Page 1

Advertising Research and Client Services Combine In Account Management

Do you have an interest in the field of Advertising Account Management, which involves working in advertising  research  and   the  client   service   area  of   the  integrated  marketing   and  communications   industry?  Have   you  already   completed   a   post­secondary   diploma   or   degree   program   and   can   offer  an   official   transcript  demonstrating proof of successful completion? Are you willing to attend a program admission session during  which   a   writing   test   and   questionnaire   will   be   conducted?   If   so,   you   may   want   to   consider   applying   for  Centennial   College’s   Advertising   Account   Management   program,   which   takes   just   three   semesters   to  complete.  This program, which is geared at mature students and those who have already worked in advertising but are   looking   to   advance   their   career,   prepares   students   to   manage   clients’   accounts   and   work   for   advertising  account executives. As such, at the very basis of this advertising branch is the responsibility of acting as a  liaison between a company and its clients. It is also account managers duty to maintain, retain and usually up  sell to their portfolio of clients or accounts. Specific tasks vary from agency to agency, but commonly involve:  managing   a   portfolio   of   accounts,   dealing   with   all   aspects   of   an   advertising   campaign,   researching   new  business leads and “pitching” ideas, achieving sales targets by using existing networks of industry contacts to  generate revenue, leading project management activity, attending client meetings, completing administrative  work, and conducting advertising research, as required.  Advertising Programs   are hired at places such as advertising agencies, sales promotion, event marketing,  interactive marketing, direct marketing, account planning, research, client marketing companies.  But how does Centennial College get students to the point where they are experts who are confident and ready  for the field? First and foremost, there is an intense pace in the program that is full of hands­on training to   ensure that students are equipped  with career­ready skills.  Throughout,  a team of seasoned professionals  mentors students as they build new skills and confidence for the industry. These professionals may also help to  connect   students   to   the   industry.  In   addition,   on­site   professional   computer   software,   media   planning   and  research systems are available to students so they can conduct advertising research and much more. Specific  courses offered in this undertaking include: Advertising Research, Professional Practice, Integrated Marketing  Foundations, Account Management Practices, Media for Account Managers, Communications Agency Primer,  Broadcast Production Basics Business Communications, and more.  While hands­on training is provided throughout the program, the highlight comes in the form of a 15­week  industry field placement that allows students to gain critical knowledge, professional relationships and work  experience. During the field placement, students have the opportunity to use the skills and knowledge they  have acquired in the previous two semesters of the program. Exposure to advertising agency personnel and  the daily tasks such as advertising research and meetings offer a valuable, practical experience. Students  select their own Account Management placement position in an advertising agency or closely related specialty  area to match their career goals and interests.

Advertising Research and Client Services Combine In Account Management  
Advertising Research and Client Services Combine In Account Management  

Advertising Programs are hired at places such as advertising agencies, sales promotion, event marketing, interactive marketing, direct marke...