89,972 on Interstate 75
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Vindagua (Lee University’s Yearbook) Academics Editor 2013 - Present Lee University Office of Publications Lead Graphic Designer 2011 - Present Jason Moore Design Freelance Graphic Artist 2010 - Present Chattanooga Zoo at Warner Park Communications Intern 2013 Lee Clarion (Lee University’s Newspaper) Design Editor 2012 - 2013 Lee University Office of Publications Assistant Graphic Designer 2011 Lee University Office of Publications Assistant Office Manager 2010
• Microsoft Office
• Social Media and SEO
• Mixed Media
• After Effects
• AP Style
• Photo Manipulation
Gold ADDY Award AAF Chattanooga 2013 Two Silver ADDY Awards AAF Chattanooga 2013 CASE III Merit Award Council for Advancement and Support of Edu. 2013 M.V.P of the Year Award Lee Clarion 2013 PIAS Best of Category Printing Industry Association of the South 2012 2 - JASON MOORE PORTFOLIO
JAS ON MO I’m an innovative graphic artist with a brain programmed for visual aesthetics. I am constantly fascinated with ideas and
creative thought. Although I have gained experience in many areas, the greatest amount comes from layout and graphic design within the Adobe Creative Suite. I am known for
communicating effectively with my clients by listening to all of their needs, mixing that into the organized chaos that is my design process and developing a product that is pure pixel magic.
I’m a small town guy from the Carolinas so I grew up noticing beauty in the little things. There’s nothing quite like crisp
mountain air or digging your toes into the sand. These are the kinds of little experiences I try to infuse into my visual works. I believe good design evokes emotion.
I am currently attending Lee University in Cleveland, Tenn. and I will graduate in May 2014 with a Bachelor of Arts in
Communication with an emphasis in Advertising. I will also receive two minors in studio art and religion.
What’s next? You tell me.
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"Ill"Ustration A beast with a Wacom Tablet
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An illustration based on and inspired by Disney’s “Atlantis: the Lost Empire” film.
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Work from my internship with the Chattanooga Zoo in Tennessee. Summer 2013
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The WILD SIDE (Left) Designed a large 24X36 poster for promotion in local public schools. (Right) The photographs were all taken by me. Part of my job was to build their promotional photo database. My photos are still being used today for advertising. (Bottom Left) I designed a punch card for their annual Q & Brew event.
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Visual appeal is everywhere in the world around us. Sometimes it doesnâ€™t have to be computer generated. This photo was slightly touched with editing. And yes, that is her natural eye color. Try to look away. I dare you. Photo by: Jason Moore Model: Caitlin Williams Chilhowee, Tenn.
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First impressions are everything
The great thing about identity design is that you can choose whoever you want to be with the right visual strategy. These are samples of identities Iâ€™ve had the privilege of developing for various businesses and nonprofits. Every color, font choice and icon chosen is part of a delicate formula designed to give the viewer a certain initial impression. JASON MOORE PORTFOLIO - 13
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The Illustrations above are samples of character and environment design for Ibis the Introvert, a short animation. JASON MOORE PORTFOLIO - 15
Every project has an energy...
Packaging design for some products of Denver Morton Ministries 16 - JASON MOORE PORTFOLIO
The fun part is discovering it.
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MARCH 28, 2013
VOLUME 67, ISSUE 10
Lady Flames Score as Runner Up in NAIA Championship pg. 21
Skywalker Sound Engineer to Join Faculty
Meet Your New Best Friend
Lee Day Schedule and Campus Map
C L A R I O N L E E
U N I V E R S I T Y ’ S
S T U D E N T - R U N
N E W S P A P E R
By Jessilyn Justice, Editor-in-Chief
Thirteen months. Thirteen months away from his new bride, family, friends and the country he called home. Thirteen months to redefine his perspective of Americans, civil responsibility and what it means to truly be blessed. From March 2011 to May 2012, senior Josh Wical was deployed to Afghanistan. “The military changes your view on what normal life really is,” Wical said. “The amount of discipline and the amount of regiment and self respect and all that goes hand-in-hand. When you come out of boot camp and AIT, you can’t go back to the way you were.” Wical enlisted in February 2009 after watching a friend’s sister graduate from basic training. Initially, his friend said he would join, too, but when the time came to sign, it was only Wical’s name on the dotted line. He marches with the 49th Civil Affairs Battalion of the Army Reserves, and the time he spent overseas has altered his perspective on normal American life. “We are arrogant. We are
blessed. We are very fortunate. We are,” he paused, looking for the right word. “Narcissistic, maybe. There’s a desire to reach out but not get dirty. I think with the military you are almost forced into that role. ... I think being in a war zone gives you that much more of an insight to the world’s problems.” As a member of the civil affairs unit, Wical went into villages and towns to build wells, university dormitories and interact with the community. Now stateside, Wical said that the students have been supportive of his role in the military. “Students have been very receptive and supportive, and I haven’t had any negative experiences there,” he said. “More males than females, when they find out I’m in the military, they’re like, ‘Oh, cool. What have you done?’ You’ll get the occasional, ‘Have you killed anybody?’ and that’s a little annoying sometimes.” Wical is one of 108 soldier students present on Lee’s campus. continued on page 12
Pictured: Josh Wical. Lee Clarion Photos by Shane Tretheway
The task of page layout is a balancing act between finding the right layout, colors, typography and photos that will make a publication eye-poppin’ good. (Above) Lee Clarion cover story design.
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(Right) Tri-fold Lee University Athletic Brochures.
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I’M WHY By Eric Miller Liberal Columnist
LEE CLARION | NOVEMBER 2, 2012
Today, I will be discussing why I’m voting Democrat in the election. There are a number of reasons. Foreign policy is an important area to me, and I feel Obama agrees with me far more on this subject. Regardless of whether or not you think he went on an apology tour, America could use some better public relations on the global stage. Also, I think Obama is less willing to use military force against Iran and more willing to stand up to Israel. In economic policy, I believe that there is no way to get out of the current mess without raising taxes. I reject the notion that people who are extremely wealthy and successful will somehow become less good at their work if they pay 39 percent instead of 36.7 percent income tax. I think Obama is more likely to take a more broad approach to economic policy. I also believe that we have social responsibilities to our fellow citizens, such as access to healthcare. I support the president’s healthcare plan because I think it will make the governmentprovided healthcare system in this country more efficient, and, therefore, less expensive. Another part of social responsibility is how we care for the environment. Environmental policy is one area where I must admit I am not that happy with Obama. While he is better than Gov. Mitt Romney on the environment, he still supports coal; there is no such thing as “clean coal”, oil and natural gas. The president has shown willingness to invest in alternative energy sources, and I believe that is necessary, as people will continue to use fossil fuels if it is the easiest alternative. I would like to point out here that if you have a problem with the government investing in renewable energy industries, it cannot be worse or more expensive than the subsidies our government gives to oil companies. If any industry doesn’t need to be subsidized, it is the petroleum industry. Finally, I am voting for Obama because I believe he is more likely to lead our country to a better global position, something not accomplished by a large military alone, and I don’t want to see the next four years take away all that I’ve seen done in these four years. Cartoons by Jason Moore
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NOVEMBER 2, 2012 | LEE CLARION
POLITICAL COMMENTARY 13
I’M WHYRIGHT By Zach Orrison Conservative Columnist
Right now, America needs true leadership in the White House. Mitt Romney has the solutions to get America on the right track once again. You’ve probably heard about Romney’s five-point plan to get the middle class back to working again. So what is this five-point plan? 1. Have American energy independent by 2020. In the event of making America energy efficient, there will be an increase in American jobs as a result of our foreign oil money actually staying here. 2. Romney vows to open new markets for our goods and crack down on China’s currency manipulation scheme. 3. There needs to be access to higher education in the public school system. This means better training programs that will help that person get that job. 4. Cut the deficit and cut the size of the federal government. 5. We need to champion small businesses if we want the economy to grow. One of the big issues a Romney/Ryan Administration intends to deal with is the healthcare overhaul known as “Obamacare.” Will it truly provide Americans w it h more af ford able, qu a lit y care? Romney says “no” for many reasons. Should you not choose to go with this plan offered by the government, you or your business will have to pay a “tax” that is also a “penalty.” This penalty increases depending on how much you or your business makes. It also increases capital gains taxes, beginning in January 2013 by 3.8 percent on assets held one to five years, and/or five years and more. We can’t afford a president who supports more and more policies like this. We need to elect Mitt Romney as the next President of the United States, so America can get back to work and back on the right track for prosperity. It’s looking a little bit better for the Governor in recent polls. If you didn’t get a chance to early vote, make sure you get out on Nov. 6 and vote for Mitt Romney and Paul Ryan as the next President and Vice President of the United States of America.
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Several examples of published ad designs ranging from news print to magazine. (Above) ADDY award winner, the Lee University Fir Foundation Ad JASON MOORE PORTFOLIO - 23
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, 89 927
Weekly Impressions on INterstate 75
In 2013, my billboard design was chosen to market Lee’s newly registered tagline, “Expect Something Great.” This billboard is still on display and can be seen on Interstate 75 heading north from Chattanooga. This is currently the only billboard that Lee has purchased for promotional use.
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Evolution For the past three years I have been responsible for the inception and design of the Insider Magazine from cover to cover. The Insider magazine is published annually
for the Alumni of Lee University and is used by the university president as material
to give university donors. With each issue, the design and content evolved more and more, taking step up from the previous one.
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Jason Moore (864) 247-6706 firstname.lastname@example.org www.jasonmooreportfolio.com