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Growth from the inside out Brands start on the inside with humans, and are ultimately delivered on the outside to humans. People within an organization are the fuel for growth—they’re the innovators and doers, the passion and energy. To harness this, however, it’s vital to acknowledge that people change too, which means organizations must evolve their thinking along with them. Being attuned and attentive to people is how an organization successfully aligns with, attracts, and retains both talent and customers. Major cultural shifts impact the way people think on a macro scale—especially
From profit to purpose
younger generations—and these attitudes trickle into organizations. Understanding the forces behind their motivations and desires is key to shifting the thinking of an organization.
An evolution in thinking has given rise to a mass movement towards greater purpose and more deeply held values. We’re focused on a better future, constant learning, and a holistic quality
The world is changing, and we need to adapt world
work
employees
culture
macrotrends
era of purpose and values (why, not what)
lack of trust in formal hierarchy
implications
urbanization
learning vs. doing
changing demographics
millennial workforce
desire for more flexibility, less process
climate change
hyper-connectivity/ technology
personalized development: coach and manager
quality of life/ wellness
freelance vs. full time mobility/career development
hard to change & adapt due to over-engineered processes quality, pride, and innovation at risk