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Why do you want to be a UQ Marketing Virtual Intern? Being a UQ Marketing Virtual Intern will allow me to represent a brand at my school. I am both excited and challenged by the thought of targeting my school as the specific branch I overlook and developing a specific marketing strategy around it through thinking conceptually, conducting research, and problem solving. I am excited to dabble in marketing and see if it's for me, compared to my other vague career goals in publication, public relations, and entertainment. I'm happy to know the internship still involves some aspects of working at a publication, including blogging and updating social media, which I have plenty of experience and interest in. I hope that being a UQ Marketing Virtual Intern will give me a feel for what exactly a marketing job entails, as well as a solid foundation and skills that I will be able to apply to other areas. I'm very eager to jump head first into a marketing internship, because I believe that immersing oneself in a hands-on experience in marketing is much more fulfilling than learning out of a textbook. After spending my first quarter at UCLA adapting to college curriculum, I am anxious to apply myself to an internship so that I can make a real-world impact and advance my career. What are you involved in on campus? I am currently a design contributor at the Daily Bruin, designing news, sports, arts and entertainment, and opinion spreads for UCLA's daily newspaper. I am planning to cross-train for Prime Magazine, the Daily Bruin's quarterly magazine, next quarter. I also work for UCLARadio's Art and Design department, designing fundraising and ticket giveaway fliers and radio show banners and logos. I hope to DJ my own music radio show next quarter. In addition, I'm in UCLA's Alumni Scholars Club, a support and service group for UCLA alumni scholarship recipients. Through ASC, I attend many workshops on topics like branding oneself and working in the entertainment industry, as well as give back to the community through service on campus and in the Los Angeles county. Lastly, I dance with ACA Hip Hop, a competitive UCLA-based dance team that recently received first place at Prelude NorCal. What marketing experience have you had in the past? (If you have none, that is okaywe love to teach!)* As Editor-In-Chief of my high school yearbook, I pushed to increase sales by expanding coverage of all students in the yearbook, instead of falling into the habit of focusing on very active and involved students, like the quarterback, ASB president, etc. I printed a roster of all of the students of my high school and tacked it on a wall of the classroom. Every time a staff member interviewed or took a photo of someone for a piece, he or she had to highlight the featured student's name. The goal was to highlight every student's name by the time the yearbook was completed, and make the interviewed students aware of their individual stories featured in the yearbook. In order to increase coverage, I added an “all coverage device” to every spread in the yearbook, which featured a mug shot and quote from any student. I also extended coverage to the Internet, by adding QR codes throughout the yearbook that linked to more stories and media online. I believe the task of “selling” a yearbook theme, which I had to develop and execute as Editor-In-Chief, has given me invaluable experience in thinking conceptually. Developing a yearbook theme is essentially a marketing project in itself. A yearbook theme is sown at the voice of the book, then conveyed through visuals and coverage concepts. In order to sell the theme “Watch Me.,” which implied a braggy voice, I implemented profile spreads with special photo shoots that featured individuals, partial cutouts that drew attention to individuals, a “brag quote” on every spread, sassy and boastful headlines, bold headline bars, capitalized


Why do you want to be a UQ Marketing Virtual Intern? Being a UQ Marketing Virtual Intern will allow me to represent a brand at my school. I am both excited and challenged by the thought of targeting my school as the specific branch I overlook and developing a specific marketing strategy around it through thinking conceptually, conducting research, and problem solving. I am excited to dabble in marketing and see if it's for me, compared to my other vague career goals in publication, public relations, and entertainment. I'm happy to know the internship still involves some aspects of working at a publication, including blogging and updating social media, which I have plenty of experience and interest in. I hope that being a UQ Marketing Virtual Intern will give me a feel for what exactly a marketing job entails, as well as a solid foundation and skills that I will be able to apply to other areas. I'm very eager to jump head first into a marketing internship, because I believe that immersing oneself in a hands-on experience in marketing is much more fulfilling than learning out of a textbook. After spending my first quarter at UCLA adapting to college curriculum, I am anxious to apply myself to an internship so that I can make a real-world impact and advance my career. What are you involved in on campus? I am currently a design contributor at the Daily Bruin, designing news, sports, arts and entertainment, and opinion spreads for UCLA's daily newspaper. I am planning to cross-train for Prime Magazine, the Daily Bruin's quarterly magazine, next quarter. I also work for UCLARadio's Art and Design department, designing fundraising and ticket giveaway fliers and radio show banners and logos. I hope to DJ my own music radio show next quarter. In addition, I'm in UCLA's Alumni Scholars Club, a support and service group for UCLA alumni scholarship recipients. Through ASC, I attend many workshops on topics like branding oneself and working in the entertainment industry, as well as give back to the community through service on campus and in the Los Angeles county. Lastly, I dance with ACA Hip Hop, a competitive UCLA-based dance team that recently received first place at Prelude NorCal. What marketing experience have you had in the past? (If you have none, that is okaywe love to teach!)* As Editor-In-Chief of my high school yearbook, I pushed to increase sales by expanding coverage of all students in the yearbook, instead of falling into the habit of focusing on very active and involved students, like the quarterback, ASB president, etc. I printed a roster of all of the students of my high school and tacked it on a wall of the classroom. Every time a staff member interviewed or took a photo of someone for a piece, he or she had to highlight the featured student's name. The goal was to highlight every student's name by the time the yearbook was completed, and make the interviewed students aware of their individual stories featured in the yearbook. In order to increase coverage, I added an “all coverage device” to every spread in the yearbook, which featured a mug shot and quote from any student. I also extended coverage to the Internet, by adding QR codes throughout the yearbook that linked to more stories and media online. I believe the task of “selling” a yearbook theme, which I had to develop and execute as Editor-In-Chief, has given me invaluable experience in thinking conceptually. Developing a yearbook theme is essentially a marketing project in itself. A yearbook theme is sown at the voice of the book, then conveyed through visuals and coverage concepts. In order to sell the theme “Watch Me.,” which implied a braggy voice, I implemented profile spreads with special photo shoots that featured individuals, partial cutouts that drew attention to individuals, a “brag quote” on every spread, sassy and boastful headlines, bold headline bars, capitalized


headlines, and more. “Watch Me.” won a Theme Packet Award of Excellence at Yearbooks at the Beach for its complexity and coherence. I also gained marketing experience through being Vice President of my class for four years. In order to raise money for special events, like Prom, Senior Breakfast, and pep rallies, we had to invent fundraising and publicity strategies. Through selling boba, lanyards, popcorn chicken, t-shirts, and sweatshirts and publicizing the fundraisers through designed fliers, Facebook, Twitter, and Tumblr, we raised a record total of $28,000 throughout four years. I also had to utilize marketing strategies every year during class elections. I developed a different campaign theme every year that students could easily identify with, reflected in my photoshopped fliers, Facebook statuses, and speech. During my senior year class elections, basketball player Jeremy Lin and the term, “Linsanity,” were at their peak of popularity. I capitalized on the fact that I had the same last name as Jeremy Lin, and centered my campaign around my last name, and made references to popular culture: “Linderella,” “All I do is Lin, Lin, Lin no matter what,” “Everyday I'm shuffLIN.” I believe the extra mile I put into creativity with my campaign concepts and posters helped me acquire more votes than candidates with the typical “Vote for me and I will try to make lunch lines shorter” campaign strategies. When I launched my local middle school's first online newspaper, Civic Bridge, I needed to generate enough buzz about the new website in order to recruit both readers and young staff members interested to practice journalism. I designed fliers and logos to attract students to our info session. Following the info session, our team held three days of convention-style workshops, allowing anyone to attend and learn more about specific components of online newspaper: “How To Write A Lead,” “Interviewing Skills,” “Photography 101,” “AP Style Mania,” etc. Students were given the liberty to chose which sessions they wanted to attend, which helped to fuel their interests in joining Civic Bridge. I also collaborated with English teachers, who were willing to give extra credit to students who contributed at least two articles a month on staff. We were able to assemble a staff of 30 middle school students in the first year. What differentiates you from other applicants?* I believe I have an unparalleled passion and determination to get hands-on experience in marketing. Although I am only a freshman, I am very curious and determined, and I strive to learn more and develop my skills and experiences. After being involved in many mediarelated organizations and internships in high school, I am excited to challenge myself and apply my skills to bigger venues. I have a lot of experience blogging through my personal Wordpress, Thorny Thicket, my city's online news platform, Walnut Patch, and other online publications. I possess many skills that can help in designing marketing strategies, including designing layouts on InDesign, designing graphics on Photoshop, taking photos, using all social networking websites, making videos, writing, operating a soundboard and talking onair, and developing and executing fundraisers. Unlike many students that haven't yet been thrown into a marketing internship, I have experience in thinking on a conceptual level through selling a yearbook theme. I'm very active on social media, as I use Tumblr, Wordpress, Twitter, Instagram, YouTube, Vine, Facebook, Pinterest, Circle, Blogspot, Bloglovin', and other start-up social media websites. I was trained to write effective 140character-or-less tweets covering breaking news at Medill-Northwestern Journalism Institute. In high school, I was known for the “shameless publicizing” of all my organization


events, as I utilized social media to reach a majority of the student body. I understand the importance of social media and the different tones each social media platform implies. Is there anything else we should know about you? One of my biggest assets is my ability to manage my time. Ever since elementary school, I my schedule was packed with getting straight As, dancing for six hours a day, piano classes, singing classes, abacus classes, Chinese classes, and flute lessons. I am very good at balancing and prioritizing my activities and dedicating myself to each one, and actually excel more in each activity when I have a busier schedule. When I'm given responsibility, I take it to heart and focus my efforts on achieving expectations set by others and myself. I find both the obligation and packed schedule exhilarating, and thrive in it.


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