Q1. The two forms of research are Production Research and Market Research. Production Research, is researching about things such as equipment that is going to be used, locations that are going to be used and whom you want in the advert. Market Research, would be that what channel you going to advertise on, who the target audience is, would it be viable and is it worth advertising or making. Q2A. i. NRS – National Readership Survey ii. ABC Audit Bureau Of Circulation iii. BARB Broadcaster Audience Research Board iv. RAJAR – Radio and Join Audience Research B i. NRS – They monitor viewing figures for newspapers and magazines that have paid a fee for have their figures be calculated for them. They have covered many major newspapers such as “The Sun”, “Metro” and numerous of different newspapers and magazine. Within the table below it shows us the most recent findings and reading from it it shows you that “The Sun” is the most read paper and the “Daily Mail” is next. This is very useful for anyone that is thinking to join a newspaper or buy slots for advertisements. But also sell things to the sun such as images and other sources that they might want. You would be able to sell things such as Images of celebrities or another popular topic such as football. This allows you to see how much viewers that the image will possibly receive if you do sell it to them and also they are split up into different groups and categories
NRS Readership Estimates Newspaper & Supplements July 2012 June 2013
ii. ACB They help represent and inspire people that want to get involved with media, they would help people that want to be or are Media Owners, Media Agencies, Advertisers, Rights Owners, Investors and Management. This is very vital because these jobs are what makes up the media industry and it helps out so much. It’s governed by media companies that are trying to help represent organizations. They also help manage and set standards for media related products which allows people that are trying to create something that would at least have a standard for everyone to watch. To let something through for the public or to be reported they have to go through all these stages for it to legal have the ABC stamp on the product but if they have broken one of these rules it could cause them to not let anything be brought out to the public.
iii. BARB Broadcasters Audience Research Board is a company that records viewing figures for channels around the UK, they would be recording these for multiple different media types such as TV Channels, Newspapers and Magazines. The way they record these figures is that they use viewing boxes around the uk where they have placed in numerous of different homes so that they could get a rough viewing figure for each area. Furthermore I think the way they have a really bad way of recording figures because they would record could as a viewing for a channel if you are on that channel for 5 minutes. There are faults in the system but that is the most reliable source right now. But they do produce results that do sound realistic and not out of control like that could be 1 million views per channel at same time In the charts underneath it shows you the viewing figures for a spesific date, so on the 8th of september you could see that on 4Music there has been 144,000 views for * out of 10 cats uncut. But then you could see that on BBC3 all the shows that was broadcasted it has 8 times more that amount and if you was to broadcast something BBC3 would get you more views.
iv. RAJAR Is an establishment that records audience figures for radio channels. Its a company that is owned by numerous of different people (companies) such as BBC, Radio Centre. They produce results of roughly 310 different radio stations 4 times a year to show us the viewing figures of each station. You could see that there is a population of 53,205,000 that listen to the radio and then there is a breakdown of how many people listen to each of these stations, you could see that 35,880,000 of the population listen to all the BBC radio stations which does show you a lot from that, You could see that with this station if you wanted to broadcast something this would get you the most views and then you could see that other radio stations views are not as much but they are still high. Then you could see that average hour per listener for each of their stations. This allows radio stations make the decision if they should carry on but also it helps advertiser and companies to know if they should spend their money trying to advertise the product they have.
Q3. Audience Segmentation is when you have divided the audience figures into different classes e.g. Race, Gender and Age. This allows you to see figures for each set of groups that they are set out as. Q4. Advertisement is important for media production because you would see if you could make profit or not if you advertised on a certain channel or newspaper. An example that is really good to show you that advertisement and picking out a good channel or newspaper/magazine is New’s Of The World They used to have many people paying to get their adverts into their magazine because there was a high viewing figure for that particular magazine. But as soon as they found out that they was “Phone Hacking” advertisers started to take out their adverts from the magazines because viewing figures started to go down. leaving news of the world financially unstable because no one was paying money for adverts in their magazines. leaving them to go bankrupt. An example of a successful paper that still going on is Metro when you go to a train station you can see that they are giving out this newspaper for free because there are lots of advertisements within it, this allows them to make so much money from people advertising in their paper so they could give it away for free and still make a profit. Furthermore for television it is extremely important because viewing figures for a channel will be higher that other channels. Channels such as channel 4 and itv would have a higher price for advertisements compared to channels such as History Channels because firstly they broadcast shows that people are interested in and would watch more higher and frequently. Whereas in a history channel would have less viewing figures because people would not be as interested in it. So advertising on this channel would not get as much views meaning that not that many people would see it to notice and buy the product that is being advertised. Q5. Researchers are very vital within the media company because you would have to read about things such as Genre and Target Audience. They would be researching about things such as is it beneficial to broadcast because of the viewing figure. Q6. A Viability of a media production can be assessed by using pitches to a target audience and thinking about how successful the idea would be, In my media class we had to a viability study for one of the piece of coursework that we did where I had to pitch my idea in front of an audience and say why my idea will be successful. Q7. A Swot Analysis is when you would talk about The Strength, Weakness, Opportunity and Treats that be cause by what project you’re doing. E.g. in my advert I did this to see why my idea would be good, why it would be good, how it could be bad, what opportunities does it bring and what could treat the success of it.
Q8. copyrights is when someone or company owns full ownership of something and someone else or company can not use it. This is very important for media production because you would not want to waste money to create, plan, and hire people to find out that you have copied someone else's idea. An Example of a company that has full ownership of a product or source is Cadburry where they have full ownership of a colour but inbeticualr the code for the colour so that no one else could use it. This shows the power of copyrights because you could see that people will try to use something that belongs to you but as soon as you copyright it, it would be a protected and no one can steal the idea or create something similar or the same and claim it’s theirs. Copyright comes in many different shapes and forms where they could copy right things such as music, movies, colours, phone design and numerous of different things. Something that does show copyright and what it could lead to is Apple v Samsung, where apple has copyrighted the design of the iPhone and then samsung created something similar but then got sued for “trying to copy the whole idea of the iphone” and got money out of it, But then samsung sued back for numerous of different thing such as using a samsung screen for the phone and copying some of the features that samsung has created for their phone. Q1 Main Method of researching is via Secondary Research where you would read and gather data from different places such as online an example would be a media production company would go on sites such as BARB to see viewing figures of a production that has been done but is similar concept as the design/production that they have. Questionnaires, this would be where you could go somewhere and give out questionnaires to the public and get their opinions of what you have to say e.g. their opinion which also could be said that its a viability study where they are seeing if what they are creating is viable and should be made Research that is going to be used within the production or making of the project, for a media company they would research about actors, cameras and locations of what they want to do Q2. When I created a survey for my advertisement I had to think about many things such as will it work and how will I need to structure this so I could get the best possible idea to create. My main question was what genre do you like watching the most, most of the people that answer my questionnaire said action so this gave me a rough idea of what i needed to do to get someone more interested in watching my advert. Q3. A Focus group is when you would get a group of people and ask about things such as their opinion, perceptions, do they like the product or idea. This allows you to see if your idea would be successful.
Q4. When taking secondary research you would need to consider it may not be true because it has not been taken by you personally it is something someone else has recorded and uploaded or given so that you could use it as well. You need to consider things such as biases where they could twist the truth or write more to do with their opinion of a product. Q1. Key areas that presentation of research where you would have an introduction what you are going to talking about, the purpose you’re here and your aims, You would start it with talking about things such as your design, the concept of what you are supposed to do and why it is a good idea. Then you would talk about techniques and methods that you will use so that your idea will be successful so within my advert I had to use methods such as persuasive strategy to get audience to buy my product or at least know about it. Then researching and creating tables and diagrams, when creating a presentation you would have to have one because many people like to read stats from a table where they can visual read it which is much easier for many people. Summary would be what you have found from these results such as from my advert questionnaire i created a line graph to show what was the most popular pick for the question, I found out that action and comedy was the most popular pick. Then you would complete the presentation with a summary about everything that you have done. Then you would finalise your proposal and you so that the audience or read could see what your idea is about. Q2. Interpersonal Communication This is where you could feel mixed feelings about giving your presentation or about your presentation, you could possibly feel scared or anxious about the idea of giving your presentation Interpersonal Communication is when you are speaking to two or more people but face to face. NVC (Non Verbal Communication) this is where you would be communicating through body language, facial expression, sign language and also hand gestures. Paralanguage This would be when you change the way you speak by changing things such as the pitch you speak in, tone you speak to, volume you speak in and the pace you speak about. Visual Aide is when you would use props to help you get your point across or help you speak. Also you would use something such as presentation and images so that it could help you speak and get your point across to the audience. Q3. To make it more professional you should memorise what you have on each slides that you have on your presentation, try not to look back as much and focus on looking at the audience, try not to move to much, make yourself look presentable so that once you look nice and feel confident and it makes you feel better. Furthermore you would like to try make yourself feel good and start when you feel like starting because there is no time limit of you explaining what you have to say but also anything you say is your opinion and you can get your own opinion wrong.
Q4. With a written report you would go in as much details so that once you read it, it feels like you was there and its as if you read this and it felt like its a voice over script. You would have to create a good structure for your essay where you could see that it is more professional. In the introduction you would start off with talking about things like your opinion. This would speak about why you have this idea briefly and a rough overview. Then after in the first paragraph you would write about things such as why the reason is so good or bad but then you would explain about the reason for that. Then you would have another paragraph talking about to justify your idea. Then you would have a summary where you would wrap everything up and you would talk about why your opinion is right.