M . y it s r e nd the Univ u o r a s t n e partm cup d o o g dorms or a a g in joy drink n e y e h e at T . b a n a are c it d n y day a r e v e e e hours, f f g o in n r of c o m e tly in th s o m e im t any idnight. m n e v e d n afternoon a s, listen k o o b d a e r nts like to e d u t s e e with s b e r o Th , s p o t p their la e s u , ic s ffee u o c m a to in e r a hile they w y n a p e shop e m f f co o c a o t they go n e h W . p o ave sh h o t e c la p t the they expec s, great e h c u o c fy om food. d n a chill music, c e ic v r e , good s e r e h p s o m at a part e v a h s t n e se stud e h t f o e t study, m s ju So s r e h t o some d n a b jo e air prices f r tim o f k o lo es them k a m h ic h w offee. c y u b o t t n wa when they

Key/Strate gic

Message

Let custom ers know t hat Midnig Oil Coffee ht house is th e o nly one in the world a nd its own ed by a no profit orga nnization. W hith every customers dollar give by pur chasing an enjoying oq d uality coffe e contributin they are a lso g to Kibo In ternationa group in Ea l st Africa.

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itors: t e p m o c in Three ma ter and s a o r r ie m e the pr s ’ it : s k c u b r e world. a h t 1. St in e e f f o cialty c e p s f o r e tores in il s a 0 0 ret 0 , 17 n a ore th m h it w , a new y a d e n Tod e p o s k Starbuc s ie r t rkann u A , o y c c r a 55 e S ated in c lo is h ic h ommuc e store, w h t d n a udents t s e iv g o a place t s in e sa e f f o c y y qualit c r a e S f of beo e y s n nit e s e h t l can fee y e h t e r e h w longing. o: The s s e r p s E d d Mu -thru e iv r d a 2. Mountain is o Espress d d u M in an in a g t e b h Moun ic h w brand, e e f f o c y lt na. The a t n specia o M , s g n li 04 in Bil 0 2 , 17 h c r full fla, a d M e t s a o r ly nsistent o c and is n e u e f f f t o a c d e v . It is ser h s e r f d t fit n a a h t s k s vored io k u rive-thr d le b a h c a sire for e d appro ’ s r e m u s ith con w ly t c e f r offee on e c p m iu m e r nient, p e v n o c a r lt u the go.

3. Mr. Postm an Express o’s: it’s a co shop that ffee provides dr ive thru co postal serv ffee and ice Some of th in the Searcy, AR are a. es presso's pro ervices Mr. Postman Exvide to its c lients are e custom pa xpert ckaging, po s t a ping servic ge stamps es, FedEx, U , shipPS and Un States pos ited tal services , m notary pub oney order s, lic, Western Union, Avan greeting ca ti rds, mailbo x rentals, p copies, fax hoto , wireless in ternet.

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Contact


The above informative is a schematic for the forthcoming advertising campaign. By signing the below, you agree all the information sumitted is correct. Customer authorized signature and date

Prepared by: Jenny Cisneros jcisnero@harding.edu

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