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SECTIO N 2 .0

VR Environment Signature Brand Elements

These core elements are the strongest representation of our brand.

VR Mode Application

Globe

Our globe represents our company and leverages strong brand equity

We should have a globe somewhere in our environment. This can be an art pie ce on a wall, in a photo on a wall

AT&T Blue

Blue is calming, accepting. It helps accent key features

This can be used on an accent wall, as a contemporary painting, a fabric color

Humanity

Express our brand’s human side using photographs and other elements to provide a window into a world our customers understand

The walls should not be bare. We can use this space for art, photographs that represent the brand and also subtlely advertise entertainment content (ie. a movie poster of an upcoming release)

Brand Voice

Our brand voice keeps it simple, human and approachable. Avoid tech-speak and ask yourself “is this instantly understandable?”

Any voice guided navigation or on screen directions should be in human speak, including all alerts and in-app messaging

Sonic

The powerful, distinctive audio signature of our brand, and the most iconic element of our overall sonic identity

We should leverage the AT&T ambient music found in the AT&T Brand Center portal, or develop an entirely new ambient on-brand track. Thsi will feel like soft music playing in a livingroom, and make the experience feel more real and welcoming. Think of boarding a Virgin America flight or being at the spa, promoting another “sense.”

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DLabs | VR MODE UX/UI

Signature Brand Elements


SECTIO N 2 .0

VR Environment Signature Brand Elements

These are the additional elements we use in branded environments to express our brand identity in physical spaces, supplementing the Signature Elements.

VR Mode Application

Engagement

Attract, entertain, amaze, and welcome people with the spaces we create. Personal interaction remains the hallmark of our brand, and we should strive to create places that enhance those meetings

Creating a living room environment is something everyone can relate to as most people have this area in their own homes. They generally are welcoming environments, encapsulating many of the elements listed below, to create the whole.

Technology

Infuse the space with interactive technology to engage our audience. Technology should be used to empower and simplify or remove barriers with meaningful human benefit. Infuse the space with interactive, relevant technology, never just for technology’s sake.

Create an ambient video piece that is calming to the user. This can be a digital fire or water element, something passive that reacts to what the user is doing, or can be interacted with. Color shift based on user’s weather, time of day, mood, etc.

Open Flow

Create a clear narrative to help consumers navigate and understand how to move and interact. It should feel easy to know where to go and what to do, without feeling overwhelmed or hindered.

The experience will be a stationary 360 experience. That said, the environment should have clear pathways to doors / staircases, with an open floorplan, flowing space. Even though the user cannot move within the space, it puts their mind at ease.

Light

Our brand voice keeps it simple, human and approachable. Avoid tech-speak and ask yourself “is this instantly understandable?”

Create a large, double-height space that is more loft-like. Use tall windows that allow for a view to the outside and make the space feel even more open

Transparency

The powerful, distinctive audio signature of our brand, and the most iconic element of our overall sonic identity

Tall windows, perhaps a frosted or semi-transparent wall or opening to hint at another room or space, glass pattern element

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DLabs | VR MODE UX/UI

Extended Brand Elements


SECTIO N 2 .0

VR Environment Signature Brand Elements (cont.)

These are the additional elements we use in branded environments to express our brand identity in physical spaces, supplementing the Signature Elements.

VR Mode Application

Modularity

Use modular walls and furniture to demonstrate our brand’s flexibility and ability to customize for personal preferences.

This can be represned through choice of furniture that feels as though it could be re-configured (but is stationary), shelving that uses a modular grid to display items

Curvature

Curvature creates fluidity and movement in contrast to sharp edges or hard corners. It adds warmth to an environment, especially in a space that features modern devices and technology.

Use a gradually curved wall or ceiling to break up the space’s sharp angles. Use circular objects to subtlely reflect the circle globe such as circule light fixtures, rugs, round ottoman, pillows, etc. without blatantly using the globe.

Texture

Texture can be an effective way to accentuate the human and warm qualities of our brand, or to support the idea of innovation and technology. Use texture as a supporting element to bring these concepts to life.

Using or simulating texture is a good way to add realism to our rendered scene. This will keep it from feeling too cold or antisceptic, adding warmth and familiarity

Wood

Use wood, a natural texture, to add a dimension of warmth and make the space inviting.

Wood is natural, warm, traditional. This is a nice addition to a modern environment as it juxtaposes the contemporary modernism. This can be used as furniture piece, a wall element such as shelving or sculpture

White

Use white on interactive elements and physical surfaces to keep the environment bright, clean and open.

The environment will have white walls, using AT&T blue as an accent wall or large art piece on a white wall. This will keep our environment feeling bright, clean, modern and sophisticated

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DLabs | VR MODE UX/UI

Extended Brand Elements


SECTIO N 2 .0

VR Environment Mood Board

LA RG E W IND OW S CREATE LOT S OF “LIG HT” A ND “ TRA NS PA RENCY” F IR E A N D “ T R A N S PA R E N CY” C R E AT E A WA R M IN V ITIN G S PAC E A N D F E E LIN G 13

LARG E , O PE N , DO U B L E- H EI GHT SPAC E, TAL L WI NDO WS

CIRCULA R LIG HTS SYMBOLIZE T H E AT & T G LOBE BRA ND MA RK US E OF “ WOOD ” A N D “ T E X T UR E ” TO C R E AT E A ST UN N IN G C E ILIN G E LE M E N T DLabs | VR MODE UX/UI

AT&T BLUE AN D ACC E N T BLACK “ M OD ULA R ” A N D “ T E X T UR E ” E X P R E S S E D T H R OUG H A PAT T E R N E D WA LL LIG H T WOOD F OR F UR N IT UR E OR F LOOR IN G W H IT E CA R P E T F OR R UG S ST ITC H E D LE AT H E R F OR UP P E R S CA LE YE T COM F ORTA B LE F E E LIN G , US E OF W H IT E TO F E E L C LE A N A N D M OD E R N

LARG E S PAC E, STAI R WAY H I NTS AT ADDI TI O NAL L EV EL S OF L I V I N G S PAC E, F EEL S M O RE L I K E A HO ME “CURVATURE” EXPRES S ED THROUG H FURNITURE ( D O NOT US E ORA NG E, OLD ER BRA ND COLOR)

Vrmode ui ux v1 environment  
Vrmode ui ux v1 environment  
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