Jennifer R. Smith
Pepsi Bottling Group (now known as Pepsi Beverages Company) Detroit, Michigan Director, Community Relations March 2006-August 2007 Created and executed community relations and corporate giving strategy for Southeastern Michigan. Created and strengthened relationships with key community leaders, consumer/trade groups and businesses on behalf of Pepsi. Responsible for administration and allocation of local community relations budget. Execution of and employee recruitment for BIG BET community outreach initiatives...Diamond Scholars, KaBOOM! and Habitat for Humanity. Responsible for communicating community outreach success to all levels of the organization. Served as primary Business Unit contact the PBG Foundation headquarters team. Served as Pepsi Community Ambassador for local market. Reviewed, assessed and activated sponsorship opportunities. Wrote press releases for local media coverage of outreach initiatives as needed. Developed tracking system for all community funding and product donations given. Responsible for fostering environment of volunteerism within organization.
Detroit Super Bowl XL Host Committee Community Relations Manager
Detroit, Michigan December 2004-March 2006
Created Host Committee signature community relations initiative, Super Reading, reaching 8,000 Detroit Public School students. Presented localized Super Bowl plan to area businesses and community organizations. Created and executed events to supplement community relations initiatives. Worked closely with Vice President of External Affairs on all community and government relations efforts. Assisted in the development and execution of the NFL’s local Emerging Business Program and Y.E.T. Center. Assisted the NFL in identifying local organizations for all League outreach initiatives. Provided key community updates to Community Relations Advisory Committee.
Why Not Sports, Inc. Director, Programs & Special Events
Atlanta, Georgia September 2001-December 2004
Oversaw execution of Field Goals & Assists program in over 25 Atlanta Public Schools. Worked closely with CEO to help secure official Super Bowl sanctioned status from the National Football League for youth event, Sports Career Expo (SCE). Responsible for event production for SCE in Houston, Texas and Los Angeles, California. Worked closely with event sponsors on all fulfillment areas.
EDUCATION Georgia State University Master of Science, Sports Management
*NCAA Women’s Enhancement Scholar for Post-Graduate Studies
Grambling State University Bachelor of Arts, Mass Communication (Public Relations) *Presidential Scholar
Atlanta, Georgia 2001
Grambling, Louisiana 1997
CURRENT BOARD/ORGANIZATION AFFILIATIONS Communities in Schools-Detroit (Board Member) Delta Sigma Theta, Inc. (Member) Detroit Collegiate Prep High School (Member of the DPS Governing Council) Wayne State University (Office of the President)-Community Advisory Committee
Big Brothers Big Sisters of Metro Detroit (“BIG”) Dream Academy- creates and supports educational options for youth aging out of foster care (Mentor)
AWARDS/RECOGNITION 2008 Woman of Excellence Honoree-Michigan Chronicle Featured in 2008 photo gallery exhibit entitled “Women of a New Tribe”- Charles H. Wright Museum of African-American History