Page 1

Newsletter Summer 2010:Layout 1 12/07/2010 14:03 Page 1

Issue No.4

summer’10NEWSLETTER

DIGITAL MARKETING AGENCY DeepBlue Digital is the web-based arm of DTH Advertising Ltd.

www.deepblue-digital.co.uk

0113 237 0555

marketing

management

design

database

WELCOME to the fourth exciting issue of the FREE SEO & marketing advice brochure from www.deepblue-digital.co.uk. This fourth issue is, as ever, packed with useful information and concentrates in the main on Search Engine Optimisation and related web based topics and questions frequently asked... it's child's play!

0113 237 0555 digital

webstore.deepblue-digital.co.uk

Your own website, e-commerce solution & CMS for only £499 Given the present economic climate and budgets being much tighter, Deepblue digital recognised a need for a simple, cost effective all in one solution for the small business owner when it came to building and creating a website and e-commerce solution. To this end, Deepblue has created Deepblue-Commerce

In this Month’s Issue:

SEO Basics for Sailors

Part 1 SEO navigation and useful tips for beginners!

Music Site Relaunch

Customisable

Free Hosting

Intuitive CMS

Add your company logo, match your company colours.

We will host your site FREE for the first twelve months.

(Content Management System)

As simple as that!

(normally £170)

Total access, build static pages, add content and images.

Production Room go from strength to strength!

Free 18 Stage SEO Checklist See where you are at a glance on the SEO road

Search Engine Ranking Deepblue Digital answering often asked questions

In-house Large Format Printing Keeping costs down whatever your deadline!

www.deepblue-digital.co.uk

Call 0113 237 0555 NOW! This simple template driven all in one package has everything required to create your first website and online shop. Sign in to the back end, enter your company info and payment details. Build your pages and add images. Add products and then connect the site up to the bank of your choice. We will even host your site FREE for twelve months (Saving £170). Username and Password driven, the system allows for secure access to the intuitive Content Management System (CMS), where you can continue to tailor the website to your needs. It's simple to create and easy to use and if you have any difficulty at all Deepblue digital is always available to help with any technical problems should they arise. If you would like a demonstration of this amazingly priced package simply visit our site - webstore.deepblue-digital.co.uk

info@deepblue-digital.co.uk


Newsletter Summer 2010:Layout 1 12/07/2010 14:05 Page 2

And the sexy bits!... A small selection of recent site designs from our portfolio...

SEO Basics for Sailors Part 1 FREE

THE Party Band for Weddings & Functions www.beatstreetinternational.co.uk

SEO Audit

PHP, Gallery, Videos, Music Player

Call 0113 288 8522 If you are just about to set sail on the SEO high seas and have little idea of how to navigate your new vessel, then the following pointers from the SEO LEEDS team at Deepblue-digital might prove useful for beginners of SEO navigation.

Online Vehicle Buyers & Sellers

These are real beginner SEO points that you can either attempt yourself or use to query your website designers or new SEO shipmates with.

www.stebay-motors.co.uk PHP, User Registration, User Content, E-Commerce

So lets take a look around your new craft.

Part 1 THE WEB DESIGN

Premier Indian Restaurant, Kirkstall Road, Leeds www.hasans.co.uk PHP, MySQL, Gallery

Specialist Wooden Front Doors & Bespoke Frames Online Store www.frontdoorshop.co.uk PHP, E-Commerce, Gallery, Blog

www.deepblue-digital.co.uk

Forget about SEO forget about setting sail. Before all that, you have to get the design and build of your website shipshape and Bristol fashion. Do not attempt to set sale on the SEO ocean until you have your ship looking and working correctly. The first time you allow visitors on board and they see barnacles on deck, locked cabins and no content in the galley they are going to smell a fish and you will never see them again. You do not have to spend thousands on a refit. It has to look the part, look professional and do its job. You may have heard about WEB 2.0, you may have heard about Bounce Rate you may have heard about User Interaction if not ask your web designer. Look at what other people are doing in the same industry. Look at entirely different industries and show your web designer what design you like, get him started in the right direction or he will end up charting his own course and costing you money. A professional web designer with years of experience and a good few previous web designs to show you, should steer you in the right direction and make sure your vessel floats. Ask your friends and family if they would not mind taking a tour of the new site, pick up any pointers or comments from them and make sure the designer understands and is happy to implement them. A good web designer should attempt to understand your industry and try not to force a speedboat on you when in fact you require a transport ship or a cruise liner. More next time!

0113 237 0555


Newsletter Summer 2010:Layout 1 12/07/2010 14:06 Page 3

A successful site relaunch... It’s been music to our ears too!...

18 STAGES OF SEO IN LEEDS DEEPBLUE-DIGITAL In an effort to improve our working practices Deepblue-digital have often systemised our approach to business in some way. Allowing us to better measure and improve that particular area. This is especially relevant with SEO due to the information involved, the time it takes and also the amount of different people involved. Over time we have developed an 18 point SEO checklist, so that at a glance an account manager or client can see where a client is along the SEO road. Each of these points is obviously a simplified header of very much more complex events. •SEO Site Goal (What does the client think the site is for) •Client SEO Keywords (What does the client think he should be found under) •Baseline Rank /Links check (To show improvement from here on in) •Google Keywords (What Google shows as the relevant searches for the client) •Clients SEO Rival (The clients suggested competitor) •Google Rivals (Googles suggested competitor when a search is done) •Rival Keyword /Links (Agreed Competitors Keywords and Links)

Production Room was established around two years ago. Deepblue were approached to design and host an e-commerce website along with the branding and printed marketing material. In a very short space of time the website had come into its own and sales were averaging £10,000 per week, on top of sales from their extensive retail showroom. Of course this was not entirely down to the work you can see, but more the extensive background work carried out by Deepblue. You’ll have no doubt read about SEO (Search Engine Optimisation) here in this newsletter, along with ‘keyword targetting’ and ‘pay per click’. In addition Deepblue applied a content management system to enable more efficient stock control and a database catchment and generation system.

•Analytics (Ad Analytics or other measures to client site)

Over a period of time the website had almost outgrown itself with various additions and more product. Deepblue worked closely with the Production Room team and redesigned the website (featured above) to encompass and incorporate all the latest innovations in website technology. In addition a more pleasurable shopping and viewing experience to it’s many existing, and of course, new customers was paramount. The revamped website has been extremely well received and the Deepblue team wish Production Room continued growth and success.

•Google Base Ecommerce etc

www.deepblue-digital.co.uk

•Site Design review (Does the new/old design work as intended is the buying process simple) •On Site SEO Checklist (Keywords, Meta Tags, Copywriting, Categories, Keyword density etc) •Rank Check Analytics updt (3 month update of rank) •Websitegrader.com (Useful tool) •Basic Directories (Yell, Thompson, Local Business) •Refined Directories (Pertaining to clients area)

•Google Maps (Claim your business or sign up) •Link Building (Find relevant links and quality links) •Social Networking (Facebook, Twitter, Bebo etc) •Blog (Will the site benefit from a blog)

If you need help with any of the points give us a call and let us do a FREE Audit of your site! 0113 237 0555


Newsletter Summer 2010:Layout 1 12/07/2010 14:06 Page 4

To find out more about the many benefits DeepBlue-Digital can offer your business, or for a Free Quote, call Emma Cook on:

0113 237 0555

DIGITAL MARKETING AGENCY DeepBlue Digital is the web-based arm of DTH Advertising Ltd.

Where are YOUR competitors ranked on the Search Engines? Where are YOU ranked on the Search Engines? How can YOU rank higher and get your site to work harder? How has the Google Caffeine update affected YOU? Deepblue-digital will help you answer these questions and more. We want to improve your website ranking in Google, Yahoo and Bing for the best search phrases in your industry - search phrases that count, search phrases that generate quality targeted visitors, real leads and genuine sales.

Large Format Prices Material 100gsm Matt Coated Paper Heavyweight Coated Paper Satin Coated Paper Photo Coated Paper

A2

A1

A0

£6 £11 £21 £7 £13 £24 £9 £15 £24 £9 £15 £24

For the lowest print prices in town, contact KATE on:

0113 237 0555

These are small print run prices, for larger runs reductions will be offered please enquire.

Over the past eight years we have been continually developing our Web design and SEO skills delivering exceptional results for over 500 clients. As one of the largest Web Design and Search Engine Marketing companies in Leeds, we are offering you a full service end to end solution, specifically for small to medium sized businesses. We can help you through the jargon and confusion surrounding Search Engine Optimisation, Internet Marketing, Pay Per Click, Conversion Rates and more. We can do this for a regular monthly rate or for an ad hoc per project fee, it is up to you.

MONTHLY BENEFITS INCLUDE • Monthly Statistical Analysis of Page Position • Monthly Statistical List of Backlinks to your site • Free Use of our Bespoke Page Rank Position Tool (http://www.deepblue-digital.co.uk/seo-client-list.php) • Free Advice on Marketing your website • Free Advice on Conversion rate improvement

FREE SEO Audit

Call

0113 288 8522

Every aspect of our work is completely measurable from Google positions achieved to increased traffic and quality leads generated. If you would like more details on how we could help you rank highly on Google and for a FREE DETAILED WEBSITE AUDIT just hit reply and email us back. We will have a detailed report back to you within 48 hours, with over 50 bullet points and improvements to your Website and SEO campaign. Or you can call and speak to Emma or myself (Jason Cook) on 0113 288 8522

For further information - www.deepblue-digital.co.uk/seo-client-list.php

catch up with our latest blog posts... and have your say! www.deepblue-digital.co.uk/blogs

www.deepblue-digital.co.uk

Suite 6, Devonshire Avenue, Devonshire House, Leeds, LS8 1AY. T. 0113 237 0555 info@deepblue-digital.co.uk

Web Design and SEO Leeds Deepblue-digital  

Web Design and SEO Tips and Tricks from one of the leading web design companies in Leeds, West Yorkshire. If you are a small business lookin...

Read more
Read more
Similar to
Popular now
Just for you