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Advertising and Marketing Communication Program in Toronto: Overview and Career Prospects A diploma in advertising and marketing communications can lead you to several different career paths – research and development, marketing strategies development, copywriting, media planning, product promotion, event marketing, digital/mobile marketing, marketing and media buying and production. The field comprises of many facets and activities, offering you several career choices. The nature of work in these fields may differ depending upon your job title and the organization you work with. However, you will need to show your strategic abilities, creative talent and multitasking and interpersonal communication skills regardless of where you work and what your job profile is. This is expected from all advertising and marketing graduates. Who Should Enroll in an Advertising Communication Program? A postsecondary advertising communication program is a right choice for those who 

Want to build a career in market research

Can communicate their thoughts, ideas and opinions clearly, concisely and strongly

Are interested in promoting products and services for companies

Want to get into the field of advertising

Look to build a career in public relations

Generally spend time in reviewing products, their costs and promotional campaigns

Want to be at the forefront while planning marketing activities

The program equips them with in-depth understanding, knowledge and skills required to seek entry level jobs in the field of marketing communications and advertising. What All Does an Advertising and Marketing Communication Program Cover? An advertising and marketing communication program helps you develop your

Instincts and strategic abilities

Critical thinking

Ability to perform under pressure and in a high competitive environment

Ability to communicate more strongly and clearly

The three-year program focuses on your overall development and includes a wide range of subjects. It covers 

Agency advertising

Campaign planning

Tools and processes of communication

Consumer psychology

Advertising Research

Integrated marketing

Marketing and copywriting

Advertising planning and media selection

Radio and television campaigning

Advertising business writing

Digital communications

Administration and finance

Portfolio design

Digital and social media

The entire sixth semester includes extensive field placement to give students practical training and hands-on-experience. This helps them apply their classroom learning into practice. During this period, students can also build important contacts, which can later on be used as references while finding employment. Enrolling in a Marketing Communication and Advertising Program To enroll in an advertising program Toronto, you need to submit:


Ontario Secondary School Diploma or equivalent


Grade 12 C or University English scores or equivalent

Although having a prior experience in a related field is not mandatory but it is recommended. You can seek admission into a top college in Toronto if you have a relevant work experience in marketing or advertising or any related field after completing your high school diploma. Continuing Education Those who are interested in entering the world of work right after the completion of the diploma program can find employment opportunities with media organizations, corporate houses, advertising firms, copywriting companies, digital marketing organizations and direct marketing firms. However, those who want to study further to win a university degree can apply their credits towards further study.

Advertising and marketing communication program in toronto overview and career prospects