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G U IDE T O PR A C T IC E B R A NDING 2013

MAP PRIVATE WEALTH IT’S MORE THAN A BRAND


CONTENTS

INTRODUCTION

1.

THE CORPORATE BRAND 1.1 Logo 1.2 Logo Variations 1.3 Clear Space & Minimum Size 1.4 Colours 1.5 Colour Reproduction 1.6 Mono Logo Treatments 1.7 Typefaces 1.8 Accent Device

2.

PHOTOGRAPHY 2.1 Cropping 2.2 Hero Shots 2.3 Landscapes 2.4 Campaign Photography

3. STATIONERY 3.1 Business Card 3.2 Letterhead 3.3 Typesetting 3.4 Follower 3.5 With Compliments 3.6 Presentation Folder 3.7 Sticker 3.8 Facsimile 3.9 Envelope C4

3.10 Envelopes C5 3.11 Envelopes DL

4.

ELECTRONIC STATIONERY 4.1 Electronic Stationery 4.2 Electronic Letterhead 4.3 Electronic Follower 4.4 Electronic Facsimile 4.5 Electronic Memorandum 4.6 Electronic Agenda 4.7 Electronic Business Brief Cover 4.8 Electronic Business Brief Contents 4.9 Electronic Business Brief Text 4.10 Electronic Minutes 4.11 Generic Word Document 4.12 Email signature

6. SIGNAGE 6.1 External Signage 6.2 Internal Signage

5. MEDIA 5.1 A4 Brochures Formats 5.2 Bar Charts 5.3 Line Charts 5.4 Pie Charts 5.5 Table – Two Column 5.6 Table – Six Column

5.7 5.8

Social Media branding A4 Flyers

5.9 DL Flyers 5.10 Powerpoint

7. UNIFORMS & PROMOTIONAL ITEMS 7.1 Christmas Card 7.2 Client Birthday Card


INTRODUCTION As a valued member of the Map community, you have the flexibility to brand your marketing material using your own corporate logo, font and imagery so you can build and maintain a strong practice brand. ASIC requires clear disclosure of licence details and these guidelines will assist you when identifying Map in your collateral.

INTRODUCTION Your brand is the hero.

reference Map:

You may use a watermark, provided it does not

We want you to focus on and invest in your own

• Letterhead

interfere with the Map disclosure.

practice brand. To ensure the focus remains on you

• Business cards

Should I use the full Map brandmark?

we have developed ‘70/30’ rules around brand

Map disclosure is not mandatory on ‘with

The full Map logo should only appear on your

prominence.

compliments’ slips, envelopes and internal office

website, along side the Map disclosure. On your

‘70/30’ simply refers to the size relationship between

stationery (for example, note pads).

stationery and signage, you are only required to use

your logo, and the M disclosure. Your logo gets

Letterhead/BUSINESS CARDS

the Map ‘m’ device. Please refer to the relevant

70% prominence, M gets 30% prominence.

What are the requirements?

pages for examples of website, stationery and signage

The following guidelines will show you how to apply

• Map disclosure must be a minimum font size of 8pt for letterheads and 7pt for business cards. Disclosure must be legible.

requirements. For usage guidelines of the m device see

the 70/30 rule to: • Letterhead • Business cards • With compliments slip

• It is preferred that Map disclosure are in Helvetica Neue Light font, in black.

the following pages. Is the co-branding equal? No. The size relationship between your practice brand and Map is 70/30.

• Envelopes

• Your details and Map’s details must be clearly separated to avoid confusion.

• Signage

FAQ

If you use an email signature that includes your

• Website

What business logo should I use?

business name (for example, as part of a logo at the

We have developed template examples in the

Your practice logo should reflect the entity authorised

top/bottom of the email, or you sign off with your

‘Key business stationery’ section of this guide. If you

by Map.

name and business name), please also include the

require further clarity around disclosure requirements,

Please refer to the separation of business guidelines for

following as part of your signature:

please contact your local Compliance Manager.

more information.

For Authorised Representatives (AR) only

These key business documents should

Are watermarks allowed?

‘Authorised Representative of Map Group Pty

What is required for our email signatures?


SECTION 1: The Corporate Brand 1.1 Logo 1.2 Logo Variations 1.3 Clear Space & Minimum Size 1.4 The ‘M’ Device 1.5 Colours 1.6 Colour Reproduction 1.7 Logo Colour Treatments 1.8 Typefaces 1.9 Accent Device


SECTION 1: The Corporate Brand

THE COPORATE BRAND

In 2012 Map Private Wealth aquired its new name and a new logo and branding concept was required. The logo needed to be simple, modern and fresh.

1.0


SECTION 1: The Corporate Brand

LOGOTYPE

M DEVICE

the brandMarK The Magnitude Brandmark has two elements: the logotype and m device. The Brandmark is available in a horizontal format only. Colour Brandmark

www.mapprivatewealth.com.au

MiniMuM size

56.5% (26mm)

The minimum recommended size for the Magnitude Brandmark is 26mm wide. The width measures the entire Magnitude Brandmark, including the m device. This minimum size has been devised to ensure that the Magnitude Brandmark is always clearly present and recognisable.

Mono Brandmark

Minimum size

www.mapprivatewealth.com.au

LOGO

100% Black

PMS 444

black Corporate colours

CORPORATE fog

1.1

CoLours

SUPPORT

deep moss green moss green

1.2

mist

A principle component of the Magnitude Brand is the colour palette.

100% black

Pms 445

Pms 444

Pms 443

Pms 441

cmYk C 0 M 0 Y 0 K 100

cmYk C 20 M 0 Y 20 K 65

cmYk C 15 M 0 Y 15 K 42

cmYk C 12 M 0 Y 12 K 30

cmYk C 6 M 0 Y 7 K 9

rgb R 0 G 0 B 0

rgb R 92 G 108 B 96

rgb R 145 G 159 B 149

rgb R 173 G 186 B 178

rgb R 225 G 230 B 225

hexadecimal #000000

hexadecimal #55666D

hexadecimal #7B8E99

hexadecimal #A5B3AB

hexadecimal #DCE4DD

X

The colours are fresh, human, calm, intelligent, and experienced. The corporate and support palette includes Moss Green, Fog and Mist. Moss Green is the key brand colour and all other colours are secondary. In 2012 Map Private Wealth aquired its new name and a new logo and branding concept was required.

X

The logo needed to be simple, modern, fresh

CLear sPaCe

X

The Map Brandmark has two elements: the

X

Clear space

logotype and m device. The Brandmark is available in a Clear space describes the exclusion zone around the horizontal format only. Magnitude Brandmark. This zone is the minimum area around the Brandmark that must always be kept free of type or any other graphicofelement. exclusion A principle component the Map The Brand is the zone is based the width of the m device — represented by X. colouron palette. In ideal circumstances, the clear space around the The colours are fresh, human, calm, intelligent, and Brandmark should be greater than that specified here. experienced. The corporate and support palette includes Moss Green, Fog and Mist. Moss Green is the key brand colour and all other colours are secondary.

Magnitude Co-brand guideLines aPriL 2012


SECTION 1: The Corporate Brand

www.mapprivatewealth.com.au

LOGO VARIATIONS

PRIVATE WEALTH

In 2012 Map Private Wealth aquired its new name and a new logo and branding concept was required. The logo needed to be simple, modern, fresh

1.2


SECTION 1: The Corporate Brand

CLEAR SPACE AND MINIMUM SIZE

1.3

Clear space describes the exclusion zone around the Map Brandmark. This zone is the minimum area around the Brandmark that must always be kept free of type or any other graphic element. The exclusion zone is based on the width of the m device — represented by X. In ideal circumstances, the clear space around the Brandmark should be greater than that specified here. The minimum recommended size for the Map Brandmark is 26mm wide. The width measures the entire Map Brandmark, including the m device. This minimum size has been devised to ensure that the Map Brandmark is always clearly present and recognisable.


SECTION 1: The Corporate Brand M DEVICE

the M deviCe The Magnitude m device is an abbreviated expression of the company name Magnitude.

CoLour X

Black

MiniMuM size

(4.5mm)

Clear space

Minimum size

Reversed/white

The Magnitude m device and disclosure should only appear in black, or reversed in white with a background of black, when used for your practice.

Colour

The minimum recommended size is 4.5mm wide to ensure it is recognisable and to maintain its visual integrity when printing.

THE ‘M’ DEVICE

CLear sPaCe

1.4 1.4

The Map m device is an abbreviated expression of the company Map. the exclusion zone around the Clear spacename describes Magnitude m device. Colour Theminimum Map m device and disclosure appear The clear space for the mshould deviceonly is half its in black,represented or reversed in withexample a background black, when width, bywhite X in the on theof right. used for your practice. Minimum size The minimum recommended size is 4.5mm wide to ensure it is recognisable and to maintain its visual integrity when printing.

inCorreCt usage

Incorrect usage

Clear space Shown at left are some examples of what not to do. Clear space describes the exclusion zone around the Map m This is not a definitive list, but gives a good idea of device. unacceptable uses. The minimum clear space for the m device is half its width, by Xthe in the example right. –represented Do not change colour of theon m the device. usageor distort the m device. –Incorrect Do not stretch –Shown Do notatchange proportions layout left arethe some examplesand of what notofto do. This is not theamdefinitive device. list, but gives a good idea of unacceptable –uses. Do not add other elements to the m device. Donot notplace change colour of thecomplicated m device. –•Do thethe m device over or images. •patterns Do not stretch or distort the m device. • Do not change the proportions and layout of the m device. • Do not add other elements to the m device. • Do not place the m device over complicated patterns or images. Magnitude Co-brand guideLines aPriL 2012


SECTION 1: The Corporate Brand

CORPORATE

SUPPORT

ACCENT

SHIRAZ

SKY BLUE

MIST

FOG

MOSS GREEN

DEEP MOSS

BLACK

COLOURS A principle component of the Map Brand is the colour palette. It is one of several ways in which we can bring the brand values and personality to life. The colour palette reflects the breadth of Map’s offerings, personality and audience. The colours are modern, human, calm, intelligent, experienced and surprising. The corporate and support palette includes Moss Green, Fog and Mist; these colours are offset with accent colours of Shiraz and Sky Blue. At least one Moss Green should appear on every communication piece. Moss Green is the key brand colour and all other colours are secondary. Shown at left, the proportional ratio of colour use ensures a dynamic and interesting layout. The palette allows for the application of colours singularly or in combination. Colours and colour combinations from the palette should be applied moderately and thoughtfully. Colour selection should be appropriate to: – The communication objective. – The medium of the piece. – Any photography which may be seen in the context of the colours. Process (CMYK) or RGB colours, where used, should be converted to the colour breakdowns specified in these guidelines.

1.5


SECTION 1: The Corporate Brand

CORPORATE

Black

Deep Moss Green

SUPPORT

Moss Green

Fog

Mist

In print communications, colours should be reproduced in their pure (PANTONE®) form to maintain consistency. However, where reproduction is limited to CMYK, recommended colour breakdowns for each brand colour have been defined to ensure the best reproduction of each colour. 100% Black

PMS 445

PMS 444

PMS 443

PMS 441

CMYK C 0 M 0 Y 0 K 100

CMYK C 85 M 70 Y 80 K 8

CMYK C 58 M 45 Y 45 K 0

CMYK C 12 M 0 Y 12 K 30

CMYK C 6 M 0 Y 7 K 9

RGB R 0 G 0 B 0

RGB R 92 G 108 B 96

RGB R 145 G 159 B 149

RGB R 173 G 186 B 186

RGB R 225 G 230 B 225

ACCENT

COLOUR REPRODUCTION The CMYK colour breakdowns shown at left are applicable for both coated and uncoated stock.

When a printed piece allows for CMYK plus a spot (PANTONE®) colour, there should be particular thought as to which colour should be reproduced as a (PANTONE®) colour to maximise the best possible printing outcome. Considerations include: – Solid colour covering large spaces.

Shiraz

Sky Blue

– Dominant colour. – Copy reversed out of solid colour (especially small sized type). – Copy appearing in a colour other than black.

PMS 7427

PMS 3105

CMYK C 15 M 100 Y 100 K 35

CMYK C 40 M 4 Y 20 K 0

RGB R 146 G 21 B 42

RGB R 156 G 209 B 220

1.6

Our communication also extends to screen mediums such as PowerPoint presentations. RGB breakdowns for these mediums have been defined to allow the best possible reproduction. Refer to Section 7 Online for hexadecimal conversions. Stock The preferred stock for printed Map Private Wealth collateral is uncoated, Navajo or Tablex White. NOTE: Refer to a Pantone® Colour Specifier for accurate colour matching. Your computer screen or colour laser/inkjet prints are not accurate enough for this purpose.

MAP PRIVATE WEALTH BRAND GUIDELINES JANU-


SECTION 1: The Corporate Brand

www.mapprivatewealth.com.au

LOGO COLOUR TREATMENTS

The Map Brandmark should always be used and appear in the two-colour version, 100% Black and Moss Green PMS 444, unless: – The distinction between Moss Green and a background colour or photograph is not sufficient.

PRIVATE WEALTH

PRIVATE WEALTH

In this case, the Brandmark may appear in reverse on the background colour or photograph. – The Brandmark does not have the flexibility to appear in Moss Green (ie one-colour job). As a general rule, never reverse the Map Brandmark out of a textured or patterned background, and please ensure the background is dark enough to retain legibility of the reverse text.

1.7


SECTION 1: The Corporate Brand

PRIMARY BRAND

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghi jklmnopqrstuvwxyz!@#$%&*( ) { } [ ] : ‘ ; ’ ,“.”?/1234567890 Franklin Gothic Demi Condensed

PRIMARY BODY

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghi jklmnopqrstuvwxyz!@#$%&*( ) { } [ ] : ‘ ; ’ ,“.”?/1234567890 Avenir LT Std 85 Heavy

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghi jklmnopqrstuvwxyz!@#$%&*( ) { } [ ] : ‘ ; ’ ,“.”?/1234567890 Avenir LT Std 65 Heavy

TYPEFACES The following guidelines for typography apply to the Map core brand, co-branding and Map Private Wealth. PRIMARY brand Franklin Gothic is used as the primary brand typeface for major headlines. The principal way of applying a headline is in conjunction with photography. Franklin Gothic is a solid, strong, highly legible typeface. It is san serif, neutral, and its simple quality allows it to compliment our primary body typeface, Avenir. The approved weight is Bold Condensed Twenty. Headlines • Should only appear in Trade Gothic Bold Condensed • Twenty, kerning set at –20. PRIMARY body

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghi jklmnopqrstuvwxyz!@#$%&*( ) { } [ ] : ‘ ; ’ ,“.”?/1234567890 Avenir LT Std 35 Light

Avenir is used as our primary body copy typeface across most of our communication collateral. Avenir is a clean, contemporary and sophisticated typeface. The approved weights are Heavy, Medium and Light. Avenir is not to be used for: – Screen based media such as web. – Bodies of documents created in Microsoft Office applications. An alternative typeface has been selected for these applications: Arial.

1.8


SECTION 1: The Corporate Brand

ACCENT DEVICE

Accents within the Map Brand introduce an element of surprise which help bring the brand to life. A system for the application of the accent colours has been created for consistency across the brand. Accents can be applied as half dots, single dots, or circle and dot combinations. A system for dots which accompany headings has been included for application on flyers and brochures. Like accent colour, use of the accent device should be limited. Refer to Section 5.1 Colours for further information on proportional usage of accent colours. For example Shiraz and Sky Blue should never appear as solid pages and be limited to accent dots or circles. Shiraz however, may appear as a solid panel in special brochures as well as accent dots. Refer to Section 6.5 DL flyers for further information on applying the accent device as shown left.

1.9


SECTION 2: Photography 2.1 Cropping 2.2 Hero Shots 2.3 Landscapes 2.4 Campaign Photography


SECTION 2: Photography

SECTION 2: Photography The Map photographic image library includes Hero, Landscape, Campaign, Executive and In Situation imagery all reflecting the essence of the Map Brand with a common look and feel. This consistent photographic approach the enables Map to communicate and reinforce a strong brand and message. SPECI FICATIONS The dialogue between the Map brand and its audience relies on building an unspoken insight into the photographic subjects motivation. Some of us dream of world power, some dream of Friday afternoon; we should be able to read this from an image without explanation. However, it’s difficult to force an emotion into the subject of a photograph.

What does this mean for a photographer and the subject?

Wardrobe

It means the process should be relaxed and unhindered by the need for a formulaic result. The photographic session should be a paragraph in the chapter, not a defining sentence.

Wardrobe should be natural, the subject has to feel comfortable in their skin.

Ultimately, the efficacy of the images will come from their cooperation with the language component of Map brand; we use headlines to provoke thought. For example, the image of a world leader overlaid with a pragmatic instruction might relate to the image or at the reader. Sometimes ambiguity is our greatest strength.

This visual insight into the people of Map aims to be more than the token smiling human face so many corporations use to disguise their basic bottom-line motivation.

Technical specifications

Photograp hy: a Philosop hy

• The light should be even and from the front; a soft side shadow is permissible.

Character images unmasked by commercial aesthetics are instrumental as visual support to the Map brand broadcast.

• Distraction from the spotlight of being the subject will help relax the subject. An assistant to engage the subject in conversation while the photographer concentrates on the shot will help facilitate this and lead to... • Humour shining through some of the shots. It’s a cliche, but a joke will ease a tense face, or engage the subject in... • Narrative. Everyone has a story to tell. Let them tell the camera with passion.

By removing any external reference from the image and drawing only from the subject’s expression, we assume much more about their character and motivations.

A person to person interface is pivotal to the philosophy of Map. Our basic desires for security, to invest, and build are shared by our advisors.

Expressions

• The background should be as white as possible and the subject far enough away as not to cast a shadow.

• Direct with imagination: I am thinking of a holiday, I am thinking of my children, I am thinking of my dog, I am thinking of retirement, I am thinking of a place in the sun, I am thinking of you. Composition

• A short depth of field will accentuate facial features on tighter shots and should be used for visual effect.

• Body angle of talent varies from 0–45 degrees to camera and talent should engage with the viewer looking directly to camera.

• A wider lens should be used on full length portraits to foreshorten.

• Considered crops, creating interesting, simple and clean graphical compositions.

2.0


SECTION 2: Photography

CROPPING

5.15

Cropping can make a Magnitude image dynamic, graphic and contemporary, shifting the balance of a shot and creating a sense of intimacy, space or drama. Shots should be cropped to maximise impact and visual interest, and reinforce a consistent and unique look and feel for Magnitude. Photographs should be taken with talent slightly off centre in frame, mindful of the possibilities of portrait and landscape application of the photographs. Most of the face should be seen, or at least enough to get a sense of the talent, their character and their expression.

CROPPING

2.1

note: the above example is not to scale.

Cropping can make a Map image dynamic, graphic and MAGNITUDE BRAND contemporary, shifting the balance of GUIDELINES a shot andSEPTEMBER creating a 06 sense of intimacy, space or drama. Shots should be cropped to maximise impact and visual interest, and reinforce a consistent and unique look and feel for Map.


SECTION 2: Photography

SECTION 5 Visualising the Brand

PhOTOGRAPhY – hERO

5.17

HERO SHOTS

d – all hero photography available

etallic silver half tone.

g – all hero photography available etallic silver half tone.

ealth – all hero photography

ite and metallic silver half tone.

e is not to scale.

MAGNITUDE BRAND GUIDELINES SEPTEMBER 06

Photographs should be taken with talent slightly off centre in frame, mindful of the possibilities of portrait and landscape application of the photographs. Most of the face should be seen, or at least enough to get a sense of the talent, their character and their expression.

2.2


SECTION 2: Photography

PhOTOGRAPhY – LANDSCAPE – PRIVATE wEALTh

5.19

lanDscaPe An extended library of landscape images have been selected to represent Magnitude Private Wealth. They project a sense of freedom, endless possibilities and growth with even more emphasis on awe-inspiring vistas. Shown left is the only example approved at present. colour usage All landscape photography should be used as metallic half tones, unless limited by production costs. In that case, black and white should be used.

LANDSCAPES

A series of landscape images without people present, have been selected to represent the Map Brand.

note: the above example is not to scale,

Chosen for their vast scale emphasising the power of nature, they project a sense of freedom, endless possibilities and growth. To emphasise this vast scale, landscape photography should only be used when hero photography is being used in the piece. Composition Considered crops, creating interesting, simple and clean graphical compositions. Colour usage All landscape photography should be used as metallic half tones, unless limited by production costs. In that case, black MAGNITUDE BRAND GUIDELINES SEPTEMBER 06 and white should be used. Colour landscape versions are available for limited use (above the line applications and trade stands), where there is a need to stand out amongst competitors’ promotional material.

2.3


SECTION 2: Photography

CAMPAIGN PHOTOGRAPHY The selection process of images for the Map brand campaign application includes images chosen for their vast scale between landscape and a human aspect or element. The human aspect may be a figure in the landscape or an object which suggests a person has been there. These images project a sense of freedom, endless possibilities and growth. Composition Considered crops, creating interesting, simple and clean graphical compositions. Colour usage All landscape photography should be used as metallic half tones unless limited by production costs. In that case black and white should be used. Availability To source campaign imagery, you may use stock imagery libraries such as www.gettyimages.com, shutterstock.com or istockphoto.com

2.4


SECTION 3: Stationery 3.1 Business Card 3.2 Letterhead 3.3 Typesetting 3.4 Follower 3.5 With Compliments 3.6 Presentation Folder 3.7 Sticker 3.8 Facsimile 3.9 Envelope C4 3.10 Envelopes C5 3.11 Envelopes DL


SECTION 3: Stationery & Email

STATIONERY

This section provides examples and specifications for stationery items such as business cards, letterheads and facsimile. Please ensure that a consistent identity is presented at all times by following these guidelines carefully. Stock recommendations can also be found in this section to ensure consistency across finishes of printed collateral. For electronic stationery application refer to Section 4: Electronic Stationery for further information.

3.0


SECTION 3: Stationery

“The finest compliment I can receive is a referral from my clients and friends.” BACK PRINT

UV GLOSS PRINT ON BLACK BACK

6mm

BRANDMARK

Steve Jenkosky Dip FP, MFinPlan, SSA™

CONTACT DETAILS

certiFieD FinAnciAl PlAnner™ Authorised representative of Magnitude Group P/l ABn 54 086 266 202. AFSl 221557 Ground Floor 201 Sturt Street, townsville QlD 4810 PRIMARY BRAND PO Box 1432, townsville QlD 4810

t. 07 4753 0000 F. 07 4753 0099 M. 0408 771 677

The sample to the left shows suggested layout for a Map Private Wealth business cards.

sjenkosky@mapprivatewealth.com.au www.mapprivatewealth.com.au

There is one standard card available for all employees,

4mm

5mm

BUSINESS CARDS

these guidelines along with the master template file should be used when creating new cards.

9mm

Finished size 55 x 90mm. Print THE MAP M DEVICE AND DISCLOSURE SHOULD ONLY APPEAR IN BLACK, OR REVERSED IN WHITE WITH A BACKGROUND OF BLACK, WHEN USED FOR YOUR PRACTICE.

Full process colour Stock 400gsm card stock with matt laminate Brandmark The Map logo is 25mm wide printed in full colour.

Ben Jenkosky Dip FS (FinPlan), C.dec

Financial Planner Authorised Representative of Magnitude Group P/L ABN 54 086 266 202. AFSL 221557 Ground Floor 201 Sturt Street, Townsville QLD 4810 PO Box 1432, Townsville QLD 4810

T. 07 4753 0000 F. 07 4753 0099 M. 0412 305 666

bjenkosky@mapprivatewealth.com.au www.mapprivatewealth.com.au

Contact details Name: Franklin Gothic Book 8/8pt, right aligned, 100% black. MINIMUM 7PT FONT SIZE ON BUSINESS CARDS ONLY

Title: Franklin Gothic Book 7/8pt, right aligned, PMS 444. Company details: Franklin Gothic Book 7/8pt, right aligned, 100% black. Contact details: Franklin Gothic Book 7/8pt, right aligned, PMS 444.

3.1


SECTION 3: Stationery 35mm

20mm

45mm

BRANDMARK

LETTERHEAD

The sample to the left shows suggested layout for a Map Private Wealth letterhead. There is one standard letterhead available for all purposes, these guidelines along with the master template file should be used when printing letters. Finished size 210 x 297mm. Print Full process colour Stock White laser 120gsm Brandmark 5mm

Map Private Wealth PO Box 1432 Townsville QLD 4810

Tel Fax

07 4753 0000 07 4753 0099

info@mapprivatewealth.com.au www.mapprivatewealth.com.au

CONTACT DETAILS

The Map logo is printed in full colour Contact details

Map Private Wealth is a business name of Private Wealth Innovation Pty Ltd ACN 139 231 235. Corporate Authorised Representative of Magnitude Group Pty Ltd ABN 54 086 266 202, AFSL 221557

10mm

DISCLAIMER

Company details & contact details: Franklin Gothic Book 7/8pt, PMS 444. Disclaimer

15mm

15mm

Franklin Gothic Book , 6/8.5pt, left aligned, 100% black

3.2


SECTION 3: Stationery

35mm

150mm

65mm

Fold line

Fold line

Desmond Tutu 16 Wa terfall Drive Gosfor d NSW 2022 ¶ ¶ ¶ ¶ ¶ 15/5/05 ¶ ¶ Dear Mr Tutu ¶ Adlaudabilis agricolae pessimus libe re senesce ret Aquae Sulis, et plane pr etosius syrtes satis ver ecunde circumgrediet bellus zothecas. ¶ Apparatus bellis fermentet Medusa. Quadrupei fortiter imputat v erecundus concubine.Catelli deciperet ossifragi. Agricolae optimus spinosus imputat saetosus concubine, etiam catdras in credibiliter lucide fermentet Caesar . Apparatus bellis spinosus imputat quadrupei, et vix p re tosius chir ographi insectat satis adlaudabilis umbraculi. Utilitas agricolae senesce ret lascivius concubine, utcunque fiducia suis ver ecunde adquir eret Aquae Sulis, et matrimonii fermentet perspicax umbraculi. Catelli imputat saetosus cathedras. Fragilis syrtes corrump eret Pompeii. ¶ Concubine aeg re comiter fermentet p retosius apparatus bellis. Perspicax fiducia suis spinosus misce re apparatus bellis. Quadrupei ci rcumgrediet agricolae. Apparatus bellis corrump eret Aqua frugaliter vocificat matrimonii, et chirographi pessimus divinus adqu ireret agricolae. Pompeii cir cumgrediet sabur re, etiam tremulus rures imputat sabur re, utcunque incr edibiliter verecundus zothecas adquir eret parsimonia umbraculi. Bellus syrtes lucide imputat quadrupei, ut concubine fermentet fragilis syrtes. Umbraculi imputat matrimonii. Utilitas apparatus bellis vocificat oratori . ¶ Quadrupei misce re pessimus lascivius matrimonii. Gulosus umbraculi amputat plane pretosius chir ographi. Rures vocificat quadrupei, quamquam inc redibiliter quinquennalis ossifragi insectat quadrupei, etiam apparatus bellis corrumper et Medusa, et catelli amputat syrtes. ¶ Zothecas cir cumgrediet vix bellus apparatus bellis. Fiducia suis praemuniet cathedras. Zothecas vocificat lascivius agricolae, semper ossifragi aeg re comiter suf fragarit. ¶ ¶ ¶ ¶ ¶ ¶ Yours sincerely ¶ Olaf Jorgson MAP Client Advisor

CONTACT DETAILS

DATE

BODY COPY

TYPESETTING

SIGNATURE SIGN OFF NAME AND TITLE

Print 100% Black Contact details 45mm

Map Private Wealth PO Box 1432 Townsville QLD 4810

Tel Fax

07 4753 0000 07 4753 0099

info@mapprivatewealth.com.au www.mapprivatewealth.com.au

Map Private Wealth is a business name of Private Wealth Innovation Pty Ltd ACN 139 231 235. Corporate Authorised Representative of Magnitude Group Pty Ltd ABN 54 086 266 202, AFSL 221557

Arial Regular, 9/11pt, left aligned, 100% Black. Date Arial Regular, 9/11pt, left aligned, 100% Black. Body copy Arial Regular, 9/11pt, left aligned, 100% Black. Sign off Name Arial Bold, 9/11pt, left aligned, 100% Black. Sign off Title Arial Regular, 9/11pt, left aligned, 100% Black.

3.3


SECTION 3: Stationery

25mm

40mm

M DEVICE

13mm

FOLLOWER

The sample to the left shows suggested layout for a Map Private Wealth follower. There is one standard follower available for all purposes, these guidelines along with the master template file should be used when printing letters and followers. Finished size 210 x 297mm. Print Full process colour Stock White laser 120gsm Brandmark The M device is printed PMS 444

3.4


SECTION 3: Stationery 10mm

Ground Floor 201 Sturt Street Townsville QLD 4810

PO Box 1432 Townsville QLD 4810

Tel 07 4753 0000 Fax 07 4753 0099

BRANDMARK

Email info@mapprivatewealth.com.au Web www.mapprivatewealth.com.au

Map Private Wealth is a business name of Private Wealth Innovation Pty Ltd ACN 139 231 235. Corporate Authorised Representative of Magnitude Group Pty Ltd ABN 54 086 266 202, AFSL 221557 4mm

5mm 10mm CONTACT DETAILS DISCLAIMER THE MAP M DEVICE AND DISCLOSURE SHOULD ONLY APPEAR IN BLACK, OR REVERSED IN WHITE WITH A BACKGROUND OF BLACK, WHEN USED FOR YOUR PRACTICE.

WITH COMPLIMENTS SLIPS

The sample to the left shows suggested layout for a Map Private Wealth with compliments slip. Licensee and ABN disclosure is not mandatory on your with compliments slip. Finished size 99 x 210mm.

www.mapprivatewealth.com.au

Print Full process colour Stock 120gsm white laser Brandmark The Map logo is 35mm wide printed in full colour. Contact details Franklin Gothic Book 7/8pt, right aligned, PMS 444. Disclaimer and ‘M’ device BACK PRINT

Franklin Gothic Book 7/8pt, right aligned,100% black.

3.5


SECTION 3: Stationery

FRONT VIEW

INSIDE

PRESENTATION FOLDER

Map Private Wealth is a business name of Private Wealth Innovation Pty Ltd ACN 139 231 235. Corporate Authorised Representative of Magnitude Group Pty Ltd ABN 54 086 266 202, AFSL 221557

Map Private Weal BACK VIEW th is a busin Corporate Autho

ess name of Priva te Wealth Innov tive of Magnitude ation Pty Ltd ACN Group Pty Ltd ABN 54 086 266 139 231 235. 202, AFSL 2215 57

rised Representa

Steve Jenkosky Dip FP, MFinPlan, SSA™

certiFieD FinAnciAl PlAnner™ Authorised representative of Magnitude Group P/l ABn 54 086 266 202. AFSl 221557 Ground Floor 201 Sturt Street, townsville QlD 4810 PO Box 1432, townsville QlD 4810

t. 07 4753 0000 F. 07 4753 0099 M. 0408 771 677

sjenkosky@mapprivatewealth.com.au www.mapprivatewealth.com.au

The sample to the left shows suggested layout for a Map Map Private Wealth is a business name of Private Wealth Innovation Pty Ltd ACN 139 231 235. Private Wealth presentation folder. Corporate Authorised Representative of Magnitude Group Pty Ltd ABN 54 086 266 202, AFSL 221557

3.6


SECTION 3: Stationery

STICKERS www.mapprivatewealth.com.au

The sample to the left shows suggested layout for Map Private Wealth stickers. Size 50x35mm Print Full process colour Stock Clear sticker stock

3.7


SECTION 3: Stationery

25mm

160mm

40mm

BRANDMARK TITLE

Facsimile Transmission

TRANSMISSION DETAILS

Company

From

Attention

Sender’s tel

Fax no.

Sender’s fax

Date

Time

Email ¶

No. of pages (incl cover)

¶ ¶ ¶ ¶

0.5pt RULE

25mm

Re

5mm 4mm

4mm 5mm

Dear Mr Tutu ¶

BODY COPY

Adlaudabilis agricolae pessimus libere senesceret Aquae Sulis, et plane pretosius syrtes satis verecunde circumgrediet bellus zothecas. ¶ ¶

Apparatus bellis fermentet Medusa. Quadrupei fortiter imputat verecundus concubine.Catelli deciperet ossifragi. Agricolae optimus spinosus imputat saetosus concubine, etiam catdras incredibiliter lucide fermentet Caesar. Apparatus bellis spinosus imputat quadrupei, et vix pre tosius chirographi insectat satis adlaudabilis umbraculi. Utilitas agricolae senesceret lascivius concubine, utcunque fiducia suis verecunde adquireret Aquae Sulis, et matrimonii fermentet perspicax umbraculi. Catelli imputat saetosus cathedras. Fragilis syrtes corrumperet Pompeii. ¶

FACSIMILE

Concubine aegre comiter fermentet pretosius apparatus bellis. Perspicax fiducia suis spinosus miscere apparatus bellis. Quadrupei circumgrediet agricolae. Apparatus bellis corrumperet Aqua frugaliter vocificat matrimonii, et chirographi pessimus divinus adquireret agricolae. Pompeii circumgrediet saburre, etiam tremulus rures imputat saburre, utcunque incredibiliter verecundus zothecas adquireret parsimonia umbraculi. Bellus syrtes lucide imputat quadrupei, ut concubine fermentet fragilis syrtes. Umbraculi imputat matrimonii. Utilitas apparatus bellis vocificat oratori. ¶

The sample to the left shows suggested layout for a Map Private Wealth facsimile.

Print

Yours sincerely, ¶ ¶

SIGN OFF

100% Black.

Olaf Jorgson Magnitude Client Advisor

Brandmark The Map logo is printed in 100% Black.

DISCLAIMER

This facsimile is intended only for the addressee indicated above. It may contain information that is privileged, confidential, or otherwise protected from disclosure. Any review, dissemination or use of this transmission or its contents by persons other than the addressee is strictly prohibited. If you have received this transmission in error, please notify us immediately by telephone and mail the original to us at the above address.

CONTACT DETAILS

Map Private Wealth 201 Sturt Street Townsville Qld 4810 Australia

PO Box 1432 Townsville, Qld 4810

Tel 617 4753 0000 Fax 617 4753 0099 www.mapprivatewealth.com.au

Investment Portfolio Services ABN 54 086 266 202 trading as Magnitude Financial Planning.

3mm 3mm 4mm 4mm 10mm

6mm

6mm

Title Arial Regular, 15pt, left aligned, 100% Black. Transmission details Arial Regular, 11/13pt, left aligned, 100% Black. Body copy Arial Regular, 11/13pt, left aligned, 100% Black. Sign off Arial Regular, 11/13pt, left aligned, 100% Black. Disclaimer Arial Regular, 9/11pt, left aligned, 100% Black. Contact details Arial Regular, 9/11pt, left aligned, 100% Black.

3.8


10mm

20mm

SECTION 3: Stationery

10mm 10mm

BRANDMARK 25mm If undelivered return to:

PO BOx 1432 TOwnsvIlle QlD 4810

RETURN ADDRESS POSTAGE

ENVELOPE C4 The sample to the left shows suggested layout for Map Private Wealth envelopes in C4 size. Licensee and ABN disclosure is not mandatory on envelopes. Finished size 324 x 229mm. Print Full colour process Exclusion zone There is a 10mm exclusion zone on the front of the envelope as per Australia Post guidelines, as shown on left. Brandmark The Map logo is 32mm wide printed in full colour Return Address Franklin Gothic Book, 8/10pt, left aligned, 70% Black. Address information in all upper case. Postage Paid (if applicable) Helvetica Light, 9/16pt, all caps, centre aligned, 100% Black. 0.5 pt keyline box. As per Australia Post guidelines.

3.9


SECTION 3: Stationery

10mm

20mm

10mm

10mm

BRANDMARK 25mm If undelivered return to:

PO BOx 1432 TOwnsvIlle QlD 4810

RETURN ADDRESS

POSTAGE

ENVELOPE C5 The sample to the left shows suggested layout for Map Private Wealth envelopes in C5 size. Licensee and ABN disclosure is not mandatory on envelopes. Finished size 162 x 229 mm. Print Full colour process Exclusion zone There is a 10mm exclusion zone on the front of the envelope as per Australia Post guidelines, as shown on left. Brandmark The Map logo is 32mm wide printed in full colour Return Address Franklin Gothic Book, 8/10pt, left aligned, 70% Black. Address information in all upper case. Postage Paid (if applicable) Helvetica Light, 9/16pt, all caps, centre aligned, 100% Black. 0.5 pt keyline box. As per Australia Post guidelines.

3.I0


SECTION 3: Stationery

10mm

20mm

10mm

10mm

BRANDMARK 25mm If undelivered return to:

PO BOx 1432 TOwnsvIlle QlD 4810

RETURN ADDRESS

POSTAGE

ENVELOPE DL(x) The sample to the left shows suggested layout for Map Private Wealth envelopes in DLx or DL size. Licensee and ABN disclosure is not mandatory on envelopes. Finished size 120 x 235 mm (DLX) Print Full colour process Exclusion zone There is a 10mm exclusion zone on the front of the envelope as per Australia Post guidelines, as shown on left. Brandmark The Map logo is 32mm wide printed in full colour Return Address Franklin Gothic Book, 8/10pt, left aligned, 70% Black. Address information in all upper case. Postage Paid (if applicable) Helvetica Light, 9/16pt, all caps, centre aligned, 100% Black. 0.5 pt keyline box. As per Australia Post guidelines.

3.II


SECTION 4: Electronic Stationery 4.1 Electronic Letterhead 4.2 Electronic Facsimile 4.3 Electronic Memorandum 4.4 Electronic Agenda 4.5 Electronic Business Brief Cover 4.6 Electronic Business Brief Contents 4.7 Electronic Business Brief Text 4.8 Electronic Minutes 4.9 Generic Word Document 4.10 Email Signature


SECTION 4: Electronic Stationery

ELECTRONIC STATIONERY

This section provides examples and specifications for stationery items such as letterheads, facsimiles, agendas and business briefs. Please ensure that a consistent identity is presented at all times by following these guidelines carefully.

4.0


SECTION 4: Electronic Stationery

37.5mm

147.5mm

25mm

BRANDMARK

62mm

ADDRESSEE DETAILS

DATE

Fold line

BODY COPY

Fold line

SIGNATURE

SIGN OFF NAME SIGN OFF TITLE

John Smith 16 Waterfall Drive GOSFORD NSW 2022 ¶ ¶ ¶ 15.07.05 ¶ ¶ Dear Mr Smith ¶ Adlaudabilis agricolae pessimus libere senesceret Aquae Sulis, et plane pretosius syrtes satis verecunde circumgrediet bellus zothecas. ¶ Apparatus bellis fermentet Medusa. Quadrupei fortiter imputat verecundus concubine.Catelli deciperet ossifragi. Agricolae optimus spinosus imputat saetosus concubine, perspicax umbraculi. Catelli imputat saetosus cathedras. Fragilis syrtes corrumperet Pompeii. ¶ Concubine aegre comiter fermentet pretosius apparatus bellis. Perspicax fiducia suis spinosus miscere apparatus bellis. Quadrupei circumgrediet agricolae. Pompeii rures imputat saburre, utcunque incredibiliter verecundus zothecas adquireret parsimonia umbraculi. Bellus syrtes lucide imputat quadrupei, ut concubine fermentet fragilis syrtes. Umbraculi imputat matrimonii. Utilitas apparatus bellis vocificat oratori. ¶ Quadrupei miscere pessimus lascivius matrimonii. Gulosus umbraculi amputat plane pretosius chirographi. Rures vocificat quadrupei, quamquam incredibiliter quinquennalis ossifragi insectat quadrupei, etiam apparatus bellis corrumperet Medusa, et catelli amputat syrtes. ¶ ¶ ¶ ¶ ¶ Yours sincerely, ¶ Olaf Jorgson Magnitude Client Advisor

ELECTRONIC LETTERHEAD Print Full process colour Brandmark The Map logo is printed in full colour The Brandmark should appear embedded as a jpeg in the Word Template. Address Details Arial Regular, 11/14pt, left aligned, 100% Black. Date Arial Regular, 11/14pt, left aligned, 100% Black.

Clear zone

Body copy Arial Regular, 11/14pt, left aligned, 100% Black.

CONTACT DETAILS

Map Private Wealth PO Box 1432 Townsville QLD 4810

Tel 07 4753 0000 Fax 07 4753 0099

info@mapprivatewealth.com.au

Investment Portfolio Services Pty Ltd ABN 54 086 266 202 trading as Magnitude Financial Planning.

www.mapprivatewealth.com.au

45mm

Sign off name Arial Bold, 11/14pt, left aligned, 100% Black. Sign off title Arial Bold, 11/14pt, left aligned, 100% Black. Contact details The contact details should appear embedded as a jpeg in the Word Template. If a letter is being printed onto an offset printed letterhead shell, the contact details and logo area should be left clear.

4.1


SECTION 4: Electronic Stationery

25mm

160mm

25mm

40mm

BRANDMARK TITLE

Facsimile Transmission

TRANSMISSION DETAILS

Company ¶ Attention ¶ Fax no. ¶ Date ¶ Email

5mm 4mm

From Sender’s tel Sender’s fax Time No. of pages (incl cover)

Re

0.5pt RULE Dear Mr Smith ¶ Adlaudabilis agricolae pessimus libere senesceret Aquae Sulis, et plane pretosius syrtes satis verecunde circumgrediet bellus zothecas. ¶ Apparatus bellis fermentet Medusa. Quadrupei fortiter imputat verecundus concubine.Catelli deciperet ossifragi. Agricolae optimus spinosus imputat saetosus concubine, etiam catdras incredibiliter lucide fermentet Caesar. Apparatus bellis spinosus imputat quadrupei, et vix pre tosius chirographi insectat satis adlaudabilis umbraculi. Utilitas agricolae senesceret lascivius concubine, utcunque fiducia suis verecunde adquireret Aquae Sulis, et matrimonii fermentet perspicax umbraculi. Catelli imputat saetosus cathedras. Fragilis syrtes corrumperet Pompeii. ¶ Concubine aegre comiter fermentet pretosius apparatus bellis. Perspicax fiducia suis spinosus miscere apparatus bellis. Quadrupei circumgrediet agricolae. Apparatus bellis corrumperet Aqua frugaliter vocificat matrimonii, et chirographi pessimus divinus adquireret agricolae. Pompeii circumgrediet saburre, etiam tremulus rures imputat saburre, utcunque incredibiliter verecundus zothecas adquireret parsimonia umbraculi. Bellus syrtes lucide imputat quadrupei, ut concubine fermentet fragilis syrtes. Umbraculi imputat matrimonii. Utilitas apparatus bellis vocificat oratori. ¶ Yours sincerely, ¶ Olaf Jorgson Magnitude Client Advisor

BODY COPY

SIGN OFF NAME SIGN OFF TITLE

4mm 5mm

ELECTRONIC FACSIMILE Print 100% Black. Brandmark The Map logo is printed in 100% black. The Brandmark should appear embedded as a jpeg in the Word Template. Address Details Arial Regular, 11/14pt, left aligned, 100% Black.

Clear zone DISCLAIMER

CONTACT DETAILS

This facsimile is intended only for the addressee indicated above. It may contain information that is privileged, confidential, or otherwise protected from disclosure. Any review, dissemination or use of this transmission or its contents by persons other than the addressee is strictly prohibited. If you have received this transmission in error, please notify us immediately by telephone and mail the original to us at the above address. Magnitude Financial Planning The Chifley Tower, 2 Chifley Square Sydney NSW 2000 Australia

PO Box H4 Sydney NSW 1215 Australia

Tel 612 9259 3555 Fax 612 9259 9767 www.magnitude.com.au

Client Relations 132 135 client.relations@magnitude.com.au

Investment Portfolio Services ABN 54 086 266 202 trading as Magnitude Financial Planning.

6mm

5mm 3mm

Date Arial Regular, 11/14pt, left aligned, 100% Black. Body copy

3mm 4mm

Arial Regular, 11/14pt, left aligned, 100% Black. Sign off name

4mm

Arial Bold, 11/14pt, left aligned, 100% Black.

10mm

Sign off title Arial Bold, 11/14pt, left aligned, 100% Black.

6mm

6mm

Disclaimer Arial Regular, 9/10pt, left aligned, 100% Black. Conta t details Arial Regular, 8/9.5pt, left aligned, 100% Black.

4.2


SECTION 4: Electronic Stationery

25mm

160mm

25mm

40mm

BRANDMARK TITLE

Facsimile Transmission

TRANSMISSION DETAILS

Company ¶ Attention ¶ Fax no. ¶ Date ¶ Email

5mm 4mm

From Sender’s tel Sender’s fax Time No. of pages (incl cover)

Re

0.5pt RULE Dear Mr Smith ¶ Adlaudabilis agricolae pessimus libere senesceret Aquae Sulis, et plane pretosius syrtes satis verecunde circumgrediet bellus zothecas. ¶ Apparatus bellis fermentet Medusa. Quadrupei fortiter imputat verecundus concubine.Catelli deciperet ossifragi. Agricolae optimus spinosus imputat saetosus concubine, etiam catdras incredibiliter lucide fermentet Caesar. Apparatus bellis spinosus imputat quadrupei, et vix pre tosius chirographi insectat satis adlaudabilis umbraculi. Utilitas agricolae senesceret lascivius concubine, utcunque fiducia suis verecunde adquireret Aquae Sulis, et matrimonii fermentet perspicax umbraculi. Catelli imputat saetosus cathedras. Fragilis syrtes corrumperet Pompeii. ¶ Concubine aegre comiter fermentet pretosius apparatus bellis. Perspicax fiducia suis spinosus miscere apparatus bellis. Quadrupei circumgrediet agricolae. Apparatus bellis corrumperet Aqua frugaliter vocificat matrimonii, et chirographi pessimus divinus adquireret agricolae. Pompeii circumgrediet saburre, etiam tremulus rures imputat saburre, utcunque incredibiliter verecundus zothecas adquireret parsimonia umbraculi. Bellus syrtes lucide imputat quadrupei, ut concubine fermentet fragilis syrtes. Umbraculi imputat matrimonii. Utilitas apparatus bellis vocificat oratori. ¶ Yours sincerely, ¶ Olaf Jorgson Magnitude Client Advisor

BODY COPY

SIGN OFF NAME SIGN OFF TITLE

4mm 5mm

ELECTRONIC MEMORANDUM

Print 100% Black.

Clear zone DISCLAIMER

This facsimile is intended only for the addressee indicated above. It may contain information that is privileged, confidential, or otherwise protected from disclosure. Any review, dissemination or use of this transmission or its contents by persons other than the addressee is strictly prohibited. If you have received this transmission in error, please notify us immediately by telephone and mail the original to us at the above address.

CONTACT DETAILS

Magnitude Financial Planning The Chifley Tower, 2 Chifley Square Sydney NSW 2000 Australia

PO Box H4 Sydney NSW 1215 Australia

Tel 612 9259 3555 Fax 612 9259 9767 www.magnitude.com.au

Client Relations 132 135 client.relations@magnitude.com.au

Investment Portfolio Services ABN 54 086 266 202 trading as Magnitude Financial Planning.

6mm

5mm 3mm 3mm 4mm

Brandmark The Map logo is printed in 100% black. The Brandmark should appear embedded as a jpeg in the Word Template. Title

4mm

Arial Regular, 11/14pt, left aligned, 100% Black.

10mm

Memorandum details title Arial Regular, 11/14pt, left aligned, 100% Black.

6mm

6mm

Memorandum details copy Arial Regular, 11/14pt, left aligned, 100% Black. Body Copy Arial Bold, 11/14pt, left aligned, 100% Black.

4.3


SECTION 4: Electronic Stationery 75mm 25mm

160mm

25mm

40mm

BRANDMARK TITLE

Agenda

0.5pt RULE AGENDA DETAILS TITLE AGENDA DETAILS COPY

APOLOGIES TITLE APOLOGIES COPY AGENDA ITEMS TITLE

Meeting name ¶ Time and Date ¶ Location ¶ Attendees

Input text here...

Apologies

Input text here...

Agenda items ¶ 1. Input text here... ¶ 2. Input text here... ¶ 3. Input text here... ¶

AGENDA ITEMS COPY

5mm 4mm

Input text here... Input text here... Input text here...

4mm 4mm 4mm 4mm

ELECTRONIC AGENDA Print 100% Black. Brandmark The Map logo is printed in 100% black. The Brandmark should appear embedded as a jpeg in the Word Template. Title Arial Regular, 11/14pt, left aligned, 100% Black.

Clear zone

Agenda details title 45mm

Arial Regular, 11/14pt, left aligned, 100% Black. Agenda details copy Arial Regular, 11/14pt, left aligned, 100% Black. Apologies title and copy Arial Bold 11/11pt, left aligned, 100% Black. Agenda items title Arial Bold 11/14pt, left aligned, 100% Black. Agenda items copy Arial Bold 11/14pt, left aligned, 100% Black.

4.4


SECTION 4: Electronic Stationery

25mm

160mm

25mm

40mm

BRANDMARK

0.5pt RULE

Business Brief: Product and Compliance Approval Group Business Case

TITLE SUB-TITLE

5mm 5mm

5mm

ELECTRONIC BUSINESS BRIEF COVER

Clear zone

5mm

Print 30mm FOOTER

Confidential

Page 1

25mm

Brandmark The Map logo is printed in 100% Black.

27.07.05

10mm 25mm

100% Black.

Title Franklin Gothic Book, 20/20pt, left aligned, 100% Black. Sub-Title Franklin Gothic Book, 20/20pt, left aligned, 100% Black. Footer Arial Regular, 9/10pt, left aligned, 100% Black.

4.5


SECTION 4: Electronic Stationery

25mm

160mm

25mm

BRANDMARK 40mm

Business Brief: Product and Compliance Approval Group Business Case

TITLE SUB-TITLE 0.5pt RULE CONTENTS TITLE

5mm 5mm

Table of Contents

SECTION & PAGE TITLE SECTION & PAGE DETAILS

Section Title goes here Title goes here Title goes here

Page 1 2 3

5mm 5mm

ELECTRONIC BUSINESS BRIEF CONTENTS Print 100% Black. Brandmark The Map logo is printed in 100% Black. Title Clear zone

5mm

Franklin Gothic Book, 15/15pt, left aligned, 100% Black. Sub-Title

30mm FOOTER

Confidential

Page 1

25mm

Contents title Arial Bold, 11/14pt, left aligned, 100% Black.

27.07.05

10mm 25mm

Franklin Gothic Book, 15/15pt, left aligned, 100% Black.

Section & page title Arial Regular, 11/14pt, left aligned, 100% Black. Section & page details Arial Regular, 11/14pt, left aligned, 100% Black. Footer Arial Regular, 9/10pt, left aligned, 100% Black.

4.6


SECTION 4: Electronic Stationery 5mm 5mm 25mm

160mm

25mm

BRANDMARK 40mm

Business Brief: Product and Compliance Approval Group Business Case

TITLE SUB-TITLE 0.5pt RULE SUB-HEADING

Subhead level 1 Subhead level 2 Body copy here... • Bullet point level 1 • Bullet point level 1 • Bullet point level 1 – Bullet point level 2 – Bullet point level 2 – Bullet point level 2 ¶ Subhead level 1 Subhead level 2 Body copy here... • Bullet point level 1 • Bullet point level 1 • Bullet point level 1 – Bullet point level 2 – Bullet point level 2 – Bullet point level 2

BODY COPY

5mm 5mm

ELECTRONIC BUSINESS BRIEF TEXT Print 100% Black. Brandmark The Map logo is printed in 100% Black. Title

Clear zone FOOTNOTES

5mm 1 2

30mm FOOTER

Confidential

Page 1

5mm 5mm

25mm

Franklin Gothic Book, 15/15pt, left aligned, 100% Black. Sub-heading Arial Bold, 11/14pt, left aligned, 100% Black.

27.07.05

10mm 25mm

Franklin Gothic Book, 15/15pt, left aligned, 100% Black. Sub-Title

Footers to go here in Arial Regular 8pt Footers to go here Footers to go here in Arial Regular 8pt Footers to go here in Arial Regular 8pt

Body Copy Arial Regular, 11/14pt, left aligned, 100% Black. Footnotes Arial Regular, 8/9.5pt, left aligned, 100% Black. Footer Arial Regular, 9/10pt, left aligned, 100% Black.

4.7


SECTION 4: Electronic Stationery 75mm 25mm

160mm

25mm

40mm

BRANDMARK TITLE

Minutes

0.5pt RULE MINUTES DETAILS TITLE

Meeting name ¶ Time & Date ¶ Location ¶ Attendees

MINUTES DETAILS COPY

APOLOGIES TITLE APOLOGIES COPY MINUTES ITEMS TITLE

Apologies

Steering Group Meeting: BT & Westpac positioning 2.40pm - Wednesday, March 4 2004 Level 15, 2 Chifley Square, Sydney Neville Anitelea (NA), Maryjane Aviles (MA), Tim Harrington (TH), Elizabeth Horbach (EH), John Shuttleworth (JS), John Smith (JS). Olaf Jorgson (CA)

Minutes items ¶ Item Title #1 Description to go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. ¶ Action Items 1. MA, NA to lorem ipsum doloisl ut aliquip ex ea commodo consequat. 2. Lorem ipsum dolor sit amet.

MINUTES ITEMS TITLE AGENDA ITEMS COPY

0.25pt RULE

5mm 4mm

Item Title #2 Description to go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. ¶ Action Items 1. MA, NA to lorem ipsum doloisl ut aliquip ex ea commodo consequat. 2. Lorem ipsum dolor sit amet. Item Title #3 Description to go here. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. ¶ Action Items 1. MA, NA to lorem ipsum doloisl ut aliquip ex ea commodo consequat. 2. Lorem ipsum dolor sit amet.

4mm 4mm 4mm 4mm

4mm 4mm

ELECTRONIC MINUTES

4mm 4mm

Print 100% Black. Brandmark

Clear zone FOOTNOTE TITLE FOOTNOTE COPY

Next meeting: Working group - Tuesday, 8 March 2005

5mm 4mm

The Map logo is printed in 100% Black. Title Franklin Gothic Book, 15pt, left aligned, 100% Black.

36mm

Minutes details title and copy Arial Bold 11/11pt, left aligned, 100% Black. Apologies title and copy Arial Bold 11/11pt, left aligned, 100% Black. Minutes items title and copy Arial Bold 11/14pt, left aligned, 100% Black. Footnote title and copy Arial Bold 11/14pt, left aligned, 100% Black.

4.8


SECTION 4: Electronic Stationery

25mm

160mm

25mm

40mm

BRANDMARK

5mm

0.5pt RULE

GENERIC WORD DOCUMENT

Clear zone

5mm

40mm

Brandmark The Map logo is printed in full process colour. Rule A 0.5pt rule is place under the logo and 40mm from the bottom of the page, starting and finishing 25mm from each side.

4.9


SECTION 4: Electronic Stationery

EMAIL SIGNATURE

Title Arial Bold, 13pt, left aligned, 70% Black Contact Details Arial Regular, 13pt, left aligned, 70% Black Body Copy Arial Regular, 13pt, left aligned, 100% Black

4.I0


SECTION 5: Media 5.1 5.2 5.3 5.4 5.5 5.6 5.7

A4 brochure formats Bar charts Line charts Pie charts Tables - Two column Tables - Six column A4 COI Brochure


SECTION 5: Media

MEDIA

This section provides examples and specifications for A4 brochures, advertisements and social media. Please ensure that a consistent identity is presented at all times by following these guidelines carefully. All type specifications are outlined at the end of this section. The half page three column grid is the preferred layout for all Map brochures, and should be used where space permits. Where space doesn’t permit its exclusive use, it can be used to indicate the beginning of a section, followed by the full page three columns. In cases where there is excess content a varied width two column grid can be used. However, only one grid style should be adhered to within a document, either three columns or the varied width two column. An exception to this is when a different grid is used to indicate a new section within a document where differentiation is required. NOTE: All brochure specifications in this section are based on an A4 format.

5.0


5: Media SECTION 6 Applying the SECTION Brand FLYER COVER (2PP)

A4

A4 BROCHURE fORMATS

FLYER COVER (4PP)

6.3.2

A4 formats consist of 2pp, 4pp and 6+pp. Brochures are always produced in portrait format and saddle stitched along the long edge.

A4 BROCHURE FORMATS

Stock recommendations can also be found in this section to ensure consistency across finishes of printed collateral.

A4

Internal spread (4pp)

5.1

Fold format (4pp)

BROCHURE COVER (MULTIPLE PP)

A4

Internal spread (multiple pp)

Fold format (multiple pp), saddle stiched

A4 formats consist of 2pp, 4pp and 6+pp. Brochures are always produced in portrait format and saddle stitched along the long edge. Stock recommendations can also be found in this section to ensure consistency across finishes of printed collateral.

MAGNITUDE BRAND GUIDELINES SEPTEMBER 06


SECTION 5: Media

SECTION 6 Applying the Brand 6mm

56mm

4 5 axis Heading

%

axis values

80

5

70

60 bar

50

BAR CHARTS

BAR CHARTS

40

30

20

PMS 444

key swatCH 6 x 2mm

PMS 7427 10

PMS 443

0

PMS 3105

PMS 441 axis rule 0.3pt pms 444

02

03

04

05

key text 3.5mm

06

9mm CHart Heading sourCe

CHART HEADING Source: min ute modipsu mmodio commodi onullan vel exeriurem vendit iliquis nonum.

3.5mm

5.2

6


SECTION 5: Media

SECTION 6 Applying the Brand 6mm

56mm

axis Heading

%

axis values

80

70

60 line

LINE CHARTS

50

LINE CHARTS

40

30

20 PMS 444

10

PMS 7427 PMS 441

axis rule 0.3pt pms 444

key swatCH 2pt rule 6mm wide

key text

PMS 3105

0 97

98

99

00

01

02

03

04

05

06

3.5mm 9mm

CHart Heading sourCe

CHART HEADING Source: min ute modipsu mmodio commodi onullan vel exeriurem vendit iliquis nonum.

3.5mm

5.3

6.3.15


SECTION 5: Media

SECTION 6 Applying the Brand 56mm

6mm

30mm

key line .3pt wHite pie

PMS 444

6mm 2mm

Growth 20%

PMS 441

Income 20%

60% of PMS 3105

Superannuation 20%

PMS 443

Savings 20%

PMS 3105

Investments 20%

60% of PMS 443

key swatCH 6 x 2mm

key text

12.5mm CHart Heading sourCe

CHART HEADING Source: min ute modipsu mmodio commodi onullan vel exeriurem vendit iliquis nonum.

3.5mm

CHART HEADING Source: min ute modipsu mmodio commodi onullan vel exeriurem vendit iliquis nonum.

PIEPIE CHARTS CHARTS

5.46.3


SECTION 5: Media

SECTION 6 Applying the Brand 6mm

56mm

16mm minimum spaCe beFore table

table Heading Column Heading

table text bold

TABLE HEADING

pms 444, 8mm

Growth

5%

10%

15%

20%

25%

pms 3105, 4.5mm

2005

$0000

$0000

$0000

$0000

$0000

wHite 2mm

2006

$0000

$0000

$0000

$0000

$0000

2007

$0000

$0000

$0000

$0000

$0000

2008

$0000

$0000

$0000

$0000

$0000

50% pms 441, 5mm

2009

$0000

$0000

$0000

$0000

$0000

100% pms 441, 5mm

2010

$0000

$0000

$0000

$0000

$0000

table text

2mm inset

TABLE TABLE- TWO – COLUMN TwO COLUMN

5.5

6.3.1


SECTION 5: Media

SECTION 6 Applying the Brand

56mm

6mm

16mm minimum spaCe beFore table table Heading

pms 444 8mm pms 3105 2mm

TABLE HEADING

Duis Autem Veleum Dolor

wHite 2mm Veleum Dolor Duis Autem Veleum Dolor Duis Autem Dolor

table text bold

Duis Autem Veleum Dolor Veleum Dolor Duis Autem Veleum Dolor

50% pms 441

Veleum Dolor Duis Autem Veleum Dolor

100% pms 441 Veleum Dolor Duis Autem Veleum Dolor Duis Autem Dolor Duis Autem Veleum Dolor Veleum Dolor Duis Autem Veleum Dolor

Veleum Dolor Veleum Dolor Duis Autem Dolor Duis Autem Veleum Dolor

2mm inset

table text

TABLE – TABLE - SIX SIX COLUMN COLUMN

6.3.18 5.6


SECTION 5: Media

A4 COI BROCHURE

text

5.7


SECTION 5: Media

ADVERT To map out your future and keep you on track with your investments, super and estate planning call Steve Jenkosky today.

Multigenerational thinking. Ground Floor 201 Sturt Street PO Box 1432 Tel 07 4753 0000 Townsville QLD 4810 Townsville QLD 4810 Fax 07 4753 0099

Email info@mapprivatewealth.com.au Web www.mapprivatewealth.com.au

Map Private Wealth is a business name of Private Wealth Innovation Pty Ltd ACN 139 231 235. Corporate Authorised Representative of Magnitude Group Pty Ltd ABN 54 086 266 202, AFSL 221557

Advertisement for placement in Sunbeam - 133x59mm

5.8


SECTION 6: Signage 6.1 6.2 6.3 6.4 6.5 6.6

Glass Door Signage Carpark Space Signage Lightbox Signage Reception Wall Signage Reception Desk Signage Over Front Door Signage


SECTION 6: Signage

SIGNAGE

All dimensions should be confirmed on site. For further information please contact Jasper Design on 0400 270 806

6.0


SECTION 6: Signage

GLASS DOOR SIGNAGE

Vynil cut brushed silver 277mm wide

6.1


SECTION 6: Signage

CAR PARK SPACE SIGNAGE

Full colour print Landscape logo variation

6.2


SECTION 6: Signage

LIGHT BOX SIGNAGE

Full colour print Landscape logo variation

6.3


SECTION 6: Signage

RECEPTION WALL SIGNAGE

Perspex Logo cut out, brushed silver 1200mm wide

6.4


SECTION 6: Signage

RECEPTION DESK SIGNAGE

Reception Desk Engraved Slider, brushed silver Perspex ‘M’ cut out, brushed silver

6.5


SECTION 6: Signage

OVER FRONT DOOR SIGNAGE

Full colour logo

6.6


SECTION 7: Promotional Items 7.1 7.2 7.3

Christmas Card Client Birthday Card Pull-up banners


SECTION 7: Promotional Items

PROMOTIONAL ITEMS

Promotional products can have a very positive impact when it comes to garnering new customers, retaining clientele, and building brand recognition.

7.0


SECTION 7: Promotional Items FRONT VIEW

BACK VIEW

Ground Floor 201 Sturt Street Townsville QLD 4810 PO Box 1432 au

Tel Fax

07 4753 0000 07 4753 0099

Email info@mapprivatewealth.com.

Map Private Wealth is a business name of Private Wealth Innovation Pty Ltd ACN 139 231 235. Corporate Authorised Representative of Magnitude Group Pty Ltd ABN 54 086 266 202, AFSL 221557

Ground Floor 201 Sturt Stre et Townsville QLD 4810 PO Box 1432 Townsville QLD 4810

Merry Christ mas

INSIDE

CHRISTMAS CARD “Faith makes all things possible, Hope makes all things work, Love makes all things beautiful. May you have all three this Christmas.”

With warmest regards for the festive season and all good wishes for the coming year. Tel Fax

07 4753 000 0 07 4753 009 9 Email info@m apprivatewealt h.com.au Web www.m apprivatewealt h.com.au Map Private We alth is a busines s name of Priv ACN 139 231 ate Wealth Inn 235. Corporate ovation Pty Ltd Authorised Rep Group Pty Ltd resentative of ABN 54 086 266 Magnitude 202, AFSL 221 557 Ground Floor 201 Sturt Stre et Townsville QLD Tel 07 4753 000 4810 0 Fax 07 4753 009 PO Box 1432 9 au Email info@m apprivatewealt h.com. Map Private Wea lth is a busines s nam e of Private Wea ACN 139 231 lth Innovation 235. Corporate Pty Ltd Authorised Rep Group Pty Ltd resentative of ABN 54 086 266 Magnitude 202, AFSL 221 557

From Steve, Ben and Kerry-Ann Map Private Wealth

Merry Christ mas

Our office will be closing on Friday 21st December 2012, and reopen on Monday 7th January 2013.

Full colour print on 260gsm cast coated A6 size (148x105mm)

7.1


SECTION 7: Promotional Items

FRONT VIEW

INSIDE

CLIENT BIRTHDAY CARD Ground Floor 201 Sturt Stre et Townsville QLD 4810 PO Box 1432 Townsville QLD 4810

Tel 07 4753 000 0 Fax 07 4753 009 9 Email info@m apprivatewealt h.com.au Web www.m apprivatewealt h.com.au Map Private We alth is a busines s name of Priv ACN 139 231 ate We alth Innovation 235. Corporate Pty Ltd Authorised Rep Group Pty Ltd resentative of ABN 54 086 266 Magnitude 202, AFSL 221 557

BACK VIEW

May your birthday be filled with many happy hours and your life with many happy birthdays.

HAPPY BIRTHDAY!

Full colour logo

7.2


SECTION 7: Promotional Items

PULL-UP BANNER

Print Full colour print on vinyl banner Size 850 x 2000 mm

7.2

Profile for jasperdesign

Logo Style Guide for Map  

Map Private Wealth needed flexibility to brand their marketing material using a corporate logo, font and imagery so they could build and mai...

Logo Style Guide for Map  

Map Private Wealth needed flexibility to brand their marketing material using a corporate logo, font and imagery so they could build and mai...

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