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_Process Volume Jason Vestri


process volume two


contact

Specialties Ideating and generating memorable visual experiences. Team player, multitasking, high level of efficiency with quick turnaround, direction abilities, reliable, resourceful. Visual Design | Motion Graphics | Digital Imaging Comping | Wire Frames | Prototype | UI/UX | 3D 3D Motion Graphics.

JASON@RESPECTGRAPHICDESIGN.COM www.linkedin.com/in/jasonvestri


process volume two


Portfolio Introducing the new 15-inch MacBook Pro

TM and © 2008 Apple Inc. All rights reserved.

LH MCPR-01 10.14.08

1

10/14/08

Apple Computer

1 In�nite Loop

Cupertino CA 95014

Apple Con� dential

File Name: LH MCPR-01 FRNT 101408 US v1.indd Job Number: Description: M98 Launch sign TWO SIDED-FRONT Install 10-14-08

Inks: 3/0

10:44:34 AM

Date: 10/10/08 NOTES: Keylines and Callouts do NOT print Image and background gradient are FPO, replace w/hi-res. Mounts to 6mm black sintra

Version:

1

Printout Scale: 50%

RGB Date

Studio Designer: Buddy Check (QC): Graphic Designer: GD Editor: Writer:

phone: 408 974-1361

Trim: 11 x 24 n/a Live: Bleed: .125" Scale: 1:1 (output at 100%) Fonts: Myriad Set, Myriad Pro

Initials

OK

’s

Date

K Fowler J Vestri T Thomas

Project Manager: Studio Manager: Production Manager: Creative Director:

Initials

OK

’s

Date

C Wang M Brunst D Millea

Marcom

181107_C1_M98_FRNT_US_Launch.indd

Initials

OK

’s

Project Manager: Product Manager: Marcom Editor: Legal:

TM and © 2008 Apple Inc. All rights reserved. LH MCPR-01 10.14.08

thesis proposal

Jason Vestri


process volume two


WWDC09 Design Objectives The objectives were to design a modular window installation that emphasizes over 200 Apps and fun or interesting facts about them. This installation was applied to the second floor windows at the Mascone Center in San Francisco for the duration of the 2009 World Wide Developers Conference.


process volume two

Introducing the new 15-inch MacBook Pro Introducing the new 15-inch MacBook Pro

Introducing the new 15-inch MacBook Pro

TM and © 2008 Apple Inc. All rights reserved.

TM and © 2008 Apple Inc. All rights reserved.

LH MCPR-01 10.14.08

EL MCPR-01 10.14.08 US

TM and © 2008 Apple Inc. All rights reserved.

Date

181107_C1_M98_FRNT_US_Launch.indd

OK

’s

Date

K Fowler M Gyboski

Initials

Project Manager: Studio Manager: Production Manager: Creative Director:

OK

’s

Date

A Connorton M Brunst J Haen C Wilson

Initials

2

OK

10/14/08

1 In�nite Loop

Cupertino CA 95014

’s

Project Manager: Product Manager: Marcom Editor: Legal:

Inks: 3/0

phone: 408 974-1361 NOTES: Keylines and Callouts do NOT print Image and background gradient are FPO, replace w/hi-res. Mounts to 6mm black sintra

Apple Computer

Initials

OK

’s

Date

Initials

OK

Project Manager: Studio Manager: Production Manager: Creative Director:

K Fowler J Vestri T Thomas

’s

Date

C Wang M Brunst D Millea

Initials

OK

LT MCPR-01 10.14.08

1

10/14/08

1 In nite Loop

Cupertino CA 95014

1

’s

Project Manager: Product Manager: Marcom Editor: Legal:

phone: 408 974-1361 NOTES: Keylines and Callouts do NOT print Images and Gradient are FPO, replace w/latest hi-res. Need background bleed extended right side

Version:

2

Printout Scale: 50%

RGB

Inks: 3/0

Date

10:19:32 AM

Date: 10/13/08

Trim: 17 x 11 n/a Live: Bleed: .n/a" Scale: 1:1 (output at 100%) Fonts: Myriad Set, Myriad Pro

File Name: LT M98-01 FRONT 101408 US v3.indd Job Number: Description: M98 Kidney sign FRONT SIDE Install 10-14-08

Version:

Printout Scale: 50%

RGB Date

Studio Designer: Buddy Check (QC): Graphic Designer: GD Editor: Writer:

181107_A1_M98_FRNT_US_Kid_Sgn.indd

10:44:34 AM

Date: 10/10/08

Trim: 11 x 24 n/a Live: Bleed: .125" Scale: 1:1 (output at 100%) Fonts: Myriad Set, Myriad Pro

File Name: LH MCPR-01 FRNT 101408 US v1.indd Job Number: Description: M98 Launch sign TWO SIDED-FRONT Install 10-14-08

Printout Scale: 45% Initials

Studio Designer: Buddy Check (QC): Graphic Designer: GD Editor: Writer:

1

Apple Computer

Version:

RGB

Inks: 3/0

10:33:07 AM

Date: 10/13/08 NOTES: Keylines and callouts do NOT print Image/ is FPO, replace w/worked Schawk hi-res Background bleed to be extended top and bottom Mounts to 6mm black sintra

Initials

OK

’s

Studio Designer: Buddy Check (QC): Graphic Designer: GD Editor: Writer:

Date

K Fowler L Brugal C Wilson D Becker

Initials

OK

Project Manager: Studio Manager: Production Manager: Creative Director:

’s

Date

C Wang M Brunst D Millea

Marcom

Apple Condential

phone: 408 974-1361

Trim: 22" x 28" n/a Live: Bleed: 22.25” x 28.25” Scale: 1:1 (output at 100%) Fonts: Myriad Set

Apple Con� dential

Cupertino CA 95014

Apple Con dential

10/15/08

1 Innite Loop

File Name: EL MCPR-01 101408 US v2.indd Job Number: Description: M98 Launch Easel U.S. Version 10-14-08-08 install

Marcom

1

Apple Computer

Marcom

181107_E2_M98_US_Easel.indd

Initials

OK

’s

Project Manager: Product Manager: Marcom Editor: Legal:

TM and © 2008 Apple Inc. All rights reserved. LH MCPR-01 10.14.08

Introducing the new 13-inch MacBook Introducing the new 13-inch MacBook

Introducing the new 13-inch MacBook

TM and © 2008 Apple Inc. All rights reserved.

TM and © 2008 Apple Inc. All rights reserved.

LH MCBK-01 10.14.08

EL MCBK-01 10.14.08 US

TM and © 2008 Apple Inc. All rights reserved.

181106_A1_M97_FRNT_US_Kid_Sgn.indd

2

Printout Scale: 45% Initials

OK

’s

Date

K Fowler M Gyboski

Project Manager: Studio Manager: Production Manager: Creative Director:

181106_C1_M97_FRNT_US_Launch.indd

Apple Computer

Initials

OK

’s

Date

A Connorton M Brunst J Haen C Wilson

Project Manager: Product Manager: Marcom Editor: Legal:

Initials

OK

’s

1

10/13/08

1 In�nite Loop

Cupertino CA 95014

File Name: LH MCBK-01 FRNT 101408 US v1.indd Job Number: Description: M97 Launch sign TWO SIDED-FRONT Install 10-14-08

Version:

RGB Date

11:02:56 PM

Date: 10/13/08 NOTES: Keylines and callouts do NOT print Image is FPO, replace w/worked Schawk hi-res Mounts to 6mm white sintra

Inks: 3/0

LT MCBK-01 10.14.08

1

10/14/08

10:05:11 PM

Date: 10/9/08 NOTES: Keylines and Callouts do NOT print Mounts to 6mm white sintra

Apple Computer

Version:

1

1 Innite Loop

Cupertino CA 95014

File Name: LT M97-01 FRNT 101408 US v2.indd Job Number: Description: M97 Kidney sign FRONT SIDE Install 10-14-08

phone: 408 974-1361

Date: 10/13/08

Trim: 17 x 11 n/a Live: Bleed: .n/a" Scale: 1:1 (output at 100%) Fonts: Myriad Set, Myriad Pro

NOTES:

Version:

2

Printout Scale: 50%

RGB Date

Studio Designer: Buddy Check (QC): Graphic Designer: GD Editor: Writer:

phone: 408 974-1361

Trim: 11 x 24 n/a Live: Bleed: .125" Scale: 1:1 (output at 100%) Fonts: Myriad Set, Myriad Pro

Initials

OK

’s

Date

K Fowler C Wilson T Thomas

Project Manager: Studio Manager: Production Manager: Creative Director:

Initials

OK

’s

Date

A Connorton M Brunst D Millea

Project Manager: Product Manager: Marcom Editor: Legal:

Initials

OK

’s

Inks: 3/0

Printout Scale: 50%

RGB Date

Studio Designer: Buddy Check (QC): Graphic Designer: GD Editor: Writer:

Initials

OK

’s

Date

K Fowler L Brugal C Wilson D Becker

Project Manager: Studio Manager: Production Manager: Creative Director:

Initials

OK

’s

Date

A Connorton M Brunst D Millea

Marcom

Apple Condential

Inks: 3/0 Studio Designer: Buddy Check (QC): Graphic Designer: GD Editor: Writer:

phone: 408 974-1361

Trim: 22" x 28" n/a Live: Bleed: 22.25” x 28.25” Scale: 1:1 (output at 100%) Fonts: Myriad Set

Apple Con� dential

Cupertino CA 95014

Apple Condential

10/13/08

1 Innite Loop

File Name: EL MCBK-01 101408 US v2.indd Job Number: Description: M97 Launch Easel U.S. Version 10-14-08-08 install

Marcom

1

Apple Computer

Marcom

181106_E1_M97_US_Easel.indd

Project Manager: Product Manager: Marcom Editor: Legal:

Initials

OK

’s

1:35:42 AM


MacBook and MacBook Pro Design Objectives The designs below show in store signage for a new product launch. The objective was to introduce the MacBook and MacBook Pro unibody style notebooks.


process volume two

LucasFilm Ltd. Design Objectives The objectives were to create military style graphics while still achieving a nice balance of “good guys to bad guys�. The following designs were created for various vendors throughout the country. There are also a few in situation examples to show how the vendor could use the designs provided to them by LucasFilm.


process volume two


process volume two


process volume two


process volume two

Step In These Design Concept Step In These is a book about redesigning a product to be more sustainable than the design currently being used. This book tells a story about the simplest everyday things that we take for granted, and how it can help improve our way of living as a whole. As well as something that could be a daily reminder of the implications of our actions and how that translates into an individual’s carbon footprint. The product chosen for the book was the Nike Air Force 1. This was done for a couple of reasons. The first being Nike is the leading shoe and sports apparel company in the world and the Nike Air Force 1 is one of it’s most successful selling products. The second being the symbolism that the shoe itself has and the fact that its a product that the consumer will more than likely wear on a daily basis. It constantly reminds them to be more conscious of their actions and how they impact our way of life. Design Objectives The design objectives were to show the process of the redesign from concept to completion. Create a more sustainable shoe through the use of C2C methods. Visually the book starts off heavy in color and graphics, and then gradually towards the end becomes lighter in color and graphics. The idea here is that the reader will ultimately become more aware of their ecological impact and their carbon footprint would essentially become less or lighter than it was before reading the book. Solutions Proposed eco friendly solutions for the Nike Air Force 1 shoe. Upper Inks used can be a soy-based ink to decorate the leather of the upper. Soy inks are more eco friendly than inks being used currently. Insole An air or gas filled membrane can be created to provide the consumer with sufficient padding and comfort while reducing recourses necessary to make the current day rubber insole. Outsole Use a direct-inject method to fuse the outsole to the insole and upper. This would eliminate the use of stitching or potentially toxic glues currently being used on the Nike Air Force 1. With the direct inject method use polyurethane. Polyurethane is easier to recycle than the hard rubber currently used which is nearly impossible to recycle. Glycolyze mixed polyurethanes have been developed by Troy Polymers, Inc. This form of chemical recycling can yield materials that can then be reused to form new polyurethane polymers that largely retain the properties and functionality of the original materials.


process volume two


process volume two

Nike AF1 + R3 in Motion Design Objective This was to create a branding motion piece highlighting newly redesigned Nike AirForce1. It’s an extension of the book Step In These. This is a glimpse of the new product and can be pushed through multiple marketing channels and reach a larger audience than the book can.

http://youtu.be/EGnVFnhaVz0


process volume two

P4 Motorcycles Design Concept P4 stands for Performance, Precision, Power, and Passion. This is motion piece is used to show two different styles of motorcycle street riding. The piece highlights footage from the Isle of Man TT 2009 and a professional group of stunt riders. It captivates the audience with high energy audio and visuals while demonstrating the Performance, Precision, Power, and Passion it takes to be a great rider.

http://youtu.be/Z4jhFse3R98


process volume two


4GBG Network Brand Objectives Were to create a station name and brand ID motion reel. For Gamers By Gamers is a play off of the G4 network. It was designed to show fast moving high energy motion graphics that speaks to the gaming community. This reel consists of a Station brand, line up, and lower third execution. http://youtu.be/G0CoZ4mrQ3M


process volume two

Canadian Blends Design Concept Recently Jack Daniel’s redesigned their Gentlemen Jack bottle and labels. The redesign was and still is, a huge success in the market. Since its introduction to the market in March of 2007 sales have increased 60 percent. This increase would inevitably force its competitors to ramp up their marketing efforts in hopes increasing market share. One of these competitors would undoubtedly be Crown Royal. The Crown Royal bottle is the strongest part of their brand equity. If there was going to be a change made it would be done with the label and the packaging that the bottle comes in. For the revolutionary design the decision was made to go with a more sophisticated color palette, re-tool their logo, and eliminate any unnecessary graphic elements. For the evolutionary redesign it made sense to eliminate the paper label all together, allowing the appealing amber color of this blended whiskey to become more prominent. This change alone gives the bottle a fresh new look while still holding on to some of its existing brand equity. Design Objectives The design objectives were to create a fresh new look and leverage brand equity to stimulate the market, increase sales, and capture new consumers and to create an overall memorable experience for the consumer.


process volume two

Ikea Birdhouse Design Concept Ikea offers a large selection of functional well designed home furnishing products at low costs to consumers. This idea has been the basis for everything Ikea does. Whether its product development and purchases to how well they sell their products in stores across the globe. This was the driving force behind the design aesthetic and function of the Sesons Bo birdhouse. Initially this product was going to be an indoor sculptural piece. However after going through the process of creating the indoor piece it made more sense to have the product made for the outdoors. The materials used consist of, cardboard, wood veneer, aircraft ply, and aluminum. Design Objectives The design objectives were to create a birdhouse with good function and the Scandinavian look and feel of current Ikea products, as well as this five-pound amalgamation of wood and aluminum more logistically appropriate. Every piece on the structure can be disassembled from the housing tube and stored inside itself for shipping and storage.


process volume two

2 Panel Fixture

Nesting Tables


Nesting Tables

2 Panel Fixture

adidas retail fixtures Objectives Design adidas originals and performance fixtures for Modell’s in the Time Square New York location. Nike has a dominant presence in this store, and we wanted to break through with this project. Currently the adidas space is very cluttered and not as clearly branded as their premium brand should be. We wanted fixtures that are clean and premium to contrast with that. The following work shows examples of various fixture applications for both originals and performance.


process volume two

Single Panel Footwear Wall

Double Panel Footwear Wall


Single Panel Footwear Wall

Double Panel Footwear Wall

Three Panel Footwear Wall - Soccer


process volume two

Fixed Column with Manikins - Front

Fixed Column with Manikins - Rear


Elevation render in Modells retail environment


process volume two

Augmented Reality GPS

Augmented Reality Billboard incorporates animated product advertisement


Augmented Reality Billboard incorporates video demonstration of the product

Speck Cases Augmented Objectives Create a guerilla like, ad campaign the leverages mobile devices and smart phone technology. This direction is a treasure hunt that integrates Augmented Reality and social networking to engage users and consumers into the Speck culture. How it works The user can access the Augmented reality gps app on their smart phone to point them in the direction of the nearest “AR” glyph. Once these glyphs are located the user can then unlock that achievement by interacting with the glyph specific, “AR” advertisement. Once this achievement is unlocked then a notification is sent to their social network allowing their friends and viewers to track the users progress as well. Additionally these access points can feed information back to Specks custom Facebook and other social channels. With new or current analytics in place this will allow marketing and creative to more accurately target the intended demographic or make them aware of a potential new demographic to target.


process volume two

Environmentally friendly and water soluble logo and QR code are sprayed on the ground at a large convention or faire, such as the Makers Faire

Mainstream performing artists wear branded clothing


QR Code Wild Posting


process volume two

Windows Phone Kiosk Objectives Design a kiosk that allows user to plug their phone into it and take the Windows phone UI for a test drive with their content loaded into it.


process volume two

Romancing the PC Objectives Leverage Intel’s new Augmented Reality touch screen to create an interactive Store In Store for Windows based systems. The user can approach either end of the table and preview products through an Augmented Touch screen interface. Once the user has found their preferred system, an underbody light will highlight that system on display. Each system is placed on a swivel stand so as to be able to view multiple angles as well as a recessed tablet in front for further interaction of product specific information.


032/033


process volume two

HP Everybody On Objectives Create in-store fixtures and ads for the new Veer and TouchPad products by HP.


process volume two


Viviti Logo Animation Design Concept Prior to Western Digital acquiring the G-Technology division of products from Hitachi Liquid was working with Landor to create an entire sub brand for their products. This was a first round animation incorporating the Viviti logo. After the announcement of the acquisition the project was halted and this portion did not see any further refinement. http://youtu.be/n5Vrl9PVcFA


process volume two


G-Connect Animatic What is G-Connect? It’s a portable storage device for your iPhone, iPad, and or MacBook. It allows multiple users to access it and share content back and forth as well as view it’s contents via their mobile device. Objectives This was an animatic intended for the Hitachi G-Connect Product launch. The concept was to create a video with an under produced quality. Essentially the video and audio could be content that came from the users devise or G-Connect. The colorful, energetic and aesthetics of this animatic speaks directly to what the product is about and the target demographic. Due to budget and time constraints this never went into production. http://youtu.be/TitL7vl7dsY


process volume two

G-Connect Product Launch Objectives Create animated and static banner ads for the G-Connect Product launch.

http://youtu.be/AwAjISY28Yw


http://youtu.be/bGyGXJL6hE8


process volume two


Touro Pro Web Banner Objectives Create numerous animated banner ads to supplement the print advertisement of the Touro product line launch.

http://youtu.be/Ynrke5T8UiI


process volume two

VIER Creative About Vier Creative In 2009 myself and two other business partners established a small partnership which offers creative and branding services in print and digital mediums. Since it’s inception we have successfully survived the first year and are currently exploring new avenues to direct our business into an experimental interactive digital media company.


process volume two


LifeStudio Broadcast Spot Objectives Create a 30 second spot to air on Comcast Sportsnet for the Hitachi LifeStudio products. Interestingly enough I did the voice over on this as well. http://youtu.be/XhNTF9rAxN4


process volume two

Hitachi Product Animations Objectives Create short 3D animations of these products for use on Hitachi’s website and broadcast spots.


http://youtu.be/TmaCtZ6m-4Y

http://www.youtube.com/watch?v=OY0I-0l2f9A

http://youtu.be/92nR6XuE6ek

http://youtu.be/r6HX7Cy2V8Q

http://youtu.be/VBbY4w--BC4


process volume two


PlayStation Branding Pitch Design Objectives Create a system that uses a consistent theme for the PlayStation brand. As well leverage a color coding system that coincides with the different lines of products under this brand. Example, PS3, PSP, VITA.


process volume two


process volume two

PowerSkin Rebrand Design Objectives Develop a branding system for XPal’s PowerSkin line of products. These products provide additional power for mobile devices such as iPhone or Blackberry.


process volume two


process volume two

ZUNEHD About Vier Creative This a soryboard to be used for an animation


process volume two


Thesis proposal


process volume two


process volume two


_ Retail End Cap POP Display To the left is a retail end cap that would display the product with several interaction elements incorporated into the display. The first is having a physical out-of-the-box product on display so the intended or perspective user can see the physical item. This makes it more tangible for the viewer at this point and due to it’s unique shape and display, it draws interest. A small monitor is mounted to the back graphic panel. On this monitor the viewer can see the product in action and learn a little bit of technical information about as well. Another couple of interaction points on this display are the augmented reality glyph (Just above Prototype) and QR Code (Bottom Left of Top Shelf). The user can access product and website information through this QR Code and using their mobile smart phone to capture the code. Lastly, the Augmented Reality portion of this display is activated once the user looks at the AR Glyph through their camera on their phone. This will then activate a 3D environment. The aircraft will appear to be flying through the air while different product specs can be accessed when the user starts to rotate their position around the aircraft. This is a very interesting way to engage the user in interacting with the product without even using it yet.


process volume two _jason vestri


Process Volume 02  

My portfolio.

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