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A Media Education Foundation Sets the Base for Success

If   you’re   looking   for   a  media   education   foundation  that   includes   skills   for   basic   communications,   media  knowledge,   terminology   and   English   language   development   for   growth   required   to   succeed   in   specialized  programs and fields such as advertising, journalism or broadcasting and film, look no further than Centennial  College’s   Communications   and   Media   Foundations   program.   In   this   offering,   students   who   may   lack   the  foundation or credentials needed to enter specialized programs, gain a solid knowledge base while examining  issues of communicating in their role as global citizens. To apply for this communication program, students are  required   to   have   completed   at   minimum   an   Ontario   Secondary   School   Diploma   (OSSD)   or   equivalent,   or  mature applicant status (19 years or older). In addition, it should be noted that students must complete the  Centennial College English skills assessment before registering for this program. A minimum score of 130 or  131 is required to begin.

Once accepted, students enter a media education foundation offering that serves to provide a pathway for  pursing  further   post­secondary   education   in   Centennial   College’s   three­year   Advertising,   Broadcasting   and  Film and three­year Journalism programs. This is achieved by teaching students a wide variety of skills that will  be the base for their expertise. Among the skills students take away from this communication program are:  creating and maintaining a forum in social media networks using rich media applications; applying theoretical  principles   to   produce   practical,   focused   written   communications   and   media   solutions;   using   appropriate  vocabulary, terminology, basic numeracy and communicative strategies necessary in the communications and  media   environment;   applying   developed   English   language   skills   to   a   presentation   portfolio;   writing   and  presenting in basic narrative formats for a variety of media platforms; examining one’s roles and responsibilities  as   a   global   citizen   in   personal   and   professional   life;   examining   beliefs,   values   and   behaviours   that   form  individual   and   community   identities   and   the   basis   for   respectful   relationships;   and   applying   knowledge   of  communications and media workplaces, environments and practices to develop one’s job search strategies  and early career success strategies. 

There are 13 specific media education foundation courses in which students participate during their time in the  program. Among these communication program courses are: Introduction to Media, Success Skills, Developing  Communications   Portfolio   Skills,   Exploring   Digital   Culture   as   well   as   Essential   English   Skills   (upgrades  students’ language skills in reading, vocabulary acquisition, writing, speaking and listening to college level);  Tools and Processes for Communicators (introduces students to the School of Communications environment,  and teaches the use of many tools available to them in a systematic and intelligent way. They are made aware  of   the   appropriate   communications   etiquette   or   code   of   conduct   that   is   expected   within   the   industry   and  beyond); Media Theory Workplace and Issues (introduces students to ideas and research that will help them  understand the structure of Canada’s broadcasting industry and the issues and trends facing it); and more.

Once   students   have   completed   this   one­year  communication   program,   they   receive   an   automatic  acceptance into their media or communications program of choice.


A Media Education Foundation Sets the Base for Success