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The Brand Book



Stay Epic

01

Moodboard

03

Primary Logo

05

Colors Palette

07

Typography

09

Usage

11

Final Notes

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Stay Epic After all the hard work we put into creating a cohesive brand design, we want to make sure it stays that way as it heads out into the world. Please follow these guidelines to ensure the standards and integrity of our Hudson Valley Coworking brand are upheld. And to ensure that our brand stays consistent, professional and of course epic.

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Warm Welcoming Professional The inspiration for Hudson Valley Coworking comes from the One Epic Place branding. Hudson Valley Coworking is a part of the overall Epic Organization and has many recognizable elements that help the viewers link the two together. The target audience is a variety professionals. From lawyers to directors to therapists. Our logo attempts to bring lots of different ideas and backgrounds and bringing them together. That is why we use a range of colors to show our unique qualities and differences. The overall “vibe� or feeling of the brand should facilitate feelings of comfort and success at the same time. Creating a sense of community that focuses on inclusivity, productivity and security.

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Minimum Size The smallest the logo should be displayed is 1.5’ high

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Primary Logo Hudson Valley Coworking’s primary logo is a wordmark and graphic icon. The lettering is consistent with the Epic brand and the graphic logo is inspired by the other companies of the Epic brand including One Epic Place. The primary logo is meant to create a successful and recognizable presence for the brand. Whether it is seen on signs or business cards it should help audiences easily identify the connection to Hudson Valley Coworking. It is essential to the success of the brand that the logo is always applied with care and respect in every application according to these guidelines.

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CYMK: 75, 5, 100, 0 RGB: 94, 162, 70 Hex: 5ea246

CYMK: 100, 92, 17, 5 RGB: 40, 58, 129 Hex: 283a81

Our Colors We are confident in our color palette and we have chosen this palette for specific reasons. We chose our colors as a way to pay respect to the overall EPIC brand while being individual and new. The consistency of the dark blue pays homage to the EPIC brand while the exploration of the green is new and original. Our colors help to create a memorable and recognizable image to the public. These colors create a professional, creative and dependable feeling and are very usable in many settings.

CYMK: 0, 0, 0, 0 RGB: 255, 255, 255 Hex: ffffff

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WORKING TOGETHER at Hudson Valley Coworking

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Nexa Text Demo Bold

ABCDEFGHIJKILM N O PQ R STUVWXYZ 1234567890

Nexa Text Demo

Typography We take pride in our choice of typefaces and strive for consistency throughout our brand. Our typeface palette is strong and successful as well as consistent to the overall EPIC brand. Our typefaces include the Nexa font family. We use Nexa Bold in the logo as well as for headings. We use Nexa Light to pair with that for the logo and for additional taglines. For this brand book we use Oswald for body text and page numbers.

Light

ABCDEFGHIJKILM N O PQ R STUVWXYZ 1234567890

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A.

B.

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A.

B.

This is the Primary logo and is acceptable for use as is.

Usage We have a few rules to ensure that the brand stays consistent and Epic. Do not change the logo by rotating, reflecting or distorting the image - this includes adding images, graphics or text. As well as changing the colors placement or typefaces and content. Here are some examples of acceptable usage and unacceptable usage of the Hudson Valley Coworking logo.

This is the Primary logo without the tagline “ An EPIC Organization�, this is also acceptable for use.

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C. C.

Unacceptable - Do not change or reverse colors.

D. D.

Unacceptable - Do not change or modify the color palette.

E. E.

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Unacceptable - Do not change or modify typefaces.


F. F.

Unacceptable - Do not change or remove the graphic.

G. G.

Unacceptable - Do not change or move the placement of the graphic.

H. H.

Unacceptable - Do not distort, stretch or skew the logo.

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Final Comments If you are ever in doubt please just refer back to this guideline or contact Julie Robbins or Nicole Langlois for more information. These guidelines are fairly flexible and informative, and should allow for enough creative freedom to use the logos as you please while continuing to make to brand look successful, fun and consistent.

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