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Music Video Pitch


My Artist “MY NAME IS FORTUNE! I'M AN UPCOMING RNB/HIPHOP/POP ARTIST WITH LOADS OF CHARISMA AND DRIVE TOBE ON TOP! THE MUSIC BUSSINESS HAS A PLACE FOR ME NO DOUBT! I HAVE BEEN SINGING/COMPOSING/PERFORMING/PRODUCING PLUS WRITING SONGS FOR THE RIGHT DEAL!CLEARLY MY FOLLOWING ARE MOSTLY WOMEN BASED!! MUST BE THE SWEETNESS IN THE VOICE THEN!! HA! HA! HA! HA! VIEW ALL MY FRIENDS ON MYSPACE PAGE! ITS TRUE YOW! WOMEN GIVE PROPS MORE THAN MEN! THATS JUST THE WAY IT IS! I KINDA FEEL LIKE A MASS DESTRUCTION WEAPON READY TO BLAST THE MASS WITH SOME HYPE GOOD MUSIC RATHER!! BLA! BLA! BLA! MANN! TALK IS CHEAP FOR ME NOW!! MY STARDOM PLACE IS WAITING FOR ME AND I'M SO READY FOR THE WORLD!!”

This is his Bio, taken directly from Unsigned.com where he talks about himself and what his ambitions are.


Lyrics

[V1:] I can't get it back, but I don't want it back, I Realized that, She don't know how to act Never been a dumb dude No I'm not dense I Just had a slight lack Of common sense I was the good guy She was the bad girl I'm thinking one girl She thinking me, earl James and jimmy Yep she had plenty But love for me, she didn't have any I was inviting, her into my heart But she was out riding in some other man's car She was my night time, thought I was her star Guess I was wrong, but see I'm strong Wont take long for me to move on [Hook:] Please don't worry bout me I'm fine (Please don't worry bout me I'm fine) Only gonna play the fool one time (Only gonna play the fool one time) Trust me when I say That I'll be OK Go on girl (Go on girl) Go on girl (Go on girl) Go on girl

[V2:] I can't get it back, but I don't want it back, I Realized that, She don't know how to act Tried to settle down and look what I get Thought it was my time, but I guess not yet She at the bar getting drinks from many men I'm in the house, thinking she’s with her girlfriends Just not knowing, truly not knowing I look back now like, man, I was open I was inviting, her into my heart But she was out riding in some other man's car She was my night time, thought I was her star Guess I was wrong, but see I'm strong Wont take long for me to move on [Hook] [Bridge] The mistake I made is clear (we never should've been together) That’s the reason you're not here (I know that I can do much better) Not a single salty tear Not a feeling in my chest Baby I'm feeling no stress I'm too fly to be depressed Go on Girl Go on Girl Go on Girl Go on Girl


Permission


Brand Identity - Female Fan base - Gentle - Humble Personality - Sensitive I visualise the artist to look like Neyo as he is a song writer who writes about relationships and girls, artists believe he can put himself in the shoes of a girl and within their minds to write like him. Neyo also writes for many other celebrities, females in particular.


Video Ideas / Visual Styles • Want the music video to match the narrative and lyrics of the song. E.g. Rihanna- Unfaithful http://www.youtube.com/watch?v=rp4UwPZfRis • Cross Cutting from scenes of the girl with one guy to the other so we see her two timing both of them- sympathy for both men as shown in the N Dubz- Playing with Fire where all and members are shown to be cheating on their partners.


Target Audience

• Teenagers to young adults 15-25 year olds both male and female. • Hip/Hop theme is popular with younger generation. • Not going to have an appeal globally/ internationally as he is a young British artist.


Casting • The artist himself will be acting in the video as the boyfriend who gets cheated on.

The girl- young, innocent looking so the audience don’t expect her actions.

As the artist is a black male, that’s what I’m looking for in this role. However, I don’t know who!!!!!


Locations • Walking along the Thames Embankment showing the couple happily together. Romantic Location- during the evening as lights come on. • Bedroom scene showing how exactly the girl is cheating on her man and is caught out (N Dubz- Playing with Fire). • Travelling all this way may be hard specifically to film if not all done in one day. • Actors are less likely to want to travel all that distance and give up that much free valuable time. • Lesson time cannot always be used to film so this time might be wasted.


Equipment Memory Card

HD C am

era

Tripod

od n op Mo

Mac

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