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Jason Henrickson Portfolio

321 NW 84th ST Seattle WA 98117 399-9483

206

jason@jasonhenrickson.com

July 2007 - January 2011

Section One Web-sites

1 DyslexicHipHop.com | entertainment 2 KellieDunn.com | service 3 MillinerybyMiriam.com | retail 4 SaharaPizzaSultan.com | food service 5 TwiceBlushed.com | retail 6 Pescotarian.com | non-profit 7 MalindasMassage.com | service 8 DreamStrands.com | retail 9 KeithHenrickson.com | construction 10 WallingfordBoysandGirlsClub.org | non-profit Section Two Print Design

11 International District | campaign 12 Miracles of Survival | book cover 14 Piece of Mind | stickers & T-shirts 15 History of Rock and Roll | book cover 16 Woot.com | T-shirt design 17 Monster Minis | movie poster & buttons 18 Rasayama | beverage packaging 19 Empower all People | campaign 20 Cornish Music Dept | concert poster 21 DNDA | logo development


Dyslexic Hip Hop E N T E R TA I N M E N T

BR ANDING:

Web-site | January 2011

I made this web site and these t-shirts for Robert Reed, aka MC Dyslexic, an indie Seattle hip hop musician. Like Dyslexic’s music, the site needed lots of Pacific Northwest flavor. To get that Northwest feel, I used pictures from a recent photo shoot as the backdrop. Site content loads dynamically over the top. The shirts showcase another one of Reed’s personas, Bobby Tambourine, and will soon be sold on the web site as well as via IndieMerch.com. The web site is done in Flash. The t-shirts are done in Illustrator and Photoshop. Link: dyslexichiphop.com

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Kellie Dunn

S E RV IC E

Web-site |

January 2011

This is a portfolio web site for a local costume designer and crafts person. The theme of this site was messy but organized. The client also wanted the site to look like the whole thing had been written on an old paper bag. This web site is still waiting on final content from the client for completion, and is due to launch early to mid February. This site is designed in iWeb, with a custom Javascript image viewer and custom CSS. Link: jasonhenrickson.com/KellieDunn

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Millinery by Miriam R E TA I L

BR ANDING:

Web-site |

September 2010

This project is for a local hatmaker who needed to re-brand her identity. The design was meant to be simple, clean, and modern with just a touch of nostalgia. The logotype is set in a brush script that lends the nostalgia, while the color scheme and layout is simple and modern. I designed the web site first, then business forms and signage. The web site was designed in Drupal with custom CSS. The logo and signage was designed in Illustrator. Link: millinerybymiriam.com

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Sahara Pizza Sultan

F O O D S E RV IC E

web-site |

September 2010

Sahara Pizza is an international pizza restaurant chain. Each franchise is required to develop their own web site. I built this site for the Sultan, Washington franchise. The narrow width is because the site needed to be viewable on an iPhone. This web site was a challenge because there was a lot of content to fit into a narrow format, especially on the Menu page. This web site was built in Dreamweaver using HTML and CSS. Link: Saharapizzasultan.com

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Twice Blushed R E TA I L

Web-site |

April 2009

This is a web site for bridal gown designer Amanda Vernell. Vernell takes vintage and used gowns and re-works them into contemporary designs. The concept behind this web site was traditional bridal with a modern twist. This is achieved by using Edwardian Script font mixed with Helvetica. The color palette incorporates a modern pink and grey in place of a traditional white. To build this site, I used a combination of HTML, JavaScript, Flash, and CSS. I also used Photoshop to manipulate the images and Illustrator to work with the fonts. Link: twiceblushed.com

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Pescotarian.org

NON-PROFIT

BRANDING Web-site |

May 2010

This was my senior thesis project at Cornish College of the Arts. My goal was to create a web site that would persuade people to start eating sustainable seafood and conserve natural fishing grounds. I was responsible for all aspects of this project. I designed and created the web site and print collateral. I created the logo and all the fish and digital illustrations. I worked with local chef Michael LaRoche to develop recipes and to research what the word “sustainable� means when it comes to seafood. This web site was built in HTML with JavaScript, Flash, and CSS. The fish were drawn on Bristol and scanned in. The logos and logotype were designed in Illustrator. Link: pescotarian.org

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Malindas Massage S E RV IC E

Web-site |

January 2010

This is a web site for massage therapist Malinda Newstrom. The goal for this web site was to make it look upscale yet approachable. One of the problems this client was having with her previous web site is that people were getting the wrong idea about her services. I chose a neutral color palette and worked on a clean look. I also included photos of the massage process to help customers understand what they are getting in advance. I built this web site using iWeb, JavaScript, and CSS. I used Photoshop to manipulate the images and designed the logo in Illustrator. Link: malindasmassage.com

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Dream Strands Comics R E TA I L

Web-site |

March 2010

This is a web site concept for a comic book store located in Greenwood, Seattle. Dream Strands is a great comic book store full of helpful people but their web site lacks design. For this web site I used HTML with Flashimplemented slide shows. This allowed the client to maintain the site without having to learn Flash. I designed the logo in Illustrator. Link: jasonhenrickson.com/Dreamstrands

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Wallingford Boys and Girls Club NON-PROFIT

Web-site |

July 2007

This is the web-site for the Wallingford Boys and Girls Club. I built this web-site while I was the Technology Coordinator at the club. For this web-site I used MS Front Page to design and code the page. The choice to use Front Page was so that everyone involved in content could update the site. This site was a real labor of love for me because I worked with the kids at the club as a HTML instructor and the kids had a lot of input into the final design. Link: wallingfordboysandgirlsclub.org

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Keith Henrickson

C O N S T R U C T IO N

Web-site |

March 2009

Keith Henrickson is a real estate and construction professional. He needed a site that could showcase his portfolio of buildings and construction projects. The two things he wanted for this site were the color grey and Bank Gothic as the font face. I chose to keep this site simple clean and modern. This site is built in HTML, Javascript and CSS. I used Photoshop for the images. I am currently redesigning this site and updating it to use Flash. Link: keithhenrickson.com

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International District Summer Fest C A M PA IG N

Ad Campaign |

May 2010

This ad campaign was developed for the Seattle International District Summer Festival. The concept was to make a fun dragon face that included aspects from all cultures living in Seattle. The illustration is based on the graphic style of 1820s French circus clown posters. This gave the dragon an approachable and fun feel. I designed the poster first, and adapted the design for bus ads, telephone pole banners, t-shirts, and print ads. All elements of this campaign were done in Illustrator, Photoshop and InDesign.

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Piece of Mind PRODUC TS

T-shirt / sticker Design |

May 2010

Piece of Mind is a Northwest regional retailer that sells glass pipes and bongs. They wanted several different designs that could be used on t-shirts and stickers to promote their stores. Their chosen themes were punk rock and hip hop. For the punk rock theme, I pulled inspiration from ‘90s punk rock artist Pus-hed and did a series of skulls inside state shapes. There is a nod to the retailer’s original logo through the piece sign in the skull’s eye socket. For the hip hop theme, I went more comical and did a troll doll with drooping eyes and a pot leaf for hair. The Piece of Mind logo is on the trolls belly.

Sticker for Montana stores

Sticker for Oregon stores

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Miracles of Survival

B O O K C OV E R

Book Cover |

April 2010

This book cover was designed for Qu:id Publishing in London, England. This is a book about people who have lived through extraordinarily dire situations. The idea behind the cover is that someone is lost in the woods and carving their notes or last messages into a tree. The cover is done in Photoshop and the layout is in InDesign. .

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Woot T- S H I R T

T-shirt Design |

December 2011

This is a t-shirt design for www.Woot.com. Woot sells one shirt a day and only for one day. They commonly feature shirts from graphic designers and artists at all levels. This shirt design was for a selection of shirts called, “When Toys Attack.� This series of shirts began taking submissions on December 25th, so I decided to design a zombie nutcracker. This shirt was voted 32nd place out of over 1,200 submissions. This shirt design was drawn on Bristol and colored in Illustrator. The shirt mock up was done in Photoshop.

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History of Rock and Roll

B O O K C OV E R

Book Cover |

May 2010

This book cover was designed for Qu:id Publishing in London, England. This is a coffee table book documenting the history of rock and roll through pictures. The inspiration for the cover is the psychedelic posters from the hippie movement of the 1960s. This was a fun project because it involved a lot of hand type. Hand-drawn type is one of my favorite things. The cover was hand drawn on Bristol and then colored in Illustrator. The rest of the cover was laid out in InDesign.

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Rasayama Daily Balance Drink PAC K AG I N G

Packaging |

April 2009

This was a packaging design project from Cornish College of the Arts. Rasa ya ma is a Sanskrit phrase that means “the path of the juice.� I shortened it into Rasayama. My demographic was women in their mid-30s who had hyperthyroid disorders. I created this drink after I did some research and found an all-natural Ayurvetic remedy for hyperthyroid disorder. The Ayurvetic medicine idea pushed this design to look like it is from another country. I designed the logo, packaging, and labels in Illustrator.

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Monster Minis

M OV I E P O S T E R

Print Collateral |

January 2010

Monster Minis is a short film that shows a comedic take on the everyday life of noticeable Hollywood monsters. The inspiration for this project was 1960s and 70s horror comic book covers, including “Tales from the Crypt.� I used stills of the actors and sets to create a new narrative. I designed the movie poster, DVD covers, DVD disk art, and a series of four collectable buttons. The poster and the buttons were first drawn on Bristol, then scanned in and manipulated in Illustrator. The final poster was finished in Photoshop.

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Empowering All People C A M PA IG N

Campaign |

September 2008

Empowering

All People

The target audience for this political campaign collateral is Americans living with disabilities. The slogan for this campaign is “Empowering all People.� This gives a feeling of people coming together for their rights. I chose to do this by showing a picture of Barack Obama wearing a compassionate expression on a light blue background. I also included Braille to reach people who advocate for the blind. I combined the Obama logo with the handicapped symbol. This created a powerful mark to bring notice to the campaign. The poster and button were both created using Photoshop and Illustrator.

Obama 08

Empowering All People

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Cornish College of the Arts

M U S IC P O S T E R

Poster |

November 2009

While attending Cornish College of the Arts, I made several posters for the school. This is one of my favorites. I created this for a jazz recital put on by two music students. They wanted a DaDainspired poster that represented their instruments, guitar and saxophone, in an abstract way. I created the font and designed the poster in Illustrator.

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DNDA

LOGO DEVELOPMENT

Logo Development |

November 2009

This logo was developed for the Delridge Neighborhoods Development Association. The idea behind this logo is to make a human form that is uplifting out of the letter “D”. The color palette was adapted from the existing logo. This logo was designed in Illustrator. All the business forms were done in InDesign.

DELRIDGE

NEIGHBORHOODS DEVELOPMENT ASSOCIATION

John Smith Operations Director 5411 Delridge Way SW

DELRIDGE

NEIGHBORHOODS

Seattle, WA 98106-1479

DELRIDGE

(206) 923-0917

DEVELOPMENT ASSOCIATION

NEIGHBORHOODS

DEVELOPEMENT ASSOCIATION

John Smith Operations Director 5411 Delridge Way SW

DELRIDGE

Seattle, WA 98106-1479

NEIGHBORHOODS DEVELOPMENT ASSOCIATION

(206) 923-0917

DELRIDGE

NEIGHBORHOODS DEVELOPMENT ASSOCIATION

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DELRIDGE

NEIGHBORHOODS DEVELOPMENT ASSOCIATION

John Smith | 5411 Delridge Way SW, Seattle, WA 98106 | (206) 923-0917

DELRIDGE

NEIGHBORHOODS DEVELOPMENT ASSOCIATION

John Smith | 5411 Delridge Way SW, Seattle, WA 98106 | (206) 923-0917

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Jason Henrickson Design Portfolio 2011  

this is my most recent portfolio of my design work.

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