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Making The Invisible Visible Jason Mingay Graphic Design: New Media Year 2


Making The Invisible Visible

Jason Mingay Graphic Design: New Media Year 2

Research For my research I watched many many kinetic typography videos. I have shown screen shots and talked briefly about two of my favourites on this page.

Why Not Associates This is a BBC Radio 4 promo for The Today Programme. It is a promo for Stephen Hawkings and therefore is created with the look of a blackboard and the feel of traveling through space, both of which are visual representations of Stephen Hawking.

Simon Ellis “Telling Lies” The morning after the night before, a rapid spiral of disastrous telephone calls chart the certain ruin of young Phil’s day as he attempts to fib his way out of one scrape after another. Told entirely in animated captions. Instead of animating the exact words said in the audio, this video animates what the people are thinking rather than what they are saying.


Making The Invisible Visible

Jason Mingay Graphic Design: New Media Year 2

Research On this page is some research on radio 1 and my chosen radio show, which is The Chris Moyles Show.

Radio 1

The Chris Moyles Show

BBC Radio 1 is a British national radio station operated by the British Broadcasting Corporation which also broadcasts internationally, specialising in current popular music and chart hits throughout the day. Radio 1 provides alternative genres after 7:00pm including electronic dance, hip hop, rock or interviews. It is aimed primarily at the 15–29 age group,[1] although the average age of the audience is 33.[2] Radio 1 was launched at 7:00am on 30 September 1967 as a direct response to the popularity of offshore pirate radio stations such as Radio Caroline, which had been outlawed by Act of Parliament

The show lasts three and a half hours, with news and sport read half-hourly between 06:30 and 10:00, except at 09:00. The show begins with the “Cheesy Song”, an opening song performed like a Broadway musical number. A typical half-hour segment contains fifteen to twenty minutes of chat, discussing the team members’ lives, Radio 1′s features, music or popular culture. There are regular celebrity guest interviews usually between 08:00 and 09:00, with the occasional live music performance and frequent first exclusive plays of new single releases

DJ’s include Chris Moyles, Scott Mills, Ferne Cotton, Trevor Nelson, Sara Cox, Reggie Yates, Edith Bowman, Vernon Kay, Greg James and many more..

The team includes

The age group listening to radio 1 is around 16-24

Chris Moyles- Host of the show. “Comedy” Dave Vitty- Co-presenter, who is responsible for most of the written content and games on the show. Aled Haydn Jones- The show’s producer. He has previously worked as the Assistant Producer and Day Producer. He is also the presenter of The Sunday Surgery. Sam Moy- The Day Producer. Dominic Byrne- Newsreader since the move to mornings. He also does regular celebrity interviews and presented several features in the past such as “One Road Travel” and “Who Knows Dom?”. Tina Daheley- Sportsreader since 15 February 2010 Matt Fincham- Assistant Producer. When things on the show go wrong, Matt often gets the blame with the quote “when in doubt, blame Matt Fincham”. On-air references to him are often prefixed with “… and to a lesser extent – Matt Fincham”.


Making The Invisible Visible

Jason Mingay Graphic Design: New Media Year 2

Audio Choice i have laid out the script for my chosen audio and have also talked a bit about the reasoning of why I picked that particular piece of audio.

Script

Audio reasoning

She says weekends are the worst (whistle) let me tell you.. lots of jumping in and bum… bombing, all over the place ohh ahahaha.. erm dom high five ohhhhh hang on a sec, lets just recap.. what’s the address of this place ohuhuha I wanna go

I was unsure whether the audio tracks I chose was suitable for promoting radio 1 since there was minor swearing and some sexual innuendoes.

how how how quickly could we get there

This shows that radio 1′s audience are getting older than the age range they are targeting.

what people do is jump in… can I tell ya at my local baths they dont even allow heavy petting! huuhuu

By using my selected audio, I plan to promote radio 1 to the younger generation whom radio 1 target.

I began to look further into radio 1′s target audience which is said to be from 16-25. I found a quote on the Guardian’s website (http://www.guardian.co.uk/media/2008/oct/24/ commercialradio-bbc) which is as follows, “The commercial radio sector’s trade body, the RadioCentre, claims the average age of Radio 1 listeners is 33, above the 15- to 29-year-old target age range specified in the station’s radio service licence.” (Guardian)


Making The Invisible Visible

Jason Mingay Graphic Design: New Media Year 2

Style Board For my research I watched many many kinetic typography videos. I have shown screen shots and talked briefly about two of my favourites on this page.

Since my chosen audio has a lot of speech and therefore a lot of type to animate, which will be moving across the screen quickly (sometimes too quickly to read) I decided that my animated type should resemble the word it is animating.

I created this style test sheet to see which colour text went best with which coloured/ textured background


Making The Invisible Visible Story Boards Here are the first half of my storyboards.

Jason Mingay Graphic Design: New Media Year 2


Making The Invisible Visible Story Boards Here are the second half of my storyboards.

Jason Mingay Graphic Design: New Media Year 2


Making The Invisible Visible

Jason Mingay Graphic Design: New Media Year 2

Story Boards Here is the style I have chosen for my video to have.

The reason I chose this style for my video, is that the audio talks about a swimming pool but a swimming pool is never mentioned. Therefore I decided to give my video the feel of a swimming pool to give the reader a better idea of what the radio presenters are talking about. Also, since the text in my video will be constantly changing on the screen and the user will not have that much time to read the words, I decided to use ‘Helvetica’ as the font since it is the most recognised font and can be read quickly.


Making The Invisible Visible Final Video Here are screen shots from my final video.

Jason Mingay Graphic Design: New Media Year 2


Making The Invisible Visible  

Kinetic type A3 boards

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