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JASJEET KAUR


What’s Inside 01 - INDENTITY DESIGN 02 - CORPORATE DESIGN 03 - TYPE DESIGN 09 - ILLUSTRATION 11 - PRINT MEDIA 18- E-MAILERS & DIRECT MAILERS 19- PRIVILEGE CARD DESIGN 20 - EXHIBITION DESIGN 21 - HAND DRAWINGS 22 - GLIMPSES

JASJEET KAUR design.kaur@gmail.com | +44 744.057.9234


FASHION WEAR

ACCESSORIES

the inner possession

Crystles

GOLDEN IMPERIALS

Jasmer

SAMRAT

its all about delicacy

Group of Companies

baby Teresa

INSPIRED BY NATURE

cocoa passion

Logos The logos have been designed keeping in mind the essence and identity of the company concerned.

Jasjeet Kaur | 0744.057.9234

w ist& es

IDENTITY DESIGN

01


Jasmer Foods Pvt. Ltd.

www.jasmergroup.com

Jasmer

R

Group of Companies

Jasmer Foods Pvt. Ltd.

Ravinder Singh Director

Jasmer Foods Pvt. Ltd.

Jasmer Group of Companies

R

Vill. Janjhera, Ladwa -136 132 (Distt. Kurukshetra) Haryana, India T: +91 1744 264055 F: +91 1744 265172 C: +91 89301 00008 E: ravindersingh@jasmergroup.com

Jasmer Foods Pvt. Ltd, Haryana, India is known for marketing high quality food products, fresh as well as processed. The logo has a distinct identity of the owner. The stationery is an effort to lend simple, clean yet attractive look.

www.jasmergroup.com

Jasmer

R

Group of Companies

If undelivered, plese return it to Jasmer Foods Pvt. Ltd.

Jasmer Foods Pvt. Ltd.

Jasmer Group of Companies

R

Vill. Janjhera, Ladwa -136 132 (Distt. Kurukshetra) Haryana, India T: +91 1744 264055 F: +91 1744 265172 C: +91 89301 00008 E: ravindersingh@jasmergroup.com

If undelivered, plese return it to Jasmer Foods Pvt. Ltd.

Vill. Janjhera, Ladwa - 136 132 (Distt. Kurukshetra) Haryana, India T: +91 1744 264055 F: +91 1744 265172 E: foods@jasmergroup.com

www.jasmergroup.com

. Pvt. Ltd FoodsLadwa - 136 132 Jasmer hera, ana, India Vill. Janj (Distt.

55 tra) Hary 1744 2640 T: +91 72 1744 2651 F: +91 oup.com

Kurukshe

Jasmer

R

anies

ergr s@jasm Jasmer Foods Pvt. Ltd.Group up.com

E: food

of Comp

mergro Vill. Janjhera, Ladwa - 136 132 (Distt. Kurukshetra) Haryana, India T: +91 1744 264055 F: +91 1744 265172 E: foods@jasmergroup.com

www .jas

www.jasmergroup.com

Jasmer Group of Companies

R

Jasmer nies

Group

Jasmer Group of Companies

R

of Compa

R

Jasjeet Kaur | 0744.057.9234

CORPORATE DESIGN

02


TYPE DESIGN Font Design This is my MA degree project. I developed a Gurmukhi font ‘Akaal’. It is a modern typeface design which has its classic proportions.

Jasjeet Kaur | 0744.057.9234

03


TYPE DESIGN Font Design Glimpse of my hypothetical project done in the Fifth semester of college, on font designing for a duration of 2 weeks.This project was an exploration of Type, construction, forms, space, etc. It was a good visual and learning experience.

Jasjeet Kaur | 0744.057.9234

04


(closed counter)

(base character height)

(consonant conjunct)

(superscript)

(suffix)

stem)

(ascender)

(additonal sound)

(join)

(knot)

(vowel sign)

(open counter)

(punctuaton)

Nomenclature for the Gurmukhi Script

Font Design This was my degree project in college. I did a self initiated project on ‘ Study, Development & Design of the Gurmukhi font’. A comparitive study of the development of the Gurmukhi Script: from the handwritten manuscript to the digital typeface. It was followed by a font design name- KAUR.

TYPE DESIGN

(vowel bearer)

Jasjeet Kaur | 0744.057.9234

05


STEP 3 - OPTICAL ILLUSION FACTOR TO BE CONSIDERED WHILE DESIGNING FONT

TYPE DESIGN

06

The original sketch

Inter character spacing is optically balanced, without any change in shirorekha

Inter character spacing is optically balanced and shirorekha is sover lapped to get continuous top line

STEP 2 - AN EXAMPLE OF THE PLACEMENT OF THE ALPHABETS IN THE GRID

STEP 4 - SPACING OF THE HORIZONTAL BAR Y- axis

origin 1

Y- axis

X-axis

origin 1

X-axis

Jasjeet Kaur | 0744.057.9234

STEP 1 - BASIC EXERCISE TRYING TO FIT LETTER IN FIXED GRID


STEP 6 - THE TYPE FAMILY | Light | Medium | Bold

Light

Adjustng the length and height, to look the same as medium size alphabets

Medium

Keeping the height same

Bold

Adjustng the length and height, to look the same as medium size alphabets Light

Medium

Bold

Font Design I kept the present generation in mind and designed my font. The strokes have been developed, keeping in mind the writing tools of today, which are primarily ball point pens and gel pens. Ball points and gel pens all form alphabets of equal thickness. Hence, words written with these pens are most familiar to people. They are also most readable and legible to the viewers.

TYPE DESIGN

07 Jasjeet Kaur | 0744.057.9234

STEP 5 - AFTER ALL THE RECTIFICATIONS FINAL CHARACTERS WERE DEVELOPED


STEP 7 - FINALLY THE FONT WAS DEVELOPED IN FontLab Studio

TYPE DESIGN Study, Development & Design of the Gurmukhi font

Font Design The Font was finally designed using the software Fontlab studio. Now I am a proud owner of a Font on my own name- KAUR.

Jasjeet Kaur | 0744.057.9234

08


ILLUSTRATION

Hi! Allow me to introduce myself, I’m Paper.

Hello! I’ m Jute

Hi! I’m Cloth, but my friends call me Cloe.

Yeah... we are actually more poplular than you are!

Well they wont be your friends for much longer when they know what harm you do to the Earth and the oceans. Atleast we can be made into other things once our friends have finished with us...they recycle us.

Every material has it’s own strengths and weaknesses, but plastic and polythene have a weakness which is very dangerous to the Earth...it can’t be recycled easily causing harm to humans and animals when not disposed of carefully.

We don't need to introduce ourselves!

Well! Neither do we want your kind here.

We didnt even ask to join you guys!

You may be popular just now, but not for much longer. you’re made of ugly toxic material which is very dangerous to the world’s oceans. When your friends are finished with you, you’ll end up in polluting the ocean

We know how fond human are of you, but it’s not because of your style or good looks... it’s because they don't know any better. But when WE tell them how BAD you really are... they won’t be your friends any more!

Once your friends have no use for you, you kill lots of sea creatures and sea birds... over a million every year, they eat you because they think you are food and die.

Don't be so snobbish! what makes you think you are better than us.

We don't care what you say... We are still useful to people, they are our friends!

We have no choice. Everybody needs to know how dangerous you are. If your friends become our friends, we can save the Earth together. We can be recycled, you can’t, it’s as simple as that.

Oh please don't do that !

Become a Friend for Life not just a bag for Life. For more information on how you can become our friend, go to

THANK YOU www.plastiki.com

Story Board The first project done in UK on Plastic pollution.

Jasjeet Kaur | 0744.057.9234

09


ILLUSTRATION THE BOOK In the Dark city- is a story book for children which is written, illustrated and designed by me.

Jasjeet Kaur | 0744.057.9234

10


PRINT MEDIA Newspaper Ads Newspaper advertisements designed for different companies and brands to hold viewer’s attraction & publicity of the brand. advert for VERMA JEWELLERS, SOLAN. H.P. (INDIA)

advert for ETHOS, CHANDIGARH (INDIA)

Jasjeet Kaur | 0744.057.9234

11


PRINT MEDIA advert for ARANYA fashion boutique, CHANDIGARH (INDIA)

Newspaper Ads Reflection of some more adverts designed for various commercial enterprises. advert for ZINC LOUNGE, CHANDIGARH (INDIA)

advert for ARANYA fashion boutique, CHANDIGARH (INDIA)

Jasjeet Kaur | 0744.057.9234

12


PRINT MEDIA Magazine Ads Manubhai jewellers take great pride in its heritage and outstanding reputation. It is a Mumbai based jewellery house which is famous its timeless craftsmanship & contemporary design. The shoot for the concerned company was managed by us.

Jasjeet Kaur | 0744.057.9234

13


PRINT MEDIA Magazine Ads Double spread magazine ad for ETHOS -Swiss Watch Studio, Chandigarh, which has 37 retail outlets all over India. Designing for entire outlets is my exclusive privilege.

Jasjeet Kaur | 0744.057.9234

14


PRINT MEDIA Magazine Design - CRGDA CRGDA (Chandigarh Readymade Garments Distributors Association) is a unit of Chandigarh’s famous garment dealers. The magazine is designed twice a year. The theme for the magazine shown, is summer. This is a combine project done by me & my colleague.

Jasjeet Kaur | 0744.057.9234

15


PRINT MEDIA Invite Design Few of the Invite’s designed for various events.

Jasjeet Kaur | 0744.057.9234

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PRINT MEDIA Standee Design These are some of the standees I designed for various events.

Jasjeet Kaur | 0744.057.9234

17


e-mailer & direct mailer Some of the e-mailers & direct mailer designed for ETHOS, CHANDIGARH

Jasjeet Kaur | 0744.057.9234

E-MAILERS & DIRECT MAILERS

18


The Packaging and the designing for the Privilege card of ETHOS is designed by me keeping in mind the company’s profile.

Pull

Jasjeet Kaur | 0744.057.9234

Privilege Card & Package Design

Pull

PRIVILEGE CARD DESIGN

19


Exhibition Design This is a college project on Mobile Exhibition Design on topic “MUSICIANS”. These are the concept drawings and photo realistic renders of the exhibition design concepts.

Jasjeet Kaur | 0744.057.9234

EXHIBITION DESIGN

20


Hand Drawings A few of my Hand Drawings, to explore human anatomy.

Jasjeet Kaur | 0744.057.9234

HAND DRAWINGS

21


GLIMPSES Jasjeet Kaur | 0744.057.9234

22


Thank You This is just a brief reflection of my work, Apart form this I have had experience in Menu Design, T-shirt Design, Standees, Danglers, Bill Boards, Tent Card’s, Packaging etc. I hope this portfolio gives you an idea of my style and execution of work as well as my perspective of design.

JASJEET KAUR design.kaur@gmail.com | +44 744.057.9234 18 Belmont road, Coventry. CV6 5HF


Portfolio