PUBLICITY PLAN FOR LRS CHALLENGES • To educate the campus community about the changes from LRTS to LRS & ITS • To distinguish personnels in LRS and their respective positions • To present LRS as a fresh identity to the campus community (mission, vision & values) • To identify the functions of LRS COMMUNICATION CHANNELS • Website/Homepage • Social media (Facebook, vine videos) • Library display case • Highlights cards • Walls/Posters/Frames • Office calendar • Special event (office party) TIME FRAME: August-September 2013 OUTSTANDING ITEMS • New LRS logo • Style guide
PUBLICITY PLAN FOR LRS Library website
Check Out LRS
Create a fresh banner to encourage users to click onto it and be led to a page that lists the mission, vision, and values of the renewed LRS.
PUBLICITY PLAN FOR LRS Facebook
Utilize the cover image space to grab attention. Post images of new vision, mission and values in bite size to the Library Facebook page.
PUBLICITY PLAN FOR LRS Continued publicity on Facebook
Facebook is a great channel to hold meaningful conversations with students at SCSU. Work with units of Library such as Reference and Archives to generate contents that may be interesting and useful to students and the community. Plan to publish contents that reflect the values of LRS.
PUBLICITY PLAN FOR LRS Vine videos
Vine is a free social media app that has been taking Twitter and Facebook by storm. The six-second video making app is widely considered the Instagram for videos. Create six-second videos or stop motion animations that convey of values at the Library to attract traffic. See â€œVine: Edu Best Practices and Directoryâ€? for more examples at http://bit.ly/11ONJzL
PUBLICITY PLAN FOR LRS Library display case
We can promote the new LRS vision, mission, and values using the display space by the library lobby. We can create posters and digital signage (animated) that convey our new image. It will also be a good opportunity to educate students and the public about our services and what to expect from us. This may be done during the first few weeks of the semester. We may also introduce the new technology center using the same display space.
PUBLICITY PLAN FOR LRS Highlights cards
Highlights MILLER CENTER LIBRARY SUMMER SESSION HOURS
MON-THUR FRI SAT SUN
7AM - 10PM 7AM - 4PM CLOSED 2PM - 10PM
We can put together a special LRS-themed highlights card that showcases all our values, mission and vision. We may introduce the new CIO and LRS Dean in the card too. If we go electronic, we could send this to the students and faculty listservs as an e-newsletter.
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RESOURCES TO HELP YOU IDENTIFY TOPICS.
CONSTRUCTION IN THE MILLER CENTER Please be informed that the Coffee Shop (MC 125) and Extended Hours Computer Lab (MC 102) are closed for construction. A temporary 24-hour computer lab is located at Case-Hill Hall. 8/10/10
TOPICS & TITLES.
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PUBLICITY PLAN FOR LRS Posters/Frames
Design posters or frames that can be hung on office walls. Every LRS unit should have a set of the statements in their workspace.
PUBLICITY PLAN FOR LRS Office calendar
PUBLICITY PLAN FOR LRS Special events
Potluck parties, departmental visits, office open days, can be organized to foster fellowships among the LRS (and ITS) units. Open day for student visitations possible.
PUBLICITY PLAN FOR OSG CHALLENGES • To educate the campus community about the function of Operational Services Group (OSG) • Identify personnel in OSG COMMUNICATION CHANNELS • Walls/Posters/Frames • Office calendar • Special event (office party) OUTSTANDING ITEMS • New OSG logo • Style guide