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Research into First Things First 2000 and Presentation

At the time of the rewriting the manifesto there were some manger technological developments such as internet explorer version 5; MySpace; which gave people there first taste of customizing and showed them the power of the web, or Napster; which changed how we looked at copyright. I cannot be certain that these did indeed

Fig. 1. Original First Things First Manifesto 1964

Jason Atkinson Manifesto project

effect or provoke the rewriting of the manifesto however these are key points and I feel that are relevant. I really enjoyed researching into the manifesto; we were given as a group. I do feel that everyone in my group pulled their weight and gave their best. I was glad that I did something right.

Fig. 2. Slide from First Things First Presentation


Research on Audience; Secondary Research

After completing my work on the “First Things First 2000” manifesto, we as a group moved on to researching the role of the audience using secondary sources. Recovering Journalist states “The Net Gen wants entertainment and play in their work, education and social life.” This shows what digital culture has done to the audience as we feel the need now to include entertainment in work and social life this source also helped us a great deal to form a list of questions.

Fig. 1. List of questions and ideas we came across and discovered in our research

Jason Atkinson Manifesto project

(See Fig. 2.) Displays information in the form of news paper articles included with in this are a number of quotes a total of five which we used. I feel that a good amount of information came from my personal research which I present to my group and this has benefited the forming of the final artefact or manifesto.

Fig. 2. Collection of quotes relating to the key ideas and questions we had


Research into Audience; Primary Research

Fig. 1. A list of questions we asked in interviews

Jason Atkinson Manifesto project

Fig. 2. Interviewee 1 To try and obtain some primary research on the subject of the role of the audience in digital culture we held a series of interviews formed around the questions which we made from our secondary research which was as followed: What is an audience? How do you think the role of the audience changed with the introduction of new media? Is it right for companies to target individuals by marketing with the use of personal data? What do you think has happened by the switch to free uncensored unregulated content being the basis of almost all knowledge for the younger generation? And why do younger people prefer free, open media sources over more traditional methods such as news sources?

Fig. 3. Interviewee 2 Does “illegally� accessing media damage the industry or could it promote healthier, more original, more interesting content in the future? Should there be a compromise / change to the current distribution system? Is it important for the audience to understand new media on their own or is it important to be told how to use it? These questions were presented to six people in an interview situation which made us learn and also support our own opinions which were then formed into a rough draft of a manifesto. .


Concepts and Ideas for Final Manifesto

Jason Atkinson Manifesto project

I presented two ideas forward for the group to decide on, one of these being a video of a empty seats which will have one person appear to read a line of the manifesto we written then disappear to be replaced with someone else in a different part of the audience to read the next line and so on. (See Fig. 3.) My other idea was based around creating a zine which I had done before (see Fig.2. for a example of my previous zine work) but integrating new media technology into the design such as QR codes. The idea of a zine being a limited run means for the message to spread the audience would have to create a chain which would mean the passing of the material in this case the zine to others to spread the awareness of the benefits and pitfalls created by digital culture relating to the role of the audience (see Fig. 1.) To help and improve the manifesto I redrafted the first version in my own way. My group didn’t use my version in the end however I feel that it is an improvement to what we started with. However we did finally settle on a version to use within the zine.

Fig. 2. Two pages of a zine I made previously as an example

Fig. 1. Diagram of how the zine could be used

Fig. 3. Diagram of manifesto video proposal


Final Artifact

Jason Atkinson Manifesto project

Fig. 1. Manifesto front cover

Fig. 2. My pages of the Manifesto

Fig. 3. Collect of pages from the zine

To help create the final piece we split the making of the zine into pieces my pages were on the section relating to freedom of information and the lack of censorship with in digital culture “People are now growing up in a world where censorship and regulation are non existent in a large proportion of their information sources. We need to spread awareness of the benefits and pitfalls of absolute free speech.” as my section was on lack of censorship I decided to use a image of a women with her breasts out with the sensor bars not over her nipples like they would normally be but above and below with the words no censorship, I thought it was relevant as David Cameron is trying to sensor porn in the uk on the internet which in all respect is a complete waste of time as politicians should now there are no definite way of stopping content or information getting on the web.

The second page I decided to put my section of the manifesto in a speech bubble as it shows relation to freedom of speech which I am talking about, I also refer back to punk culture and the freedom of speech then by writing beyond the bollocks freedom of speech, the bollocks referring to the sex pistols album “never mind the bollocks” which shows the type of freedom of speech they had then and by saying beyond I try and point out that with digital culture we have gone even further and made the freedom of speech bigger, but we must also be aware of the benefits and pitfalls of this. In addition to this i also created the back and front covers as these seemed to have been left to the end I decided on a simple name “The New Media Audience Manifesto” and space for us to sign similar to the First Things First 2000 Manifesto.

On the back cover I included the words “we... want to express, customize, play, socialize and generate” referring back to the manifesto and what we believe an audience wants as well as giving people the option of drawing and or customizing the zine its self. After producing a number of copies of the zine we than presented to the rest of our class our findings and also my making of documentary which is another element of evaluating and understanding of the work my group and me have done.


updated manifesto project