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Complete Communication Skill Training And Enter the Field  Prepared Do   you   want   to   get   connected   to   the   public   relations   industry   by   attending  communication skills training  in the form of a Corporate Communications and  Public   Relations   program?   Have   you   already   completed   a   post­secondly  program and can submit an official transcript demonstrating proof of successful  completion?   In   addition,   are   you   able   to   attend   an   information   session   that  includes  writing   and   editing   exercises  and   submit   a   portfolio   of   writing   and  a  resume? If you answered ‘yes’, you may want to consider applying to Centennial  College’s Corporate Communications and Public Relations offering. Those who  can   present   a   combination   of   partial   post­secondary   education   (two   years  minimum) and relevant work experience may also be considered for Centennial  College’s communications training. Taking just one year to complete, the program is one of the most highly regarded  programs in Ontario. Among the skills learned via the program’s communication  skill   training:  learning   to   research,   write,   plan,   edit,   design   and   implement  everything   from   strategic   communications   plans   and   employee   newsletters   to  gala dinners for hundreds of people. In addition, students study the importance  of   creating   communications   strategies   that   influence   employee   attitudes,   shift  stockholders’ opinions and tell an organization’s story to the media.  Students attend eight communications courses in the first semester and seven  communications   courses   in   the   second   semester.   Among   these   courses   are:  Introduction to Corporate Communications (examines the origins and nature of  corporate   communications   and   public   relations   and   how   both   are   carried   out  within   businesses,   associations,   agencies   and   government);   Public   Relations  Writing   (introduces  students  to   typical   PR   writing   formats  designed   to   inform.  Emphasis is on  applying  the  fundamentals of  clear,  concise, coherent  written  communication designed to inform specific readers, both internal and external to  the   organization);   Media   Relations   (students   examine   how   the   communicator  develops and fosters effective relations with the news media to achieve specific  communications goals); and more. To round out training, students partake in a communication skill training course  called Client Project, which gives them the chance to put into practice the skills  and   knowledge   acquired.   Project   work   is   completed   outside   the   classroom,  usually   independently,   with   off­campus   clients.   The   work   is   often   for   not­for­ profits clients and can involve: strategic communications planning including the  production   of   written   and   graphics   pieces   such   as   brochures,   media   kits   or  newsletters. Students are assigned a faculty advisor for the course and, typically, 


find their own clients.  Lastly, students of this communication skill training gain experience in the field of  Corporate Communications, by working fulltime for eight weeks (or longer) at a  public relations agency, a not­for­profit, a government ministry or department, a  corporation or an association to gain practical experience and knowledge. Many  Field Placements are unpaid positions; others offer an honorarium.  Upon   graduation   from   the   communication   skills   training   and  corporate  communications courses, as an entry­level communications specialist, students  may land jobs that involve: media relations, employee communications and web­ based communications.  Summary:  Centennial College’s communication skill training prepares students  to meet the demands of the fast­paced public relations field. Author Details:  Here Klaudia focuses on the features of Centennial College’s  communication   skills   training  and  corporate   communications   courses,   which  include Public Relations Writing and Public Relations. Keywords: communication skill training, corporate communications courses 


Complete Communication Skill Training And Enter the Field Prepared