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Building a Career in Cultural and Heritage Tourism Cultural and heritage tourism is one of the fastest growing tourism sectors. The increasing number of special interest travellers, who rank culture and/or heritage the topmost reason for travelling, represents a significant trend in the tourism market. The cultural and heritage tourism sector is flourishing by an extraordinary rate of 15 percent per year, according to the United Nations Educational Scientific and Cultural Organization (UNESCO). This has led to an increased demand for tourism professionals who are prepared to work in this growing segment of tourism industry. However, in order to be employable and make rewarding careers in this field, they need to possess •

Excellent knowledge in cultures and heritage

Ability to apply fundamentals to offer an authentic sense of the place/destination to the culture and heritage-motivated travellers

Experience in promoting sustainable tourism while ensuring a high degree of customer satisfaction

Career Prospects The career prospects in this segment of tourism are bright. And the tourism management graduates can find employment with Ministry of Tourism, museums, major hotel chains, heritage tour organizers and tour and travel companies. They can work in diverse areas of cultural and heritage tourism sector, such as: •

Tour planning and management

Tourism marketing

Promoting sustainable tourism

Contributing to daily operations of a tourism organization

Customer relationship management

Accounting and financial management

Festival management

Events management

Cultural and heritage facilities management

A formal education and training cultural and heritage tourism management is a must for those who are interested in building a career in this sector. A post secondary program in tourism management can prepare individuals for entry-level jobs in this tourism segment.


Tourism Management Programs in Canada Centennial College’s two-year, post-secondary cultural and heritage tourism management programs in Toronto provides students with knowledge, skills and experience necessary to seek entry level jobs in this sector. These programs combine in-class learning and a cultural and heritage tourism field placement, allowing students to put their classroom learning into practice.

A strong emphasis is laid on a wide range of tourism management courses, such as: •

Introduction to Cultural and Heritage Tourism

Ontario Cultural and Heritage Tourism Product

World Geography for Tourism

Introduction to Hospitality Accounting

Dimensions of Tourism

Responsible Tourism

Cultural and Heritage Principles and Practices

Managing Cultural and Heritage Facilities

Human Resources and Career Planning

Hospitality and Tourism Marketing

Cross-Cultural Behaviour in Tourism

Tour Planning and Management

Customer Relationship Management

Meetings and Incentive Travel Management

Principles of Hospitality Management

Festival Management

The tourism management – cultural and heritage tourism program is accredited by UNWTO TedQual. The graduates of this program can choose to either pursue their careers or opt for further studies by applying their credits towards it. Admission Requirements In order to apply for this program, the students need: •

Secondary school diploma or equivalent


•

English Grade 12 C or University or equivalent

Students currently in high school can also apply to this program. Their midterm and final grades will be automatically transferred to the college.

For More Information Visit Centennialcollege.ca


Building a career in cultural and heritage tourism