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Research into Similar Campaigns

As I have found there are many hate campaigns and anti piracy campaigns but very few campaigns promoting copyright the examples I found (see Fig. 1. & Fig. 2.) are both campaigns by the Trust which present the use of copyright as a good idea as there is the belief that without copyright there will not be any creative industry and jobs will disappear and not just effecting the companies but also the people and their families.

Fig. 1. You Make the Movies Campaign by Trust

Jason Atkinson

Industry Trust project (YCN)

The two campaigns approach this in different ways “you make the movies” (see Fig. 1.) tries to represent how we take inspiration from movies which could not happen without the movie being there in the first place and “moments worth paying for” (see Fig. 2.) promotes movie going by suggesting that it is a fair prices to pay for such rich content.

Fig. 2. Moments worth Paying For Campaign by Trust


Research of Copyright in Popular Culture

A good way to get a idea across is by embedding it into popular culture the two examples I wish to show case is “Be Kind Rewind” (see Fig. 1.) and “Charlie and the Chocolate Factory” (see Fig. 2.) these two examples discuss copyright in two very different ways in “Be Kind Rewind” with the support of copyright all of their remakes were destroyed showing the side ageist copyright.

Fig. 1. Be kind Rewind (2008) film still

Jason Atkinson

Industry Trust project (YCN)

However in “Charlie and the Chocolate Factory” Charlie’s granddad tells him how Willy Wonka closed his Chocolate Factory because other candy makes were sending in spies to steal his recipes meaning everyone lost their job even Charlie’s granddad who had done nothing wrong. This shows what would happen without copyright and promotes the use of copyright.

Fig. 2. Charlie and the Chocolate Factory (2005) film still were Willy Wonka closes The Chocolate Factory because of spies stealing his life’s work


Research on the Different Sides of the Debate in Copyright

To try and see the two sides of the debate which has formed around copyright I choice to look at the independent report by Ian Hangreave (see Fig. 1.) which agrees there needs to be changes made in UK copyright law because of the digital opportunities which media content presents.

Fig. 1. Independent Report by Ian Hargreave

Jason Atkinson

Industry Trust project (YCN)

On the other side copyright in the digital age (see Fig. 2.) argues that digital opportunities will not promote innovation in the longer term.

Fig. 2. Alternative View of Hargreave Report


Design Proposal

The current situation within copyright is that there is very little respect for it outside of the film industries environment. Along side this there has been anti-copyright belief among audiences formed from bad press by copyright being used as the reason for lawsuits and the fact people see piracy as a victimless crime. The goal of my scheme is to give copyright a positive view for the film, TV and video industry celebrating originality and audiovisual works by using creative ideas to help and provoke people into thinking positive about copyright. This will be done but opening up conversation for debate on the topic letting the projects audience reach their own conclusion. There are examples of events and projects that try and promote copyright such as Trusts “You Make the Movies” and “Moments Worth Paying For” and Intellectual Property Offices “Wallace & Gromit Present a World of Cracking Ideas Exhibition”

Fig. 1. Diagram of My Design Proposal

Jason Atkinson

Industry Trust project (YCN)

The audience for this project is males aged 16 to 25 years old who are seen as “riskies” or “dabblers” in downloading or file sharing who have only dabbled in it a little or are thinking about accessing illegal content. The main way I wish to open up a debate for the audience is by peer to peer sharing via face book as this particular concept has been seen as a bad idea as this is one of the ways copyright is being forgotten about however by doing this I want not only to spark debate with the audience but also to show copyright owners that peer to peer sharing isn’t always a bad idea. A example being the Face Books business section which allows a page to be created for people to comment on and debate on this will also be drive by a film video ad and poster campaign which link to Face Book. In conclusion the actions I wish to take should promote copyright in a way that speaks to a target audience and open up a discussion in using new media as the platform for speech.

Fig. 2. Story Board of My Film Proposal

Industry Trust project (YCN)  

Industry Trust project (YCN) project sheets

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