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MULTINATIONAL COMPANY WALT DISNEY.

The Walt Disney Company, commonly known as Disney, is an American diversified multinational mass media. It is the largest media conglomerate in the world in terms of revenue. Disney was founded on October 16, 1923, by Walt and Roy Disney as the Disney Brothers Cartoon Studio, and established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel

& Investigation Network, A&E HD, The History Channel HD), Lifetime Entertainment Services (50% equity; includes Lifetime Television, Lifetime Movie Network, Lifetime Real Women).

The ABC Television Network has 226 affiliated stations reaching 99 percent of all U.S. television households. The company owns and operates ten ABC television stations in the nation’s top markets.

Programming: ESPN Radio, ESPN Deportes Radio, Radio Disney, Lifetime Radio for women (50% equity), ABC Music Radio, ABC Radio Networks: Imus in the Morning, The Mark Levin Show, Morning Joe, The Tom Joyner Show.

International Channels: ESPN International, ESPN Classic Sport Europe, ESPN Latin America, ESPN Asia, Jetix Europe, Jetix Latin America, Jetix Canada, Jetix Israel, International Disney Channels, Disney Media History InterNetworks, a comnational Through its majority ownership stake in pany whose holdings include: Citadel BroadcastThe ABC Television Network: ABC En- ing Corporation, tertainment, ABC Daytime, ABC News, Disney owns 277 ESPN on ABC, ABC Television, ABC radio stations in the Kids, and Touchstone Television. United States.

Programming: Good Morning America, World News with Charles Gibson, World News Now, 20/20, Primetime, this week with George Stephanopoulos, Sports centre/Monday Night Football, ESPNplus, Playhouse Disney, Jetix, ABC Kids.

Disney’s major competitors are: AOL, Time Warner, Inc. Viacom and The Fox Entertainment Group. These companies not only challenge Disney’s television interests but also their merchandising. So as to maintain its position as the world’s number 1 media conglomerate, Disney must continue to improve upon the quality of its television programming.

Cross-promotion is a form of marketing promotion where customers of one product or service are targeted with promotion of a related product. A typical example is cross-media marketing of a brand, for example Disney do not only make TV series but write books, make movies, feature in magazines and websites. Disney are diverse in what they make, their movies and episodes consist of comedy, drama, horror and much more. Disney link new ideas to market trends to know what social media is popular and think of what they can come up with which is unique. For example, they may look at Twitter and Facebook and ask themselves why they are successful and branch other avenues in making something new and different. They also think if these social media sites are suitable for children to use. Disney then came up with “Club Penguin” which is a multiplayer online game involving a virtual world containing a range of online games and activities which you can also socialize with people playing the game, like Facebook, Twitter etc.

Club Penguin Players use cartoon penguin-avatars and play in a winter-set virtual world. After beta-testProduction & Distribution Companies: ing, Club Penguin was made availaWalt Disney Television, Walt Disney ble to the general public on October Television Animation, BVS enter24, 2005 and has since expanded into tainment, ABC Studios, Walt Disney a large online community growing Television, Disney-ABC Domestic to the extent that by late 2007, it was Television. Having links to other TV channels is claimed that Club Penguin had over 30 million user accounts. As of July Cable Networks: ESPN, ESPN2, ESPN good for gathering information. For example, Good morning America may 2013, Club Penguin has over 200 milClassic, ESPNEWS, ESPN PPV, ESPN have a topic they’re presenting and have lion registered user accounts. Deportes, ESPNU, ESPNHD, ESPN2 sent a journalist to gather information HD, ESPNEWSHD and ESPNUHD, and do some research on the topic. Good Link: http://en.wikipedia.org/wiki/ Disney Channel HD, Toon Disney, SOAP net, ABC Family Channel, A&E morning America could have a link with Club_Penguin ESPN news, this then means that ESPN Television Networks (37.5% equity; news could provide information on the includes A&E, the History Channel, the Biography Channel, History en es- topic and Good morning America could pañol, Military History Channel, Crime return the favour in the future.


DISNEY TAKEOVER?

Disney takeover Marvel. Disney to buy Marvel in $5bn deal, this deal means Disney will take over ownership of 5,000 Marvel characters, such as Spider-Man and the X-Men. Marvel shareholders will get $30 per share in cash plus 0.745 Disney shares for every Marvel share owned. This means that could put Marvel’s 5,000 characters to work on its television channels and in video games, theme parks and movies. The agreed takeover is for a mixture of cash and stock, with Disney shares accounting around 40% of the buyout price. For example, Marvel’s characters, superhero Captain America, tend to get along well particularly well with teenage boys and young men, while Disney has been stronger in appealing to a female target audience. With Disney having such deep pockets, that means much more available funds to push movies into Disney’s production. Disney bought Marvel to use the property rights, not sit on them. This could mean that we can start seeing Marvel characters pushed into multiple forms of media. More cartoons, more comics, more live action TV shows and definitely more movies. Over the years Marvel have made successful movies such as Iron Man 3, Incredible Hulk, Thor, Marvel Avengers and many more. Throughout the journey, The Avengers’ came out on top as the highest-grossing movie from both brands, as it generated $1.5 billion. Also, Iron Man 3 has become the fifth highest grossing movie ever, and the 16th movie to make more than a billion dollars at the box office (around £650 million). Marvel are not really diverse because they stick to one genre, which is mostly action mainly because of all the superhero movies made. Disney are making a franchise of Marvel studios because Marvel are enabling Disney to carry out specified commercial activities by allowing them to recreate Marvel superheroes and design movies in there studios


SUCCESS IN MEDIA PRODUTIONS

Best Drama | Breaking Bad Breaking Bad is a series is broadcasted in the US and Canada on the cable channel AMC and is a production of Sony Pictures Television. AMC took home other trophies for roles in Breaking Bad. Supporting Actress In A Drama Series | Anna Gunn, “Breaking Bad” (AMC) Outstanding Comedy Series | Modern Family Modern Family is an American comedy series which debuted on ABC on September 23, 2009. Produced by 20th Century Fox Television. Mini Series/TV Movies | Behind The Candelabra Behind the Candelabra is a 2013 American drama film directed by Steven Soderbergh distributed by HBO Entertainment One and produced by Gregory Jacobs, Susan Ekins & Michael Polaire The Cable channel HBO, owned by Time Warner then went on and won more trophies. HBO took home 27 Emmy trophies in total, for series including “Veep,” “The Newsroom,” and “Boardwalk Empire,” plus Liberace movie “Behind the Candelabra.” Actress In A Comedy Series | Julia Louis-Dreyfus, “Veep” (HBO) Supporting Actor In A Comedy Series | Tony Hale, “Veep” (HBO) Actor in Drama Series | Jeff Daniels, “The Newsroom” (HBO) Supporting Actor In Comedy Series | Bobby Cannavale, “Boardwalk Empire” (HBO) Actor in Mini Series or TV Movie | Michael Douglas, “Behind the Candelabra” (HBO) Directing Mini Movie Or TV Movie | Steven Soderbergh, “Behind The Candelabra” (HBO)


COWBOY FILMS

Charles Steel - Producer
 Charles trained in film production at the Royal College of Art before producing his first feature Amy Foster (distributed worldwide by Columbia Tri-Star 1997). He then joined Cowboy Films to produce with Lisa Bryer, original founder of the company. When Lisa stepped back to a non-executive role in 2007, Charles continued with Cowboy Films. Alasdair Flind - Producer
 Alasdair, a former journalist, has a background in film development and script editing and set up Prospect Entertainment to develop his own projects before joining Cowboy as Charles’ producing partner in 2007. Sara Murray - Development Producer
 Sara worked in development at C4 drama before joining Cowboy as Development Producer for Cowboy is known for making shows such as TopBoy. Top Boy is a 4-part drama that premiered on Channel 4 in Autumn 2011. A mix of visceral thriller and intimate, heartfelt drama, Top Boy stars Ashley Walters and Kierston Wareing. Described as “a beautiful, honest and gripping rendition on inner-city drug and gang culture” the series received huge critical acclaim following transmission. Top Boy won the 2011 RTS award for Best Drama Serial and the 2013 Broadcast award for Best Drama Series/Serial. Cowboy have also made short films, Cowboy has produced a number of short films including Andrea Arnold’s Oscar winning Wasp and Martina Amati’s critically acclaimed short dramas A ‘mare (winner of the BAFTA/LA certificate of excellence), I Do Air (winner of the BAFTA for Best Short Film) and Chalk (nominated for the BAFTA and winner of Best British Short Film at the British Cowboy has been successful by winning awards for their short films and TV series. Top boy won the Best Drama Serial award at Broadcast awards, also was nominated for best Mini-Series at the 2012 BAFTA Television awards. For their films Chalk won best short film at British Independent Film Awards and was also nominated for best short film at the 2012 BAFTAs.


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