New Center of Entertainment for Children at Toronto College Making a child smile is not a child's play! It has to be tricky, bone tickling and funny. Keeping these points in the center Centennial College has planned for something very big for children. Children would be enjoying visiting Centre for Children's Entertainment and Media at Centennial College like Disney Land. Leaving no stone unturned Centennial College in striving hard to keep up the pace and standard as well. No doubt Toronto is going to be the hub of children's entertainment. One needs to be very innovative and creative to catch the attention of children. Because you need to outsmart children in few tricks! Then only they flock to the place of entertainment. A multi-billion-dollar project has been designed to entertain children at Toronto college. Entertainment industry is roping in organizers, innovators, academy persons, to move this project ahead. This project is highly industry driven and meant for cross-platform. A big business is hidden behind this giant plan. Industry players are busy hooking up the required personals for creating content, and also working with students to know their mental abilities, and some other group of child artists who are going to act in the films and probably become the next leaders in children's media. Toronto has been picked up to be a leader in this area. The organizers are very happy to choose Toronto as a center of all these activities. Nate Horowitz, Dean of The Centre for Creative Communications, Centennial College, said in a release that they will lead the industry mindset shift towards research and development. A thorough study would be done before taking up any project in hand. The new center is working based on 360 degrees. There is a team working on content and market possibilities. It has been a lethal combination of technology and creativity that is going to click! Now these all are working on the next generation demands in content for television, film, animation and game design, as well as publishing, online media and beyond. Somehow Horowitz is not that happy about the requirement and demands of children. He is really planning to go ahead very far in this field with the help of researchers and innovators. According to him, the gaming industry is still in the infant stage. He wants to sweep the market off with children's entertainment. Even this great project has the support of government. The Center is offering opportunities to explore media literacy and diversity in children's entertainment, along with researching into youth branding markets. This Canadian college intends to support students with student special projects which could lead them to be innovative enough. It also plans for awards, scholarships, and approval from the respective industry. Centennial College has already established full-fledged program on Children's Entertainment: Writing, Production and Management. This is one year post graduate program, empowers students to develop children's media content. This entire project has been supported by well known children's entertainment companies of Canada.